GODSON

ENTERTAINMENT
LLC
Business Plan &
Development Strategy
Address: 10001 Brittany Commons Boulevard, Apt. 203,
Spotsylvania, Va. 22553
Email: [Enter Email Address]
Website: [Enter Website Address]
Telephone: [Enter Telephone]

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TABLE OF CONTENTS

NON-DISCLOSURE AGREEMENT ................................................................................................... 4

DISCLAIMER .............................................................................................................................................. 5

STATEMENT OF PURPOSE ................................................................................................................. 6

EXECUTIVE SUMMARY ........................................................................................................................ 7

THE COMPANY ........................................................................................................................................ 9

COMPANY PHILOSOPHY AND MISSION STATEMENT .........................................................9

VISION STATEMENT .............................................................................................................................9

OUR SERVICES .........................................................................................................................................9

BUSINESS OBJECTIVES...................................................................................................................... 10

SUCCESS FACTORS .............................................................................................................................. 11

EXPANSION PLAN ............................................................................................................................... 12

CORE VALUES ....................................................................................................................................... 13

FINANCIAL SUMMARY ...................................................................................................................... 15

COMPANY AND FINANCIAL SUMMARY ....................................................................................16

REGISTERED NAME AND COPORATE STRUCTURE ........................................................... 16

LEGAL STRUCTURE .................................................................................................................... 16

LOCATIONS .................................................................................................................................... 16

BUSINESS STAGE .......................................................................................................................... 16

COMPANY HISTORY ........................................................................................................................... 16

COMPANY DESCRIPTION ................................................................................................................ 18

EXIT STRATEGY ................................................................................................................................... 18

BUSINESS FUNDING .......................................................................................................................... 19

MARKET RESEARCH ...........................................................................................................................20

MARKET OVERVIEW.......................................................................................................................... 20

SWOT ANALYSIS ....................................................................................................................................22

STRENGTH .............................................................................................................................................. 22

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WEAKNESS.............................................................................................................................................. 22

OPPORTUNITIES .................................................................................................................................. 22

THREATS .................................................................................................................................................. 23

MARKETING PLAN ..............................................................................................................................24

MARKETING OBJECTIVES AND STRATEGIES ....................................................................... 24

7.2 MARKETING STRATEGIES ............................................................................................. 24

7.3 IMPLEMENTATION ............................................................................................................ 27

BUSINESS ASSESSMENT .....................................................................................................................30

RISK ASSESSMENT ............................................................................................................................... 30

ACTION PLAN ........................................................................................................................................31

MANAGEMENT AND OPERATIONAL PLAN ............................................................................33

ORGANIZATION STRUCTURE ....................................................................................................... 33

MANAGEMENT TEAM ....................................................................................................................... 33

FINANCIAL PLAN .................................................................................................................................35

INTRODUCTION ............................................................................................................................ 35

IMPORTANT ASSUMPTION ............................................................................................................. 36

FINANCIAL OVERVIEW .................................................................................................................... 37

PROFIT AND LOSS ............................................................................................................................... 38

CASH FLOW STATEMENT ................................................................................................................ 40

BALANCE SHEET ................................................................................................................................. 43

BREAK-EVEN ANALYSIS .................................................................................................................. 45

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NON-DISCLOSURE AGREEMENT

The undersigned reader acknowledges that the information provided by Godson Entertainment
LLC is completely confidential and therefore the reader agrees not to disclose anything found in
the business plan without the express written consent of Godson Entertainment LLC.

It is also acknowledged by the reader that the information to be furnished in this business plan is
in all aspects confidential in nature, other than information that is in the public domain through
other means and that any disclosure or use of the same by the reader may cause serious harm and
or damage to Godson Entertainment LLC.

Upon request, this business plan document will be immediately returned to Godson
Entertainment LLC.

The laws of the state and any applicable federal law shall govern this contract.

_____________________ __________________

Signature Printed Name

This is a business plan. It does not imply an offer of any securities.

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DISCLAIMER

Some of the statements contained in this Business Plan, includes information incorporated by
reference, discuss future expectations and projected financial success gathered by the management,
which is believed to be ultimately significant. Those statements are subjected to both known and
unknown risks, uncertainties and other unforeseen factors, which could be beyond the
management control.

Important factors that may cause the actual results to differ from those expressed within may
include, but are not limited to the following:

v The success or failure of the company’s effort to successfully market its services as
scheduled.
v The company's ability to maintain a substantial level of returning clients and a growing
referral base.
v The effect of changing legislation and government regulation.

However, the assumptions disclosed herein are those that management believes are significant to
the company's growth.

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STATEMENT OF PURPOSE

This business plan is written to describe and analyze the business activities of Godson
Entertainment LLC, under the management of Tara James and Anthony “Tony” James. This
document also describes strategies to propel our growth while showcasing the expected financials,
sustainability, and operations over the next few years.

A business plan's purpose is to assist entrepreneurs in formulating a strategy for starting or

expanding their business. Market research, competitive analysis, target clientele, marketing,
operational planning, financial projections, and a long-term growth strategy are all parts of business
planning that can aid a company's success. It also includes directions on how to proceed, as well
as the resources required to achieve company objectives and a schedule for when results can be
expected. It can be difficult to start a business. There always seems to be a thousand things to
concentrate on at once.

The Company’s co-founders had identified a number of critical approaches to strategic

development and marketing start-up efforts, assessed alternatives, and developed a series of
executable, and cohesive but independent, categories of action to aid the business in its core,
overarching goals. Many of these strategies will require an investment of time and human resources
over several months to achieve their intended outcome. Projections are provided to create a
framework for developing actual implementation, based on the business and marketing plan, and
ultimately assessing the potential impact on the revenue streams.

The basic strategies and particular tactical techniques, as summarized in the following plan, address
the major requirements of a complete strategic development and start-up initiative to build and
grow the business. This business plan encapsulates the Company's spirit as well as the functionality
of the Company's strategy to map out particular plans and tactics for development and marketing.

