1.

Nowadays, internationalizing a company is a fundamental key to success, and for

this, it requires the ability to overcome various obstacles that make this process
more challenging. One of these obstacles is finding the perfect partner.
2. Collaboration between leaders can be crucial for internationalization in unfamiliar
markets, as it can drive business growth, improve people's quality of life, and open
up new opportunities in a highly competitive globalized environment.
3. Years of experience have taught Pernod Ricard and Yoma Holdings that choosing
the right partners is a fundamental key to expanding their businesses while
improving the quality of life of their consumers.
4. This time, the beverage giant ventured into an unknown market (SINGAPORE),
where it found values closely aligned with its culture, and the country had strong
economic growth, according to Yoma Holdings.
5. In addition to this, Pernod Ricard plays a fundamental role in enabling local brands
in this market to emerge and strengthen, as it can improve operations and facilitate
significant progress in the destination country.
6. Furthermore, Pernod Ricard has a strong global recognition and has formed
strategic alliances in similar markets, which, according to Burban, would generate
more trust among investors and gain more strength to reinforce local brands.
7. According to Lu Yu, it is necessary to ensure that financial strategies are not
neglected and are profitable for the joint venture to be successful; otherwise, it will
be a waste of time.
8. Yoma Holdings saw this as a significant advantage in executing the joint venture, as
its main objectives were to improve the quality of life of the people in Myanmar
and drive competitiveness, which would ultimately lead to economic growth.
9. In addition to this, Pernod Ricard would gain more experience and allow for further
diversification of the limited Singaporean market, and according to Gommes-
Casseres, expand its brand recognition to distant markets.
10. This long-term alliance not only aims for economic growth in the country but also
positions Singapore as a springboard for Pernod Ricard to further expand in Asian
markets and strive to become a global leader in this industry.
11. However, it is essential for the French company to not remain stagnant but to
innovate processes and further diversify its portfolio to avoid future risks, whether
financial or competitive.
12. Another risk that a company may face in the long run in mature markets is stagnant
consumption, which can significantly decrease revenues and result in economic
crises, as seen in Poland in 1999 (Five days).
13. Despite all this, with proper resource planning, good communication, and control
of distribution networks, as well as a healthy relationship among partners, many of
these risks can be mitigated.
14. Even though a strategic alliance may entail risks, such as lack of commitment from
partners or ambiguous distribution of revenues, the extensive experience of the
companies reduces these risks.
15. And thus, I conclude with the quote from Henry ford: "going together is a start,
staying together is progress, working together is success”