ASSESSMENT BRIEF 1

Subject Code and Title DIG103: Interaction Design

UX and UI analysis and
Assessment
web design proposal

Individual/Group Individual

Length 8-10 pages including images (500 words +/ -10%)

C) Apply fundamental visual composition and
Learning Outcomes
typographic principles relating to design for digital interactive
environments
D) Demonstrate an understanding of UX and UI research,
analysis and practice
E) Explain and summarise an interaction design proposal,
process and outcome via documentation
Face-to-face students: Due by 11:55pm AEST/AEDT day of class of Week 3
Submission Online students: Due by 11:55pm AEST/AEDT Sunday of Week 3

Weighting 30%

Total Marks 100 marks

Context:
The assessment is prescribed to advance the skills of student’s user experience (UX)
understanding and analysis. The assessment requires students to produce a robust proposal
to re-develop a local brand’s current website to enhance the UX.
The assessments key understanding is to allow students to better understand UX design.
This skill for a designer is essentially acting as the bridge between client and audience. It
requires a solid understanding of the client’s product and limitations and the target
audience including their psychology and behaviours, along with their method of
engagement (the hardware/software).
The assessment will improve student’s analysis and recognition of typical UX flaws and
improvements. It will also improve students’ the ability to identify target audiences by
creating persona stories and to engage in the analysis of user behaviours, a skill that is
transdisciplinary. It will prepare students for an increasingly required skill set (UX design),
which is also fast becoming a career option for designers.

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Task:
Students will be required to produce a proposal to develop the digital strategies in place for
a small to medium sized brand that will be provided by the college. The strategic vision
proposed by the student must include the aim to increase sales.
Students will need to investigate the methodology, techniques and practices of UX. A
thorough understanding of existing competitor strategies is required. This will enable you
to identify the ineffective areas and illustrate how your strategic vision improves upon
existing competitor.
Brand:
The company you are designing the proposal for is a new ‘start-up’ with little existing
content in the form of branding. You will be provided general details on their goals,
products, user base, and some imagery that define their look and feel. It will be up to you
to identify existing competitors in the field, and to analyse their UX in order to design the
new site.
The brands general details can be found on Blackboard inside of the Assessment 1 area
titled: DIG103_Interaction_Design_Assessment_1_Assets.zip

Submission items:
Students should initially analyse the provided brands design strategy notes. Students will
then need to provide an analysis of competitor brands, personas of target user, UX test
results on a competitor’s website, and then design and propose a new strategic vision of
their front-end design. Industry practice is to present the finished front-end design to the
client to approve before beginning to code. The document submitted should present a clear
summary of their findings and feel professional. The document must include:
1. 1 x SWOT analysis on a competitor websites UX
2. 3 x Personas of target audience
3. 1 x Results from UX testing on competitors site*
4. 1 x High-fidelity visual design of proposed homepage for desktop
* Students need to test at least 6 x individuals with 2 questions each on the relative
competitor’s website. This will assist in giving insight into user behaviours and preferences.

Students are encouraged to use modern web prototyping software such as Figma, Adobe XD
and Sketch. Students are discouraged to use traditional design software such as Adobe
InDesign, Illustrator and Photoshop. Students need to export their web design to an image
format to include in their presentation document.

Format and submission requirements:

Students will create and submit a 5-7 page PDF document.
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Evaluation criteria:
Students will be assessed on their ability to:
1. Identify digital user experience problems and issues of a brand
2. Solve user experience problems creatively using currently available digital solutions
3. Conduct testing with users to identify UX problems and the students ability to
describe and synthesize these issues clearly
4. Design solutions to identified UX problems to illustrate a clear and cohesive digital
solution in the form of a webpage proposal

Submission

Submit your assessment task via the Assessment link in the main navigation menu in DIG103
Interaction Design. For face to face classes, this assessment is due in class on Module 3 (Week 3). For
online classes, this assessment task is due by 11:55 pm Sunday of Module 3 (Week 3).

Marking

The learning facilitator will provide feedback via the Grade Centre in the Blackboard portal.
Feedback can be viewed in My Grades. The weighting of this task is 30%. The Learning Rubric below
is your guide to how you will be marked in this assessment. Please be sure to check this rubric very
carefully before you submit.

Use of non-original material

Assessable aspects of this brief, identified in the marking criteria, need to be the student’s original
work. If non-original material can be included in the submission, the lecturer will provide details
regarding what this can be. Students need to comply with the Academic Integrity Policy, and can
refer to the Academic Writing Guide in the Student Handbook for further information regarding the
use of non-original material. Referencing acknowledges the thoughts and ideas expressed by other
people within your work. To meet recognised academic standards, material for all assignments must
be referenced correctly to identify the source. Torrens University Australia requires students comply
with the APA 6th edition style. For details refer to the Academic Writing Guide available in the
student handbook and Blackboard Academic Skills site.

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 Learning Rubrics
Pass Credit Distinction High Distinction
Assessment Attributes Fail (Unacceptable)
(Functional) (Proficient) (Advanced) (Exceptional)
Analyse UX of a current Failed to analyse the UX The analysis of UX The analysis of current UX The analysis of UX design The analysis of UX design
website of a current website in design of the current design in the current of a current website is of the current website is
the form of a SWOT to an website is to an website is submitted to an produced to a high produced to a
adequate standard adequate standard adequate standard. standard. sophisticated and
professional standard.

Research and design Failed to research and The research and design The research and design The research and design The research and design
personas of target design personas of target personas of target personas of the target personas of the target personas of the target
audience audience to an adequate audience audience are produced to audience are produced to audience are produced to
standard an adequate standards. a high standard. a sophisticated standard.

Conduct user testing on Failed to conduct user User testing has been The user testing has been The user testing has been The user testing has been
UX and design an testing on UX and did not conducted on the UX conducted and the UX and conducted and the UX conducted and the UX
infographic of the design an infographic of and design infographic infographic of the results and infographic of the and infographic of the
results the results of the results are produced to an results are produced to a results are produced to a
adequate standard. high standard. sophisticated standard.

Design a high-fidelity Failed to design a high- High-fidelity visual High-fidelity visual graphic High-fidelity visual High-fidelity visual
visual graphic of the fidelity visual graphic of graphic of the proposed of the proposed new graphic of the proposed graphic of the proposed
proposed new the proposed new new homepage was homepage was completed new homepage was new homepage was
homepage homepage completed but to a low but to a high standard. completed but to a high completed but to a
standard. Some problems and issues standard. Few problems sophisticated standard.
still remain. and issues still remain. No problems and issues
still remain.

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