MODULE 4

Functions of Corporate
Communication and
Public Relations
TODAY’S COMMUNICATION TECHNOLOGY
Text messaging services
Social networking platforms
Parental security apps
Free internet calls
Use of emails
 Importance of technology to Corporate
Communication
Decision Making
Marketing and Business Growth
Customer Support and Satisfaction
Resources Management and Globalization
Cellular Phone
Teleconferencing
Image Scanning
Radio Frequency Identification Development
IMPORTANCE OF TECHNOLOGY IN THE
WORKPLACE
Improve Communication
Human Capital
Efficiency
Mobility
FUNCTIONS OF COMMUNICATION TECHNOLOGY IN
CORPORATE COMMUNICATION
Easy Product Launch

Product of service surveys

Social interaction with consumers

Video Conferencing

Use of digital networks

TECHNOLOGICAL TOOLS OF COMMUNICATION/TYPES OF
COMMUNICATION TECHNOLOGY
Email
Texting
Instant Messaging
Social Networking
Tweeting
Blogs
Video Conferencing
 WIRELESS DATA TRANSMISSION

Wireless technology defines the electronic

devices that communicate in air without cables
using radio frequency signals. Wireless
technology is used in a variety of modern device
and provides greater mobility. Wireless devices
play an important role in voice and Internet
communications.
 WEB CONFERENCING
Web conferencing may be used as an umbrella term
for various types of online collaborative services
including web seminars, webcasts, and peer-level web
meetings. It may also be used in a more narrow sense
to refer only to the peer-level web meeting context, in
an attempt to disambiguate it from the other types of
collaborative sessions.
E-MEDIA RELATIONS
Third-Party e-Media
Web sites
E-zines
Journals
Third-Party Newletters
 CORPORATE BLOGGING

Corporate blog is a blog that is published and

used by an organization, corporation, etc. to
reach its organizational goals. The advantage of
blogs is that posts and comments are easy to
reach and follow due to centralized hosting and
generally structured conversation threads.
 CHARACTERISTICS OF A BLOG
Awesome design
A clear focus
Regular content
Spectacular images
Vibrant Community
Corporate blogging serves multiple potential marketing goals