MARKETING

MARKETING
The “Chartered Institute of Marketing”
defines marketing as the management
process responsible for identifying,
anticipating, and satisfying customer
requirements profitably.
CUSTOMER IS AT THE
HEART OF BUSINESSES
In marketing, do you think
satisfying your customers
wants and needs is the only
concern?
 Marketing isn’t just
advertising and selling. It
includes everything that
organizations do to satisfy
customer needs.
Coming up with Setting
a product and
defining its its price.
features and
benefits.
 Making
Identifying potential
its target customers
market. aware of it.
 Getting Delivering
people to it to people
buy it. who buy it.
 Managing
relationships
with customers
after it has
been delivered.
 ART OF EXCHANGE
The act of obtaining a desired object
from someone by offering value is
called the exchange process.
 ART OF EXCHANGE
An exchange process is when an
individual or an organization decides
to satisfy a need or want by offering
some money or goods or services in
exchange.
ROLE OF MARKETING
Identify Customers
Satisfy customers
Retain customers
Creation of products and services
Distribution
Pricing
Promotion
Selling