NAME: JUAN DAVID BRIS GOMEZ

SUBJECT: JUEGOS GERENCIALES

Conducting thorough preliminary studies in business is crucial for laying a solid foundation
and mitigating risks in any venture. These studies encompass market research, feasibility
analysis, and risk assessment, among others, and they play a pivotal role in informing
strategic decision-making and enhancing the likelihood of success.

ADVANTAGE
*Informed Decision-Making: According to the Harvard Business Review, forecasting
provides critical insights for informed decision-making, enabling executives to anticipate
market trends and customer demand.
*Resource Optimization: Deloitte emphasizes how forecasting helps optimize resource
allocation, minimizing costs and enhancing operational efficiency in its report on supply
chain management.
*Risk Management: PricewaterhouseCoopers highlights the role of forecasting in
mitigating risks, allowing businesses to anticipate and prepare for potential challenges.
Competitive Advantage: McKinsey & Company underscores how forecasting can provide a
competitive advantage by identifying emerging opportunities and enabling proactive
strategy development.
*Stakeholder Confidence: The Journal of Business Forecasting suggests that accurate
forecasting instills confidence among stakeholders, fostering trust and credibility in the
organization's management.
DISAVANTAGE
*Forecasting Errors: Despite advancements in technology and methodology, forecasting is
inherently uncertain. Errors in predicting market trends, consumer behavior, or economic
conditions can lead to suboptimal decisions and financial losses.
*Over-reliance on Historical Data: Relying solely on historical data for forecasting may
overlook emerging trends or disruptors, limiting the organization's ability to anticipate and
respond to changing market dynamics.
*Rigidity and Lack of Agility: Excessive adherence to forecasts can create rigidity within
the organization, making it difficult to adapt to unforeseen changes or capitalize on new
opportunities in a dynamic business environment.
*Cost and Complexity: Implementing sophisticated forecasting systems can be costly and
resource-intensive, requiring investments in technology, data analytics, and specialized
talent. Moreover, the complexity of forecasting models may pose challenges in
interpretation and application.
*False Sense of Security: In some cases, accurate forecasts may create a false sense of
security among decision-makers, leading to complacency or neglect of alternative scenarios
and risk factors.

These disadvantages underscore the importance of adopting a balanced approach to

forecasting and planning, incorporating qualitative insights, scenario analysis, and
continuous monitoring to mitigate risks and enhance decision-making flexibility.
Sources:
-https://actiosoftware.com/es/2019/07/cuales-son-las-ventajas-y-desventajas-de-la-
planificacion-estrategica/
-https://es.scribd.com/document/371879317/Ventajas-y-Desventajas-de-La-Planeacion
-https://onemarketing.es/ventajas-y-desventajas-de-la-planificacion-estrategica/