SOUTHEAST UNIVERSITY

Assignment
On
A Portfolio of Toyota LTD.
Course Title: Principles of Marketing

Course Code: MKT 101.01

Submitted To:

Ms. Nandita Saha Nitu

Southeast Business School
Southeast University
Submitted by:
Name ID
Shahriar Obayed 2021210000096

Date of Submission: 20th March 2024

Page 1 of 4
Introduction:

Toyota, often known as Toyota Motor Corporation (TMC), is a multinational corporation based
in Japan that is one of the biggest automakers in the world, with 7.5 million models sold yearly
across all five continents. It has 70,000 employees as of right now. Similar to several notable
businesses throughout history, Toyota has been molded by a distinct set of ideals and ideas that
date back to the company's early years in Japan.

Toyota's daily operations are fundamentally based on its supply chain strategy and procedures.
Toyota has become a major global automaker by following the Just-In-Time (JIT)
manufacturing philosophy and the Toyota Production System (TPS).

The case describes the globalization tactics used by Toyota Motor Corporation (Toyota), one of
the top automakers in the world with headquarters in Japan. It looks at how the corporation
changed from being the top carmaker in Japan to a strong contender in the world auto market
by 2003. It looks at the reasons Toyota chose to concentrate on expanding internationally and
looks at the company's several globalization initiatives, paying particular attention to the
localization initiatives. Along with analyzing the issues the organization was facing in Japan,
the case also covers the solutions adopted. In light of growing competition and demand
saturation in its two main markets, the US and Japan, it concludes by analyzing the outcomes of
Toyota's globalization initiatives and talking about the company's prospects going forward.

BRRANDS :

CARS TRUCKS

• YARIS • TACOMA
• COROLLA • TUNDRA
• MATRIX • HILUX (VIGO)
• CAMRY
• CAMRY SOLARA
• PRIUS
• VENZA
• AVALON

SUVs & VANS HYBRIDS

• RAV4 • PRIUS
• FJ CRUISER • CAMRY HYBRID
• HIGHLANDER • HIGHLANDER HYBRID
• SEQUORIA
• 4 RUNNER
• LANS CRUISER
• SIENNA

Page 2 of 4
 TOYOTA - ACROSS THE WORLD

Austria Hungary
Belgium Iceland
Bosnia Herzegovina Israel
Bulgaria Italy
Canary Islands Kazakhstan
Croatia Latvia
Cyprus Lithuania
Czech Republic Luxembourg
Denmark Macedonia
Eire Malta
Estonia Moldova
Finland Monaco
France Netherlands
Germany Norway
Gibraltar Poland
Great Britain Portugal
Greece Romania
Sweden Russia
Switzerland Serbia and Montenegro
Turkey Slovakia
Ukraine Slovenia
Toyota Japan Spain
Toyota US

INTERNATIONAL STAGE COMPANY IS

08/05/2008 J.D. Power & Associates releases a 2008 CSI survey in Germany titled "Hybrid
Toyota Prius achieves maximum approval ratings."
In 16 different nations throughout the world, the independent organization J.D. Power &
Associates measures the satisfaction levels of car owners.

08/05/2008 In the 2008 "What Car?" study by J.D. Power & Associates, Prius came in first
place. A CSI investigation
As the highest-scoring individual model in the 2008 UK Customer Satisfaction Index Study, the
Toyota Prius has won a second J.D. Power and Associates award, continuing its 2007-winning
status.

08./05/2008 In J.D. Power & Associates' customer satisfaction index, the Toyota Prius has
maintained its top spot for the past two years.
Sixteen countries across the world have their car owner satisfaction levels measured by the
independent organization J.D. Power & Associates.

Page 3 of 4
Feb. 28, 2007 The new Corolla has a five-star safety rating from Euro NCAP.
The internationally acclaimed Euro NCAP testing have given the all-new Toyota Corolla a
maximum five-star safety grade for adult occupant protection.

22/12/06 Five stars are awarded for safety on the Toyota Auris.
In its assessment of safety crash tests, Euro NCAP verified that the new Toyota Auris received
the highest possible five-star rating for adult occupant protection.

11/05/2006 International Engine of the Year Awards for Prius are in their third year.
The 1.4-1.8-liter Hybrid Synergy Drive® petrol engine, which is paired with the Toyota Prius,
has been designated "Best Fuel Economy" and has received the Best 1.4-1.8-liter engine award
for the third consecutive year.

26/10/2005 New Toyota Yaris achieves 5 stars in Euro NCAP tests

The new Toyota Yaris has been awarded a 5−star safety rating and 35 points for adult protection inthe
latest round of Euro NCAP safety tests.

01/06/2005 Hybrid Synergy Drive rewarded f or its excellent fuel economy

The Toyota Hybrid Synergy Drive system of Toyota Prius has been awarded two category wins in the
International Engine of the Year Awards 2005.

01/06/2005 AYGO by Toyota awarded 4 -star rating in Euro NCAP

The newly introduced Toyota AYGO has been awarded a four−star rating for adult occupant safety by
the Euro NCAP testing programme.

23/07/2004 Toyota maintains its success in German J.D. Power and Associates Customer
Satisfaction Index Study SM
For the third consecutive year Toyota has been ranked highest overall in the Germ an J.D. Power and
Associates Customer Satisfaction Index Study SM

10/02/2003 Toyota success in German J.D. Power and Associates Customer Satisfaction Index
Study SM
Toyota comes highest in an incredible 5 out of 7 award segments in the J.D. Power and Associates2002
Germany Customer Satisfaction Index Study SM

Page 4 of 4