TRƯỜNG ĐẠI HỌC NGOẠI NGỮ - TIN HỌC TP.

HCM
KHOA NGOẠI NGỮ

YODY FASHION JOINT STOCK COMPANY

"look good, feel good"

Teacher's name: Huynh Nguyen Kim Phuong

Group's name: LUXURY

1. 22DH712513 - NGUYỄN THỊ MAI LINH

2. 22DH712512 - NGUYỄN THỊ MAI LINH
3. 22DH716457 - PHẠM NGUYỄN THANH TRÚC
4. 22DH710594 - NGUYỄN THỊ CẨM THI
5. 22DH715194 - TRẦN THỊ THẢO MAI
6. 22DH718297 - PHẠM THỊ NGỌC MỸ
7. 22DH715567 - NGUYỄN ANH THƯ
8. 22DH711847 - NGUYỄN THỊ KHÁNH HUYỀN
9. 22DH712028 - HUỲNH NHẬT KHANG

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 TABLE OF CONTENT
1: THE OVERVIEW OF CHOSEN ENTERPRISE...........................................................
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1.1.Name of the compay......................................................................................................

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1.2. Field of business...........................................................................................................

4

1.2. Achievement/ Awards (from 2019 – now)....................................................................

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1.3. Company’s reputation.................................................................................................

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1.4. Vission and Mission…………………………………………………………………

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1.5. Core values…………………………………………………………………………. 13

2: HIGHLIGHTED PR ACTIVITIES OF THE ENTERPRISE ( FROM 2019 – NOW)..

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2.1. Highlighted PR activities from 2019 - now.................................................................

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2.2. Analysis of yody’s marketing mix strategy.................................................................

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2.2.1 Yody’s marketing strategy for

products.....................................................................15

2.2.2. Yody’s marketing strategy in terms of price (Price)............................................

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2.2.3. Yody’s marketing strategy on distribution (Place....................................................

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2.2.4 Yody’s marketing strategy on promotion (Promotion)..............................................
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3: SITUATION ANALYSIS: SWOT ANALYSIS...........................................................

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3.1. Enterprise swot analysis............................................................................................. 22

YODY FASHION JOINT STOCK COMPANY

1.THE OVERVIEW OF CHOSEN ENTERPRISE.
Name of the company: YODY FASHION JOINT STOCK COMPANY
Established History: 2014-03-04
Meaning of the brand name YODY means "happiness". Happy to be able to realize
the dream of bringing Vietnamese fashion to all over the country and the world.
Happy to have created a community where each member enjoys the journey to
success together. Happy because each YODY member is always aware that they
were born to bring happiness to customers.
 Logo meaning Choosing the main yellow tone to express a youthful and friendly
personality with a sustainable blue tone rich in aspirations and beliefs, YODY
wishes to convey to customers in the most intimate way the the values and spirit
that Yody brings. The YODY logo has a healthy, youthful look. The highlight of
the logo is the line connecting the letters O and D, representing the connection
between YODY and customers, between the outer beauty and inner personality of
each person.

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  Slogan meaning The slogan used by YODY is “look good. Feel good”, conveys a
new perspective on fashion beauty. With YODY, beauty is not only an outside look
(look good) but also a feeling from deep inside (feel good). Fashion will only be
truly beautiful when you feel comfortable being yourself, confidently expressing
your personality and receiving recognition from those around you. That is also the
fashion philosophy that YODY pursues and wishes to bring to customers through
its Casual style-oriented products.
 Type of company: Joint stock company

2. FIELD OF BUSINESS:
- Operating in the field of retailing garments, shoes, leather goods and imitation
leather goods in specialized stores.
PRODUCTS:
Polo shirt includes:
- Women's Polo shirt
- Men's polo shirt
- Children's polo shirt

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5
 Shirts (men, women)

T-shirt includes:
- Men's t-shirts
- Women's t-shirts
- Graphic t-shirts

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 - Jackets
- Sun protection shirt

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 Pants include:
- Chinos pants
- Jeans
- Trouser pants
- Sports shorts

