Bonkers Corner

and
Team Symphony 2024

Marketing Proposal

Proposed by:
Smit Malde
General Secretary - Marketing,
smit.malde@somaiya.edu

Kjsce-symphony.org
INDEX
● Symphony 2024:
○ Overview
○ Highlight Events
○ Specifications
● Marketing Avenues
○ Event Partner
● Social Media Presence
○ Symphony 2017
○ Symphony 2018
○ Symphony 2019
○ Symphony 2020
○ Symphony 2021
○ Symphony 2022
○ Symphony 2023
○ Other details regarding Symphony.
Symphony 2024
19th, 20th & 21st of March 2024

OVERVIEW
Symphony 2024 is a three-day annual Cultural festival of K J Somaiya College Of Engineering
which caters as a platform for students to showcase their inner talents but also take a break
from their regular curriculum. In the past, we have associated with brands like ShopperStop,
Xiaomi, Gaana, MTV Beats, UPL, Mahindra, UTI, Bullspree, FILA, Margo, 9XM & 9XO media,
Pepsi, Pulse, Hindustan Times, Vadilal, Firefox, Terence Lewis Academy, Nescafe Labs,
Redbull, Vh1 Supersonic, MTV, Yash Raj Films, Coca Cola, HP, Garcon, Mumbai Mirror, Coke
Studio and many more.

HIGHLIGHT EVENTS

1. Comedy Night: With Sapan Verma (2016), Kenny Sebastian (2017), Biswa Kalyan Rath
(2018), Vipul Goyal (2019), Anubhav Singh Bassi (2020), Nishant Suri and Aadar
Malik(2021), Rahul Dua and Sumit Saurav(2022) and Kumar Varun (2023) coming
down in the previous years, the comedy night has always been an event the students
look forward to.

2. Pro-Night: A night full of music with bands like Coshish (2015), The Local Train (2016),
Lagori (2017), The Red Bull Tour Bus with Raghu Dixit Project (2018), Kabir Cafe (2019)
, The Yellow Diary (2020), KRYSO(2022), etc performing.

3. Bollywood Night: One of the significant events of Symphony, which saw famous singers
like Shaan in Symphony 2023, KK in Symphony 2022, Benny Dayal in Symphony 2020,
Vishal-Shekhar in Symphony 2019, Amit Trivedi and his 22-band artist crew in
Symphony 2018. We also had a performance by Aditi Singh Sharma and Jazz Dhami &
Raool in previous years.
 4. EDM Night: Dropping the beats we had DJs like KRYSO (2023), Project 91 (2020, 2022),
Progressive Brothers (2020), DJ Shaan (2019), Lost Stories (2018), One&One,
international DJs like Candice, Kerano, Zaeden, and DJ Willy.

5. Somaiya’s Got Talent: A platform for Somaiya students to showcase their inner talent,
we’ve had Karan Wahi, Suyyash Rai, and Sukirti Kandpal as judges for this event in the
previous years.

6. AM Bands: With bands coming up from across the city and competing against each other
to win the title, this has always been one of our highlight events.

7. Group Dance: Having associated with Nritya Shakti, Dance With Madhuri and Terence
Lewis Academy in the previous years, participation in this particular event has increased
over the years.

8. Symphony Idol: A national-level singing competition that caters to the best singers and
gets you grooving as an audience was held in association with Shankar Mahadevan
Academy for the last two years.

9. Street Play: A national level Drama competition judged by famous actors like Ali Asgar,
Abhay Bhargav & many other such personalities.

Many more events like DJ Wars, Mr. & Ms. Somaiya, Wordsmith, etc.

SPECIFICATIONS

1. Footfall : 30,000+
2. Outreach: 70,000+
3. Venue: Somaiya Vidyavihar University Campus

MARKETING AVENUES
 Avenues Estimated Budget
Event Partner INR 50,000

Event PARTNER: KJSCE presents Symphony 2024

Deliverables from Team Symphony 2024:

● KJSCE presents Symphony 2024, with “XYZ” as Our Event Partner.
● Outdoor hoardings at the central, harbor, and western lines mentioning “XYZ”
as our Event partner for 10 days.
● Social media post on our Instagram page as well as other entertainment
websites.
● Logo Presence on the official Symphony website which will be hyperlinked to
your website.
● Logo presence and branding as our Event Partner through banners put on the
entrance gate of Somaiya Vidyavihar with an outreach of 40,000 and the
backdrop of the auxiliary stage.
● Branding through the following:
○ Logo Presence on the website front page cover.
○ Standees/banners (given by you) covering the fest area.
○ Give out your pamphlets during the fest.
○ A fully fabricated stall in the major fest area to directly interact with the
crowd.

