Micro Project report on

Case study on Aman Gupta

Academic Year: 2021–2022 Institute Code:0563

Program: Computer Engineering [First Shift] Semester: Sixth

Course: Entrepreneurship Development [EDE] Course Code:22032

Group no: 09

Maharashtra State Board of Technical Education, Mumbai

(Autonomous)(ISO-9001-2008) (ISO/IEC 27001:20013)
 Maharashtra State Board of Technical Education,
Mumbai
CERTIFICATE
This is to certify that,

Roll Student Name Seat No Enroll No.

No

25 Dev Parmar 1905630058

26 Sudarshan Patil 1905630059

27 Rudresh Thakur 1905630060

Of Sixth Semester of Diploma in Computer Engineering (First Shift) of

Institute Pravin Patil College of Diploma Engineering and Technology,
Bhayandar(E) (Code: 0563) has completed the Micro Project satisfactorily in
subject: Entrepreneurship Development [EDE] 22032) for the academic year 2021–
2022 as prescribed in the curriculum.

Place: Bhayandar (E)

Date: _______________

Mr. Samiran Maity Mrs. Manjula Athani Mrs.Ranjana Patil

Subject Teacher Head of Department Principal
 PART A- Plan
Case study on Aman Gupta
1.0 Brief Discription
Aman Gupta is an Indian entrepreneur who is the co-founder and Chief
Marketing Officer (CMO) of boAt. BoAt is an earwear audio brand that
offers a variety of products ranging from headphones to travel chargers.
Aman started the company in 2016 along with his business partner, Sameer
Mehta. Today, it is one of the leading earwear companies in India with more
than Rs. 1000 crores in sales.

2.0 Aim of micro-project

1) Identify the business opportunity.
2) Prepare marketing strategy for your chosen product /service.
3) Compile the information from financial agencies that will help you to set up your
business enterprise.
4) To take risks and initiatives.
5) Be a leader.

3.0 Action Plan

S.No Details of Activity Planned Planned Name of
Start Date Finish Responsible
Date Members
1 Discussion and finalization of topic All
2 Preparation and submission of
All
abstract.
3 Collection of Data & Literature
Dev
Review
4 Discussion on outline of Content & Rudresh
Formulation of the Content
5 Editing and proof Reading of
Rudresh
Content
6 Compilation of Report And
Dev
Presentation
7 Viva voce All
8 Final submission of Micro Project
All
4.0 Resources Required
S.No Name of Resource Specification Qty Remarks
1 Open Learning Sources Videos/ 1 For Information
websites/books/magazines

2 Chats Survey Related information 1 For report purpose

PART B
Case Study on Aman Gupta
1.0 Rationale
Aman Gupta is an Indian entrepreneur who is the co-founder and Chief
Marketing Officer (CMO) of boAt. BoAt is an earwear audio brand that
offers a variety of products ranging from headphones to travel chargers.
Aman started the company in 2016 along with his business partner, Sameer
Mehta. Today, it is one of the leading earwear companies in India with more
than Rs. 1000 crores in sales. Before boAt, Gupta worked at several
companies and finally entered the entrepreneurial world. Aman Gupta is
also one of the investors on Shark Tank India. Here’s his success story.

2.0 Course Outcomes Integrated

a) Identify your entrepreneurship traits.
b) Identify the business opportunities that suits you
c) Use the support systems to zero down to your business idea
d) Develop comprehensive business plans
e) Prepare plans to manage the enterprise effectively

3.0 Literature Review

Aman’s hard work and dedication towards his company are very inspiring. Hard
work is the key to success. It teaches us determination and persistence. Before
boAt, Aman worked at several companies. Finally, he found his true calling in the
entrepreneurial world. Being an entrepreneur is not easy. You need to constantly
lookout for opportunities and always make the best of them. Lastly, always try to
learn from your mistakes and never lose hope.
4.0 Actual Procedure Followed
1) Search some information about Flipkart
2) Analysing data from Google
3) Visiting different and some new website

