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DOI: 10.1177/0007650316684822
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Haiying Lin1
Abstract
This study assessed whether and how government–business partnerships
(GBPs) offer a unique platform that targets profound environmental impacts
via the promotion of radical eco-innovation. It applied transactional cost and
complementary logics to explain the rationale of GBP formation for radical
eco-innovation, and further assessed the operation of GBPs from governance,
learning, and rulemaking aspects. This study applied propensity score
matching technique to empirically test these theoretical associations using 225
observations representing 166 U.S. firms’ participation in 192 environmental
alliances between 1985 and 2013. The study results confirmed GBPs’ role in
channeling public and private efforts in pursuing transformative environmental
change via the adoption of radical eco-innovation goals. Results highlight four
critical elements of GBP operation—effective governance, exploration learning,
cognitive learning, and rulemaking—that enable participants to embrace these
radical environmental solutions.
Keywords
corporate social responsibility (CSR), political strategy, self-regulation,
sustainable development
Corresponding Author:
Haiying Lin, School of Environment, Enterprise and Development, Faculty of Environment,
University of Waterloo, 200 University Avenue West, Waterloo, Ontario, Canada N2L 3G1.
Email: h45lin@uwaterloo.ca
2 Business & Society
and rulemaking. While these elements have both instrumental and normative
aims, my study highlights the normative aspect of GBPs for radical eco-inno-
vation. These elements expand the literature regarding “What is an effective
governance” and “What is an effective learning” in alliance pertaining to
radical eco-innovation. It highlights the limitation of instrumental means
(e.g., financial risk sharing under the traditional GBP infrastructure project),
and proposing more normative aspects, such as “reciprocal commitment,”
that govern GBP formed for radical eco-innovation, and cognitive learning
that help participants build transformational change vision.
The article begins with a literature review of eco-innovation, followed by
the application of transaction cost and complementary logics to view the
rational of GBP formation for radical eco-innovation. I then illustrate GBP’s
four operational elements from instrumental and normative perspective, and
came up with five hypotheses. The method session explains the sample, sta-
tistic model, measurements, and results. The study concludes by discussing
the theoretical and policy implications of the findings.
of many environmental problems are not fully known (Baird & Thomas,
1985). Firm managers are often not fully aware of the extent of the risks, the
available options to address them, and how large and immediate the out-
comes would result from the impact of those risks (Baird & Thomas, 1985).
In the meantime, firms are facing increased societal pressures to adopt radical
eco-innovations that will require identification of alternative energy and
material, redesigns of their current product systems, and/or the launching of
new products and services.
For instance, climate change issues increase business risks, insurance
costs, and the possibility of more stringent regulation and public sanctions
(Kolk & Levy, 2001). As public concerns about destructive environmental
degradation related to climate change (e.g., floods, hurricane, drought)
increase, public and civil society (especially environmental NGOs) play
increasingly important roles to mobilize public sentiment, alter accepted
norms, and impose new roles on the business to phase out fossil fuel econ-
omy that radically addresses climate change issues. Yet, undertaking such a
transition from fossil fuel to renewable energy (e.g., use fuel cells to replace
fossil fuels such as coal, oil, and natural gas as the world’s primary energy
source) generates great uncertainty and financial risk for business, as such
radical innovations are costly to develop and are limited to commercializa-
tion (Lin & Darnall, 2015).
In this context, unresponsive firms may face public scrutiny and regula-
tory sanctions, while responsive firms may increase their investment risk
when undertaking measures to address these environmental problems. These
consequences make most firms cautious of pursuing environmental solu-
tions. Consequently, firms may invest in reactive (end-of-pipe) pollution con-
trol technologies and only tackle environmental problems after they have
occurred, or cautiously invest in pollution prevention approaches when the
technologies have proved to be technically and financially suitable for com-
mercial adoption. Firms confront increased investment uncertainty when
they advance toward the adoption of radical eco-innovation. Such a radical
approach requires significant research and development (R&D) investment
for new technologies or products; however, the investment outcomes are dis-
tant or highly uncertain, and frequently do not produce the intended payoffs.
