STUDENT NAME: Manmeet Singh

STUDENT ID: 101421993

COURSE NAME: Global Trade Assessment

COURSE CODE: MGMT1035

PROFESSOR NAME: Muhammad Munim

DATE: March 6.2024

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Feasibility Research Report for Exporting Northern Brews Coffee to Tokyo, Japan

Title: Feasibility Research Report for Exporting Northern Brews Coffee to Tokyo,

Japan

Table of Contents:

1. Introduction

2. Research Objectives and Methodology

3. Market Analysis

4. Competitive Analysis

5. Regulatory and Cultural Considerations

6. Financial Feasibility Analysis

7. Conclusion and Recommendations

8. Appendices

9. Bibliography
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Feasibility Research Report for Exporting Northern Brews Coffee to Tokyo, Japan
1. Introduction:

This feasibility research report evaluates the potential for exporting Northern Brews

coffee from Canada to Tokyo, Japan. Northern Brews is a renowned brand known for

its high-quality coffee products. With a desire to expand its market internationally,

this report aims to assess the feasibility of entering the Japanese market, specifically

targeting Tokyo.

2. Research Objectives and Methodology:

The primary objective of this research is to determine the feasibility of exporting

Northern Brews coffee to Tokyo, Japan. The methodology involved in this research

includes a combination of secondary data collection from reputable sources such as

market reports, industry publications, government databases, and academic journals.

Additionally, qualitative insights were gathered through interviews with industry

experts and potential distributors in Tokyo.

3. Market Analysis:

Tokyo presents a promising market for coffee consumption, with a growing interest in

specialty and premium coffee products. Market research indicates a rising trend in

coffee consumption among urban professionals in Tokyo, creating a significant

opportunity for Northern Brews to establish its presence. Moreover, the increasing

popularity of coffee culture and cafes in Tokyo further supports the potential demand

for Northern Brews coffee.

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Feasibility Research Report for Exporting Northern Brews Coffee to Tokyo, Japan
4. Competitive Analysis:

Despite the growing demand for coffee in Tokyo, the market is competitive, with both

local and international brands vying for market share. Key competitors include

established Japanese coffee roasters as well as imported brands from Europe and the

United States. However, Northern Brews' unique flavor profiles, sustainable sourcing

practices, and branding strategies can differentiate it from competitors and attract

discerning consumers.

5. Regulatory and Cultural Considerations:

Exporting food and beverage products to Japan requires adherence to strict regulatory

standards, including labeling requirements, food safety standards, and import

regulations. Understanding and complying with these regulations is crucial for

successful market entry. Additionally, cultural considerations such as taste

preferences, packaging preferences, and consumer behavior must be taken into

account to tailor Northern Brews' offerings to the Japanese market.

6. Financial Feasibility Analysis:

A comprehensive financial analysis indicates the potential costs and revenue streams

associated with exporting Northern Brews coffee to Tokyo. This includes initial

investment in market research, product adaptation, distribution channels, marketing

activities, and ongoing operational expenses. Projected sales volumes and pricing

strategies are evaluated to assess the profitability of entering the Japanese market.

7. Conclusion and Recommendations:

Based on the findings of this feasibility research report, exporting Northern Brews

coffee to Tokyo, Japan appears to be a viable opportunity. The market analysis

highlights a growing demand for specialty coffee among Tokyo consumers, while

competitive analysis reveals opportunities for differentiation. However, success in the

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Feasibility Research Report for Exporting Northern Brews Coffee to Tokyo, Japan
Japanese market requires careful attention to regulatory compliance, cultural nuances,

and financial planning. Therefore, it is recommended that Northern Brews proceed

with market entry into Tokyo, leveraging its strengths and implementing a strategic

approach to capture market share.

8. Appendices:

Appendix A: Market Research Data

Appendix B: Regulatory Compliance Checklist

Appendix C: Financial Projections

9. Bibliography:

1.International Trade Centre. (2022). Market Analysis of Coffee - Japan. Retrieved

from

https://www.intracen.org/itc/market-info-tools/market-analysis/

2.Specialty Coffee Association. (2022). Coffee Consumption Trends: Asia Pacific.

Retrieved from

https://sca.coffee/research/coffee-consumption-trends-asia-pacific

3. World Coffee Research. (2022). Coffee Market Trends and Analysis. Retrieved

from https://worldcoffeeresearch.org/work/coffee-market-trends-and-analysis/