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EXECUTIVE SUMMARY

Godson Entertainment LLC is a professional media content company founded in Newark, NJ,
back in 2012. Since its inception, the company has provided a wide range of services, including
commercials, music videos, promotional videos, and short/featured films. Over the years, we have
consistently achieved deep satisfaction of our customers and evidently high-quality services.

Our goals include becoming the state's premier freelance and video production firm by leveraging
cutting-edge technologies to steal market share from competitors, making learning easy by
leveraging on the power of visual aids, creating memories through our coverage services and to
impact all sectors positively through the power of quality video production.

If a picture is worth a thousand words, so is every frame of a film– and there is huge potential to
put those frames to good use. Our organization is developed from the understanding that we can
deliver high quality videos with rich contents and storylines. Our company offers representation
and we are prepared to create more media contents that will reach a wide range of audience
ensuring profitability of our company. Our company also creates community empowerment
activities through the forms of youth conferences, workshops, and community-based summits that
will help to shape the behavior and orientation of targeted, misguided youth. At Godson
Entertainment LLC we push the boundaries of comfortability to create an open dialogue for
community and culture.

Customer satisfaction is a critical aspect of our company that we will not take lightly. We ensure
the highest quality movies and contents at all times to meet and surpass their expectations. By
specifically and fully satisfying our audience expectations, we will ensure that we hold ourselves to
the highest standards giving room for an increase in reach.

Our workers are selected from a pool of talented and highly creative media experts, freelance
writers, and other professionals. We will make sure that we take all the members of our workforce
go through the required trainings that will position them to meet the expectation of the company
and to compete with leading media companies in the United States and of course throughout the
globe.

At Godson Entertainment LLC integrity and sustainability are our core philosophies. We see
business as not just a business but a way to transform our community. We give the most
prominence to three “E” s of sustainability – Employee, Economics, and Earth. Being sustainable

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in every aspect of our business is what we always strive for. We care about our employees and treat
them as our extended family; in the process, we excel and continue to grow as a profitable
company.

Godson Entertainment LLC is co-owned and co-founded by Tara James and Anthony “Tony”
James. They both have substantial skills, education qualifications, and experience in the industry
to propel the company to achieve its desired goals.

We plan to utilize a strong strategic marketing plan and a variety of brand-building tactics to ensure
increased brand exposure. We have backed everything with intensive research, and an almost
obsessive drive to improve and innovate our services and solution. Godson Entertainment LLC
will implement major digital and traditional marketing techniques that have been shown to increase
business visibility and recognition to ensure that our business receives the requisite exposure and
publicity for our business both locally and internationally.

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THE COMPANY

COMPANY PHILOSOPHY AND MISSION STATEMENT

Our company was founded with a transformative idea to provide honest and transparent services.
We see ourselves as a company built to create a world-class, well-equipped film and video
production company that will produce industry-standard films that will be widely accepted
throughout the world; we want to create a film and video production brand that can work for
clients not only in the United States of America, but throughout the world.

Our mission is to provide the typical media & television watcher access to original visual concepts
in comedies, dramas, documentaries as well as both short and feature films. We want to push the
envelope in entertainment that causes the average viewer to think, act, feel, & believe in not only
all our presentations and the empowerment of positive, uplifting, thought-provoking, inspirational
programs that the entire family can view and enjoy.

VISION STATEMENT

Our vision over the next five years is to establish the production company as staple in the
community of Spotsylvania, Virginia, providing employment for all walks of arts. We look forward
to creating opportunities for teenagers from disadvantaged neighborhoods to help inspire and
redirect their outlook upon the world, to spark dreams and aspirations that they never knew they
had.

OUR SERVICES

Our main goal at Godson Entertainment LLC is to provide an all-encompassing experience for
our audience. We provide the typical media and television watchers with access to unique visual
concepts that stimulate emotions. We envision to push the envelope in entertainment and make
the viewers think, act, feel, and believe in what they are experiencing. Thanks to our unique vision,
Godson Entertainment LLC has managed to stay ever competitive in the market and continually
produce exceptional commercials, music videos, promotional videos, and short/featured films.
Some of our notable productions include Brick City Boys, Under the Streetlight, That’s What They Do,
Born Again, Her Namesake, Judas, Betrayed in Love, and Supposition. Our service offerings include
production of Comedy, action, adventure, dramas films.

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BUSINESS OBJECTIVES

Godson Entertainment LLC has definite objectives in order to fulfill its desire to participate and
achieve an ever-growing market share of the industry. Godson Entertainment LLC has set the
following objectives:

CORPORATE OBJECTIVES

• The overarching goal to create films and contents that reaches a large audience and
population.

• To leverage and continually establish a successful relationship between our audience and
staff, which will ultimately result in the development of long-term viewer base leading to
company expansion.

• To give room to continual innovation and to do the same business different by providing
new business techniques

• To bridge the diversity and representation gap in the media and digital production industry

• To use a precision-based marketing strategy in a controllable and observable market that

will attract clients.

• To capture a bigger market share, provide better customer service and improve employee
training.

• To achieve a consistently increasing marginal profit.

• To distribute fliers to the local community, businesses, and other high traffic areas.

• To achieve superior customer satisfaction as well as increase customer retention rate.

• To establish a reward system for customers and affiliate marketing system

• Build connection with credible promoters and markets

• To expand our business to other states within the next few years.

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SOCIAL OBJECTIVES

The company also intends creating community empowerment activities through the forms of
youth conferences, workshops, and community-based summits that will help to shape the behavior
and orientation of targeted, misguided youth. As an indie film company, we support the
community by:

• Providing employment opportunities to local artists and bystanders to engage in other

activities when making our films.

• Film budgets to rent the property for locations, hotels, catering, local transportation and
acquiring permits through local government agencies.

• Offering access to local community-based organizations, such as the "Boys and Girls
Club", to help the children learn the fundamentals of film making, acting, stunts, etc. in
the hopes that a child's imagination and purpose will be ignited to become one of the
professions that they see.

