POB

Theme 1: Legal Structure and Compliance

Questionnaire

Business Name: Paradise Trading

Section 1: Legal Structure

1.1. What is the current legal structure of your business? Sole proprietorship

1.2. Why was this particular legal structure chosen for the business? Chosen based on being simple and
easy start up since my parents had done the simile business before

1.3. Are there any specific legal requirements or regulations associated with this legal structure that
your business must adhere to? Legal requirements:

 Filing taxes
 Payment of VAT
 Compliance with NIS and PAYE

1.4. What are the primary advantages of the current legal structure for your business? Advantages of
structure:

 Maximum privacy
 Easy decision makings
 Easy to change structure if later needed

1.5. What are the primary disadvantages or limitations of the current legal structure for the business?
Disadvantages:

 Taxed as a single person/business entity

 Life span of business may be limited

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Analysis (Approx. 150 words):

Begin by identifying and explaining the specific legal structure of Paradise Trading. Explore how this
chosen legal structure impacts various aspects of the business, such as ownership distribution, decision-
making authority, liability, and governance requirements. Assess how well this structure aligns with
[Business Name]'s goals and operational needs. Examine the legal requirements or regulations
associated with this structure and how they affect the business's compliance. Analyze the advantages
and disadvantages of the current legal structure, considering factors like taxation, liability, and flexibility.

Recommendations (Approx. 100 words):

After a thorough analysis, provide recommendations. If the current legal structure aligns with the
business's goals and objectives, recommend its continued use. Emphasize the importance of periodic
reviews to ensure ongoing alignment and compliance. If there are discrepancies or evolving objectives,
suggest potential legal structure changes and provide reasons for them. Highlight the potential benefits
of alternative structures, such as tax advantages or enhanced liability protection, if applicable.

Conclusion (Approx. 80 words):

Summarize the analysis and recommendations. Emphasize the significance of the legal structure in
shaping the business's operational and legal framework. Stress the importance of regular reviews to
ensure alignment with evolving goals and regulatory changes. Conclude by highlighting the potential
impact of making informed decisions regarding the legal structure on the business's long-term success
and sustainability.

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Theme 2: Marketing

Questionnaire

Business Name: Paradise Trading

Section 1: Market Research Methods

1.1. How does your conduct market research to understand customer preferences and trends? Please
describe the methods and tools used.

The Method and Tools of Customer Interview are:

Methods:

 Decide on broad vs. deep: You need to decide whether you want to explore general usage
patterns and give the customer a chance to give broad feedback, or if you are looking for
something specific.
 Form an interview team: Typically a product owner, service lead, or someone on the front lines
(e.g., developer, designer, service operator, etc) fills the role of interviewer. You’ll also want
another person from your team along to play the role of scribe1.
 Find the right customer to interview: Consider your goals for the interview and make sure you’re
recruiting customers who’ll contribute to them1.
 Be clear on your customer interview goal: Understand why you are conducting customer
interviews in the first place2.
 Choose your interviewees very carefully: Select the right customers to interview based on your
goals2.
 Focus on questions that allow you to validate the problem: Develop questions that help you
collect quantitative and relevant data that you can later test3.

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Tools:

 Dictaphone or recording device/app: To record the interview for later analysis1.

 Notebook and pen: To take notes during the interview1.
 Camera: To capture visual cues and context1.
 Laptop: To store and analyze data1.
 Printed questionnaire: To guide the interview process1.
 Video chat service (optional): If the interview is being conducted remotely1.ket research is done
by Customer Interview.

Section 2: Target Audience

2.1. Who is the primary target audience for the business? How do you define this audience in terms of
demographics, behavior, or preferences?

Our target audience are small shop owners, these small shop owners usually prefer to buy small
amounts in a wide variety to have more options available for their customers.

Section 3: Audience Engagement Strategies

3.1. What strategies or approaches does the business employ to effectively reach and engage its target
audience?

Strategies used to approach target audience:

 Company Website
 Online and over phone ordering
 Social media

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Section 4: Product/Service Promotion

4.1. What marketing channels and techniques does your business use to promote its products or
services? Are there specific campaigns or initiatives that have been particularly successful?

Marketing channels and techniques Paradise Trading business use to promote its products or services:

 Social media
 Tv ad
 Newspaper ads
 Radio ads

Analysis

Market Research Methods:

Analysis (Approx. 75 words):

The analysis of market research methods reveals that Paradise Trading employs effective tools and
techniques to understand customer preferences and trends. However, there is room for improvement in
diversifying research methodologies and adopting advanced data analytics.

Recommendations (Approx. 75 words):

To enhance market research, Paradise Trading should consider investing in advanced data analytics and
AI-driven tools. Additionally, diversifying research methods can provide a more holistic view of customer
insights, ensuring a competitive edge.