Deliverables from XYZ:

1. Remuneration of INR 50,000 in the name of the Students’ Association of K. J.
Somaiya College of Engineering.

Note: All the deliverables can be discussed and mutually agreed

upon.

OTHER DETAILS: Previous Symphony

● Previous Artists:
In the previous editions of Symphony, we have hosted artists like Pt Hariprasad
Chaurasia, Pt Shiv Kumar Sharma, Louis Banks, Hariharan, Indus Creed, Parikrama, KK,
Bombay Vikings, Taufiq Quereshi, Dagar, Euphoria, Suraj Jagan, Ayushman Khuranna,
DJ Shiva, Naitik Nagda.

Symphony 2014: Sparsh, VJ Jose, Pepper Souls.

Symphony 2015: Coshish, Shraddha Sharma, DJ Willy, Rap Crew, Rustom Patel
Symphony 2016: Sapan Verma, Shirley Setia, The Local Train, DJ Zaeden, Indian
Jam Project, Arjun Kanungo.
Symphony 2017: Kenny Sebastian, Aditi Singh Sharma, Lagori, DJ Candice, DJ
Kerano, After Acoustics, Jazz Dhami, Raoul.
Symphony 2018: Biswa Kalyan Rath, Urooj Ashfaq, Amit Trivedi with his 22-artist
crew, Lost Stories, One&One, and Raghu Dixit Project.
Symphony 2019: Vipul Goyal, Piyush Sharma, Kabir Cafe, Vishal-Shekhar, DJ Shaan,
Mohit Bhatia & Aevik, and Prajakta Koli (MostlySane).
Symphony 2020: Anubhav Singh Basi, The Yellow Diary, Benny Dayal, Project 91,
Progressive Brothers.
Symphony 2021: Nishant Suri, Aadar Malik, Viraj Ghelani, DJ Danika, Amit Sadh.
Symphony 2022: KK Live, Rahul Dua, Sumit Saurav, Project 91, KRYSO.
Symphony 2023: Shaan, Aditya Roy Kapur, KRYSO, Kumar Varun, Naitik Nagda

● Other Celebs:
Symphony 2016: Ragini Khanna, Karan Wahi, Suyyash Rai, Sukirti Khandpal, Amit
Mishra, Savio Barnes.
Symphony 2015: Anu Malik, Sushant Singh Rajput (promotions for Detective
Byomkesh Bakshi), Ganesh Acharya (promotions for Hello Bro).

● Previous Brand associations: To name a few of the major brands, we have associated
with:- Xiaomi (MI), UPL, Mahindra, FILA, Margo, Pulse, 9XM media, MTV, VH1, MTV
Coke Studio, VH1 Supersonic, Redbull, Mumbai Mirror, Grapevine, Saavn, Yash Raj
Films, Zee Chovis Tas, Pulse, Firefox, TLA, SMA, Bisleri, Tata Water Plus, Radio
Mirchi, Maharashtra Times, Navbharat Times, Snapchat, HP, Meru Cabs, Gaana,
Cello, Lokmat, HT campus, Red FM, OYE 104.8 FM, Aircel, ICICI Bank, Bank of
Baroda, Canara Bank, Union Bank of India, TJSB, INOX Cinemas, Schwarzkopf etc.
SOCIAL MEDIA PRESENCE :

SYMPHONY OVER THE YEARS :

● Symphony 2015:
Aftermovie: Click here
Shraddha Sharma: Click here
Coshish: Click here

● Symphony 2016:
Aftermovie: Click here
The Local Train: Click here
Shirley Setia: Click here
Indian Jam Project: Click here
Zaeden: Click here
Photos: Click here

● Symphony 2017:
Aftermovie: Click here
DJ Candice and DJ Kerano: Click here

● Symphony 2018:
Aftermovie: Click here

● Symphony 2019:
Aftermovie: Click here

● Symphony 2020:
Aftermovie: Click here

● Symphony 2022:
Aftermovie: Click here
 ● Symphony 2023:

Aftermovie: Click here

We can meet up (if based in Mumbai) or connect over Zoom for further discussions.

We would love to work with you. Please feel free to get in touch with us in case of any
queries.

Thank you,

Regards,
Smit Malde,
General Secretary - Marketing,
Team Symphony 2024.
+91 8108928819