SUCCESS FACTORS

Our audience we are able to draw with our services is a crucial success factor for Godson
Entertainment LLC’s growth. Our company's efforts will continue to be focused on growing and
expanding our client base.

This would easily be achieved through concentrating on the following tasks:

❖ Communication: Godson Entertainment LLC will adopt a flawless communication

channel to all partners which will not only enable excellent business transactions but allow
us to understand their individual needs.
❖ Knowledge and Insight: We aim to continue to update our knowledge with the latest
and most profitable industry techniques and ideas that comply with local and international
industry standards.
❖ State of Art Equipment: Our studio has equipment that are modern and provides our
customers the best services.

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 ❖ Highly Skilled Professionals: Our team consists of high skilled, experienced and
knowledgeable professionals who will harness their power to ensure we deliver the best
possible videography services to our clients.

❖ Branding: We understand the importance of business branding in our audience trusting

and remaining loyal to us. We aim to use our strong branding strategies to position us in
the industry.
❖ Improvements: In an effort to earn and maintain an impeccable image, we will always
look for innovative and creative methods towards improving our services. We will not
slow down a bit in our pursuit to always satisfy our audience with new, modern and
innovative methods and approaches towards delivering quality contents.
❖ Fluid Transition: We will ensure that we flow with the trends and stay relevant and
promote our business practices by integrating more innovative and creative service
methods.
❖ Budget Adherence: The most critical success factor faced by the company is proper
management of its budget and successful completion of the company’s funding

❖ Social Media Footprint: It will be necessary for the company to create and maintain a
strong social media plan with experienced professionals to execute the plan. A dedicated
Social Media Content Manager to upgrade and manager all our social medial initiatives.

v Feedbacks: Continually learn from our customer's feedback.

v Expansion: Expand our customer base through expansion into other geographic areas
to retain a sufficient level of profitability.
v Increase marketing expenditures by 15%

EXPANSION PLAN

In the first five years of expansion operations, we predict a moderate rate of growth, based mostly
on services. We may look into bringing on more partners or collaborating with affiliate firms to
expand our reach. To improve our brand's image and value, we will make every effort to associate
our brand's identity with well-known individuals and companies.

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CORE VALUES

At Godson Entertainment LLC., we will uphold premium and distinct values such as:

• Excellence: By giving attention to every detail, we create a product that far surpasses the
status quo. We give you only the best we can humanly create–because it’s just the right
thing to do.

• Partnership: Much like a trusted friend, we’re ready to go the extra mile. We are here for
you, striving to put your best interests first—regardless of project size or budget—so that
we can become your trusted partner.

• Teamwork: By thinking and creating together, we combine our strengths to give you a
superior, more versatile solution. We intentionally maintain a collaborative environment
where each team member’s voice is heard, valued, and respected so that their ideas benefit
you.

• Creativity: To us, creativity is problem solving, and we believe in solving the impossible.
We never settle for the first, easiest, or quickest solution. We carefully analyze, research,
and create a custom solution that not only solves your challenge but also helps you stand
out.

• Dependability: We endeavor to always deliver what we promise you, to meet every

deadline, and to communicate proactively. Because we treat your business like our own,
we strive to deliver services upon which you can completely rely.

• Family: We believe that by demonstrating a sense of humor and developing an enjoyable

workplace environment, we create an enduring atmosphere for exceptional creativity,
outstanding projects, and thriving team members.

• Integrity: Keeping our promises to you demonstrates our integrity. We also seek to
maintain a spirit of transparent honesty in everything we do. That obligates us to tell you
when we believe an idea is not in your best interests.

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 Partneship

Dependabilty Excellence

CORE
VALUES
Teamwork Creativity

Integrity Family

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 FINANCIAL SUMMARY

Below is the financial overview showing the profitability of the business as the sales increases with
little change in the cost. The profit is seen to increase with sales.

Financial Overview
Year 1 Year 2 Year 3 Year 4 Year 5
Total Revenue $ 400,000 $ 520,000 $ 676,000 $ 946,400 $ 1,324,960
Total Expenses $ 234,250 $ 281,100 $ 337,320 $ 404,784 $ 485,741
Net Profit $ 165,750 $ 238,900 $ 338,680 $ 541,616 $ 839,219

Financial Overview

$1,400,000

$1,200,000

$1,000,000

$800,000

$600,000

$400,000

$200,000

$-
1 2 3 4 5

Total Revenue Total Expenses Net Profit

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COMPANY AND FINANCIAL SUMMARY

REGISTERED NAME AND COPORATE STRUCTURE

Legal Structure

The legal structure of the Company is a Limited Liability Company (LLC)

Locations

10001 Brittany Commons Boulevard, Apt. 203, Spotsylvania, Va. 22553

Business Stage

Expansion

COMPANY HISTORY

History

The company started in 2012 started from Tara James and Anthony “Tony” James with the idea
to fill representation gap in the films and movie industry. Since inception, we have participated in
numerous projects. The company has produced quality films and content that have shaped the
film production industry. These films include the following: "Un-Prescribed Truth, Under the
Streetlight, That’s What They Do, Supposition, Risk: The Life of Floyd & Sabrina, Judas, Blue
House Slave” and more. Here is a catalogue of some of our past projects:

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COMPANY DESCRIPTION

Company Name Godson Entertainment LLC

Business Headquarters 10001 Brittany Commons Boulevard, Apt. 203,

Spotsylvania, Va. 22553

Management Team Tara James – Co-Founder

Anthony “Tony” James - Co-Founder

Website

Company Email

Company Phone Number 201-715-0358

EXIT STRATEGY

If successful, we may pursue the option to sell the company, its charter, and all materials to a larger
entity within the industry. Mediation through a third party, such as a broker, can expedite the
process and ensure both parties' demands are acknowledged.

