POST-PANDEMIC, THE F&B AND

CULINARY SECTORS ARE

STARTING TO RISE AND TAKE
ADVANTAGE OF DIGITAL

Presented By Group
 OUR TEAM

RIZKY NUR ADNAN NOVLI

 PROCESS
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 BACKGROUND
At the beginning of the Covid-19 pandemic,
the trend of culinary and restaurant sales
decreased because people were only allowed
to bring food and drinks home or take away.
The dine-in Ban at the beginning of the
pandemic made UMK actors learn how to
survive by utilizing digital technology. Now,
after widespread vaccination coverage, they
are starting to rise.
DATA REPORT Item 1

The data report from Fitch 2021 Asia

Food and Drink Report 1 states that the
F&B sector to date has been able to Item 2

achieve 8 percent CAGR growth in the

Asian market franchise industry. This
was revealed during the signing of
cooperation between PT Essensi Solusi Item 3

Buana (ESB) and the Indonesian

Licensing Association (ASENSI) at the
20th Indonesia Franchise, License and Item 4
Business Concept Expo and Conference
(IFRA) in conjunction with Indonesia 0 5 10 15 20 25 30
License Expo (ILE) 2022.
CASE STUDY
With digital technology and literacy, it can
provide motivation for culinary SMEs to
continue to struggle. This method improves
the trade quality of culinary sector players in
the Indonesian Franchise industry, in order
to boost their economy after the pandemic.
Based on data from the Central Statistics Agency (BPS) in
2021, the growth of Gross Domestic Product (GDP) of this
industry reached 2.54 percent. The number was recorded
better than the previous year only 1.58 percent.
Food and beverage industry players (food & beverage)
along with hospitality began to rise in spirit after the
Covid-19 pandemic. Their growth has increased in the
last year compared to the previous year, one of which is
due to digital technology literacy.
 CONCLUSION
Post-pandemic business competition in
the culinary field is getting tighter, by
utilizing digitalization, businesses can
compete to innovate more and introduce
their healthy and quality products to
consumers
 CONCLUSION
So that these food business businesses
must be able to create effective marketing
strategies to get people's attention about
the products to be sold.
One of them is digital marketing. Digital
marketing. it is one of the most effective
marketing strategies. To promote its
products.
THANK YOU