This radical eco-innovation goal has thus a high chance of termination as a
result of “perceived lack of fit with the current strategy and high risk” (Greve,
2007, p. 950).
Comparing the three types of environmental solutions (specifically reac-
tive, incremental, and radical ones), one point of departure is the distinction
between reactive/incremental solutions, “which advance existing technology,
and radical innovations, which develop new technology” (Greve, 2007, p.
Lin 7
infrastructures in a way that can help firms develop, deliver, promote, and
evaluate various policies, programs, or initiatives, which may accelerate the
search for and adoption of radical innovation.
In this context, firms aiming to launch radical eco-innovation increasingly
turn to governments for additional policy endorsement, financial subsidies,
and technical support. Developed nations, especially Organization for
Economic Cooperation and Development (OECD) countries, tend to provide
public support for innovative activity in the business sector through an appro-
priate mix of direct and indirect instruments such as tax credits, direct sup-
port, and well-designed GBPs (OECD, 2007). GBPs for inventions, since
legalized by the EU and Northern American policy makers in the mid-1980s,
have become popular over time (Caloghirou, Ioannides, & Vonortas, 2003),
and gradually evolved to the principal form of research cooperation
(Hagedoorn, 2002; Kaiser & Kuhn, 2012). Related to the R&D for radical
eco-innovation, many developed nations have increasingly leveraged GBPs
to promote clean technology and renewable energy.
2011). Such GBP setting also allows complementary resource sharing and
technical expertise and established networks access (Brinkerhoff &
Brinkerhoff, 2011) that enable exploration learning.
In addition, governing GBPs formed for radical environmental innovation
may require more normative aspects that “contribute to a broader, more stra-
tegic vision of the public good” (Brinkerhoff & Brinkerhoff, 2011, p. 5). This
aspect should go “beyond the metrics of efficiency, effectiveness, and syn-
ergy” to act on principles, accountability, ethical behaviors, and paradigm
that respond to the question of “effectiveness for whom?” (Provan & Kenis,
2007, p. 229). I thus hypothesized the operation of cognitive learning in GBP
that helps build shared vision that is consistent with its ultimate social envi-
ronmental goals. Another normative dimension of GBP operation relates to
rulemaking, associated with public good purpose of GBP that seeks to scale
up radical environmental change to the industry and system level. The fol-
lowing hypothesis development explains these operational elements in detail.
While the non-equity structure provides the flexibility needed for GBPs to
pursue radical eco-innovation, such structure also increases opportunism
risks due to its relatively weak governance control (Lin & Darnall, 2015). In
this context, alliance literature suggests an investment-based (Williamson,
1983) and a trust-based (Gulati, 1995a) mechanism as alternative self-enforc-
ing safeguards.
According to Williamson (1983) and Dyer and Singh (1998), investment-
based mechanisms are examples of effective governance created intention-
ally to control opportunism “by aligning the economic incentives of the
transactors” (p. 669). In case of GBP, a mutual resource commitment or “eco-
nomic hostages” from the government and business partners could act as an
effective governance structure. These hostages may include “the commit-
ment of nonrecoverable, symmetric investments in specialized or cospecial-
ized assets, which constitute a visible collateral bond that aligns the economic
incentives of exchange partners” (Dyer & Singh, 1998, p. 669). Specifically,
such economic hostages may incentivize government and business partners
to collectively engage in value-creation initiatives (radical eco-innovation) as
opportunism will decrease the common investment in value, whereas proper
collaboration creates collective value (Dyer & Singh, 1998). Moreover, such
a governance model diminishes the need of an expensive and rigid equity
control, while providing the flexibility and commitment needed for radical
eco-innovation.
For example, in the United States, the National Renewable Energy
Laboratory, which is part of the U.S. Department of Energy, has signed more
than 300 cooperative research development agreements with companies to
research wind, solar, and energy conservation, as well as other initiatives. Its
partnerships with Boeing, Shell Solar Industries, and Siemens Solar are
engaged in leading edge research to develop thin-film solar electricity tech-
nologies.2 Such radical innovation makes it faster and cheaper to create films
that gather sunlight to produce electricity compared with conventional solar
panels. To properly incentivize and govern these alliances, these GBPs estab-
lish a visible collateral bond between the government and business partners:
For every dollar of public investment from a government source, these GBPs
receive US$6 in business sector resources to jointly accelerate the technol-
ogy. Such a governance structure mobilizes government and business invest-
ment, as well as direct R&D support toward clean technology projects that
hedge the business sector’s investment risks related to the exploration of
eco-innovation.