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BUSINESS FUNDING

The industry is capital intensive and we require adequate funding to expand our company
operations. Godson Entertainment LLC is seeking for a loan of $150,000 – 250,000. Funds
generated will allow for the expansion of our business. Funds generated will be utilized to cover
business development, equipment purchase, marketing, research and development and serve as
working capital to maintain business operations for the few months of our business expansion.
Below is a breakdown of how these funds will be used.

Expenses
Percentage

Business Development 15

Equipment 70

Marketing 10

Working Capital 5

Expenses

Business Development Equipment Marketing Working Capital

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MARKET RESEARCH

MARKET OVERVIEW

The film and video market consists of the sales of entities (organizations, sole traders, or
partnerships) that produce or distribute motion pictures, videos, television programs, or
commercials, exhibit motion pictures, or provide postproduction and related services.

The main types of film and video are film and video production, film and video distribution, post-
production services, film and video theatres, other film and video industries. The complete process
of making a video is referred to as video production. Whether it’s a short film, a feature film, a
company marketing video, a television commercial, a video clip, or another genre of film, the
procedure is essentially the same. The different genres include action, horror, comedy,
documentary, drama, others, and are used in various applications such as film companies, film
studios, others.

The global film and video market size is expected to grow from $244.43 billion in 2021 to $273.35
billion in 2022 at a compound annual growth rate (CAGR) of 11.8%. The growth is mainly due to
the companies rearranging their operations and recovering from the COVID-19 impact, which
had earlier led to restrictive containment measures involving social distancing, remote working,
and the closure of commercial activities that resulted in operational challenges. The market is
expected to reach $409.02 billion in 2026 at a CAGR of 10.6%.

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Mobile video viewing has increased significantly in recent years and is expected to grow further
during the forecast period. This is mainly driven by the rise in internet penetration and growth in
smartphones usage. For instance, according to a Hootsuite study for 2020, 4.18 billion individuals
(more than half of the global population) utilize mobile internet, and 57 percent of global video is
watched on mobile devices. Adult Americans spend 30 minutes a day on average watching videos
on their phones. Thus, a rapid increase in mobile video consumption is expected to drive the film
and video market during the forecast period.

The outbreak of the Coronavirus disease (COVID-19) has acted as a significant restraint on the
film and video market in 2020 as businesses were disrupted due to lockdowns imposed by
governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever,
cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province
of the People's Republic of China, and spread globally including Western Europe, North America,
and Asia. Steps by national governments to contain the transmission have resulted in a decline in
economic activity and restricted movement of goods and services with countries entering a state
of lockdown. The outbreak had a negative impact on businesses throughout 2020 and into 2021.
However, many media markets have been unaffected or benefited from this as they transmit their
content remotely through digital channels. It is expected that the film and video market will recover
from the shock across the forecast period as it is a 'black swan' event and not related to ongoing
or fundamental weaknesses in the market or the global economy.

Autonomous drones are becoming popular among mainstream and indie film and video makers
as they enhance film viewing experience cost-effective, lightweight, and reduce risks associated
with cranes and cable cams during filmmaking. Autonomous drones are flying gadgets equipped
with multiple rotors, built-in high-resolution cameras, and algorithms for capturing videos and
pictures. It offers a 360-degree experiential recording experience with minimum human
intervention. They are used to capture aerial shots, taking footage and images without having a
cameraman on an actual helicopter. For instance, major companies offering autonomous drones
are DJI, Parrot, Yuneec, Kespry, Insitu, and EHANG.

Major companies in the film and video market include Vivendi SA, The Walt Disney Company,
Comcast Corporation, Sony Corp, Financière de l'Odet, Viacom Inc., CBS Corporation, Lions
Gate, ITV plc, and FUJI MEDIA HOLDINGS INC.

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SWOT ANALYSIS

A SWOT analysis assists Godson Entertainment LLC's management team in defining a

company's future roadmap by evaluating where it stands in a competitive market and what
measures need to be made for future strategic planning. It provides us with an excellent
opportunity to examine and evaluate the internal strengths and weaknesses of Godson
Entertainment LLC allowing us to focus on the external opportunities presented by the business
environment as well as potential threats.

With an eyes-wide-open approach, we will utilize an unbiased SWOT Analysis tool to take
advantage of our strengths, reverse weaknesses, capitalize on opportunities and deter threats in
the niche market. Having assessed our strengths, weaknesses, opportunities, and threats (SWOT)
in the competitive environment, we will develop a well-informed strategic plan for smart decision-
making in the business operation.

STRENGTH

Our core strength lies in the power of our team; our workforce. We have a team of creative, result
driven and highly proficient writers with passion for our vision and mission, a team with excellent
qualifications and experience various niche areas in the industry.

WEAKNESS

Though we are already in operation, it might take some time for our organization to bring all our
services into the market and gain acceptance especially from our audience in the already saturated
and highly competitive industry; that is perhaps our major weakness. The industry is also highly
capital intensive and requires high-funding to acquire state-of-the-art equipment/

OPPORTUNITIES

No doubt, the opportunities available in the industry is massive considering the number of
individuals and corporate organizations with active presence on the internet and of course the
pretty large numbers of people who visit the internet / social media platforms on a daily basis and
own mobile phones / smart phones and other related gadgets. We also see the uniqueness of our
contents and movies as an opportunity to fill market gaps in underrepresented communities.

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THREATS

• The need to grow rapidly over the next 3-5 years

• Stringent government regulations
• Economic downturn affects consumers spending which in turn affects businesses
• negatively.
• Arrival of bigger competitors with more investment funds, aggressive marketing and
pricing.

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MARKETING PLAN

MARKETING OBJECTIVES AND STRATEGIES

Our overall objectives of our marketing strategy are;

● Emphasis on developing campaigns designed to showcase the quality, superiority

effectiveness and accessibility of our services.

● To increase sales revenue by over 30% growth rate in the first year of expansion and
increase it by more than 50% in the subsequent years through efficiency and good
alignment in sales and marketing, referrals, key metrics, and accessing ideal customer
profile while spending more time on research and development.

