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Digital Marketing Course Module 2024
Digital Marketing Course Module 2024
com
3rd floor khurana tower, ballupur dehradun 7037441036
DISTON INSTITUTE
Digital Marketing
Course Module
DISTON INSTITUTE
contact@distoninstitute.com
3rd floor khurana tower, ballupur dehradun
7037441036
Diston Institute
Training Division of
Mode of Course
Online Course Offline Course
One To One Classes Offline Course
Group Classes
Course Benefits
Become Freelancer
Doubt Personality
Flexible Development
resolution
Timings Sessions Sessions
Concept of Marketing
What is marketing?
What is Digital Marketing?
Understanding the Process of Marketing
How Digital Marketing Wins Over Traditional Marketing?
Understanding the Process of Digital Marketing.
o About Increasing Visibility.
What is Visibility?
Visibility Types.
Visibility with Examples.
o About Visitors Engagement.
What is Engagement?
The importance of Engagement.
Engagement with Examples.
o About Bringing Targeted Traffic.
Inbound.
Outbound.
o About Conversion Leads.
Conversion Types.
Understanding the Process of Conversion.
o About Retention.
The importance of Retention.
Off-Page Optimization
WordPress
Installation of wordpress
Wordpress login
How to post on Wordpress
Adding links in wordpress
Adding images
Wordpress categories and Tags
Wordpress Plugins
How Install Plugins
How Install Wordpress Theme
Content Marketing
▲ Introduction
▲ Objective of Content marketing
▲ Understanding Keyword Research
▲ Optimize Content for Search Engines
▲ Promoting Content to Increase Traffic,
▲ Engagement, and Sales.
Google Analytics
▲ Introduction to Google Analytics
▲ Understanding Interface.
▲ How does Google Analytics Work?
▲ Setting up Your Account.
▲ Activate Analytics Using Code.
▲ Analyze Real-Time Traffic.
▲ Creating Your Dashboard.
▲ Creating Shortcuts.
▲ How to Compare Website Performance. Analyze Your Audience.
▪ Understand what Sessions are.
▪ Understand what Users are.
▪ Understand Bounce Rate
▪ Understand New Sessions.
▲ Know where they are coming from.
▲ Understand what they are doing on Your Website.
▲ Setup Goals.
Different Types of Goals.
▲ How to Setup Funnel in Goals.
▲ The importance of Funnel.
▲ Integrating AdWords in Analytics Account.
▲ Understanding Filters.
▲ Creating Reports.
Social MediaOptimization(SMO)
Facebook Marketing
▲ Understanding FB Marketing.
▲ Creating FB Page.
▲ Starting with Practical Sessions.
Youtube Marketing
▲ Understanding Youtube Marketing.
▲ Creating Video Marketing.
▲ Starting with Practical Sessions.
Instagram Marketing
Twitter Marketing
LinkedIn Marketing
Facebook Marketing
▲ Understanding FB Marketing.
▲ Creating FB Page.
▲ Starting with Practical Sessions.
▲ Learn to Grab Different Objective.
Increasing Fans on fan Page.
Increasing Reach of any Post.
Fan Engagement.
Lead Generation.
Conversion
▲ How to Set up Conversion Tracking.
Twitter Marketing
▲ Twitter Overview.
▲ Advertising on Twitter.
▲ Creating Your 1st Twitter Campaign.
EmailMarketing
▲ What is Email Marketing?
▲ How does Email work?
▲ Types of Email Marketing.
Opt-in
Bulk Emails
▲ Setting Up Emails Marketing Account.
▲ Platforms to Choose for Marketing.
▲ Setting Up Lists and WebForm.
▲ What is AutoResponder?
▲ Setting Up Autoresponders.
Video Marketing
Video marketing can be used for everything from building customer rapport, to
promoting your brand, services or products.
MobileMarketing
Mobile
Mobile Display
Paymen Marketing
Mobile
Marketing
Locatio Mobile
n optimize
Based dSites
Mobile
Coupon Mobile
Ecommerce Marketing
Ecommerce marketing is the process of driving sales by raising awareness about an online store's
brand and product offerings. This is one of best opportunity to start your business online.
▲ What is Ecommerce?
▲ Top Ecommerce Websites Around the World
▲ Ecommerce Scenario in India
▲ How to do SEO of an Ecommerce Website?
▲ Using Affiliate Marketing to Promote Your Ecommerce Business
LeadGeneration
Lead generation describes the marketing process of stimulating and capturing
interest in a product or service for thepurpose of developing sales.
Google AdSense
Google AdSense is a program run by Google that allows publishers in the Google Network
of content sites to serve automatic text,image, video, or interactive media advertisements,
that are targeted to site content and audience.
These advertisements are administered, sorted, and maintained by Google. They can
generate revenue on either a per-click or per-impression basis.
▲ What is Adsense?
▲ How to get Approved?
▲ Use Tricks to Getapproval.
▲ What to Avoid in Adsense?
▲ Adsense Interface.
Blogging
A blog is a website that consists of entries called posts that appear in reverse chronological order with the
most recent entry appearing first, similar in format to a daily journal. Blogs typically include features such
as comments and links to increase user interactivity.
▲ What is Blogging
▲ How to create Blog
▲ Placing Adsense Ads on your blog.
▲ Blog Creation.
▲ Start Generating business.
Affiliate Marketing
Affiliate marketing is one of the most popular ways people make money online. It is a strategy
where an individual partners with a business in order to make a commission by referring readers
or visitors to a business’s particular product orservice.
Online Reputation Management (ORM) deals with everything about your company’s brand in
the online community. This community
includes the entire web – search engines, forums, blogs, news sites, social networking sites.
How you look online directly impacts your career. Negative items showing up online can
damage your career whereas having a positive online reputation leads to career opportunities.
Freelancing
The Freelance Bidding module enables you how to get work from the freelance market.
Whether you want to get projects online on the basis of SEO, content writing, PPC, SMM
you will get all kind of work.
Bidding
Interview PreparationSessions
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OUR AIM IS TO PROVIDE HIGH QUALITY EDUCATION
AND TO TRAIN AS MUCH STUDENT AS WE CAN.
THANK YOU
Diston Institute
Phone: +91-7037441036
Website: www.distoninstitute.com