Power BI Desktop

INDICATORS & KEY FIGURES

SECTOR ANALYSIS

MONTHLY REPORT
NATIONAL ADVERTISING MONITORING

SECTOR : SERVICES
SUB-SECTOR : DELIVERY

2023 (Year) + … 

PERIOD : Octobre 2023

INDICATORS & KEY FIGURES - ADVERTISING INVESTMENTS Power BI Desktop
2023 (Year) + octobre (Month) 
SECTOR : SERVICES
SUB-SECTOR : LIVRAISON

Advertising Investments, evolution and number of advertisers :

4,80M 29,30M 123,4 % 44,2 % 6

Total of Ad. Inv. in MAD Accumulation of Ad. Inv. Evolution compared to the Evolution compared to the Active advertisers during this
during the month of since the beginning of previous month. same month of the previous period.
Octobre 2023 the year. year.

Advertising Investments, SoE & number of insertions in traditional media :

Television Radio Press OOH

59,6 % 0,0 % 0,0 % 40,4 %

2,86M 192 0,00 0 0,00 0 1,94M 107

Ad. Inv. TV Broadcasts Ad. Inv. RD Broadcasts Ad. Inv. PR Broadcasts Ad. Inv. OOH Moy. face / tr.

21,87M 74,65 % 1,26M 4,30 % 0,00 0,00 % 6,17M 21,05 %

Accumulation Cumulative Accumulation Cumulative Accumulation Cumulative Accumulation
Cumulative
of Ad. Inv. TV SoE TV of Ad. Inv. TV SoE RD of Ad. Inv. TV SoE PR of Ad. Inv. TV
SoE OOH
since January since January since January since January
INDICATORS & KEY FIGURES - ADVERTISING INVESTMENTS Power BI Desktop
2023 (Year) + octobre (Month) 
SECTOR : SERVICES
SUB-SECTOR : LIVRAISON
Evolution of Ad. Inv. per month : Evolution & annual accumulation : Split by media :

5M 3,5M 3,9M 40,39%

3,1M 3,3M
2,8M 4,8M
2,1M
2,6M
0,9M
2,1M
123,4 % 29,30M Television

0M OOH
r r rs ril i n t ût e e Evolution compared to the Cumulative Ad. Inv. since
vie rie ma av ma jui jui
lle ao br br
jan fév tem octo previous month. the start of the year
p
se 59,61%
2023
Ad. Inv. SOE & monthly evolution rate : Distribution of Ad. Inv. / media :
Advertiser Monhly Ad. Inv. SoE Cumul 2023 Evo. m-1 Advertiser OOH Television Total
 
Glovo maroc 3 327 423 69,4% 26 161 405 57,5 % Glovo maroc 468 000 2 859 423 3 327 423
HAAT 551 500 11,5% 551 500 -100,0 % HAAT 551 500 551 500
Yassir Express Maroc 523 250 10,9% 671 750 2516,3 % Yassir Express Maroc 523 250 523 250
Yassir Maroc 374 000 7,8% 374 000 -100,0 % Yassir Maroc 374 000 374 000
Simbi 14 000 0,3% 132 000 0,0 % Simbi 14 000 14 000
Jumia maroc 6 750 0,1% 145 750 -100,0 % Jumia maroc 6 750 6 750
Total 4 796 923 100,0% 28 036 405 123,4 % Total 1 937 500 2 859 423 4 796 923

Rnaking by brand : Ad. Inv. SoE & monthly evolution rate Ranking of Ad. Inv. by brand : Market Share of number of ads / brand :

Brand Monthly Ad. Inv. SoE Cumul 2023 Evo m-1


GLOVO 3,3M 9,82% 0,64%
GLOVO 3 327 423 69,4% 26 161 405 57,5 %
HAAT 551 500 11,5% 551 500 -100,0 % Glovo maroc 14,17%
HAAT 0,6M
Yassir Express 523 250 10,9% 671 750 2516,3 %
YASSIR 374 000 7,8% 374 000 -100,0 % HAAT
Yassir Express 0,5M
Simbi 14 000 0,3% 132 000 0,0 % Yassir Express …
Jumia Food 6 750 0,1% 73 750 -100,0 % YASSIR 0,4M Yassir Maroc
Total 4 796 923 100,0% 27 964 405 123,4 %
Simbi 0,0M Simbi

Jumia maroc 26,89% 47,99%

Jumia Food 0,0M

0M 2M 4M
INDICATORS & KEY FIGURES - MEDIA PLAN Power BI Desktop
2023 (Year) + octobre (Month) 
SECTOR : SERVICES
SUB-SECTOR : LIVRAISON

General information on advertising insertions, all brands combined :

13 192 3 547 107 8

Number of outlets used, Total of insertions in TV, Σ of seconds broadcasted, Average number of Number of cities targeted
all media. Radio et written press. media : TV radio. billboards/ tour. in the OOH Media Plan.