5.0 Actual Resources Used

S.No Name of Resource Specification Qty Remarks

1 Microsoft Word 2016 1 Available

 CONTENT

Early life and career

Aman Gupta was born in 1982 in Delhi, India. He completed his schooling at Delhi Public
School, R.K. Puram. Later, Gupta graduated with a degree of Bachelor in Commerce from
Delhi University. In addition to being an entrepreneur, he is also a chartered accountant.
From 1999 to 2000, he studied at the Institute of Chartered Accountants of India where he
specialized in accounting and finance. After finishing his studies, Gupta worked as an
assistant manager at Citi Bank for two years. Gupta’s journey in the entrepreneurial world
began in 2005 when he launched Advanced Telemedia Pvt Ltd.

At Advanced Telemedia, he helped launch several global brands such as Beats Audio,
Sennheiser, Telex, and others in the Indian market. Later, in 2011, Gupta worked as a senior
management consultant at KPMG’s Strategy Services Group. In the same year, he completed
his masters in business administration from Kellogg School of Management. Next, he worked
at HARMAN International as the director of sales where he lead the business development of
brands such as Apple, Nokia and Micromax in the Indian market. Finally, in 2016, he along
with Sameer Mehta launched boAt.

boAt
Within the first two years of starting boAt, the company did Rs 100 crores in sales. The very
first product released by boAt was an Apple charging cable and charger. The Apple charger
became the highest selling product on Amazon. In 2019, it became the leading brand in the
earwear category. In 2020, Aman Gupta received the Entrepreneur of the Year in the
Consumer Durables category. Today, the company has around 5,000 stores all over the
country. They have sold their products to around 20 million people so far.

Aman Gupta Investments in Shark Tank

Aman is an investor on Shark Tank India. Here are his investments so far.

BUSINESS NAME FINAL OFFER INVESTOR

BluePine Foods
Rs 75 lakhs 16% equity Ashneer, Aman, Vineeta
(momos)

Peeschute
Rs 75 lakhs 6 % equity Aman
(urine bag)

Bummer(underwear) Rs 75 lakh 7.5 % equity Aman, Namita

Revamp Moto Mitra (Ev Bike) Rs 1 CR 1.5 % equity Aman, Anupam

Farda (street were) Rs 30 lakhs 20 % equity Aman, Namita

Loka (Meta verse) Rs 40 lakhs 24 % equity Ashneer, Aman, Piyush

Altor (Smart Helmet) Rs 50 lakhs 7 % equity Aman, Namita

Skippi Ice Pops (popsicles) Rs 1 CR 15 % equity All sharks

Beyond Snack (banana chips) Rs 50 lakhs 2.5 % equity Ashneer, Aman

 Conclusion
I have successfully completed my case study on Aman Gupta and have
learned and developed new skills
  References
https://failurebeforesuccess.com/aman-gupta

7.0 Skill Developed/ learning out of this Micro-Project

o problem solving
o decision-making
o communication skills

8.0 Applications of this micro project

This project is use to understand about Boat and develop new
skills

9.0 Area of Future Improvement

.

Teacher Evaluation Sheet

Name of Student: Dev Parmar Enrollment No: 1905630058

Name of Program: Computer Engineering Semester: Sixth
Course Title: Entrepreneurship Development Code: 22032

Title of the Micro Project: case study on Aman Gupta

Course Outcomes Achieved:
a) Identify your entrepreneurship traits.
 b) Identify the business opportunities that suits you
c) Use the support systems to zero down to your business idea
d) Develop comprehensive business plans
e) Prepare plans to manage the enterprise effectively

Evaluation as per Suggested Rubric for Assessment of Micro-Project

Sr. Characteristic to be Assessed Poor Average Good Excellent Sub

No (Marks 1- (Marks 4-5) (Marks 6- (Marks 9- Total
3) 8) 10)
(A) Process and Product Assessment (Covert above total marks out of 6 Marks)
1 Relevance to the course
Literature Survey / Information
2
Collection
Completion of the Target as per
3
project proposal
Analysis of Data and
4
Representation

