Key
Partners
1- Suppliers of resin, clay and
other materials like on Daraz,
Amazon, other suppliers likely to
be available on Instagram,
Facebook etc
2- Artists and designers for
collaborations through various
PR agencies.
3- Partnering with event
organizers for craft fairs, art
shows and exhibitions to
showcase the handmade
accessories.
Key
Activities
1- Designing and creating new
products
2- Handcrafting accessories
3- Marketing and promotion
4- Customer service and order
fulfillment
5- Delivery of products
Key
Resources
1- High quality clay, resin and
other materials.
2- Tools and equipment for
domestic production
3- Workspace for crafting and
assembling accessories.
4- Online social media
platform/account for selling,
showcasing and managing
products.
Value Customer Customer Segment s
Propositions Relationships
1- Targeting
1- Customization and 1- Through personalized individuals in the 18-35 age
personalization. communication and group who’re more likely to be
customer service interested in trendy and
2- Interactive and DIY handmade accessories.
elements 2- By providing value
beyond the product 2- Focusing on female
3- Sustainability and customers mainly as they’re
eco-friendliness 3- Engagement through primary consumers of
social media, accessories.
collaborations etc
3- Targeting middle to upper-
4- Feedback collection income individuals who’ve the
and product improvement disposable income to spend on
handmade products
Channels
1- Online stores like
website, social media
accounts primarily
through Instagram etc
2- Craft fairs and
exhibitions to reach out
customers.
3- Marketing channels
including social media,
influencers, paid ads,
collaborations with
bloggers.
4- Distribution channels
like courier companies etc
Cost Revenue Streams
Structure
 Sales of handmade accessories
 Cost implied on various moulds, bezzels, tools and equipment, other accessories  Customization fees
 Website building and maintenance
 Printed business cards, flyers etc
 Shipping and packaging costs

 Name of the business:

‘Clayre.pk’

 Innovative aspect:

‘It would be a mix of clay and resin as resin adds a shiny and gloosy appearance to the clay made
accessories.’

 Product Description:

Handmade clay accessories made with various artistical designs and approach with a touch of
resin liquid to enhance the overall sparkle.