However, GBP formed for radical innovation may require a governance
form that is beyond resource sharing, as investment hostage in such projects
may not be the indispensable means or may not work as effectively as the
Lin 13
Rulemaking. The role of power and politics in innovation has been thoroughly
researched (see Frost & Egri, 1991; Hardy & Dougherty, 1997; Simon-Lee,
2015). GBPs are likely to be involved with policy sanctions and rulemaking,
16 Business & Society
mainly due to the power and politics resource controlled by the government
partner, which include information, know-how, funding, network, rewards,
and the ability to impose sanctions. As the government controls the critical
resources on which the business sector depends, managers who know the
importance of power tools may seek government partners when they aim to
initiate a new eco-innovation path. In parallel to the power resource of gov-
ernment, the urgency of grand-scale environmental challenges and the neces-
sity to trigger transformative environmental change also calls for government
to play stronger roles in directing and enforcing a radical eco-innovation path
through the mechanism of GBPs.
In such a context, profound environmental impacts could be achieved by
the deliberate actions of GBP partners to develop new rules or policy that
transform corporate operation, the industry landscape, or even institutional
environment. For example, the San Diego city alliance is a typical GBP with
a policy focus, where corporate partners (GE and CleanTECH San Diego)
obtained policy support from the city government to modify existing rules
related to the commercialization of electric vehicles. As a result of rulemak-
ing effort of this GBP, the city government evaluated city policies and
refined existing disincentives to innovation and urged real-estate businesses
to develop infrastructure (e.g., electric vehicle chargers) that help speed up
the adoption of electric vehicles. Policy changes, in turn, encourage firms to
devote more resources into this GBP for radical innovation (SDC Platinum,
2013).
In moving radical eco-innovation into new markets through rulemak-
ing, businesses need both preferential policies from government and mar-
keting (e.g., branding) support from the civil society. It thus calls for
tri-sectors—government, business, and civil society—to collaborate
toward such a common cause (Hart, 2005). Such a tri-sector GBP offers
various opportunities for businesses to gain access to diverse perspectives
(Selsky & Parker, 2005) and knowledge from an extensive network, and
enables them to work constructively with representatives from the state
and civil society actors. This tri-sector GBP platform helps launch policy
dialogue, put issues to the agenda (Elsig & Amalric, 2008), and enable
businesses to lobby for policy change that is in favor of radical eco-inno-
vation. Based on the above analysis, rulemaking expedites radical eco-
innovation and stimulates the search of transformative change possibilities,
thereby lending a GBP an edge in initiating and/or shaping a radical inno-
vation path.
In sum, the above transactional cost and complementary logic explain the
rationale of GBPs formation for radical eco-innovation. The follow-up expla-
nation of GBP operation from governance, exploration learning, cognitive
learning, and rulemaking aspects further illustrates how GBPs help shape and
institutionalize a radical eco-innovation pathway with significant environ-
mental change impact. Based on the above analysis, I posit the following:
Method
Sample
I tested the hypotheses on the subset of environmental alliances listed in
Thomson’s Platinum SDC database between 1985 and 2013. The SDC data-
base centers on publicly declared strategic alliances and joint ventures, and
includes agreements in which two or more organizations have pooled their
resources to create a new, mutually beneficial business arrangement to realize
individual and collective objectives. More specifically, this database also
incorporates agreements between NGOs, universities, and different levels of
government. To search for environmentally related alliances in the Thomson
SDC, this study used two search elements: alliance venture economics and
industry codes (VEIC) and alliance activity code. Content analysis is con-
ducted to determine whether the alliance had an environmental activity com-
ponent, which derived a sample of 921 environmental alliances formed
between 1985 and 2013.