● To attract and develop skilled and motivated workers to help us establish a profitable
business that benefits all stakeholders (owners, workers, and visitors) while providing
exceptional client service.

● Collect market research to create immediate and long-term marketing plans.

● To grow our client base by more than 5% each year and more than 30% over the next five
years by providing exceptional customer service and developing repeat business from a
base of loyal satisfied audience.

● Position ourselves as the market leader in the industry.

● Increase company awareness and brand name recognition in our target locations

7.2 MARKETING STRATEGIES

Marketing is vital to a company's success since it not only creates revenue and accelerates growth,
but it also assists firms in reaching and connecting with their target audience, which is essentially
how they develop their company over time. That is why we have set aside funds to promote our
business.

Godson Entertainment LLC’s marketing approach is focused on building and retaining a brand
name that accurately defines our market place in customer-friendly terms. Godson
Entertainment LLC can use a variety of strategies to build its reputation and spread its name.
We have performed a comprehensive marketing survey using reliable data before drafting our

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marketing strategy, this allows us to better understand our target market and develop successful
marketing strategies.

We will leverage on conventional and unconventional means of marketing our brand to potential
audience. We have also empowered our marketing executives to also draft the right strategies that
should be in line with our corporate policies and goals. They will modify or remove ineffective
strategies so that we do not waste money using the wrong channels to market our company. The
marketing strategies will generate and allow us to allocate a marketing budget to the most effective
usage.

Godson Entertainment LLC strategy for raising awareness and the customer/user acquisition
will be to use marketing levers such as social media and digital advertising.

The following strategies will allow us to meet this objective and grow the operation of Godson
Entertainment LLC:

• Movie Premieres

a. Most premieres feature a red carpet, velvet ropes, as well as a display a poster
backdrop of the film, but GE doesn’t stop there. Our red-carpet events
promote our themes and subject matter (s), through the forms of hats, tee-
shirts and well as raffle prizes, invigorating our patron’s participation, which
is still being vocally, texted and twitted about still today, since our first event
in 2012.

b. Providing good food and drinks: Even if we’re on a budget, GE makes sure
to privilege quality over quantity. In the past, this was also another great way,
that we’ve further impressed our guests, by doing surveys of what foods were
found enjoyable and comforting when consuming, on a weekly basis. Then
secretly transforming our premieres, into an impressionable moment, by
providing catering services from the most requested eatery or restaurant in the
communities.

c. Doing our PR homework: with being in the field of entertainment, all formulas
of exposure is a must, so during the weeks before our past events, we’ve
invited the press, celebrities outside of the film cast, as well as notable social
platforms, to heighten the appeal for a more robust, buzzworthy outcome.

• Godson Entertainment LLC primarily uses social media to market our movies and
content, and information about upcoming events. Social Media plays a large role in today’s
marketing campaigns, we plan to utilize all outlets such as social networks, online forums.

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 Godson Entertainment LLC will leverage on digital marketing platforms such as
Facebook, Twitter, Integra, Tumblr, etc. by creating pages on these social media channels
and flooding them with creative contents, stories, and testimonials. Positive reviews on
our social media platforms will also come handy.

• We will encourage our audience to refer other customers. Word of mouth marketing from
our loyal customers will come handy. After our company has gained momentum and
recognition in the industry, this approach will become more successful.

SEO

Web
E-mail
Other Marketin Marketing
g

Social
Media

• The business will print brochures, business cards and promotional and place our billboards
and banners in prominent places. Our fliers, brochures and handbills will be distributed in
and around our target areas.

• Advertising through publications in relevant magazines, newspapers, TV and radio

programs.

• We plan to organize and take active involvement in local events, webinars, groups, forums
parties, and other activities that can promote our services.

• Engage a professional scriptwriter to create fascinating promotional scripts and ad copies

for advertisement.

• Our website will contain relevant information about our business for potential audience
anywhere across the world.

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 7.3 IMPLEMENTATION

We will employ and implement sustainable marketing strategies both online and offline for
visibility, productivity, and business growth. Our approach that is targeted and well-strategized to
turn all sales and marketing efforts into the best possible outcomes will help to increase
profitability and market share.

Strategy Action Plan Expected Results

Content Cross • We can utilize the power of streaming based Increase audience reach
Licensing/Digital services to reach our target audience more
Video Stores effectively by allowing them to watch our content
without commercials on an internet-connected
device.

• b. If we partner with relevant service providers

from our niche, we can reach potential customers
who might be interested in our brand or niche. This
allows for more qualified lead generations and
helps us to reach our target audience more fluidly.

• By having a well-managed and executed platform

marketing campaign, we can

• help our brand reach out to more people. We can

extend our reach, generate leads, and drive sales
without breaking the bank.

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Website Godson Entertainment LLC will have well-designed • Increased web traffic
website that will showcase trailers, uniqueness and • Generate awareness
more information about our projects. The management • Increased number of
team will continually strive to have a competitive edge visitors
by maintaining a significant presence and plans for
• Increased conversion rate
sophisticated exposure online.
i.e., more clients

Plan: • Accumulate emails from

regular clients to promote
• Ensure that our website is always active and user-
email marketing.
friendly.
• Maintain a well-designed fast and responsive
website
• Showcase movie premier dates, release dates etc

Search Engine • Research keywords which clients are searching for • Top position on related

Optimization to attract users. Google search to increase

(SEO) visibility
• Optimize and improve the visibility of our services
and social media channels on search engine result • Increased chance of getting

pages a click from being top-

listed on pages
• A standard AdWords strategy of identifying
potential keywords and then whittling said • Less difficulty for potential

keywords down to a profitable and manageable list, clients in checking our

utilizing tests in ad copy. Landing page design and website and social media

acquisition offer will be employed. pages out.