Accessories include:
- Belt
- Sock

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 3. ACHIEVEMENT:
 2019:
- 2019: YODY has 91 stores spread across 33 provinces and cities nationwide with over
700 employees and is preparing to double the number of stores by 2020 and open 1 more
store abroad.
2020
- 2020: YODY begins its Southern journey while reaching out to the world with the first
products sold to the US market.
- December 16, 2020: Opening of YODY Bac Giang store with an area of up to 4,600m2
including 2 floors with a frontage of 150m2 located in a prime location in the central
area: TM Lot - Cultural - Sports Center sports – Bac Giang city services, Hoang Van Thu
ward, Bac Giang city, Bac Giang province.
- 118 billion VND in 2020 and skyrocketing to 1,094 billion VND in 2021
- Because with a profit of 3 billion VND, Yody's profit margin on revenue in 2020 is
2.54%.
 2021

- Specifically, in March 2021, Yody increased capital from 10 billion VND to 15 billion
VND. In July 2021, Yody's charter capital reached 106 billion VND, increased to 450
billion VND in July 2022, and increased to 452 billion VND in October 2022. During
capital updates on the National Information Portal
- 2021: March 18, 2021: YODY launched the Everyday Wear 2021 product line with
Truong Giang - Nha Phuong with cafe polo shirts, bird's eye polo shirts, pima polo shirts,
airycool polo shirts, coolmax polo shirts.
April 10, 2021: Officially put the YODY Hanoi office into operation.
- December 3, 2021: YODY's new website was launched with many outstanding features.
With a friendly, easy-to-use interface, the website helps increase accessibility according
to customer needs, optimizing the experience journey to simplify shopping. At the same
time, the new website also becomes an effective support tool for the Company's
business activities and brand promotion.
- Specifically, in March 2021, Yody increased capital from 10 billion VND to 15 billion
VND.
- In July 2021, Yody's charter capital reached 106 billion VND.
- It can be seen that in 2021 alone, Yody's revenue increased by 827% compared to the
previous year, an impressive growth index.
- In 2021 and 2022, Yody has 4 capital increases, raising charter rules from October
(March 2021) to 452 dong (October 2022).
 2022

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- March 2022: Yody sets foot in the South, East, and West of Vietnam, opening 3 new
stores in Saigon, Binh Duong, and Can Tho.
- April 10, 2022: Launched Yoki company - Model combined with Yody: Complex of
entertainment and dining areas specifically for children with the mission "With love for
children, YOKI brings Angel Smiles for customers, by experiencing products and
services that exceed expectations.
- July 1, 2022: Yody expands its market to Thailand and the US. Amazon sales project
launched.
October 2022: Yody reaches 200 stores after 8 years of establishment and development.
Set foot in 63 provinces and cities across the country, stretching from North to South.
Yody has the honor of having served more than 4 million Vietnamese customers.
- Increased to 450 billion VND in July 2022, and increased to 452 billion VND in
October 2022.
Have :
o More than 200 stores nationwide
o 2 manufacturing factories
o 7 offices located in Hai Duong, Hanoi, Da Nang, Ho Chi Minh City
o Nearly 6,000 employees are working
o Serving more than 4 million customers
o Launching internal sales software
 2023
- In the first phase of 2023, fashion brand YODY is gradually asserting its brand value
with a green, sustainable fashion orientation, contributing to both protecting the
environment and protecting customers.
- By May 2023, YODY has 253 experience stores from the North to the South. YODY
continues to expand its store network to rural and mountainous areas.

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 AWARDS:
- This is "The largest fashion store in Vietnam" established by the Vietnam Records
Organization. This important event is considered an important mark for YODY in 2020
and throughout the business process over the past 6 years
- In 2022, YODY Fashion Joint Stock Company received the "Video Advertiser of the
Year 2022" award at the Video Achievement Award 2022 - Meta award honoring
businesses and media partners that create outstanding video content in Vietnam.

4. REPUTATION:
- Yody is currently one of the best-quality fashion businesses in the
Vietnamese market today. YoDy's designs are sold at Yody branches nationwide.
Along with that, this fashion brand also invests and sells through online channels.
- Considered a successful fashion startup brand in Vietnam, up to now,
YODY Fashion -Company has 233 stores in 53 provinces/cities nationwide with the
desire: "Bring high-end Vietnamese fashion to everyone." provinces and cities of
Vietnam".
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 - Not only impressive with its strong development, Yody is also considered a
potential brand, carrying a big dream with the desire to assert itself not only on
the Vietnamese fashion map but also to expand and world.
- Starting from the Hi5 fashion brand born in 2009, experiencing difficult
development techniques, Hi5 was renamed Yody in 2014 with the dream of
building a world-leading fashion brand.
- From then on, Yody grew continuously, by 2016 Yody had 38 stores, after
only 2 years in 2018 Yody had 73 stores. By 2019, Yody had 82 stores and up to
now, Yody has expanded to more than 240 stores nationwide.