I also built on firm-based financial data from Compustat and firm-based
environmental concern data from the KLD Research & Analytics, Inc. (KLD)
database. KLD data are commonly used measures of corporate social perfor-
mance (Sharfman, 1996). Despite ongoing controversy, Chatterji, Levine,
and Toffel (2009) found KLD’s environmental “concern” ratings to be fairly
good summaries of firms’ past environmental performance. Combining SDC
and Compustat databases derives a sample of 411 observations representing
341 U.S. firms’ participation in 348 environmental alliances formed between
1985 and 2013. However, the combination of SDC, Compustat, and KLD
databases arrives at another sample of 225 observations, representing 166
U.S. firms’ participation in 192 environmental alliances formed between
1985 and 2013. Every firm’s participation in an environmental alliance is
counted as one observation. Taking a business perspective, Government-
NGO collaboration is excluded from this study. For robust analysis, I applied
18 Business & Society
both samples for statistical testing of the developed hypotheses and obtained
similar results. I report results using the sample of 225 observations, as build-
ing on Lin’s (2014) GBP study, it enhances result robustness by including
KLD environmental concern data.
Statistical Model
In testing Hypothesis 5, “whether firms choosing GBPs are more likely to be
associated with a radical rather than an incremental or a reactive eco-innova-
tion goal,” there is a possibility of a selection bias, as factors that influence
the likelihood of a GBP choice may, in turn, be associated with an alliance’s
eco-innovation goal choice. I assume the existence of similar selection bias
when I predict Hypotheses 1 to 4 on the operational elements of GBPs. One
approach to eliminate sample selection bias is through the adoption of the
matching theory, which is developed mainly in the medical and biological
research fields and has been widely used in economics and finance (Shen &
Chang, 2009). Ideally, this theory can simply compare two outcomes for the
same unit to examine the average treatment effect (ATE) when the unit is
assigned to the treatment and when it is not (Imbens & Wooldridge, 2009).
The ATE on the outcome variable in the population of interest can be
expressed as ATE = E[Y1 − Y0], where Y1 is the outcome variable with treat-
ment and Y0 is the outcome variable without treatment.
However, a practical problem that arises given my cross-sectional dataset
is that I can only observe either Y1 or Y0, because the assignment to the treat-
ment is mutually exclusive. An alternative method to estimate the ATE that
has gained a growing recognition in the social science research is to match
observations in both the treatment (e.g., GBP participants) and control groups
(e.g., non-GBP participants) with similar observable characteristics to enhance
comparison validity (Shen & Chang, 2009; Uematsu & Mishra, 2012).
In coming up with these two matching samples, Rosenbaum and Rubin
(1983) proposed the propensity score matching (PSM) technique, for which
one can use predicted probability of being in the treatment estimated in either
logit or probit model (Uematsu & Mishra, 2012) using exogenous character-
istic variables as the explanatory variables. Then for each firm in the treat-
ment sample (e.g., GBP participants), firms in the control samples are selected
as matched samples according to the closeness of the above-estimated prob-
ability, thus coming up with a control group of firms (e.g., non-GBP partici-
pants). An important feature of the propensity score model is that it
summarizes information contained in the multi-dimensional vector (e.g.,
varieties of observable characteristics) into a single-index variable (Becker &
Ichino, 2002).
Lin 19
I thus employed PSM to create control group for firms with similar attri-
butes and predicted whether firms choosing GBPs are likely to be associated
with effective governance (H1), exploration learning (H2), cognitive learning
(H3), rulemaking (H4), which enable them to pursue more radical eco-inno-
vation goals (H5), compared with control groups.
Measurements
Eco-innovation goals. Following Lin (2012), I measured the radical scale of
eco-innovation by examining the “deal synopsis” element in SDC database,
and assigned three intended eco-innovation scales: reactive eco-innovation—
pollution control (Scale 1), incremental eco-innovation—pollution preven-
tion (Scale 2), and radical eco-innovation—clean technology (Scale 3). Refer
to Table 1 for the detailed measurement schemes and statistical distributions
of eco-innovation.
