Professional Documents
Culture Documents
Course Structure For Midterm
Course Structure For Midterm
Course Structure For Midterm
Fundamentals Of Marketing
1. Introduction to marketing
2. Marketing strategy
3. Marketing mix
Consumer Behaviour
1. Introduction to consumer behaviour
2. Consumer decision making process.
3. External influencer
4. Internal influencer
Marketing channels
1. Introduction to advertising
2. Offline channel
3. Online channel
Accounting and Finance
Accounting fundamentals
1. Financial statement exercise- pizza food truck
2. Income statement and balance sheet
3. Introduction to financial statements
Financial analysis
1. Cash flow statement.
2. Operating working capital
3. Profitability analysis
4. Quick sheet-(formulas only)
Project evaluation
1. Project evaluation techniques
2. Time value of money
Business communication
Fundamentals of business communication
1. Nonverbal communication
2. Oral communication
3. Effective business writing
Building a personal brand
1. Building asset for personal branding
2. Monitoring your brand
3. Personal brand vision
Master class communication with Rakesh
1. Storytelling Persuasion Negotiation
2. Creating and delivering presentation
Decision Sciences
Business analytics fundamentals
1. Basis of statistics
2. Measures of central tendency
3. Probability distribution
Hypothesis Testing
1. Hypothesis Testing- T distribution
2. Hypothesis Testing- Z distribution
Regression Analysis
1. Covariance and Correlation
2. Multiple Linear Regression
3. Simple Linear Regression
OB HR AND LEGAL
Organisation Behaviour
1. Individual Behaviour
2. Organisational process
3. Team dynamics
HR for non-HR manager
1. Employee Entry management
2. Employee performance and engagement management
3. Employee Exit management
Business law and ethics
1. Introduction to business law
2. Application of business law
3. Business ethics
Operating and supply chain
Strategic Planning in supply chain
1. Getting started with Operating and supply chain
2. Demand planning in supply chain
3. Source planning in supply chain
Sourcing
1. Key sourcing considerations
2. Purchasing cycle and vendor management
Logistics and Distribution
1. Transportation and inventory management
2. Distribution network management
3. Warehouse management and supply chain coordination
Business Economics
Microeconomics
1. Demand and Supply
2. Consumer and Producer theory
3. Perfect competition and monopolies
Macroeconomics
1. Fundamentals of Macroeconomics
2. Macroeconomic Theories and Factors
3. Macroeconomic Policies and Tools
4. Foreign Trade