Purple Academy

Monday Mantra

Sent to all GSP countries

Effective Written Communication

To communicate effectively, you must express yourself in a way that is understandable to
your target audience. While writing emails, one must exchange messages clearly so that
everyone understands without confusion.

This essentially means to stay focus on the topic when it comes to concise communication
make use of natural (simple) language. Use any available document formatting options, if
any (Underscore, Bold etc.) to emphasize key points or draw attention to anything that
needs a bit more focus.

Communicating Effectively

An essential component of efficient management is effective

communication. One important factor in determining the
success of an organization is how we perceive and interact with
our colleagues and customers at work.

Structure
▪ In business communications, clarity is
important. Clarify your thoughts and
the purpose of your communication
before you start writing.
▪ Use headings and bullet points. This
will allow your reader to quickly scan
the key points of your message.
▪ Decide on a logical order for what
you have to say.
▪ State your purpose and explain in
clear terms what you want the reader
to do.
Style
▪ Language needs to be simple. Do not try
to impress with big words. Keep it short
and concise.
▪ Sentences that are written in the active
voice will flow better and are easier to
understand. For example, "I will provide
an update” rather than “An update will be
provided”.
▪ Know your audience, identify whether
your communication needs a formal or
informal tone.
▪ Leave out words that do not contribute
to the focus of the communication and
avoid irrelevant information. Remember,
less is more, when it comes to length.

Please feel free to reach out to us at purple.academy@fedex.com, should you require any clarification or if you have any additional training requirements.