Partnership Reactive 1 32 14.22 Alliance activities involved in “waste to energy (incineration),” “water and waste water
goals: Eco- (pollution treatment services,” and “environmental cleanup” received a coding of “1”
innovation control)
Incremental 2 80 35.56 Alliance activities involved in “enhanced energy efficiency,” “reduce,” “reuse,” “recycling,” and
(pollution “source reduction” received a coding of “2”
prevention)
Radical (clean 3 113 50.22 Alliances involved in “alternative fuel/material,” “clean technology,” and “renewable energy”
technology) (including solar, wind, biomass, geo-thermal, fuel cell vehicle, hydrogen-based energy)
received a coding of “3”
GBP GBP 1 32 14.22 Partners were from public and for-profit private sectors
Alliance Ownership 1 60 26.67 If the alliance signed a joint venture agreement, it received a coding of “1,” or was otherwise
operation coded “0”
Financial 1 16 7.11 If partners invest in the alliance, it received a coding of “1,” otherwise coded “0”
investment
Reciprocity 1~13 19 8.44 The total number of future alliances firms form with the current partners
Exploration 1 54 24.00 If the alliance signed an R&D agreement, it received a coding of “1,” or was otherwise coded “0”
learning
R&D × 1 31 13.78 The R&D agreement focused on improvements in technology, process, and infrastructure to
Technology address environmental issues
R&D × Product 1 5 2.22 The R&D agreement focused on developing new products for end consumers, communities,
and society or the public
Cognitive learning 1 27 12.00 The partnership focused on awareness raising. Related keywords include education, educate,
information, campaign, knowledge, and knowledge sharing
Rulemaking 1 19 8.44 The partnership focused on developing a new policy or modifying existing ones. Policy
referred to standards, norms, regulation, mandate, and activism. Related keywords included
norm(s), standard(s), and code(s) of conduct
(continued)
Table 1. (continued)
Variable Category Coding Frequency % Measure
Environmental Hazardous waste 1 85 37.78 The company’s liabilities for hazardous waste sites exceed CAD$50 million, or the company
concerns has recently paid substantial fines or civil penalties for waste management violations
Regulatory 1 89 39.56 The company has recently paid substantial fines or civil penalties for violations of air, water, or
problems other environmental regulations, or it has a pattern of regulatory controversies under the
Clean Air Act, Clean Water Act, or other major environmental regulations
Ozone-depleting 1 9 4.00 The company is among the top manufacturers of ozone-depleting chemicals such as
chemicals Hydrochlorofluorocarbons, methyl chloroform, methylene chloride, or bromines
Substantial 1 61 27.11 The company’s legal emissions of toxic chemicals (as defined by and reported to the
emissions Environmental Protection Agency from individual plants into the air and water are among
the highest of the companies followed by Kinder Lydenberg Domini (KLD) research &
analytics.
Agricultural 1 13 5.78 The company is a substantial producer of agricultural chemicals, that is, pesticides or chemical
chemicals fertilizers
Other concerns 1 20 8.89 The company has been involved in an environmental controversy that is not covered by other
KLD ratings
21
22 Business & Society
Empirical Results
Table 1 summarizes the key constructs and their operationalization. Table 2
presents the descriptive statistics and a correlation matrix. As shown in Table
1, I noted that there are 32 GBPs among the 225 observations (14.22%).
Among the 225 observations, 113 (50.22%) pursue radical eco-innovation in
24
Table 2. Correlation Table.
Variable M SD 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
0.38, p < .05), have more environmental alliance experiences (β = 0.11, p <
.05), are from the heavy manufacturing sector (β = 0.77, p < .05), and operate
in a competitive industry environment (β = 0.36, p < .01).
I also checked the quality of balancing in creating the treatment and con-
trol samples by using covariate imbalance testing (pstest) Stata command,
using t tests for equality of means in the treated and non-treated groups before
and after matching. Table 4 illustrates the descriptive characteristics of treat-
ment and control groups before and after matching. To be considered as good
balancing, these t values should be insignificant after matching (Largoza,
Favorada, Reinante, Tan, & Thai, 2015). As shown in Table 4, none of the
chosen covariates (exogenous firm characteristics) demonstrate significant t
value. The estimated probit model satisfied the balancing property using the
algorithm detailed in Becker and Ichino (2002). Thus, I concluded that I have
obtained the balance matching sample for testing the treatment effect of GBP
participation.