Social Media • Create and maintain active social media accounts • Enormous potential reach

Marketing on Instagram, Facebook, LinkedIn, Twitter, and • Brand awareness and

other relevant social media platforms. recognition

• Engage our followers consistently by posting • Increased number of

interesting and attractive contents i.e., videos, clients and social media

pictures, graphics, etc. on the platforms at regular followers.

intervals. • Direct communication

• Seek the services of influencers to promote our with clients

brand

28
 • Paid social media advertisement • With paid ads, contents will
be narrowed down to our
specific demographics

Direct Marketing • Send introductory letters alongside our brochures • Build engagement with the

to key stakeholders in the industry. community

• Partner with community events where we will • Acquire customers

distribute flyers and branded items • Increased brand visibility

• We will make ourselves an integral part of the local

community. This will generate goodwill, create
opportunities to forge important contacts with key
people and live up to our company Mission
Statement.

Email Marketing • Build an email list from our existing clients and • Increased brand awareness

purchase a relevant list of our target clients from • Increased conversion

different sources.
• Send personalized emails outlining our creative and
advertising services, options, prices, deals, and
directions to the store to our target clients’ inbox.

29
BUSINESS ASSESSMENT

RISK ASSESSMENT

Godson Entertainment LLC is not exempted from the risks every business is exposed to. With
the emergence of our business, the possible risks are wide acceptability as a viable substitute for
others, capital injection to launch and stabilize business growth, and the need for a positively strong
marketing program. Different strategies will be put in place to ascertain that the risks to our
business are controlled or minimized and reducing the likelihood of the risk occurring and
disrupting business operations. These strategies include focusing on;

Development Risk – Low

Godson Entertainment LLC is developing its brand and establishing its influence in its market.
The general public must accept and like our brand and services. As a result, the business’s revenue
is based almost solely on management’s ability to create high quality and innovative solutions.

Financing Risk – Low

Godson Entertainment LLC will require significant financing to continually grow its business.
The management team does not anticipate that it will generate heavy revenue in this year of
operations.

Marketing Risk – Moderate

The organization intends to engage potential clients through marketing and self-promotion.
Inadequacy in marketing is a concern for Godson Entertainment LLC. However, it has devised
an adaptable marketing strategy that can work in a variety of situations.

Valuation Risk – Low

The risk that an investor or banker pays too much for the venture can be offset by:

• Investor funds will be in liquid, licensable intellectual property.

Exit Risk - Low

The market is a consistently witnessed tremendous growth and the management feels there are
little to no risks business failure in the first year of expansion.

30
ACTION PLAN

• Action to Dominate: It is the immediate goal of the company to launch itself into the
market, challenge the established competitor in and out of our business niche, and catapult
our recognition into the market while putting every effort into action to dominate the
larger market as a whole.

• Strategic Alliances: Godson Entertainment LLC is constantly working to build a

network of key individuals and companies that work as alliances to accomplish its major
strategies. The Company is also committed to networking with any and all individuals that
may have a favorable impact on the business. A great strength of this Company is its vast
network of professional alliances that stand ready, willing, and able to facilitate the growth
of this Company as soon as it begins to take off. The Company will be most concerned
with developing concrete alliances that ensure the funding the Company needs to grow, as
well as developing support systems for the businesses that facilitate their success.

• Branding and Literature: The majority of the positioning and branding strategies as well
as the creative aspects of the brands, logos, slogans, Company fonts, color scheme, etc.
will be the responsibility of the Founders, management and marketing. The management
team and marketing will be responsible to assure that all personnel use the designated logo
and brand uniformly. The advice of a web designer and graphic artist will be blended to
create the best possible presentation at all levels and in all venues.

• Creation of unique position in the market: To a greater and enviable extent, the
information earlier collected and the documentation at the earlier stage will ensure that our
services are streamlined to our clients' needs, thereby offering us the unique advantage of
positioning in the market.

• Documentation: We will document all information about our potential clients; we will
ensure that we are offering them the unique services that every one of them requires.

• Knowing the Clients: Following our sales strategy effort, we will ensure to know our
clients and all entities that are attached to our business activities.

31
• Revenue Planning: We strategically begin the action plan from the revenue board,
putting the company’s investment into play, combining efforts, dedication, commitment
and professionalism into business towards forecasting the revenue that the company
envisages to realize to make it a worthwhile business.

• Gap Mapping: Prior expanding our business, we will categorically identify our position,
itemize where we want to be in all aspects; financial, non-financial, brand recognition,
community services, among many others.

32
MANAGEMENT AND OPERATIONAL PLAN

ORGANIZATION STRUCTURE

Godson Entertainment LLC places a high value on having the proper corporate structure.
Everyone involved in our business will benefit from our organizational structure since it will
increase transparency, assist in managing expectations, enhance decision-making, and give
continuity. We've taken the necessary efforts to guarantee that our foundation is not only solid,
but also consistent with our company's fundamental beliefs, goal, and vision.

MANAGEMENT TEAM

Our organization is run by experienced co-founders in film and similar programs. Management is
confident to successfully ensure all the deliverables will be achieved based on the terms of
references agreed upon by the donor agency during the contracting process. Our management
team has great interpersonal skills as well as a track record of successfully driving profitability,
managing and nurturing personnel, delivering sales growth, forming strategic partnerships, and
completing difficult projects. We have the passion to create value by building upon their
capabilities of our employees through collaboration, and by motivating them to take action while
providing support and guidance through the process to achieve greatness.

Tara James - Co-Founder

Tara James is a professional media content company that

yearns to intrigue, excite, and fascinate the viewers. Hailing
from New York City,

NY presently lives in Virginia and serves as the Production

Manager at Godson Entertainment. In this role, she helps
build liaisons between creators and watchers and manages
the team with one eye on goals and the other on impact. She
ensures the team moves forward as one, eradicates the
roadblocks, and excels.

She holds a BA in Psychology and leverages her knowledge and experience to streamline
communications, decodes behaviors, and continually pushes the company towards betterment.

33
For the last ten years, she has been helping Godson Entertainment, LLC deliver quality content
that connects with viewers on a deeper level.