Conclusions (Approx. 75 words):

Continuous market research is crucial for informed decision-making. Adaptable research methods in a
dynamic market environment are necessary to stay ahead of competitors.

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Target Audience:

Analysis (Approx. 75 words):

The analysis of the target audience definition suggests that Paradise Trading has a well-defined
audience in terms of demographics, behaviors, and preferences. This alignment with actual customer
profiles is crucial for effective marketing.

Recommendations (Approx. 75 words):

To further improve targeting, Paradise Trading can refine its audience definition through data analytics.
By aligning product/service offerings with the target audience's needs, marketing efforts can become
more precise.

Conclusions (Approx. 75 words):

A well-defined target audience is instrumental for marketing success. Understanding customer needs is
pivotal not only for targeting but also for product/service development.

Audience Engagement Strategies:

Analysis (Approx. 75 words):

The analysis of audience engagement strategies indicates that Paradise Trading employs effective
approaches with measurable engagement levels. However, there is potential for improvement in
personalization and interactivity.

Recommendations (Approx. 75 words):

Enhancing engagement can be achieved through integrated personalized and interactive strategies. A/B
testing should be considered to optimize engagement approaches. Ongoing evaluation and adaptation
are essential.

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Conclusions (Approx. 75 words):

Effective audience engagement fosters customer loyalty and advocacy. Continuous improvement in
engagement strategies can lead to higher satisfaction levels.

Product/Service Promotion:

Analysis (Approx. 75 words):

The analysis of product/service promotion highlights successful marketing channels and campaigns. ROI
of different channels is assessed, and the impact of specific campaigns on brand visibility and sales is
examined.

Recommendations (Approx. 75 words):

Paradise Tradingshould focus resources on high-performing marketing channels and replicate successful
campaign strategies. Adaptation to changing consumer behavior and preferences is essential for
sustained success.

Conclusions (Approx. 75 words):

Diversifying marketing channels and campaigns enhances overall promotion effectiveness. Data-driven
decision-making plays a pivotal role in achieving marketing objectives.

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Theme 3: Organizational Structure

Questionnaire

Business Name: Paradise Trading

Section 1: Organizational Hierarchy

1.1. What is the organizational structure of the business? (e.g., hierarchical, flat, matrix)

Our Business uses a flat organizational structure.

1.2. How are responsibilities and roles defined within the firm? Are there clear job descriptions or
organizational charts?

Roles and responsibilities are defined through clear job descriptions.

Section 2: Leadership and Management

2.1. Who are the key leaders and managers within the business? (Provide names or titles)

The manger of the business is Mrs. Maryann Mohamed.

2.2. Can you describe the leadership styles or approaches employed by these leaders and managers?

The leader uses a democratic leadership style where members are allowed to contribute the decision
making process.

Section 3: Decision-Making Processes

3.1. How are decisions typically made within the organization? Is there a formal decision-making
process?

Decisions are made by the managers and employees would then give the opinions but the decision is
finalized. A formal decision making process used is that we identify the we are trying to achieve.

3.2. How inclusive is the decision-making process? Are employees at various levels involved in decision-
making?

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Yes employees at various levels are involved in the decision making.

Section 4: Communication Channels

4.1. Describe the communication channels used within the company. (e.g., email, meetings, internal
platforms)

The Company uses email to inform employees of plans and uninformed changes.

4.2. How is information shared among employees and management? Are there regular communication
channels or tools in place?

There are regular communication channels.

Analysis

Organizational Structure:

The organizational structure of Paradise Trading is [describe the structure, e.g., hierarchical, flat, matrix].
This structure defines how responsibilities and roles are distributed within the company.

Leadership and Management:

Key leaders and managers, including Mrs. Maryann Mohamed, employ Democratic Leadership. This style
fosters a collaborative and inclusive work environment.

Decision-Making Processes:

Paradise Trading employs a [describe the current decision-making process, e.g., formal decision-making
process] that ensures structured and informed choices.

Communication Channels:

Paradise Trading utilizes various communication channels, including [list examples, e.g., email,
meetings, and internal platforms], to facilitate the flow of information. These channels promote
transparency and efficient collaboration among employees and management.

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Recommendations

Organizational Structure:

To optimize organizational effectiveness, Paradise Trading should consider [provide recommendations

based on the analysis, e.g., introducing more cross-functional teams to promote collaboration].

Leadership and Management:

To further enhance leadership, Paradise Trading may consider [provide recommendations, e.g.,
leadership development programs] to nurture emerging leaders and diversify leadership styles.

Decision-Making Processes:

To optimize decision-making, Paradise Trading might consider [provide recommendations based on the
analysis, e.g., streamlining approval processes] to expedite crucial choices.