As the sample and control groups have similar characteristics, the result-
ing difference between two matched observations is theoretically the ATE—
whether GBP participants are fundamentally different from non-GBP
Lin 27
Treatment Control
Variable M sample M sample M t p > |t|
Firm size 4.00 4.32 4.41 −0.55 .59
Market share 0.27 0.28 0.30 −0.27 .79
Industry competitors 3.27 3.46 3.71 −0.83 .41
Organizational risk 0.01 0.01 0.02 −0.87 .39
Profitability 0.13 0.17 0.25 −0.75 .46
Hazardous waste 0.38 0.47 0.41 0.50 .62
Regulatory problems 0.40 0.59 0.41 1.50 .14
Ozone-depleting chemicals 0.04 0.16 0.16 0.00 1.00
Substantial emissions 0.27 1.44 1.44 0.00 1.00
Agricultural chemicals 0.06 0.13 0.13 0.00 1.00
Other environmental concerns 0.09 1.16 1.22 −0.63 .53
Sic2027new 0.16 0.09 0.06 0.46 .65
Sic2829new 0.22 0.31 0.38 −0.52 .61
Sic3039new 0.31 0.34 0.34 0.00 1.00
Sic4049new 0.19 0.16 0.06 1.20 .24
Alliance experience 1.44 2.69 1.53 1.37 .18
Formation time 2.92 2.94 3.16 −0.95 .34
For the robust test, I requested one to four matches for each hypothesis test-
ing, and most results are significant regardless of the number of matches
requested. I reported results using one or two requested matches to ensure
match quality. Table 5 reports the testing results of these PSM models.
28 Business & Society
Table 5. Average Treatment Effect for GBP Operational Elements and Innovation
Goal.
Requested
match
Models/hypothesis Variables numbers ATE SE p value
1. Governance Equity ownership 1 −0.28 0.04 .00
Contractual 1 −0.16 0.06 .00
agreement
number
Financial 2 −0.04 0.01 .01
investment
Reciprocity (future 1 0.59 0.31 .05
ties)
2. Exploration learning R&D agreement 1 0.44 0.25 .08
R&D × 1 0.52 0.25 .04
Technology
R&D × Product 1 0.46 0.24 .05
3. Cognitive learning Awareness 2 0.13 0.04 .00
4. Rulemaking Rulemaking 2 0.20 0.07 .00
5. Radical eco- Eco-innovation 1 0.48 0.24 .05
innovation goal
Discussion
This study applied both transactional cost and complementary logics to
explain the rationale of GBP formation for radical eco-innovation. Integrating
instrumental and normative perspective, this study explains how GBP is
operationalized from governance, explorative learning, cognitive learning,
and rulemaking aspects that facilitate the pursuit of more radical eco-innova-
tion goals. This study empirically tested these theoretical associations using
225 observations representing 166 U.S. firms’ participation in 192 environ-
mental alliances between 1985 and 2013. It used PSM technique to match
GBP participants with non-GBP participants to assess the treatment effect of
GBP participation on firms’ likelihood to choose their alliance operational
elements and pursue more radical eco-innovation goals. As predicted, the
study results suggest that GBPs play a significant and positive role in chan-
neling public and private efforts in pursuing transformative environmental
change via the adoption of radical eco-innovation goals. Results further high-
light four critical elements of GBP operation that enable participants to
embrace these radical environmental solutions. These insights make the fol-
lowing contributions to the academic literature:
First and foremost, environmental strategy scholars (Aragon-Correa &
Sharma, 2003; Hart, 1995) delineated a “roadmap” for sustainability and call
for firms to move beyond their reactive environmental stances and undertake
more radical environmental innovations. However, firms do not want to
embrace these radical eco-innovations alone due to resource constraints, and
that the targeted innovations generate mixed goods—public goods with
30 Business & Society
unpredictable private benefits. Neither the state nor the firms make satisfac-
tory investments in the mixed goods, thus leading to the “underinvestment”
dilemma, especially evident in the energy sector (Kolk, van Tudler, &
Kostwinder, 2008, p. 263). Complex environmental challenges call for col-
lective actions from government, business, and civil society to transform
common practices, technologies, rules, and beliefs deeply entrenched in the
institutional environment (Hart, 2005). This study enriches business sustain-
ability, CSP, and PPP literature by highlighting GBP’s potential to combine
cross-sector effort in promoting radical eco-innovation that brings decisive
social and environmental change.