Anthony “Tony” James - Co-founder

Anthony “Tony” James is a notable in the film festival

circuit as the content creator, owner, screenplay writer,
director, film editor and driving force of (GE); has
provided exceptional services as a videographer through a
wide range of media presentations, including 25 videos
from local artist and musicians in the New York/New
Jersey area, two web series, three documentaries, 12 short
and 2 featured films. In addition, Mr. James has created a
loyal fan base, revealed in the 3.7 million collective views, acquired through his first film, "Brick
City Boys”, a YouTube cult classic adorned as the first "street redemption story", in the humble
beginnings of the phenomenal platform existence.

34
FINANCIAL PLAN

Introduction

A financial plan is a comprehensive evaluation of an individual's current pay and future financial
state by using current known variables to predict future income, asset values and withdrawal plans.

One of the most crucial items that a business requires is a financial plan. It's a road map, a guideline,
and a reminder of your objectives–what you want to accomplish in the short and long term. It sets
out your potential costs and attempts to explore ways to manage them. Most investors, bankers,
and creditors will not set up a meeting with businesses until they have a financial plan in place for
their business. Cash flow may be managed with the aid of a financial plan. The income of most
enterprises fluctuates from season to season. These fluctuations should be factored into a sound
financial strategy to avoid long-term shortfalls. Having a financial cushion allows a company to
weather a bad season and yet come out on top. Tax planning, prudent cash flow expenditure, and
cautious budgeting can all provide positive results. Bases on results of our market analysis, we
have drafted a five-year financial projection for our business.

The following sections outline our financial plan:

• INCOME STATEMENT

• SENSITIVITY ANALYSIS

• CASHFLOW STATEMENT

• BALANCE SHEET

• BREAKEVEN

• FINANCIAL OVERVIEW

35
IMPORTANT ASSUMPTION

• After 1st year, it assumed that in a yearly interval, a cumulative of 10-30% increase
revenue, and 10% increase in operating expenses

The following section contains the financial information. Tables and charts show annual
projections for the first five business years.

36
 FINANCIAL OVERVIEW

Below is the financial overview showing the profitability of the business as the sales increases with
little change in the cost. The profit is seen to increase with sales.

Financial Overview

Year 1 Year 2 Year 3 Year 4 Year 5

Total Revenue $ 400,000 $ 520,000 $ 676,000 $ 946,400 $ 1,324,960

Total Expenses $ 234,250 $ 281,100 $ 337,320 $ 404,784 $ 485,741

Net Profit $ 165,750 $ 238,900 $ 338,680 $ 541,616 $ 839,219

Financial Overview

$1,400,000

$1,200,000

$1,000,000

$800,000

$600,000

$400,000

$200,000

$-
1 2 3 4 5

Total Revenue Total Expenses Net Profit

37
 PROFIT AND LOSS

The below table is the profit and loss projection for the first five business years. The sales are seen
to increase each year, causing a considerable increase in the net profit too.

5-Year Profit and Loss

SALES Year 1 Year 2 Year 3 Year 4 Year 5
Sales
Gross Sales (Advertising) $400,000 $520,000 $676,000 $946,400 $1,324,960
$ $ $ $ $
Total Sales
400,000.00 520,000.00 676,000.00 946,400.00 1,324,960.00
$ $ $ $ $
Total INCOME
400,000.00 520,000.00 676,000.00 946,400.00 1,324,960.00
EXPENSES
Operating Expenses
$ $ $ $
Marketing and Advertising $48,000
57,600.00 69,120.00 82,944.00 99,532.80
$ $ $ $
Accounting, Legal and Other Prof Fees $5,000
6,000.00 7,200.00 8,640.00 10,368.00
$ $ $ $
Website, Internet and Telephone $3,000
3,600.00 4,320.00 5,184.00 6,220.80
$ $ $ $
Payroll $103,250
123,900.00 148,680.00 178,416.00 214,099.20
$ $ $ $
Rent $54,000
64,800.00 77,760.00 93,312.00 111,974.40
$ $ $ $
Supplies and Utilities $5,000
6,000.00 7,200.00 8,640.00 10,368.00
$ $ $ $
Insurance $6,000
7,200.00 8,640.00 10,368.00 12,441.60
$ $ $ $
Misc. $10,000
12,000.00 14,400.00 17,280.00 20,736.00

Total Operating Expenses $234,250 $281,100 $337,320 $404,784 $485,741

Total EXPENSES $234,250 $281,100 $337,320 $404,784 $485,741

Operating Income $165,750 $238,900 $338,680 $541,616 $839,219

Operating Margin 59% 54% 50% 43% 37%

EBITDA $165,750 $238,900 $338,680 $541,616 $839,219

income Tax Expense (6%) $9,945 $14,334 $20,321 $32,497 $50,353
Depreciation & Amortization $0 $0 $0 $0 $0
Interest Expense $0 $0 $0 $0 $0

NET INCOME $155,805 $224,566 $318,359 $509,119 $788,866

NET MARGIN 39% 43% 47% 54% 60%
Owner Distributions / Dividends
Adjustment to Retained Earnings $155,805 $224,566 $318,359 $509,119 $788,866

38
From the above analysis, it is projected that the business will have a total profit of $155,805 in the
first year of business activities. Every business always aspires to increase its sales. With the
marketing strategy adopted, it is assumed that this will yield an increase in the subsequent years of
business operations, thereby, causing the revenue for each year to increase too.

The volume of revenue influences the profit that will be made during the year, therefore revenue
generated in the course of running the business results in an increase in profit made by the business
after taking care of all expenses.

Chart: Profit and Loss

Income Statement

$1,400,000.00

$1,200,000.00

$1,000,000.00

$800,000.00

$600,000.00

$400,000.00

$200,000.00

$-
1 2 3 4 5
Total INCOME $400,000.00 $520,000.00 $676,000.00 $946,400.00 $1,324,960.00
Total EXPENSES $234,250 $281,100 $337,320 $404,784 $485,741
EBITDA $165,750 $238,900 $338,680 $541,616 $839,219
NET INCOME $155,805 $224,566 $318,359 $509,119 $788,866

Total INCOME Total EXPENSES EBITDA NET INCOME

39
 CASH FLOW STATEMENT

Below is cash flow statement projection for five years showing the movement of cash within the
business.

