TRANSFORMATIVE IMPACTS OF

TECHNOLOGY ON THE REAL

ESTATE MARKET
 INTRODUCTION
TECHNOLOGY AND REAL ESTATE

The field of technology has made immense progress in the real estate market and there is definitely much to
leverage.
There are at least four technology-driven changes which can potentially transform the sector. Essentially, these
evolutionary steps in technology can completely usher in an era of 'experiential' real estate for consumers,
developers, and consultants.
AUTOMATION
More and more real estate marketing is done via online channels these days, be it online portals or cross-platform
mobile apps.
There's a massive opportunity in more evolved automation of these online channels, where the updating of
property listings could be carried out through the use of advanced machine learning techniques.
Listings and other stock real estate data is dynamic in nature - and with the states making lease data freely
available, there is more and more scope for automation.
 ARTIFICIAL
INTELLIGENCE
 Artificial Intelligence (AI) allows computers and machines to function more intelligently.
In the real estate sector, the increased use of machine learning techniques and deep learning will boost the quantity of information
available, as well as the efficient processing of this information.
From the perspective of a client, the emergence of more and more online portals showcasing a higher number of commercial and
residential properties will simplify a customer’s journey towards a buy, sell or lease decision.
DRONES
 Advancements in artificial intelligence, specifically in machine learning and deep
learning, have contributed to the increasing use of drones.
These are extremely helpful in creating 3D images and videos of office spaces which
help clients narrow down on property options. Drones are effectively used in Europe
and America for marketing real estate properties with compelling and dramatic
images.
VIRTUAL
REALITY
Virtual reality or VR technology is a mix of architecture design and gaming software
that will enable consumers to get a real-time experience of living in their yet to be
constructed homes.
Through the use of special glasses, consumers can view 3D videos of the properties
they are interested in. This can help them shortlist properties before making the final
choice.
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www.icreate.co.uk