These insights confirm the government’s potential in designing and direct-
ing GBPs as an alternative policy scheme to channel government and busi-
ness efforts toward the promotion of radical eco-innovation. They resonate
with the propositions of Majumdar and Marcus (2001) and Starik and Heuer
(2002), who argue that environmental policies should move away from pre-
scribing technological solutions and allow for more flexible strategies that
promote innovation in products, processes, and technologies. They suggest
that governments may consider going beyond their traditional regulatory
role, and explore alternative roles as collaborators and enablers that bear
greater environment change potential.
Second, this study further enriches business sustainability, CSP and PPP
scholarship (Bryson et al., 2006; Stadtler, 2015) by explaining how GBPs can
be operated to facilitate participants’ pursuit of a radical eco-innovation path.
Consistent with the dual structure of GBP, its operational elements contain a
blend of instrumental and normative aims. Specifically, the study results
seem to highlight the normative operational elements that explain how GBPs
facilitate participants to embrace more transformational rather than incre-
mental or reactive environmental innovation. These identified operational
elements make the following contribution to alliance governance and learn-
ing literature:
The study contributes to alliance governance literature by illustrating
“What is an effective governance pertaining to radical eco-innovation.”
Examining governance from ownership, investment, and reciprocity dimen-
sions, my results suggest that GBP tends to lend itself to a reciprocity-based,
non-equity governance mechanism compared with non-GBP participants.
Contrary to my prediction, these participants are less likely to be governed by
financial investment as an economic hostage for participants. This unex-
pected result could be due to data availability. As SDC database does not
have funding agreement data, I contently coded “deal text” of every environ-
mental alliance to identify whether partners financially contribute to the part-
nership. However, in some scenarios such financial data were deemed
Lin 31
confidential and not manifested in the deal text. And partners’ other commit-
ment such as technical expertise or patent is not included in the “financial
investment” dummy. The data availability limits my result interpretation.
The second explanation of this counterintuitive result relates to the limita-
tion of instrumental means. Hartwich and Tola (2007) highlighted that GBP
may be originated from financial reasons, such as “competitive grant schemes
that provide funding conditional on a certain level of collaboration and co-
financing”; however, partnerships that originate in these contexts “do not
always make the best of their potential because they are biased toward the
interests of one partner or they originate solely from the search for funding
without regard to partner interests” (p. 12). Therefore, while financial
arrangement is an important element for GBP formation for infrastructure
projects, it seems that GBPs formed for radical eco-innovation goal tend to
go beyond instrumental consideration. The main rationale for such GBP is
“to bring together a pool of innovative talents, with complementary skills to
foster a mutual learning and the development of creative ideas” (p. 12). For
these kinds of partnerships, reciprocal commitment is a more important gov-
ernance mechanism that helps develop mutual understanding and commit-
ment, trust, and long-term vision toward more radical eco-innovation goals.
My results confirm this “reciprocal commitment” aspect of GBP. These
insights enrich alliance governance literature pertaining to radical
eco-innovation.
Furthermore, this study contributes to alliance learning (March, 1991) and
technological path constitution literature (Garud & Karnoe, 2001) by sug-
gesting GBPs’ potential in convening government, business, and civil society
(university) in exploration learning, cognitive learning, and rulemaking, with
an aim to initiate and/or shape a chosen innovation path. My results support
Robin and Schubert (2013), indicating that although knowledge transfer and
learning can occur through a variety of channels (see Schartinger, Rammer,
Fischer, & Frohlich, 2002, for an overview, Robin & Schubert, 2013), the
interaction between the government (especially public research labs) and the
business sector remains one of the most important institutional interfaces for
knowledge diffusion and organizational learning (Robin & Schubert, 2013).