5. VISION:
* By 2020: To be in top 5 fashion companies in Vietnam. YODY creates a
fulfilled and joyful life for its members.
* By 2025:• Leading fashion company in Southeast Asia. The YODY community
has a fulfilling and happy life.
* By 2028: To be in top 1 fashion companies in Vietnam. YODY creates a fulfilled
and joyful life for its members.
* By 2035: The world's leading fashion group. Deliver products and services that
exceed customers' expectations. Contribute to building a fulfilling and happy life
for employees. Positive impact on society through business and production
activities.
* By 2038: To be in top 10 fashion companies over the world. YODY creates a
fulfilled and joyful life for its members.

MISSION:
- Yody's mission is "Bringing Vietnamese fashion products with good materials and good
services to customers in Vietnam and around the world". Their mission emphasizes their
commitment to providing high-quality fashion products and ensuring customer
satisfaction.
- Yody wishes to bring to all customers all Vietnamese fashion products made by
Vietnamese people. Regardless of class, rich or poor, customers who have never
experienced shopping services that exceed their expectations will be welcomed and
respected when coming to Yody.
- Yody diligently researches product materials and produces optimal product lines in both
price and quality for customers. Along with that, Yody al0ways spends most of his time
training cultural service for all employees. Each employee will be a brand ambassador,
each employee will be a model of Yody's service culture and bringing the best value to
each customer.

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 6. CORE VALUES:
1. A PASSION IN SERVING CUSTOMERS
- Make customer satisfaction the number one priority in all your thoughts and actions.
- Take the initiative, Smile, Hi, Thanks.
2. CONSIDER ITSELF AS THE ROOT OF ALL PROBLEMS
- It is a choice from which you have the power to change the outcome.
- It is that you have given up your right to consider yourself a victim.
3. INTEGRITY
- Fulfilling his promise.
- Do it right, do enough by design.
- When you have made every effort and see the risk of not being able to keep your word,
immediately inform the people concerned, learn the impact, clean up the consequences,
and make new promises.
4. HONESTY
- Do not take, use, do not think of possessing money, goods or property that is not his.
- Correct reporting, sufficient status of work.
5. PROGRESSIVE SPIRIT
- Continuous learning and self-improvement.
- Willingness to experiment with new methods, accept failure, and keep taking action.
- Always "Say YES", act decisively and believe that you will achieve challenging goals.
6. CONCERN AND SUPPORT TEAMMATES
- Sincerely care about teammates, willing to support, guide, motivate them to complete the
job well. No cover-up, no cover-up.
- Stand in the speaker's shoes for full unbiased listening.
- Speak straight, tell the truth in a timely, direct and constructive manner.
Willingness to contribute and accept donations.
- Always acknowledge achievements or efforts even if there are no results.
 3 BELIEFS OF YODY:
 All expenses are expenses, only expenses for customers and employees are not
charges.
 All members of YODY make their best efforts and are capable ofachieving their
goals.
 Every YODY member can change when given trust, recognition, guidance, and
training.