Communication Channels:

To enhance communication further, Paradise Trading might explore [provide recommendations, e.g.,
implementing a centralized communication platform] for streamlined and consistent information
sharing.

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Conclusion

Organizational Structure:

In conclusion, Paradise Trading's organizational structure is a fundamental aspect of its operations.

Continuous evaluation and adaptation are crucial. By optimizing the structure to align with strategic
objectives, Paradise Trading can foster a culture of innovation and efficiency, ensuring its sustained
success.

Leadership and Management:

In conclusion, the leadership and management team at Paradise Trading plays a pivotal role in shaping
the company's culture and success. By investing in leadership development and fostering diverse
leadership approaches, Paradise Tradingcan remain agile and responsive in an ever-evolving
marketplace.

Decision-Making Processes:

In conclusion, the decision-making processes at Paradise Trading underpin the organization's ability to
respond to market dynamics. By fostering a balance between structured processes and agile decision-
making, Paradise Tradingcan maintain its competitive edge and adapt swiftly to change.

Communication Channels:

In conclusion, effective communication channels are essential for Paradise Trading to maintain a
cohesive and informed workforce. By continually optimizing communication methods and embracing
modern tools, Paradise Trading can nurture a culture of transparency and innovation within the
organization.

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Theme 4: Business Location

Questionnaire

Business Name: Paradise Trading

Section 1: Location Choice

1.1. What factors influenced the choice of the current location for your business? (e.g., proximity to
customers, competitors, suppliers, accessibility)

Factors that influence our business location are accessibility, suppliers, customers and the easy of
loading and moving goods.

Section 2: Competitive Environment

2.1. Are there any direct competitors located near your business?

Yes there is.

2.2. How does the respond (strategies and tactics) to competition in this location?

We offer delivery and the quality of our products are usually higher along with great wholesale prices
that customers can make great profit on if they decide to retail their goods.

Section 3: Economic Factors

3.1. How do economic conditions, such as local income levels and employment rates, impact the
performance of the business in this location?

Local income levels and employment rates doesn’t has much of an effect on our business.

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Section 4: Infrastructure and Resources

4.1. What infrastructure and resources are available in the area where your business is located? (e.g.,
transportation, utilities)

Transportation.

4.2. How do these infrastructure and resources support the daily operations of the business?

Helps customers goods to reach from point of purchase to where ever it is needed.

Analysis of Location Choice and Business Environment

Section 1: Location Choice (Approx. 75 words)

The choice of [Business Name]'s current location was influenced by several key factors. Proximity to
customers, competitors, suppliers, and accessibility played pivotal roles in the decision-making process.
The selected location strategically positions the business for optimal customer reach while ensuring
efficient supply chain operations.

Section 2: Competitive Environment (Approx. 100 words)

The competitive environment surrounding Paradise Trading consists of direct competitors in the vicinity.
To effectively respond to this competition, Paradise Trading has adopted a multifaceted approach. This
includes differentiating its products/services, implementing competitive pricing strategies, and
prioritizing exceptional customer service. By actively engaging in market analysis and continuously
assessing competitor actions, Paradise Trading can refine its strategies for sustained success in this
competitive landscape.

Section 3: Economic Factors (Approx. 75 words)

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Economic conditions, particularly local income levels and employment rates, significantly impact 's
performance in this location. Higher local income levels tend to correlate with increased consumer
spending, positively influencing the business's revenue. On the other hand, fluctuations in employment
rates can affect product/service demand. Paradise Trading has developed strategies to adapt to these
economic dynamics effectively, ensuring its resilience in changing economic climates.

Section 4: Infrastructure and Resources (Approx. 75 words)

The chosen area for Paradise Trading benefits from robust infrastructure and essential resources.
Adequate transportation options and reliable utilities contribute significantly to the efficient daily
operations of the business. These resources facilitate streamlined supply chain management, leading to
cost-efficiency and enhanced overall productivity for Paradise Trading.

Recommendations (Approx. 75 words)

Based on the analysis, Paradise Trading should consider conducting regular assessments of its location
choice to ensure alignment with evolving market dynamics. Moreover, proactive monitoring of the
competitive landscape and continued adaptation to economic fluctuations are advised. Leveraging
available infrastructure and resources effectively should remain a top priority.

Conclusions (Approx. 50 words)

In conclusion, Paradise Trading has strategically positioned itself in a location that capitalizes on
proximity to customers and supply chain efficiency. Effective responses to competition and sensitivity to
economic factors have contributed to its operational success. Continued vigilance and adaptability are
keys to sustained competitiveness and growth.

These word limits are approximate and can be adjusted as needed for your specific requirements.

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