Professional Documents
Culture Documents
Types of Research
Types of Research
1. FUNDAMENTAL RESEARCH
Example: A company studies how different product placements affect product sales.
This study provides information and is knowledge-based.
2. APPLIED RESEARCH
3. ACTION RESEARCH
Example: A teacher collects data about their methods of teaching fifth-grade math. At
the end of the first school quarter, they discovered only 33% of students demonstrated
proficiency in the concepts. As a result, the teacher implements new methods for the
second quarter.
4. CAUSAL RESEARCH
Example: A business studies employee retention rates before and after instituting a
work-from-home policy after six months of employment to see if the approach increases
employee retention.
5. CLASSIFICATION RESEARCH
Body segmentation
Type of habitat
Reproductive methods
Diet
6. COMPARATIVE RESEARCH
Example: A business owner reviews new hire training documentation and discovers
that new employees receive much of the same information at orientation and in their
initial departmental training. The owner incorporates materials into one session to
allow more time for department-specific training.
7. CROSS-SECTIONAL RESEARCH
8. DEDUCTIVE RESEARCH
9. EXPLORATORY RESEARCH
Exploratory research examines what is already known about a topic and what
additional information may be relevant. It rarely answers a specific question but instead
presents the foundational knowledge of a subject as a precursor to further research.
Often, exploratory research is applied to lesser-known issues and phenomena.
Example: You may consider what is currently known about the success of yearlong
maternity and paternity leave programs. Your research includes gathering all relevant
information and compiling it in an accessible format that wasn't available previously.
Your findings may reveal gaps in knowledge, leading to additional studies in the future.
Field research occurs wherever the participants or subjects are or "on location."
This type of research requires onsite observation and data collection.
Example: A manufacturing plant hires an environmental engineering firm to test the air
quality at the plant to ensure it complies with federal health and safety requirements.
The researchers travel to the plant to collect samples.
Fixed research involves procedures determined ahead of time, such as how often
testing will take place, where it will take place, the number of subjects and their types.
The research depends on precise conditions and compliance with predetermined
protocols to reduce variables. Experimentation is often fixed research.
Example: A researcher wants to test how different labels affect consumers' ratings of a
sports drink. Participants are given the same drink with various labels at the same time
and take a survey about taste and overall impressions. The timing of providing each
drink and the subsequent surveys are critical to the study's validity.
Case studies: Case studies are in-depth analyses and observations about a
specific individual or subject.
Example: A researcher examines if and how employee satisfaction changes in the same
employees after one year, three years and five years with the same company.
Mixed research includes both qualitative and quantitative data. The results are
often presented as a mix of graphs, words and images.
Example: A car manufacturer asks car buyers to complete a survey after buying a red or
white sedan. Questions focus on how much the color impacted their decision and other
opinion-based questions.
Policy researchers often work within government agencies and conduct the following
types of studies:
Cost analysis
Cost-benefit analysis
Program evaluation
Needs analysis
Example: An agency may research how a policy for vaccine distribution will affect
residents in rural areas. The outcome may change where the government sets up free
shot clinics.
Focus groups
Surveys
Participant comments
Observations
Interviews
Survey research
Descriptive research
Correlational research
Example: A car manufacturer compares the number of sales of red sedans compared to
white sedans. The research uses objective data—the sales figures for red and white
sedans—to draw conclusions.