7. HIGHLIGHT PR ACTIVITIES OF THE ENTERPRISE ( FROM 2019 – NOW )

 2019

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 - 2019: Yody’s marketing strategy on price (Price)
- On the evening of October 26, at Au Co Event Center (Hai Duong City), Yody
Fashion Joint Stock Company organized the performance “Yody fashion show
2019” with the theme “Touch the future”. At the end of the program, Yody
Fashion Joint Stock Company held a lucky draw with many valuable gifts for
attendees.
- Besides, with a startup like YODY, “Instead of competing for advertising with
famous brands, Yody focuses on targeting the rural market, creating enough
time for them to stick with the brand.”
- In the pricing strategy, Yody is focusing on the popular customer segment. This
includes customer groups that are households or young customers. The
company also focuses on products with youthful designs and outstanding
quality. Therefore, the products here are often priced at a mid-range price of
200,000 to 900,000 VND.
- Promotions and incentives: Yody often organizes promotions and incentives to
attract customers. This could be discounts, freebies, or other special offers.
These programs help create excitement and increase value for customers when
purchasing Yody products.
 2020
- June 2020: “Epidemic season price subsidy” has collected 1.8 billion VND to
contribute to the Government’s Vaccine fund. In addition, for each product
sold, 10,000 VND will be deducted from the Vaccine fund. Yody gives Tet gifts
to people in difficult circumstances.
- Along with major community activities, annual volunteer projects to support
the lives of people in difficult circumstances are also regularly deployed by the
brand. As part of the series of projects “Yody – Joining hands for green life”,
on January 8, the brand combined with the Center for Training and Fostering
Youth Officials of Thanh Hoa Province, giving away 100 products to people.
People in Nong Thau, Hua Phan, Laos.
 2021
- March 18, 2021: Yody launches the Everyday Wear 2021 product line with
Truong Giang – Nha Phuong with exclusive materials in Vietnam: cafe polo
shirt, bird’s eye polo shirt, pima polo shirt, airycool polo shirt, polo coolmax.
 2022
- On September 21, 2022, Yody members continued to coordinate with the GNI
organization (Good neighbors Vietnam), giving more than 120 products to
children at Nam Son High School and Secondary School, Van Son commune,
district Tan Lac, Hoa Binh. Small gifts contribute to promoting the spirit of
learning.
- 2022: Organizing the program “Superstar Challenge” with a cast of famous star
guests: Le Duong Bao Lam, Ngo Kien Huy, DaLAB band... A record 50,000
eyes watched on the livestream.

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  2023
- January 8, 2023:”Joining hands for green life”
- “Green fashion” or “sustainable fashion” is currently quite popular on the
market. Products associated with these two clusters often meet consumer needs
while also meeting environmental protection and friendliness criteria. The
number of plastic bottles collected in the first phase in early 2023 has reached
more than 1 million. Million bottles. With more than 400,000 discarded bottles,
Yody has processed, reused and produced 60,000 products, currently sold
throughout the brand’s store system and official online sites.

ANALYSIS OF YODY’S MARKETING MIX STRATEGY

1 Yody’s marketing strategy for products

1.1 Product classification and positioning
- The product strategy that Yody guides is the product that consumers do not buy
often. Therefore, before buying, they will carefully compare the price and quality
like style. Grasping this characteristic, YODY has created its own difference with
affordable prices but good quality.
- YODY is famous for its polo shirts. This is an easy-to-wear, easy-to-coordinate
design. Polo shirt brings neatness and neatness but is extremely comfortable like
wearing a t-shirt color. The color of the products is also a big plus. Yody focuses
on outstanding product quality, positioning itself as “quality Vietnamese goods.”
High quality”. The brand impresses customers with yellow product packaging
stand out with the company logo.
1.1.2 Deciding on products and support services Brand:
- YODY’s logo chooses the main yellow tone to express a youthful, friendly
personality with a sustainable blue tone, rich in aspiration and belief. The highlight
of the logo is the line connecting the letters O and D, representing the connection
between YODY and customers, between the outer beauty and inner personality of
each person. The new slogan used by YODY is “look good. Good”, conveys a new
perspective feel on fashion beauty. With YODY, beauty is not only about the
outside look (look good) but also the feeling from deep inside (feel good). Style
and design: YODY is a fashion brand that applies the criteria: “Fashion will only
It’s truly beautiful when you feel comfortable being yourself, confidently
expressing your personality and receiving recognition from those around you.”
Shirts come in all sizes and simple, elegant designs are what makes this brand.
YODY is well known for its polo shirts. This is an easy-to-wear, easy-to-
coordinate design. Polo shirts bring a neat, neat look with a shirt collar but are
extremely comfortable like wearing a t-shirt. The color of the products is also a big
plus, YODY chooses colors suitable for Asian skin, especially the skin color of the
majority of Vietnamese people. Support service: Yody provides free services
Returns at more than 240 stores national within 15 days, with the desire to bring
the best shopping experience.
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1.1.3 Product mix strategy
- The product catalog on YODY’s website is at a moderate level, neither too much
nor too little.
- Too many with 5 big categories: WOMEN, MEN. CHILDREN, POLO YODY,
COLLECTION and BRONZE PHUC. In each category, the product line is divided
very clearly for customers to understand .Choose according to your needs
1.1.4 Repositioning the brand and extending the product life cycle
- When the product reaches the maturity stage, there will be many new products
from competitors competing to enter the market, YODY’s products have gradually
changed every day. Bringing more special values to customers. Aiming to
reposition the village to suit the times and better suit our customer base. Products
and marketing the market remains the same, but YODY changes and refreshes the
brand image to create attraction nee for both new and old customers. The way to
use it is to re-design the brand branding includes logos, packaging, marketing
communications and repositioning. Through brand promotion communication
activities such as advertising, television, tik tok... At the same time, invite famous
artists to advertise their brand and many more another form. Product changes such
as adding new product categories with raw materials from Pima cotton fabrics,
pique fabrics, coolmax fabrics...; Additional regular designs piercing; Upgrade,
add new features or uses to the product to create appeal with customers. These
things show that YODY focuses on product quality products . The company can do
this because of the advantage in price and personnel costs save more than the city
area and many other opportunities. As can be seen, YODY’s design extremely rich
with designs that are not too sophisticated but beautiful, meeting the needs of
customers from simple to luxurious.

