Name of Publication: socialmediatoday.

com
Date Issued: February 01, 2024
Title: What Social Media Marketers Can Expect in 2024
Name of Author: Sara Karlovitch

Summary of the Article:

The article discusses several key trends expected to shape social media
marketing in 2024. These include:
The rise of artificial intelligence (AI): AI will play a bigger role in
personalizing user experiences, creating content, and managing advertising.
Marketers need to understand how AI works and its potential impact.
Increased focus on privacy: Privacy concerns will continue to be a major
issue, potentially driven by AI and the "death of cookies" (traditional tracking
methods). Marketers need to adapt their strategies to comply with evolving privacy
regulations.
The rise of new platforms and features: New platforms like Threads and the
increasing popularity of short-form videos on various platforms necessitate staying
informed and adapting strategies to reach consumers effectively across different
channels.
Staying ahead of the curve: Continuous learning and keeping up with the
latest trends are crucial for success in the ever-evolving social media landscape.

Here are my key takeaways and reflections from the article:

As a career-person working in HR and as a marketing student, I find the

article's insights on social media marketing trends in 2024 valuable. The rise of AI
presents exciting possibilities for creating engaging content and personalized
experiences, but it also raises concerns about potential job displacement and ethical
implications regarding data privacy.

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 From an HR perspective, preparing our workforce for the changing nature of
work caused by AI is crucial. We need to invest in skills training that equips
employees to adapt and collaborate effectively with AI tools. Additionally,
ensuring ethical and responsible use of AI in social media marketing practices is
vital to maintain trust and transparency with both consumers and employees.

From a marketing student's perspective, the article highlights the importance

of adaptability skill in today's dynamic social media landscape. Companies must be
prepared to constantly innovate and adjust their marketing strategies to new
platforms, content formats, and user preferences. Understanding the evolving
privacy landscape and navigating the "death of cookies" will also be critical for
effective advertising and customer targeting.

Overall, the article provides valuable insights for both HR professionals and
marketing students to stay ahead and adapt to the ever-changing world of social
media marketing. By understanding these trends and their potential implications,
we can better prepare ourselves and our organizations for the future.

Submitted by:
Faith S. Agpalo

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