Cash Flow Projection

CASH INFLOWS YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Cash from Operations
$ $ $ $ $
Sales and other Income
400,000.00 520,000.00 676,000.00 946,400.00 1,324,960.00

$ $ $ $ $
Total Cash from Operations
400,000.00 520,000.00 676,000.00 946,400.00 1,324,960.00
Cash from Financing
Issuance of Stock
Borrowing
$ $ $ $ $
Total Cash from Financing
- - - - -
Cash from Investing
Sale of Property and Equipment
Collection of Principal on Loans
Sale of Investment Securities
$ $ $ $ $
Total Cash from Investing
- - - - -
Additional Cash Received
Owner's Investment
Investor Funding
Grants
New Long-term Liabilities
Sales of Other Current Assets
Sales of Long-term Assets
New Investment Received
Sale of Property and Equipment
Collection of Principal on Loans
Sale of Investment Securities

40
 $ $ $ $ $
Total Cash from Investing
- - - - -
$ $ $ $ $
Total Cash Inflows
400,000.00 520,000.00 676,000.00 946,400.00 1,324,960.00

CASH OUTFLOWS YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Operations
Inventory Purchases
General Operating Expenses $234,250 $281,100 $337,320 $404,784 $485,741
Interest
Income Taxes $9,945 $14,334 $20,321 $32,497 $50,353
Total Outflows from
$244,195 $295,434 $357,641 $437,281 $536,094
Operations
Financing
Repayment of Loans
StartUp Expenses
Repurchase of Stocks
Dividends Paid
Total Outflows from
$0 $0 $0 $0 $0
Financing
Investing
Future Investments
Making Loans to Other Entities
Purchase of Investment
Securities
Total Outflows from
$0 $0 $0 $0 $0
Investing
Additional Cash Spent
Other Liabilities Principal
Repayment

Long-term Liabilities Principal

Repayment

Purchase Long-term Assets

Owner's 1 Drawing
Owner's 2 Drawing
Purchase of Investment
Securities

Total Outflows from

$0 $0 $0 $0 $0
Investing

41
Total Cash Outflows $244,195 $295,434 $357,641 $437,281 $536,094

NET CASH FLOW $155,805 $224,566 $318,359 $509,119 $788,866

CASH BALANCE $155,805 $224,566 $318,359 $509,119 $788,866

Chart: Cash Flow

Cash Flow
$1,800,000

$1,600,000

$1,400,000

$1,200,000

$1,000,000

$800,000

$600,000

$400,000

$200,000

$0
1 2 3 4 5 6

NET CASH FLOW CASH BALANCE

The graph above shows an upward movement of closing cash balance which indicates that there
is an increase in cash balance at the end of every period.

42
 BALANCE SHEET

Below is the financial forecast of the balance sheet for the business. The below table shows the
steady growth in the net worth of the organization, this shows that the business is a very profitable
one.

Table: Balance Sheet

Balance Sheet

Assets YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Current Assets
Cash $155,805 $224,566 $318,359 $509,119 $788,866
Accounts receivable
Inventory
Prepaid expenses
Short-term investments
Total current assets $155,805 $224,566 $318,359 $509,119 $788,866
Fixed (Long-Term) Assets
Long-term investments $0 $0 $0 $0 $0
Property, plant, and equipment
(Less accumulated depreciation)
Intangible assets
Total fixed assets $0 $0 $0 $0 $0
Other Assets
Deferred income tax
Other
Total Other Assets $0 $0 $0 $0 $0
Total Assets $155,805 $224,566 $318,359 $509,119 $788,866

Liabilities and Owner's Equity

Current Liabilities
Accounts payable
Short-term loans
Accrued salaries and wages
Unearned revenue

43
Current portion of long-term debt
Total current liabilities $0 $0 $0 $0 $0
Long-Term Liabilities
Long-term debt
Deferred income tax
Total long-term liabilities $0 $0 $0 $0 $0
Owner's Equity
Retained earnings
Total owner's equity $0 $0 $0 $0 $0
Total Liabilities and Owner's Equity $0 $0 $0 $0 $0
{42} {42} {42} {42}
Paid-in Capital
$ $ $ $
Retained Earnings
155,805 224,566 318,359 509,119
$ $ $ $ $
Earning
155,805 224,566 318,359 509,119 788,866
$ $ $ $ $
Total Capital
155,805 224,566 318,359 509,119 788,866
$ $ $ $ $
Total Liabilities and Capital
155,805 224,566 318,359 509,119 788,866

NET WORTH $155,805 $380,371 $698,730 $1,207,849 $1,996,715

44
 BREAK-EVEN ANALYSIS

Break-even is the point where the business neither makes profit nor loss. This means that at break-
even, the business is only able to pay up its expenses both fixed and variable cost without any
excess. The essence of break-even is to determine the number of sales that could lead to
profitability

Break-Even
Analysis

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Fixed cost $234,250.00 $281,100.00 $337,320.00 $404,784.00 $485,740.80

Variable Cost % 0% 0% 0% 0% 0%
Gross Margin % 100% 100% 100% 100% 100%
Break Even Income $234,250.00 $281,100.00 $337,320.00 $404,784.00 $485,740.80
Revenue $400,000.00 $520,000.00 $676,000.00 $946,400.00 $1,324,960.00

The business is seen to break the even in the first year of business activities. The above analysis
can be seen in the below graph showing the breakeven income and revenue.

BreakEven Curve
$1,400,000.00

$1,200,000.00

$1,000,000.00

$800,000.00

$600,000.00

$400,000.00

$200,000.00

$0.00
1 2 3 4 5

Break Even Income Revenue

45