Demographics

Gender Tally Total

Male IIIII-IIIII-IIIII-IIIII-IIIII-IIII 29

Female IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-IIIII- 70

IIIII- IIIII-IIIII

Age

12 and below I 1

13-17 IIIII- IIIII-IIIII-IIIII-II 22

18 and above IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-IIIII- 78

IIIII- IIIII-IIIII-IIIII-III
 Results of Survey from Barangay Bugo of Cagayan de Oro City
Tally Total

Question #1 What is your age?

a. 12 & below I 1

b. 13-17 IIIII- IIIII-IIIII-IIIII-II 22

c. 18 and above IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-IIIII- 78
IIIII- IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-
IIIII-III

Question #2 Where do you usually buy an ice cream?

a. Convenience store IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-IIIII- 69
IIIII- IIIII-IIIII-IIIII-IIIII- IIIII-IIII
b. Sari-sari store IIIII- IIIII-IIIII-II 17
c. Online I 1
d. mall IIIII- IIIII-IIII 14

Question #3 What ice cream flavor you like the most?

a. Chocolate IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-IIIII- 63
IIIII- IIIII-IIIII-IIIII-IIIII- III
b. Mango IIIII- IIIII-I 11
c. Ube IIIII-III 8
d. Other flavors IIIII- IIIII-IIIII-IIII 19

Question #4 Are you willing to try a new flavor of ice cream?

a. Yes IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-IIIII- 94

IIIII- IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-
IIIII-IIIII-IIIII-IIIII-IIII
b. No IIIII-II 7

Question #5 How much are you willing to spend for a cup of ice
cream?
a. 5-10 pesos IIIII- IIIII-IIIII-IIIII 20
b. 10-15 pesos IIIII- IIIII-IIIII-IIIII-IIIII-II 27
 c. 20-25 pesos IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-IIIII- 54
IIIII- IIIII-IIIII-IIII

Question #6 Do you have any allergies from pumpkin?

a. Yes IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-IIIII- 99

IIIII- IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-
IIIII-IIIII-IIIII-IIIII-IIIII-IIII
b. No II 2

Question #7 Are you willing to buy our sweet pumpkin ice cream? If
no: why and how can we persuade you to buy our product?
a. Yes IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-IIIII- 94
IIIII- IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-
IIIII-IIIII-IIIII-IIIII-IIII
b. No IIII 4
c. Other III 3

Question #8 Will this be your first time to taste an ice cream made
from a pumpkin?
a. Yes IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-IIIII- 91
IIIII- IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-
IIIII-IIIII-IIIII-IIIII-I
b. No IIIII-IIIII 10
Question #9 What time do you usually buy an ice cream? Others please
specify:

a. During Occasions IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-IIIII 35

b. At 12-2 pm IIIII- IIIII-IIII 14
c. At 3-5 o’clock in the IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-IIIII- 43
afternoon IIIII- III
d. Other IIIII- IIII 9
Question #10 Are you willing to recommend our product to your
friends?

a. Yes IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-IIIII- 98

IIIII- IIIII-IIIII-IIIII-IIIII- IIIII-IIIII-
IIIII-IIIII-IIIII-IIIII-IIIII-III
b. No III 3
GENDER:
Based from the data that the researchers have gathered, out of 101 respondents, 69.3% or 70 are
female and 28.7% or 29 are male and 2% or 2 respondents prefer not to say their gender. In
conclusion, there are more female respondents in Barangay Bugo than male.

What is your age?

Based from the data that the researchers have gathered, out of 101 respondents, there are 77.2% or 78
people whose age range from 18years and above while there are 21.8% or 22 people age 13 to 17
years old and lastly, there is 1% or 1 respondent age 12 and below. In conclusion, our target market
in Barangay Bugo consists mostly of teens and adults.

Where do you usually buy an ice cream?