5 Quality of Prototype/Model

6 Report Preparation

(B) Individual Presentation / Viva (Convert above total marks out of 4 Marks)
7 Presentation
8 Defense

Micro-Project Evaluation Sheet

(A) Process and Product Assessment (B) Individual Presentation / Viva Total Marks
(6 Marks) (4 marks) (10 Marks)

Comments / Suggestions about teamwork / leadership / interpersonal communication:

………………………………………………………………………………………………………………………
…………………….

Name & Designation of the Teacher: Mr. Samiran Maity (Sr. Lecturer-0563)
Dated Signature: ………………………..

Teacher Evaluation Sheet

Name of Student: Sudarshan Patil Enrollment No: 1905630059
Name of Program: Computer Engineering Semester: Sixth
Course Title: Entrepreneurship Development Code: 22032

Title of the Micro Project: Case study on Aman Gupta

Course Outcomes Achieved:
a) Identify your entrepreneurship traits.
 b) Identify the business opportunities that suits you
c) Use the support systems to zero down to your business idea
d) Develop comprehensive business plans
e) Prepare plans to manage the enterprise effectively

Evaluation as per Suggested Rubric for Assessment of Micro-Project

Sr. Characteristic to be Assessed Poor Average Good Excellent Sub

No (Marks 1- (Marks 4-5) (Marks 6- (Marks 9- Total
3) 8) 10)
(A) Process and Product Assessment (Covert above total marks out of 6 Marks)
1 Relevance to the course
Literature Survey / Information
2
Collection
Completion of the Target as per
3
project proposal
Analysis of Data and
4
Representation

5 Quality of Prototype/Model

6 Report Preparation

(B) Individual Presentation / Viva (Convert above total marks out of 4 Marks)
7 Presentation
8 Defense

Micro-Project Evaluation Sheet

(A) Process and Product Assessment (B) Individual Presentation / Viva Total Marks
(6 Marks) (4 marks) (10 Marks)

Comments / Suggestions about teamwork / leadership / interpersonal communication:

………………………………………………………………………………………………………………………
…………………….

Name & Designation of the Teacher: Mr. Samiran Maity (Sr. Lecturer-0563)
Dated Signature: ………………………..

Teacher Evaluation Sheet

Name of Student: Rudresh Thakur Enrollment No: 1905630060
Name of Program: Computer Engineering Semester: Sixth
Course Title: Entrepreneurship Development Code: 22032

Title of the Micro Project: case study on Aman Gupta

Course Outcomes Achieved:
a) Identify your entrepreneurship traits.
 b) Identify the business opportunities that suits you
c) Use the support systems to zero down to your business idea
d) Develop comprehensive business plans
e) Prepare plans to manage the enterprise effectively

Evaluation as per Suggested Rubric for Assessment of Micro-Project

Sr. Characteristic to be Assessed Poor Average Good Excellent Sub

No (Marks 1- (Marks 4-5) (Marks 6- (Marks 9- Total
3) 8) 10)
(A) Process and Product Assessment (Covert above total marks out of 6 Marks)
1 Relevance to the course
Literature Survey / Information
2
Collection
Completion of the Target as per
3
project proposal
Analysis of Data and
4
Representation

5 Quality of Prototype/Model

6 Report Preparation

(B) Individual Presentation / Viva (Convert above total marks out of 4 Marks)
7 Presentation
8 Defense

Micro-Project Evaluation Sheet

(A) Process and Product Assessment (B) Individual Presentation / Viva Total Marks
(6 Marks) (4 marks) (10 Marks)

Comments / Suggestions about teamwork / leadership / interpersonal communication:

………………………………………………………………………………………………………………………
…………………….

Name & Designation of the Teacher: Mr. Samiran Maity (Sr. Lecturer-0563)
Dated Signature: ………………………..