ADAMSON UNIVERSITY

COLLEGE OF LIBERAL ARTS

MIDTERM QUIZ
STATISTICS IN COMMUNICATION RESEARCH

Buying Behavior of Young adults towards Online Shopping

SUBMITTED BY: Cornel, Adrienne Mei G.
SUBMITTED TO: Mr. Russel Escasenas
 I. DEMOGRAPHICS
a) Gender:
As shown in the graph, majority of 36 respondents conducted
the survey last March 7, 2024. 58.3 % were female, while
33.3% were male, and there are 2.8% are preferred not to say
their gender. In general, there are more females than males who
take a response to the survey.
b) Age range:
For Age range of the respondents, both the age 20 and 21 y/o
have the highest percentage of 22.2% respondents, it follows
with 22 y/o (19.4%),23 y/o (13.9%) and 19 y/o (11.7%), along
with 24 y/o (5.6%). Equally, 25 and 26 y/o have the lowest
percentage of (2.8%)
c) Current Employment Status:
As reflected on the graph, the highest percentage of 91.6% are
students while 5.6%, indicates that are employed. However, it
is still relevant to address the 2.8% unemployment rate.

II. DATA INTERPRETATION:

- The data interpretation pertaining to 36 respondents of young adults illustrate their
buying behavior in relation to online shopping. Notably, the findings shows a
predominant mean score of 3.92, indicating a strong preference for cash on delivery over
payment via credit/debit card. Conversely, the data reflects the lowest mean score of 2.00
regarding the persistence of online purchases despite financial challenges posed by the
product. In summary, with a general mean of 3.19, it can be inferred that a considerable
of young adults impartially exhibit buying behavior towards online shopping.