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1.2 Yody’s marketing strategy in terms of price (Price)
1.2.1 Horizontal pricing strategy

- In different conditions and periods, businesses choose pricing strategies different.

At present, YODY is using a horizontal competition strategy price.
- -When the fashion market in Vietnam is having fierce competition, YODY decided
intends to price its products on par with competitors such as Canifa,
Zara, ...Kinh..More than 6 years of experience in the industry with more than 200
fashion stores stretching from North to South, YODY has shifted its strategy to
improvement and pursuit of stable quality. To match the strategy, the company also
keeps the prices of its products at a stable level to the market, not dumping.
Pricing is at par with its competitor, YODY focus on highlighting product quality
– the company’s target. In a market, the market has countless products, prices are
not different, and the quality of YODY’s products as a bright spot that makes
customers prioritize their choices.
1.3 Yody’s marketing strategy on distribution (Place)
1.3.1 Distribution channels
YODY currently has two main distribution channels: retail and internet sales.
➢Retail:
Directly sell products to customers at the store
- Diverse in designs and sizes.
- Sales staff with training and customer consulting skills.

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 - Currently, the agent system has more than 200 stores from North to South (many
stores YODY and YODY KIDS stores) Instead of focusing on big cities, where the
big companies are focusing and have chosen the markets of developing provinces
and cities, considering this as their market Springboard for long development. In
addition, stores are constantly located in many mountainous areas,districts and
rural areas.
➢Sales via internet:
Introduce YODY product lines and fashion collections through the company’s website
Customers quickly update fashion trends and products
Company products.
- Expand sales area with potential customers, customers who need to use the
product
- Products but do not have the conditions or do not want to shop directly at the
store.
- Customers can buy YODY products online through fashion shopping channels
- Online is very popular with young people today such as shoppe, tiki, Lazada...
- Yody also chose to bring the brand strongly into the market to compete with
Other branches continue to work with movie actors and influential celebrities
Great use and advertising for customers.

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1.4 Yody’s marketing strategy on promotion (Promotion)
1.4.1. Mixed promotion strategy
- Yody has famous brand ambassadors: Truong Giang and Nha Phuong. Plus, who
also know that the two of them are husband and wife, targeting the right household
target customer group family as well as YODY’s “connection” goal
- -A company booking genuine, famous KOC sets on Tiktok (the platform that most
customers target).
- Pepper used every day): Tit Schannel, Phuong Ku, Tran Van, ...
- -Yody hosts the show “Superstar Challenge” with famous guests like Le Duong
Bao Lam, Ngo Kien Huy, DaLAB group, ... have a record of 50,000 viewers on
livestream. This is a testament to YODY’s great brand recognition how come.
1.4.2 Mixed exposure tools
➢Advertising
Ads: YODY covers brand keywords + branches: Yody Hanoi, Yody BacGiang, ...; cover
conversion keywords: Yody life jackets, Yody promotions, ...-Facebook Ads: The
company has 1 main Fanpage running 55 ad groups along with a set of satellite pages
running an average of 5-10 ad groups.-Continued online marketing: advertising on
websites in Vietnam such as vnexpress.net, especially using website optimization tools
(SEO).-Indirectly through digital products, social networks: Tiktok, Facebook…
➢YODY promotions have discount promotions on holidays and Tet: Black Friday... -
Discount codes, gifts when purchasing: Sale 30-50% on thousands of products, Buy jeans
and get free pants, Banquets 9999 gratitude gifts, Clearance of retail sizes
➢Public relations CSR campaign (discount subsidy) to donate 1.8 billion VND to the
Government’s Vaccine fund – “Superstar Challenge” program – YODY has many
communities on Facebook, operating mainly to hunt sales, exchange or liquidation of
YODY items. The more communities that are created, the more famous and well-known
YODY’s key brand becomes.
➢Personal selling – Selling on social networks: mobile, online and mass media.-YODY
opens online sales channels on e-commerce platforms for consumers to place orders and
receive delivery. Home. -Livestream sales on Tiktok every day

