ABN: 72 975 271 258

C/- PO Box 4005, Maroubra South

NSW 2035
www.surfingnsw.com.au

Her Sport, Her Way - Surfing NSW Her Wave Case Study

Target Audience: NSW females of all ages

Project Description: Surfing NSW's Her Wave Project encompassed three

initiatives:

1. Get Her Onboard: Health and Wellbeing Surf Experiences;

2. Her Experiences: Recreational surf lifestyle experiences; and
3. Progress Her: Grassroots female boardrider club member development
and engagement opportunities.

These projects aimed to strengthen female surfing and retention at a

grassroots level along the NSW coastline.

● Project Timeline: 2021 - 2022

● Project Budget: Circa $300K
● Location: NSW Coastline
● Funding Objective: Inclusion & Diversity
● Key Partners: SNSW affiliated Surf Schools, Boardrider Clubs, Roxy, SDS &
Kayo

Primary Aim: To increase and nurture female surfing in NSW through various
initiatives that reduce barriers and support growth in female participation in
surfing.

Evaluation Metrics:

1. Increased access to surfing, engaging 1,500 women in learn-to-surf or

learn-to-Stand-Up Paddle (SUP) sessions.

2. Engagement of women in surfing through various programs and

activities.

1
Project Phases:

1. Insights for Project Formation: Community consultation and feedback.

2. Get Her Onboard: Health and Wellbeing Surf Experiences

- Her Wellness: Group Surf x Mindset + Nutrition Coaching
Experiences.
- Masterclass Series: Online women's leadership events.
- Level Up Camp: Leadership camp for female coaches and
judges.
​
3. Her Experiences: Recreational Surf Lifestyle Experiences
- Challenge Her Team’s Classic: Regional all-women's event
series.
- Community Activations: Technical surf workshops and activities.

4. Progress Her: Grassroots Female Boardrider Club Member

Development
- Get Her Onboard Grants Program.
- Her Wave, Her Say Campaign.
- Digital Campaigns.

Project Expertise:

● Project Direction, Management & Quality Assurance

● Data Collection and Analysis
● Marketing: Campaign Creation & Direction; Social Media Management
● Event Planning, Management & Delivery
● Financial Coordination and Management

Project Delivery:

● Her Wellness: 5 Programs with 100 participants.

● Masterclass Series: 4 Online events with 160 participants.
● Level Up Camp: 3-day camp for 16 participants.
● Challenge Her Team’s Classic: 3 Events with 300 participants.
● Community Activations: 5 Locations with 23 Activities.
● Get Her Onboard Grants Program: 20 Programs & Events.
● Her Wave, Her Say Campaign.
2
Participant Demographics:

● 2,497 Unique participants from various age groups and regions in NSW.

Communication with Participants:

● Digital campaigns and feedback surveys.

Evaluation:

● Her Wave Her Way Campaign and participant testimonials.

Project Outcomes:

● Health: Enhanced physical, mental, emotional, and spiritual well-being

through surfing.
● Social: Capacity building, resilience, community safety empowerment,
and social connection.
● Economic: Contributions to employment, education, workplace
productivity, and tourism.

ENDS