A SUMMER INTERNSHIP REPORT ON SALES MANAGEMENT AND ANALYSIS AT

RISEUP GLOBAL TOURISM

PROJECT REPORT SUBMITED TO

VELLORE INSTITUTE OF TECHNOLOGY (CHENNAI)

In partial fulfilment of the requirement for the degree in

BACHELOR OF BUSINESS ADMINISTRATION (HONS)

Submitted by

R IMMANUEL WILFRED (21BBH1047)

Under the guidance of

Dr. Muhammed Shafi

 NOVEMBER 2022

CERTIFICATE

This is to certify that R Immanuel Wilfred, a student of BACHELOR OF BUSINESS

ADMINSTRATION (HONS) from Vellore institute of technology (Chennai campus) was
working with as an intern and completed his internship in our organization and worked in
marketing field from JULY 4th TO 29th 2022. Under the guidance of MR. ANANDA SELVAM
A (General Manager) Rise up Global Tourism.

During the tenure of his stay he conducted herself well and found to be sincere.

Programme coordinator

Faculty Guide Internship coordinator

Internal examiner External

examiner
 Declaration

I, R IMMANUEL WILFRED. (21BBH1047) a student of Bachelor of Business Administration

(Hons) here by, declare that the project work titled “Summer internship report on Rise up Global
tourism, submitted to the VITBS in partial fulfillment of the requirement for the award of the
degree of Master of Business Administration is a record of bona-fide research carried out by me
under the guidance of Dr. Muhammed Shafi and no part of it has been submitted for any other
degree or diploma.

Place: Chennai R IMMANUEL WILFRED

Date: 10/10/2022 (21BBH1047)

 SUMMARY

It is crucial for graduate student at business school to learn about the management processes and
tasks carried out within an organization. Training and employment are the only ways to
successfully gain practical knowledge. One can swiftly get practical experience in their field of
knowledge by taking advice and training from others.

I will be able to have a better grasp of the many marketing strategies brands and companies use
to sell different kind of products on their own. I gained a practical awareness of the market
conditions, consumer expectations, and dealer and sub-dealer expectations.

I am glad that I got an opportunity to go to field visits for marketing purposes to introduce the
company to strangers who are relevant to the field of real estate.

It was a great experience in working with the analysis team of the company. I got a strong
knowledge about the functions of excel and how powerful it is.

It was a good learning experience on how to get a new customer and holding up the already
available customers.
 Acknowledgement

During my internship with Rise up Global Tourism, I had a wonderful opportunity to learn for
both my personal and professional development. I think the opportunity to participate in the
organization was a fantastic one, and I'm glad I got to meet some excellent people who helped
me out during my internship.

I extend my sincere thanks to MR. Sankar Viswanathan, Vice President for permitting me to
do the project.

I am very much grateful to Dr. Hari Krishnan K, Dean, VITBS, for his encouraging support
and useful suggestions during this work.

I also convey our sincere thanks Dr. Sujatha Manohar, Head of the Department, VITBS, for his
support and suggestions during this internship.

I I also extend my sincere gratitude to my Internship Faculty guide Dr. Muhammed Shafi,
VITBS, for his entire support and valuable guidance throughout the internship work.

I'd like to take this chance to express my sincere gratitude and thanks to Mr. Ananda Selvam A,
the manager of the Rise up Global Tourism , who, despite being preoccupied with other duties,
took the time to listen to me, give me guidance, and keep me on the right track while also
allowing me to complete my project at their company and continuing throughout the internship
period.

This is a great chance for a career. I’ll make sure to use the information I've learned as
effectively as possible and keep improving till I need to. I am hoping that I will work with these
people again in the future.

Sincerely,

(R IMMANUEL WILFRED)
Chapter NO. TOPIC Page NO.

