Artificial Intelligence and Data Analytics (AIDA) Guidebook

2 Background

ATARC
The Advanced Technology Academic Research Center (ATARC) was established in September
2012, initially under the name Advanced Mobility Academic Research Center (AMARC) and was
formed in response to the Digital Government Strategy, described in more detail within section
2.2, which was released earlier that year. This strategy describes the need for innovation and
moving the country toward 21st century technological capability to create easier access for the
citizens of the United States to be able to access their data from wherever they are and
whenever they need it. The Digital Government Strategy identified three distinct goals:
1. Unlock the power of government data combined with AI capabilities to spur
innovations across our Nation and improve the quality of services for the American
people
2. Enable the American people and an increasingly mobile workforce to access high-
quality digital government information and services anywhere, anytime, on any
device
3. Ensure that as industry adjusts to this new digital world, we seize the opportunity to
procure and manage devices, applications, and data in smart, secure and affordable
ways
AMARC founder Tom Suder played a prominent role in the formation of the Digital Government
Strategy and created the organization to continue the dialogue between government, industry,
and academia. AMARC hosted a pair of Federal Mobile Computing Summits before being asked
by the General Services Administration (GSA) in 2013 to hold additional events on the topics of
Cloud Computing and IT Networks. As AMARC’s collaborative focus changed from Mobile to
Federal IT, so too did its name. In early 2014, Suder renamed AMARC to ATARC, and within a
year, added Cybersecurity, DevOps, and Data & Analytics to its roster.
Figure 1 provides an overview of the concept behind ATARC and its purpose and value.

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