Ranking by number of insertions, media / brand Total of seconds broadcasted (TV & Radio) / brand

Media OOH Television Total Media Total

Advertiser Suppt Msg Suppt Msg Suppt Msg Advertiser Msg Σ Sec
 
Glovo maroc 4 106 5 192 9 298 Total
HAAT 3 167 3 167
Yassir Express Maroc 2 88 2 88
Yassir Maroc 1 61 1 61
Simbi 1 4 1 4
Jumia maroc 1 3 1 3
Total 8 429 5 192 13 621
INDICATORS & KEY FIGURES - OUTLET NUMBERS Power BI Desktop
2023 (Year) + octobre (Month) 
SECTOR : SERVICES
SUB-SECTOR : LIVRAISON

Ranking of the Top 10 outlets per Ad. Inv. and number of insertions : Ranking of outlets All Media :

Tours Dates Tour of the 16th Tour of the 23rd Tour of the 2nd Tour of the 9th Total
OOH Nb Pan. IP % IP Nb Pan. IP % IP Nb Pan. IP % IP Nb Pan. IP % IP Nb Pan. IP % IP 2m
 45,8%
CASABLANCA 17 423 001 21,8% 12 285 000 14,7% 3 57 000 2,9% 12 267 000 13,8% 44 1 032 001 53,3%
TANGER 10 137 750 7,1% 10 137 750 7,1% 2 19 000 1,0% 10 140 000 7,2% 31 434 501 22,4% CASABLA… 21,5%
RABAT 3 58 000 3,0% 2 48 000 2,5% 3 66 500 3,4% 3 53 000 2,7% 11 225 500 11,6%
KENITRA 4 41 250 2,1% 4 41 250 2,1% 0 4 38 500 2,0% 11 121 000 6,2% al aoula 12,3%
FES 2 20 250 1,0% 3 24 750 1,3% 0 2 18 000 0,9% 7 63 000 3,3%
MARRAKECH 0 6 000 0,3% 1 12 000 0,6% 1 12 000 0,6% 1 18 000 0,9% 2 48 000 2,5% TANGER 9,1%
TETOUAN 0 2 250 0,1% 0 0 2 250 0,1% 0 2 250 0,1% 1 6 750 0,3%
BOUSKOURA 0 2 250 0,1% 0 2 250 0,1% 0 0 2 250 0,1% 1 6 750 0,3% RABAT 4,7%
Total 36 690 751 35,7% 31 551 001 28,4% 9 156 750 8,1% 31 539 001 27,8% 107 1 937 503 100,0%

KENITRA 2,5%

FES 1,3%

Ranking of outlets Press Ranking of outlets Radio Ranking Ranking of outlets TV

MARRAKE… 1,0%

Press Nb Ins. IP % IP Radio Nb Pass. IP % IP Television Nb Pass. IP % IP

   al maghri… 0,8%
Total 0 Total 0 2m 117 2 198 164 76,9%
al aoula 44 590 200 20,6%
tamazigh … 0,4%
al maghrib… 10 38 930 1,4%
tamazigh t… 8 16 870 0,6%
arriyadia 0,3%
arriyadia 13 15 260 0,5%
Total 192 2 859 424 100,0% BOUSKOU… 0,1%

TETOUAN 0,1%

0% 1% 10% 100%
INDICATORS & KEY FIGURES - OUTLET NUMBERS Power BI Desktop
2023 (Year) + octobre (Month) 
SECTOR : SERVICES
SUB-SECTOR : LIVRAISON

Indicateurs & Chiffres clé par média :

OOH
Evolution Ad.Inv month Nbr of billboards per tour
1,9M 107
1,5M 1,9M
Ad.Inv OOH Avg billboards 145
124 124
40,4 % 0,8M
0,6M
0,8M
36
0,2M
6,2M 0,1M 0,0M 0,0M 0,0M 0
Cumul Ad. Inv . OOH 1 2 3 4 5 6 7 8 9 10 Advertisers Tour of the 16th Tour of the 23rd Tour of the 2nd Tour of the 9th

Press
Evolution Ad.Inv month Nbr of billboards per tour
0,0 0
Ad.Inv PR PR broadcasts
0,0 %
0,0 0
Cumul Ad. Inv . PR Advertisers
Radio
Evolution Ad.Inv month Nbr of billboards per tour
0,0 0
Ad.Inv RD RD broadcasts
1,3M
0,0 %
1,3M 0
Cumul Ad. Inv . RD 3 Advertisers
Télévision
Evolution Ad.Inv month Nbr of billboards per tour
2,86M 192
2,5M 2,8M 2,7M 2,4M 2,7M 2,9M
Ad.Inv TV 1,8M 1,9M TV broadcasts 30 30 18
15 25
59,6 % 0,9M
1,3M 14
11 11
24
7
4 3
21,9M 0
Cumul Ad. Inv . TV 1 2 3 4 5 6 7 8 9 10 Advertisers 12 13 14 15 16 17 18 19 20 21 22 23