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SENIOR HIGH SCHOOL (CORE)

2nd Semester Quarter 3
Module 3: Use of Media & Information

Media and Information Literacy

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Learning Activities

To Read:
Use of Media and Information
Media are the communication outlets or tools used to store and deliver
information or data. The term refers to means the mass media communica-
tions industry, such as print media, publishing, the news media, photogra-
phy, cinema, broadcasting (radio and television), and advertising is using. At
this current setting, media user can be just everyone who is capable of pro-
ducing information by simply posting at Facebook, YouTube and Tik Tok or
browsing over the internet. Since traditional media has made its crossover to
social media.
Traditional media require adherence to ethics and professionalism.
Thus, the Journalism ethics and standards are a must for its practitioners.
Journalistic ethics and standards
This comprise principles of ethics and good practice applicable to
journalists. This subset of media ethics is known as journalism's profes-
sional "code of ethics" and the "canons of journalism". The basic codes and
canons commonly appear in statements by professional journalism asso-
ciations and individual print, broadcast, and online news organizations.
While various codes may have some differences, most share common
elements including the principles of truthfulness, accuracy, objectivity,
impartiality, fairness, and public accountability, as these apply to the acqui-
sition of newsworthy information and its subsequent dissemination to the
public.
Like many broader ethical systems, the ethics of journalism include
the principle of "limitation of harm." This may involve the withholding of
certain details from reports, such as the names of minor children, crime
victims' names, or information not materially related to the news report
where the release of such information might, for example, harm someone's
reputation.
Some journalistic codes of ethics, notably some European codes, also
include a concern with discriminatory references in news based in race,
religion, sexual orientation, and physical or mental disabilities.
Current media state
Anyone who has the right gadget, the capability to produce audio-
video clips, still image, and able to upload it to any social media online can
be considered a media user. Person that is able to manipulate, enjoy and
satisfy self from the likes of it belongs to this categorization. Teenagers are
among the multitude of social media users. Some of them opt to do blogging

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and vlogging due to ease putting oneself into it. Having done so, these
people must acquire at least the minimum knowledge and attitude to own
up such a significant endeavour to level up the trade.
Characteristics of Responsible Media User
A responsible user and competent producer of media and information
should have these characteristics:

• Must be Curious
• General knowledge
• The ability to write
• Professionalism
• Objective
• Should have Ethics.

Must be Curious
Those who release information into the public from any platform
should have a natural curiosity. Being a curious creator, be a truth seeker.
Ask tough and important questions. Gather more information. Be detail
oriented.
General knowledge
Having a general knowledge of different topics permits one to be more
confident in whatever he or she is releasing to the public. They know that
the information is correct and prepares them for any dispute that could
arise.
The ability to write
The ability to write has to do more with the success of information
distribution. Any faults in writing may cause your potential reader to lose
interest and move to another article. The ability to hold your reader’s
attention is very important if you want to get your point across and this is
where writing skills play a part.
Professionalism and should have ethics.
Professionalism covers many grounds, it includes objectivity and
ethics. Being a professional means you are doing what is expected of you, in
this case as a provider of correct information. This can only be achieved by
maintaining objectivity which is easier said than done since we are all prone
to taking a side. This is why we need a firm grip on our values when it
comes to information dissemination. A producer of information would have

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to stop and ask himself what kind of person he is and act upon it. This is
where ethics play a large part in whether what is released to the public is
the truth, half-truths or lies.
Objective
Information today comes from everywhere; it is driven by advertising
which could blur the truth in many cases. It is up to the users or receivers
of information to arm themselves with the knowledge to verify what is out
there

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PRACTICE TASK 1
This is individually performed.
Objective: After completing the module, you should be able to…
1. Discuss responsible use of media and information
2. Practice responsible use of media and information
3. Value responsible use of media and information

Direction: View the clip A LIVING ROCK_ -- Mind Blow #69.mp4 and
answer the following questions. Do not fail to submit output to the teacher.
1. Is the video clip credible? What is your take of it? Discuss
your views in terms of the characteristics of a responsible
media user.
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2. Being a responsible media user, what scene of the clip is not

supposed to be there? Why? Discuss your answer.
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3. Why is it important to be a responsible media user? Discuss
your answer.
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PRACTICE TASK 2
This is individually performed.
Objective: After completing the module, you should be able to…
1. Discuss responsible use of media and information
2. Practice responsible use of media and information
3. Value responsible use of media and information

Direction: Attached is a printed version of a Facebook screenshot. Analyse

and answer the following questions. Do not fail to submit output to the
teacher.
1. Are the articles in it credible? What is your take? Discuss your
view in terms of the characteristics of a responsible media
user.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

2. Being a responsible media user, what part of the screenshot is

not supposed to be there? Why? Discuss your answer.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
3. Why is it important to be a responsible media user? Discuss
your answer.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

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PRACTICE TASK 3
This is individually performed.
Objective: After completing the module, you should be able to…
1. Discuss responsible use of media and information
2. Practice responsible use of media and information
3. Value responsible use of media and information

Direction: Play the video clip Can we do more.mkv . Analyse and answer the
following questions. Do not fail to submit output to the teacher.
1. Is the article credible? What is your take of it? Discuss your
view in terms of the characteristics of a responsible media
user.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

2. Being a responsible media user, what part of the article is not

supposed to be there? Why? Discuss your answer.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
3. Why is it important to be a responsible media user? Discuss
your answer.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

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