Artificial Intelligence and Data Analytics (AIDA) Guidebook

workforce as the central driving component. This shift will require organizations to assess
current talent, recruit new data experts, and retain and develop our workforce while
establishing policies that ensure data talent is cultivated and maintained.

Guiding Principles
The Department of Defense (DOD) published the DOD Data Strategy Framework in September 2020.
As shown in Figure 7 below, the Department of Defense leverages eight guiding principles to
influence the goals, objectives, and essential capabilities in this strategy. These guiding
principles are foundational to all data efforts within DOD18.

Figure 7: DOD Data Strategy Framework

Data is a Strategic Asset

Data is a high-interest commodity and can be leveraged in a way that brings both immediate
and lasting advantage. As an organization shifts to managing its data as a critical part of its
overall mission, it gains distinct, strategic advantages over competitors and adversaries alike.

18
Source of graphic: DoD Data Strategy: Unleashing Data to Advance the National Defense Strategy, 30 September
2020

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