Mariangel Gutierrez Ariza

Project: Red Pepper House / Urko Sanchez

PRICE ACTIVISM

How do contemporary architectural practices communicate their discursive approach

through visual language?

Contemporary architectural practices communicate their discursive approach through visual

language in various ways such as the selection of forms and typologies (can communicate
underlying values and concepts), materiality and textures (selection of materials and
textures can communicate), color and chromatic palette ( influence emotional perception),
details and finishes (communicate attention to detail, craftsmanship and quality), spatial
composition and proportions (communicate a variety of concepts and emotions)

What are the design characteristics, fonts, drawings, images, diagrams, color themes and
other digital content that you use to build your visual language?

This Activist project is characterized by extracting color from the natural environment using
a palette of earthy and warm colors, transmitting a feeling of connection with the environment
and the warmth that is sought. Meeting points are created, and social interaction is
promoted. (Includes common areas). Emphasis is placed on materials and textures that
come from the local environment and are sustainable. Natural textures that generate a feeling
of authenticity. There are elements connecting with the landscape that allow visual
integration with the surrounding landscape. It uses architectural forms that convey the idea
of change and movement, such as curved and organic lines that contrast with more solid and
heavier shapes. This symbolizes the transition towards a more sustainable and humane
approach in contemporary architecture.
Mariangel Gutierrez Ariza

ACTIVISM