Course Structure For Midterm

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Marketing Management

 Fundamentals Of Marketing
1. Introduction to marketing
2. Marketing strategy
3. Marketing mix
 Consumer Behaviour
1. Introduction to consumer behaviour
2. Consumer decision making process.
3. External influencer
4. Internal influencer
 Marketing channels
1. Introduction to advertising
2. Offline channel
3. Online channel
Accounting and Finance
 Accounting fundamentals
1. Financial statement exercise- pizza food truck
2. Income statement and balance sheet
3. Introduction to financial statements
 Financial analysis
1. Cash flow statement.
2. Operating working capital
3. Profitability analysis
4. Quick sheet-(formulas only)
 Project evaluation
1. Project evaluation techniques
2. Time value of money
Business communication
 Fundamentals of business communication
1. Nonverbal communication
2. Oral communication
3. Effective business writing
 Building a personal brand
1. Building asset for personal branding
2. Monitoring your brand
3. Personal brand vision
 Master class communication with Rakesh
1. Storytelling Persuasion Negotiation
2. Creating and delivering presentation
Decision Sciences
 Business analytics fundamentals
1. Basis of statistics
2. Measures of central tendency
3. Probability distribution
 Hypothesis Testing
1. Hypothesis Testing- T distribution
2. Hypothesis Testing- Z distribution
 Regression Analysis
1. Covariance and Correlation
2. Multiple Linear Regression
3. Simple Linear Regression
OB HR AND LEGAL
 Organisation Behaviour
1. Individual Behaviour
2. Organisational process
3. Team dynamics
 HR for non-HR manager
1. Employee Entry management
2. Employee performance and engagement management
3. Employee Exit management
 Business law and ethics
1. Introduction to business law
2. Application of business law
3. Business ethics
Operating and supply chain
 Strategic Planning in supply chain
1. Getting started with Operating and supply chain
2. Demand planning in supply chain
3. Source planning in supply chain
 Sourcing
1. Key sourcing considerations
2. Purchasing cycle and vendor management
 Logistics and Distribution
1. Transportation and inventory management
2. Distribution network management
3. Warehouse management and supply chain coordination
Business Economics
 Microeconomics
1. Demand and Supply
2. Consumer and Producer theory
3. Perfect competition and monopolies
 Macroeconomics
1. Fundamentals of Macroeconomics
2. Macroeconomic Theories and Factors
3. Macroeconomic Policies and Tools
4. Foreign Trade

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