PURC

WEEK 1 / SEMESTER 1
COMMUNICATION PROCESS, PRINCIPLES, AND ETHICS

COMMUNICATION
 Communis (Latin) means common or to
commune or to share something in common.
 A process by which people send messages or
exchange thoughts, feelings, and ideas using
words, sounds, sign, or behaviors to someone
else.  Berlo’s - one way. Sender and receiver should
 It is reciprocal because we cannot separate have the same monologue
communicators into senders and receiver
 It is a process because it keeps on evolving and
changing
 Involves creating and sharing of meaning
NATURE OF COMMUNICATION -----------------
 Related to human activity
 Involves two or more parties
 Could be a one – way or maybe a two – way
process
 The success of communication depends on the
parties involved
ELEMENTS OF COMMUNICATION
 Sender – the one responsible encoding,
transmitting, sending the message
 Receiver – responsible decoding, understanding  Helical model – represent as an individual
interpreting the message VERBAL AND NON – VERBAL COMMUNICATION
 Message – considered the most vital, without it
there will be no communication VERBAL COMMUNICATION ---------------------
 Channel – the route of the message
 The form of communication in which a message
 Noise – disturbing factor (negative)
is transmitted verbally; done by word of mouth
 External: physical
and piece of writing
 Internal: psychological; physiological
 Divide into two: oral communication and written
 Feedback – response given by the receiver to the
communication
sender
 Involve the use of words
 Setting – affects communication process
NON – VERBAL COMMUNICATION -------------
MODELS OF COMMUNICATION
 A form of sharing insights and ideas, information,
experiences, etc. without the use of words
 Most of the time verbal communication is
supported by non – verbal communication to
better portray the meanings a speaker would like
to share

VILLARAZA, YOJANN LOIS S. | BSN1 - 26

 LESSON 1

 Public distance – more than 12 feet; public

TYPES OF NON – VERBAL COMMUNICATION speaking
 BODY MOVEMENTS – body kinetics  TOUCH – haptic communication. Reflects the
 Emblems – body movements that have a meaning of the relationship between sender and
direct translation into words receiver
 Illustrators – used to accent, emphasize or  Functional/Professional
reinforce words  Social/Polite
 Regulators -signs showing control of the back  Friendship/Warmth
– and forth natures of speaking and listening  Love/Intimacy
 Display of feelings – a person’s face and body  Sexual/Arousal
movements may convey how intense his  TIME – chronemics, can also communicate
emotion is. message. Two kinds of people based on time;
 Adaptors – non – verbal used in adopting the punctual and late.
communication situation
 PARALANGUAGE – the way of saying ▪ Communication is Schema – driven
something ▪ Communication is an interpretative act
 Rate – speed of speaking ▪ Communication does not guarantee a direct or
 Pitch – highness or lowness of tone automatic link between two minds
 Volume – loudness ▪ Communication is active, powerful, or forceful
 Quality – pleasing or unpleasing sound ▪ Communication is symbolic
 BODY TYPES – can also communicate message ▪ Communication always results something
 Ectomorphs (thin) – ambitious, younger, ▪ Communication is irreversible
more suspicious of others, more tense, etc. ▪ Communication is contextual
 Endomorphs (fat) – more fashionable, lazier, ▪ Communication is development or progressive
weaker, more talkative, older, etc. ▪ Communication is a process
 Mesomorphs (athletic) – stronger, more ▪ Communication is ethical
adventurous, more matured, younger, etc. ▪ Communication is influenced by media and
 ATTRACTIVENESS – physical attributes of a technology
person may mean something to the people
around her.
 BODY ADORNMENT – it involves jewelry,
clothing, make – up and hairstyle.
 SPACE AND DISTANCE – proxemics. A person
way using the space around him as well as the
distance from where he stands
 Intimate distance – direct contact with each
other or are no more than 18 inches apart
 Personal distance – people may stay away
from 18 inches to 4 feet from each other as
casual and personal conversation
 Social distance – when talking to unknown
person; keep distance of 4 feet to 12 feet

VILLARAZA, YOJANNA LOIS S. | BSN1 – 26