Paguio, Raven Paul T.

BSCE 3B
TECHNO 323
PLATE 3

Company Primary Secondary

Adidas Product Service
Enchanted Kingdom Experience Product
Philippine Airlines Experience Service
Samsung Product Service
Miniso Product Price
H&M Product Price
Gcash Access Product
Dunkin Donut Product Service
Jollibee Product Service
Hyundai Product Service
7-11 Access Product
Sm Experience Access
PLDT Service Access
Cebu Pacific Price Service
Petron Product Service
BDO Access Service
Unilever Price Product
Nestle Product Service
lazada Access Product

Value Preposition
Adidas - The value that Adidas delivers comes in the form of top-notch apparel and footwear that always
feature innovative designs and quality materials that have become synonymous with the Adidas brand.
Enchanted Kingdom - “We create and provide magical experiences and memories that last a lifetime.”
PAL- Philippine Airlines, Inc. (PAL) is committed to providing the total quality travel experience to all
our customers. We endeavor to create a product that would make us truly proud and our customers
satisfied. Our aim is to accord our customers an experience which they would remember us by, through a
consistent effort to enhance our service delivery and regular trainings of our employees. We constantly try
to improve our current systems and policies with our customers in mind. Our commitment to deliver the
service expected of us and which our customers rightfully deserve is a primary and foremost goal.
"Fly PAL! It is truly worth the experience!"
Samsung - Samsung's value proposition lies in delivering high-quality electronic devices, appliances, and
services to a global customer base.
Miniso - We have a saying at MINISO that “a better life has nothing to do with the price” – and that is the
mission that drives us to deliver well-made and highly-designed goods for value- and quality-conscious
consumers worldwide.
H&M - The H&M value proposition is “high-fashion, low-price,” this implies that the company aims at
increasing its customer base by offering quality products to its customers at an affordable cost. The
company has an effective marketing and fashion research team that comes up with the right commodities
to stock at the best price possible.
GCASH - “Our vision is to promote financial inclusion across all sectors of the society. As we lead the
movement for financial inclusion in the country, we believe that providing a telco agnostic platform will
help more Filipinos participate in the digital economy,”
Dunkin Donut - "serving high-quality food and beverages in a fast, friendly environment at a great
value."

Jollibee - We provide great taste, and superior value to all our customers. We treat our customers with
sincere service and a warm smile. We take part in creating exceptional customer experience. We plan,
decide and act quickly.
Hyundai - "Our idea of future mobility is based on the strong commitment that we give to society. We are
here to do the right thing, for humanity."
"Our focus on humanity means we understand what people want in life. To get the most out of time we
have."
7-11 - We strive to be the first choice for convenience for our customers - anytime, anywhere. To do that,
we make our customer's day a little more awesome by delivering fast, personalized convenience when,
where and how they want it.
SM - "We've Got It All For You” has become a guiding principle for the level of service that SM lives up
to until today and has helped transform it into a household name.
PLDT - Our people deliver meaningful connections and experiences for our customers to live a fuller life
Cebu Pacific - The airline's unique selling proposition is its commitment to providing safe, reliable, and
convenient air travel services at an affordable price.
Petron - We drive the nation’s development and uplift communities towards a sustainable future, by
providing innovative fuel and mobility solutions.
BDO - The bank has adopted CORE as its fundamental value proposition to the customers – Customer
Focus, Out-of-the-Box thinking, Right Attitude and Excellent Execution. It has an underlying culture of
innovation that helps it to adapt more easily to the restrictive conditions.
Unilever - Unilever's main value proposition is its branding as a provider of quality goods at reasonable
prices. Its scale allows it to produce goods at relatively lower cost while maintaining quality. Its scale also
allows access to niche markets, particularly in developing countries.
Nestle - The main value proposition on which Nestlé's business is based is to focus the activity on the fact
that to improve the quality of life of society, both now and in the future. It offers high quality food and
beverages made with local and healthy products, with the aim of promoting a healthy lifestyle.
Lazada - E-commerce Convenience: Providing a convenient online shopping platform with a vast
selection of products, variety and Choice. Offering a wide range of products