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 8. SITUATION ANALYSIS: SWOT ANALYSIS

Strengths Weaknesses
- Have fashion products experience
- The material is dependent. The
for a long time. Therefore, this
brand has not yet been fully active
business can quickly learn and take
in raw materials. Thus the cost of
in many new designs and styles.
the product as well as the quantity
- Big investment in using modern
of the output depends on the price
wire. That will help to produce
as well as the source of the
high-quality, high-volume products
material.
in just the short run.
- Have marketing resources that do
- There's an enormous variety in
not meet the needs of the
product placement at Yody. This
business. Therefore, Yodo is
includes products of youthful,
taking steps to improve this
energetic and unique style.
element to maximize business
- It also invests good vision, which
efficiency.
helps make a good impression on
- Going after, there's no brand
the customers.
competitive advantage
- Pictures of the company make a
- That's low brand recognition.
good impression on the brand and
- Marketing resources do not meet
customers
the needs of the business.
- CEO Nguyen Viet Nam is
- The odds of cotton mixing are
passionate about the project,
fuzzy, wrinkly fabrics.
strongly committed

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 - Yr: It started brand in 2005
- To expand over 100 facilities
nationwide
- Just putting your quality first.
- Members who strive to fulfill
goals.
- Local and foreign celebrities.
Local brands especially thrive
locally
- Diverse products for men, women
and children
- Widespread distribution system
(166 stores nationwide)
- Friendly, professional staff.
- Domestic brand growth.
Opportunities
- Our economy is now growing. This
led to a growing demand for goods.
Especially quality fashion products.
- During the outbreak of Covit, there
was a surge in demand for online
purchases. Grasping this demand,
Yody applied online buying, selling
and communications channels to
increase the business revenue.
- To harness the great market
potential
- In light of surface price advantage
+ Personnel costs will save more
than city area, there are more
opportunities.
- Location advantage transportation
cost savings.
- Leading Brand name, Vietnamese.
- Building the world's top fashion
- Become a favorite product
- Vietnam's economy is growing, the
standard of living is getting higher.
The Broad Market
- There's a growing demand for
fashion
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- Developing only in domestic
markets, not able to compete with
major global firms
- Product pricing is n't as
competitive as its competitors.
- Difficulties in management.
- never IPO so capital resources are
limited
Threats
- Besides the opportunities, there are
a lot of challenges for Yody
fashion. Typical of these are
growing competitors and
developing their brands. In them,
Tokyolife, IVY Moda, Canifa...
- Consumers have increasingly high
demand for products. And I have a
choice to make. The expansion of
more retail chains also makes the
business more difficult to manage
products.
- Local and foreign competitors
- You're kidding.
- A lot of companies are opening up
with a lot of different models, a lot
of competition.
- Manufacturing, poor sales in
epidemic time
- The increasing cost of raw
materials
- Domestic competition is getting
stronger
- Catch up with fashion trends every
time
 - Expand product lines - There are more and more brands in
- Technology is fast growing, the same segments as YODY.
accessible to customers.

ENTERPRISE SWOT ANALYSIS:

 At the moment YODY has introduced a wide variety of products ranging from
men's, women's, and children's fashions, and a wide variety of models have
allowed customers more choice in the purchasing process.
 Yody is the top Vietnamese fashion brand in domestic fashion, but it is still
difficult to compete with the world's major fashion conglomerates.
 While YODY's prices are higher than those of his competitors in the same segment
but cater to modern consumer preferences, he can enter high market segments,
customers can spend a little more money on quality products, and the consumer's
use can also reflect the consumer style.
 YODY created coverage through his extensive store system, which made it easier
to bring her image to consumers. However, with such a distribution system it will
make managing stores and human resources difficult.

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