1 Introduction and Organizational Analysis 7-8

2 Internship Analysis 10-13

3 Internship learning experience 14

4 References 15

TABLE OF CONTENTS
 INRODUCTION AND ORGANIZATIONAL ANALYSIS

Rise up Global Tourism is a Pondicherry based company started in 2018. The company’s goal is
to make the maximum number of real estate sales through agents who work for the company. By
having good number of sales in the past 2 years, it was a very good company to start my
internship career. The company recruits agents who do marketing and sales for this real estate
company. The agents work with full motive for the development of the company. I worked as a
marketing agent in the beginning of my internship. I also worked in the Data analytics team. At
the end of the internship period I Assisted Mr. Ananda Selvam A as he was managing the
company.

REAL ESTATE:

Real estate is defined as the land, and any permanent structures, like a home, or improvements
attached to the land, whether natural or man-made. Real estate is a form of real property. Real
estate development is a process that involves the purchase of raw land, rezoning, construction
and renovation of buildings, and sale or lease of the finished product to end users. Developers
earn a profit by adding value to the land (creating buildings or improvements, rezoning, etc.)

High potential for growth:

With the influx of money, more and more people are likely to purchase homes and increase the
demand for real estate. This means good news for real estate investors, since they can avail of
capital gains tax exemption under Section 54F of the Income Tax Act

MARKETING:

Marketing refers to activities a company undertakes to promote the buying or selling of a product
or service. Marketing includes advertising, selling, and delivering products to consumers or other
businesses. Some marketing is done by affiliates on behalf of a company.

Importance of marketing:

The importance of marketing for your business is that it makes the customers aware of your
products or services, engages them, and helps them make the buying decision. Furthermore, a
marketing plan, a part of your business plan helps in creating and maintaining demand,
relevance, reputation, competition, etc.
 DATA ANALYTICS:

Data analytics (DA) is the process of examining data sets in order to find trends and draw
conclusions about the information they contain. Increasingly, data analytics is done with the aid
of specialized systems and software.

Importance of Data Analytics:

Data analytics is important because it helps businesses optimize their performances.

Implementing it into the business model means companies can help reduce costs by identifying
more efficient ways of doing business and by storing large amounts of data.

MANAGEMENT:

In the simplest of terms, business management refers to the coordination and administration of
business activities, tasks, and resources to achieve a set objective. This often involves
supervision and training of staff, overseeing core operations, and designing company
infrastructure to optimize for the future.

Importance of management:

1. Planning: When you think of planning in a management role, think about it as the process of
choosing appropriate goals and actions to pursue and then determining what strategies to use,
what actions to take, and deciding what resources are needed to achieve the goals.

2. Organizing: This process of establishing worker relationships allows workers to work together to
achieve their organizational goals.

3. Leading: This function involves articulating a vision, energizing employees, inspiring and
motivating people using vision, influence, persuasion, and effective communication skills.

4. Staffing: Recruiting and selecting employees for positions within the company (within teams and
departments).

5. Controlling: Evaluate how well you are achieving your goals, improving performance, taking
actions. Put processes in place to help you establish standards, so you can measure, compare, and
make decisions.
 INTERNSHIP ANALYSIS

Week 1:

DATE WORK COMPLETED ON THE PARTICULAR DATE

JULY 4 Introduction to all the teams in the company and the kinds of work they do.

JULY 5 First day at the marketing team. Explanation of the work

JULY 6 Learning internal marketing strategies

JULY 7 Assisted team member (Krishna) to meet a customer

JULY 8 Assisted another team member (Gowtham) to meet a customer

Week 2-3 :

DATE WORK COMPLETED ON THE PARTICULAR DATE

JULY 11 Meeting my first customer alone.

JULY 12 Sorting out all the selling documents.

JULY 13 Meeting 2 new customers with the Team leader

JULY 14 Learning the mistakes I made while taking with customers.

JULY 18 First day in Business analytics team.

JULY 19 Analytics work in excel.

JULY 20 Contacting all agents and informing about their level and their packages

Week 3-4 :

DATE WORK COMPLETED ON THE PARTICULAR DATE

JULY 21 Analytical work in Excel.

