Editorial Design Vocabulary

. Books:

. Editorial Design: design and print

Chapter 3 - Covers
1. The Cover(Capa).
2. The different ways of designing covers: figurative(figurado);
abstract(abstrato); text-based(texto).
Covers(capa), in fact, made up of four elements:
. Format-size(formato-tamanho), shape and design characteristcs.
. Logo, title and other regular page furniture(tag-line, date and barcode).
. Image(s).
. Cover lines and headlines.
3. The components of a cover: the logo(graphical representation or it's
title(mashhead); colour; cover lines.

Chapter 4 - Inside the publication

1. Anatomy of a publciation: Layouts; grids; column widths; headliens; fonts and
their weights; images.
. The Content Page(sumário; página de conteúdo).
. Designing the content page: clear to read, simple to follow and easy to find.
. The front sections
. The feature well
. Back sections: reviews, listings; commentary.
. Section openers.
. The role of typography: Copy; Tag-lines; Headlines(título; manchete); Stand-
first(subtítulo); Pull quotes(citações); Subheads(Subtítulos no texto(body-copy));
Bylines and credits; Body copy(texto); Panel; box copy; sidebars and infographics;
Caption; Folios.

Chapter 5 - Creating Layouts

1. Templates: Template essentials: the essential elements of templates consist of
margins, columns, gutters, baseline grid, folio and bleed areas.
. Headline and heading; Stand-first; Byline; Body copy; Drop caps and initial caps;
Cross-heads or subheads; Quotes, pull quotes and sound bites; Straplines, section
headings and running headlines; Icons; Captions; Folios; Pictures credits; Boxes,
panels and sidebars; Images.

Chapter 6 - Essential Design Skills