BUSINESS RESEARCH METHODS

SUBMITTED BY : GURLEEN KAUR (A00290606)

: RITESH ARORA (A00289561)
: ANURAG ARORA (A00289780)
: UDESH SINGH(A00289005)
COURSE CODE : BUS1111 (GB2S6)
SUBJECT : BUSINESS RESEARCH METHODS
INSTRUCTOR’S NAME : MR. SEAN LY
DATE : 15 MARCH 2024
TABLE OF CONTENTS: -
SECTION1: SUMMARY........................................................................................................................2
SECTION2: INTRODUCTION..............................................................................................................3
SECTION3: METHODS AND METHODOLOGY...............................................................................4
SECTION4: DATA ANALYSIS AND FINDINGS...............................................................................5
SECTION5: CONCLUSION...................................................................................................................6
SECTION6: REFRENCES......................................................................................................................6

1
SECTION1: SUMMARY

Selected country: Indonesia

Pros And Cons of starting a business in Indonesia:

Pros: Opening a new business in Indonesia gives you entry to a large and expanding market of over 270
million people, that can help more to grow the business. Country like Indonesia, which is rich in natural
resources, had a steady economic growth in these years and the supportive government that provide more
opportunities for success could be proven it a superior country for starting up a new business. Moreover, a
location in Southeast Asia will help for business expansion.

1) large and growing market

2) Abundant natural resources

Cons: Starting a new business in Indonesia can be complex because of their intricate rules, unstable
infrastructure and confusing laws. Different languages and cultures can cause more obstacles. Additionally,
problems such as lack of labour and politics can also be a matter of concern. These kinds of factors require
more attention and preparation while establishing a new business.

1) Infrastructure challenges
2) Labour issues

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SECTION2: INTRODUCTION

Since the end of its authoritative regime in 1998, successive Indonesian governments have consistently adopted
pro-business activities. It has contributed to an Ease of Doing Business ranking of 73. With increases in
consumer spending, investors find starting a business in Indonesia enticing.

Over the past two decades, the government has reduced tax rates, introduced Public-Private Partnership (PPP)
schemes, and amended mining and shipping regulations.

From a strategic point of view for businesses, Indonesia’s presence in the ASEAN grants employers tax-free
trade access to nine other countries. Its proximity to countries like Singapore and Australia makes it suitable to
set up liaison office to perform sales, marketing, and other services.

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SECTION3: METHODS AND METHODOLOGY

1) Market Research: Do thorough research to find out if people in Indonesia want what you're selling. Figure

out who your customers are, who else is selling similar things, and what's popular in the market.

2) Business Plan: Make a detailed plan for your business. Write down what you want to achieve, who you

want to sell to, how you'll let people know about your business, how you'll run it day-to-day, and how much

money you expect to make.

3) Legal Requirements: Learn about the rules you need to follow to start a business in Indonesia. This

includes registering your business, getting the right permits and licenses, and making sure you pay your taxes

properly.

4) Choose a Business Structure: Decide how you want your business to be set up. You can choose to be a

single owner, partner with someone else, or create a company with limited liability. If you're from another

country, you might need to partner with a local person or company.

5) Find a Local Partner: If you're not from Indonesia, think about working with someone who knows the local

area well. They can help you understand the culture, laws, and rules better.

6) Secure Funding: Figure out how much money you need to start your business and find ways to get it. You

can use your own savings, borrow from a bank, get investors, or even apply for government help.

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SECTION4: DATA ANALYSIS AND FINDINGS

micro small medium large

%
100

90

80

70

60

50

40

30

20

10

0
2006 2007 2008 2009 2010 2011 2012 2013

ENTREPRENEURSHIP CULTURE IS HEALTHY:

Entrepreneurial attitudes are generally healthy in Indonesia. Nearly half (47.7%) of the Indonesian adult

population (aged 18-64) see good opportunities to start a business in the area where they live; perceived levels

of entrepreneurship capabilities to exploit such opportunities are also high (Global Entrepreneurship Monitor -

GEM- data). However, GEM data also show that risk aversion is relatively high in Indonesia, at 47%, compared

with the OECD median value of only 37%. The rate of nascent or new entrepreneurship, captured by the GEM

Total Entrepreneurial Activity (TEA rate), is also low by international standards.

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SECTION5: CONCLUSION

In conclusion, starting a new business in Indonesia requires careful planning, research, and perseverance. By

conducting thorough market research, developing a comprehensive business plan, understanding legal

requirements, choosing the right business structure, finding local partners, and securing funding, we have laid a

strong foundation for success. Despite the challenges and complexities, our commitment to navigating cultural,

legal, and regulatory landscapes has positioned us for growth and prosperity in the dynamic Indonesian market.

As we embark on this journey, we remain dedicated to continuous learning, adaptation, and innovation to

achieve our business goals and contribute positively to the Indonesian economy.

SECTION6: REFRENCES

https://www.oecd.org/cfe/SME%20Indonesia_English.pdf

https://www.pwc.de/de/internationale-maerkte/doing-business-in-indonesia.pdf