Hamza Boumezzough

002-126-64089073
hmzaboumezzough@gmail.com • https://www.linkedin.com/in/hamza-boumezzough-40b137186/
Hay El Farah Residence Narjiss, Agadir, Morocco, 80000

OBJECTIVE
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Social media marketer and web marketer professional with over 3 years of experience in
the Middle East market. Proven track record of success in developing and implementing
effective digital marketing campaigns across multiple platforms, including Facebook Ads,
Instagram Ads, YouTube Ads, and Snapchat Ads. Expertise in creating engaging content,
building and managing online communities, and driving website traffic and conversions.
Passionate about staying up-to-date with the latest trends and techniques in digital
marketing. Seeking a challenging role in a fast-paced environment where I can use my
skills and experience to help a company achieve its marketing goals.

EDUCATION
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DATA Analyst Sep 2023 - Present

ALX Foundation • Casablanca

WEB MARKETING Apr 2018 - Oct 2020

École Supérieure de Technologie • OUJDA

SKILLS
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Digital Advertising Platforms:

• Proficiency in platforms such as Google Ads, Facebook Ads Manager, Instagram

Ads, Snapchat Ads, and other relevant advertising platforms.

Data Analysis and Analytics:

• Analyzing campaign data to measure performance, optimize strategies, and provide

data-driven insights.

Search Engine Optimization (SEO):

• Understanding of SEO principles and best practices to improve website visibility in search
engine results.

Content Strategy:

• Developing and executing content strategies to enhance brand presence and engagement
across digital platforms.

Social Media Management:

 • Managing and curating content for social media platforms to engage audiences and enhance
brand visibility.
• Knowledge of social media scheduling and management tools like Hootsuite.

Copywriting and Content Creation:

• Ability to create compelling and effective advertising copy for various digital channels.
• Proficient in helping and supervising creating multimedia content like images, videos, and
graphics.

PPC Campaign Management:

• Creating, managing, and optimizing pay-per-click (PPC) advertising campaigns to achieve

marketing objectives.

Project Management:

• Organizing and overseeing marketing projects, ensuring timely delivery and meeting project
goals.

Market Research:

• Conducting market research to identify target audiences, competition analysis, and emerging
trends in the industry.
• Proficient in leveraging SpyTools for comprehensive competitor analysis and strategic insights.

A/B Testing and Optimization:

• Conducting A/B tests to optimize ad creatives, landing pages, and campaign performance..

Communication and Collaboration:

• Strong written and verbal communication skills for effective collaboration with team members
and clients.

Adaptability and Learning Agility:

• Demonstrated ability to adapt to evolving technologies and willingness to continuously learn

and grow in the field.

Problem-Solving and Critical Thinking:

• Capacity to analyze challenges, devise solutions, and make informed decisions to achieve
campaign objectives.

WORK EXPERIENCE
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Marketing & Sales Manager at Learning Coach Jan 2024 - Present

Faisal Hafidi • Agadir, Morocco
As the Marketing & Sales Manager at Learning Coach, I played a pivotal role in driving growth
 and success within the education market. Leading a team of sales professionals, I orchestrated
comprehensive marketing campaigns and sales strategies to promote our suite of educational
offerings, including coaching sessions for students, training programs for aspiring educational
coaches, and digitalization services for educational materials and courses.

Sales Team Management:

• Directed and mentored a dedicated sales team, providing guidance and support to ensure the
achievement of individual and team sales targets.
• Implemented effective sales processes and methodologies to streamline operations and
enhance overall productivity.
• Conducted regular performance evaluations and provided ongoing training and development
opportunities to maximize the potential of each team member.

Strategic Marketing & Sales Initiatives:

• Developed and executed innovative marketing and sales strategies to generate leads and
drive conversions within the French-speaking parent demographic and individuals interested in
educational coaching and training.
• Collaborated with cross-functional teams to create compelling marketing collateral and
promotional materials that effectively communicated the value proposition of our offerings.
• Monitored market trends and competitor activities to identify new opportunities for growth and
differentiation in the education sector.

Sales Reporting & Analysis:

• Implemented a robust reporting system to track sales performance, monitor key metrics, and
identify areas for improvement.
• Generated comprehensive weekly reports detailing sales activities, pipeline progression, and
revenue projections, providing valuable insights to inform strategic decision-making.
• Utilized data analytics tools to analyze sales data and trends, enabling data-driven
optimizations and adjustments to our sales and marketing strategies.

Team Collaboration & Communication:

• Fostered a collaborative work environment by facilitating open communication and regular

team meetings to align on goals and objectives.
• Worked closely with the marketing team to ensure cohesive messaging and branding across
all channels, enhancing brand visibility and awareness.
• Acted as a liaison between sales, marketing, and other departments, fostering cross-functional
collaboration and synergy to drive overall business success.

Marketing Manager Sep 2021 - Nov 2023

Said Boubekri • Ait Melloul, Morocco
Head of Operations - Cosmetic Brand Expansion, (January 2023 - November 2023)

• Successfully led the establishment and management of a cosmetic brand in Morocco,

achieving a remarkable market presence and substantial growth in a short period.
• Strategically coordinated and supervised all aspects of brand operations, including product
 positioning, marketing, and distribution, resulting in a significant increase in brand awareness.
• Oversaw a small team of 5 employees, providing strong leadership and guidance to ensure
optimal performance and collaboration across various functions within the organization.
• Initiated and executed targeted marketing campaigns and promotional activities, driving an
increase in customer engagement and rise in product sales.

Market Entry Specialist , (September 2021 - January 2023)

• Pioneered the successful establishment and growth of the business in Saudi Arabia,
contributing to a profitable market entry within the first year of operations.
• Supervised and mentored a team of entry-level professionals, fostering their growth and skill
development, resulting in enhanced team productivity and efficiency.
• Directed market research and analysis, identifying strategic opportunities and formulating
market entry strategies to penetrate the Saudi Arabian market effectively.
• Managed a diverse team of 5 individuals, overseeing their daily activities, setting targets, and
providing guidance to ensure organizational goals were met and exceeded.

VOLUNTEER WORK
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Community Manager Jan 2021 - Feb 2021

Technopek - Agence Marketing Digital • Agadir, Morocco

• Managed the organization’s online community, engaging with members and encouraging
participation.
• Planned and ran social media campaigns, boosting the organization’s visibility and interaction.
• Created a friendly and inclusive online space by facilitating conversations and promptly
addressing inquiries.
• Used data analysis to track community performance, providing valuable insights for
decision-making.
• Worked closely with different teams to align community efforts with the organization’s
objectives.

AWARDS AND HONOURS

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Graduated with Highest Honors 2012

Ranked First in My Graduating Class 2015