JULY 22 First day with the manager of Rise up Global tourism.

JULY 26 Learnt to manage people and different teams.

JULY 27 Planning meeting with the board of directors of the company to discuss marketing
strategies
JULY 28 Meeting with all the second level employees

JULY 29 Summarizing all the work I did. Team congratulating me.

 INTERNSHIP LEARNING EXPERIENCE

I would like to segregate my internship period into 3 parts.

1) Marketing
2) Data analytics
3) Management

MARKETING:

When I was working with the marketing department of Rise up Global tourism my primary
responsibility was to find agents who would like to sell the real estate property to customers.
Agents who work for Rise up Global Tourism enjoy a very special tourism package depending
on the number of sales they are making in a particular year. They will be awarded different tour
packages to different level of Agents. I had to explain the award the agents will receive when
they reach different levels and make people sign up as agents in Rise up Global Tourism.

SAMPLE DATA:

NAME AGE RESPONSE RESULT REASON

Jagannathan 25-30 Joined as an agent. Inspite of working in the IT
POSITIVE sector he is also marketing.

Siva 44 Will join as an agent in As he has a very hectic job

POSITIVE future. in the current situation. He
agreed to join in the future
Nithya 21 Is not willing to join. She is not willing to join
NEGATIVE because she is not
comfortable with talking to
new people.
Gopinath 60-65 Joined as an agent. He wanted to work even
POSITIVE after retirement so he
joined our company.
Gideon 23 Not willing to join. He is busy with his studies.
NEGATIVE
Kavya 30-35 Purchased a land from one Approached her for
POSITIVE agent. becoming agent but she
wanted to buy a land.
DATA ANALYTICS:

In the second parts of my internship, I was working with the Data analytics team. The
responsibility I had was to sort out a large number of agents based on their levels which they
were awarded for their sales count. Depending on their levels they will be awarded different tour
packages. After analyzing the levels of agents, I had to call each one and inform them about the
tour package they’re going to receive. Excel was one of the powerful tools I used in this process.

Example: Ram has sold 100 properties. He has obtained gold level and the tour package awarded
to him is Germany.

SAMPLE DATA:

RAW DATA:

NAME OF AGENTS NUMBER OF SALES

Joshua 22
Nithin 12
Saravanan 52
Palaniswamy 77
Ashish singh 32

DATA AFTER ANALYSIS:

NAME OF AGENT NO. OF SALES AGENT LEVEL

Palaniswamy 77 PLATINUM

Saravanan 52 GOLD

Ashish Singh 32 GOLD

Joshua 22 SILVER

Nithin 12 SILVER
MANAGEMENT:

In the final part of my Internship, I assisted the Managing director of Rise up Global Tourism. I
learnt how to talk to employees and handle employees’ emotions based on the company’s
situation. I learnt speaking skills which is one of the most important skills when it comes to
business studies. I also had an opportunity to participate in the planning committee of the
company in which the board of directors of the company discuss different strategies and plan to
extend the business.
REFRENCES:

1) Andreasen, A. R. (1994). Social marketing: Its definition and domain. Journal of Public
Policy & Marketing, 13(1), 108–114
2) 1997 yearly review: A focus on leadership
Robert P. Vecchio
3) Green Marketing a step towards sustainable growth
Interal res Journa Managt sci tech
4) Emerging Trend, Opportunities, Challenges and creating awareness.
TJPRC Publication.

5) Punnett, B. J. (2004). Management in developing countries. In M. Maznevski, M.

Mendenhall, & H. Lane (Eds.), The handbook of global management (pp. 387-405).
London: Blackwell.
6) Prasad, A. (Ed.). (2003). Postcolonial theory and organizational analysis: A critical
reader. London: Palgrave.

Numerous events have fostered the increased legitimacy of business and management
education. These Journals on Social Marketing and Leadership inspired me to choose an
internship in this company.

Address: 48, kodi swami nagar 100ft road

Mudaliyar Pettai, Puducherry, 605004