In this regard, this study advances sustainability and alliance learning lit-
erature by delineating two types of learning (explorative and cognitive) that
help participants build transformational change capacity. Specifically, cogni-
tive learning moves beyond the instrumental “effectiveness thinking” to
encourage a triple-loop learning (Argyris & Schön, 1978, for an overview,
see Tosey, 2011). Based on Tosey’s (2011) review, such a cognitive learning
is driven by normative considerations (Roper & Pettit, 2002). Given the
unsustainability of the present system (which therefore requires radical and
32 Business & Society
still face a considerable learning curve regarding the design of effective GBPs
for more radical eco-innovations. It is therefore important for future studies to
explore the potential conflicts and reconciliation among the government and
business partners in their pursuit of radical environmental improvements.
The study outlines four operational elements of GBPs. Future study can
further explore and test the complementarity and interaction of these ele-
ments that may help enforce the GBPs’ effectiveness in the pursuit of the
radical eco-innovation goals. It would be also interesting for future study to
explore a series of research questions related to business partner selection for
the pursuit of radical innovation through GBPs. For instance, what factors or
incentives are desirable in facilitating a legacy company to actively seek
GBPs for radical innovation that would risk making its former products/ser-
vices (and profits) obsolete? Should the promotion of GBPs focus on the
transformation of incumbents or on supporting new innovative entries?
Future studies can also extend the research to examine other inter-firm alli-
ances and CSPs (such as firm–NGOs partnerships) in the pursuit of radical
innovation goals. They can apply transaction cost, complementary logic, or a
learning perspective to compare the effectiveness of different environmental
partnerships in engaging business to tackle different environmental issues,
contingent on whether the collaboration target public, mixed, or private
goods. Furthermore, my analysis is based on a U.S. sample’s environmental
efforts, which limits the generalizability of the findings to other contexts. In
the future, scholars should explore this study’s research questions in other
geographical settings and crosscheck my research findings.
Finally, the financial crisis and its aftermath have revealed the limits of
economic value creation, which has turned academics’, public funders’, and
regulators’ attentions to CSPs, such as GBPs, to encourage the government
and business sectors to cross sectoral boundaries and achieve collective pros-
perity, rather than merely yielding to individual benefits. Future studies are
encouraged to continue this research theme and assess GBPs in a broader
social and environmental setting.
Acknowledgments
I thank Dr. Jennifer Oetzel, associate editor of Business & Society, and the two anony-
mous reviewers for their insightful comments and feedback that help improve the quality
of the article. I also thank Azin Ranstan and Xinya Yan for their research assistances.
Funding
The author disclosed receipt of the following financial support for the research, author-
ship, and/or publication of this article: I also gratefully acknowledge the financial support
from Social Science and Humanities Research Council (SSHRC) Insight Grant (SSHRC
# 435-2012-1557) titled “Cross-sector solutions to complex environmental issues”.
Notes
1. It is a form of project financing, wherein a business entity receives a concession
from the public sector to finance, design, construct, and operate a facility stated
in the concession contract.
2. Daniel Arvizu as quoted in Vancouver Sun blog February 18, 2012; see http://blogs.
vancouversun.com/2012/02/18/renewable-energy-draws-public-private-invest-
ment-in-us/#_federated=1
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Author Biography
Haiying Lin (PhD, George Mason University) is an assistant professor of public pol-
icy and corporate sustainability at the School of Environment, Enterprise and
Development, University of Waterloo. Her research interests focus on corporate envi-
ronmental strategy, with a particular focus on strategic alliances for sustainability,
voluntary environmental programs, stakeholder involvement in environmental gover-
nance, and global corporate sustainability. She is the principle investigator of SSHRC
Insight Grant for a 5-year team-based research titled “Cross-Sector Solutions to
Environmental Issues in Canada” (2012-2017). Her articles have appeared in journals
such as Business & Society, Business Strategy and the Environment, Journal of
Business Ethics, Organization & Environment, and Sustainability.