Based from the gathered data, out if 101 respondents, 68.3% or 69 respondents answered that they
usually buy their ice creams in the convenience stores. 16.8% or 17 respondents answered that they
usually buy their ice creams in the sari-sari store. On the other hand, there are 13.9% or 14
respondents answered that they buy their ice creams from the mall and lastly, only 1% or 1
respondent answered that he/she buys online. In conclusion, respondents from Barangay Bugo
mostly buy ice cream in a convenience store.

What ice cream flavor you like the most?

The Pie Graph shows that 62.4% or 63 respondents selected chocolate as their favorite ice cream
flavor while 10.9% or 11 chose mango. 7.9% or 8 people picked ube and 15% or 15 people answered
cookies and cream. 1 respondent answered strawberry, 2 for vanilla, and 1 for coffee crumble .
Therefore, most of the respondents of Barangay Bugo likes chocolate flavored ice cream above all
the flavors given.

Are you willing to try a new flavor of ice cream?

Based from the data that the researcher gathered, out of 101 respondents, there are 93.1% or 94
respondents who are willing to try a new flavor of ice cream while are 6.9% or 7 respondents who
are not willing to try a new flavor of ice cream. Overall, the result shows that most respondents from
Barangay Bugo are willing to try a new flavor of ice cream.

How much are you willing to spend for a cup of ice cream?
Based on the respondent’s answers, it shows that 53.5% or 54 of respondents are willing to spend 20-
25 for a cup of ice cream. 26.7% or 27 respondents are willing to spend 10-15 pesos while 19.8% or
20 respondents are willing to spend 5-10 pesos. Therefore, most of the respondents are willing to
spend 20-25 pesos for a cup of ice cream in Barangay Bugo,

Do you have any allergies from pumpkins?

The pie graph shows that 98% or 99 respondents don’t have allergies from pumpkins while only
2%or 2 respondents have allergies. Overall, most respondents from Barangay Bugo does not have
pumpkin allergies.

Are you willing to buy our Sweet Pumpkin Ice cream? If no: why and how can we persuade
you to buy our product?
Out of the 101 respondents, 93.1% or 94 people are willing to buy our product, the sweet pumpkin
ice cream while 4% or 4 of the respondents said no because of some personal reasons. 1% or 1
person said that he/she will buy the product if there is a free taste, 1 person also said that it depends
on the taste of the new pumpkin flavor and lastly, the other 1% don't like pumpkin ice cream. Asking
them on how we can persuade to buy the product, there responses was if the product is new in their
taste and affordable, it might be worth the buy. In conclusion, most respondents from Barangay Bugo
are willing to buy the sweet pumpkin ice cream.

Will this be your first time to taste an ice cream made from a pumpkin?
Based from the gathered data, out of 101 respondents, there are 90.1% or 91 respondents answered
that this will be their first time tasting an ice cream made from pumpkin while 9.9% or 10
respondents already tried an ice cream made from pumpkin. In conclusion, there are more
respondents that have not yet tried an ice cream made from pumpkin in Barangay Bugo.

What time do you usually buy an ice cream? Others please specify:
Out of 101 Respondents, 42.57% or 43 respondents answered that they usually buy their ice creams
at 3 to 5 o’clock in the afternoon, 34.65% or 35 respondents answered they only buys during
occasions, and there are 13.86% or 14 respondents who answered 12 to 2 o’clock in the afternoon.
While there are 9 respondents who specified their answers, 2 of those answered that they usually buy
their ice cream any/every time they crave for it, 2 or 1.98% answered that it depends on their mood,
another 1.98% or 2 respondents answered they usually buys if they have money, 0.99% or 1
respondents answered if they have time, and lastly, 0.99% or 1 respondents answered that they buy
ice cream during their break time. Based on the gathered data, almost half of the respondents usually
buy an ice cream at 3 to 5 o’clock
Are you willing to recommend our product to your friends?
Based from the gathered data, out of 101 respondents, there are 97% or 98 respondents who are
willing to recommend our product with their friends and the remaining 3% answered no. Therefore,
most of the respondents of Barangay Bugo are willing to recommend our sweet pumpkin ice cream
to their friends.