PROJECT REPORT

ON

‘CUSTOMER SATISFACTION TOWARDS RELIANCE JIO’

SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT

OF DEGREE IN

BACHELOR OF BUSINESS ADMINISTRATION

SESSION -2021-2024

SUBMITTED TO: SUBMITTED BY:

CONTROLLER OF EXAMINATION HARDIK ARORA

M. D. UNIVERSITY, ROTHAK BBA (G) 6TH SEM

REGISTERATION NO:
ROLL NO:
 DECLARATION

I, do hereby declare that the Project Report entitled “Customer Satisfaction

towards Reliance Jio” is the original work carried out by me Under the
Supervision of Ms. Bhawna thakur.

The information provided here is genuine and True to the best of my knowledge.
Any part or as a whole Report has not been presented or submitted in any other
institution/University for any Diploma or Degree here before.

_____________________
HARDIK ARORA
BBA (G) 6TH SEM,
Place:
Date: .
 ACKNOWLEDGEMENT
This project has been a great learning & experience for me and I would like to

express my gratitude towards all the people who guide me throughout and

without whose guidance & support this project would have not been completed

successfully.

I express my sincere gratitude to my faculty guide Ms. Bhawna thakur for her

able and continuous support & cooperation throughout my project without the

project work would have not been possible.

 EXECUTIVE SUMMARY
This Summer Training project report is based on telecom sector as the telecom
sector is growing at a very good pace.

This project titled on “Customer Satisfaction Towards Reliance JIO” is being

conducted to identify factors and provide revolutionary 4G LTE coverage and
high-speed Wi-Fi services of Reliance JIO at all parts of NCR city.

RJIL (Reliance Jio Info COMM Ltd.) has successfully demonstrated legal
interception and monitoring rules compliance of its 4G network for high speed
wireless internet, phone calls, video and messaging service across country.

To identify all the below buildings in work scope area and establish contacts
with the building owner/association and explain them the benefits of high-
speed internet and 4G connectivity.

All G+5 (ground floor +five floors) and above buildings

Shopping malls
Hospitals
Hotels
Colleges

To capture all the details of the building. The variables are involved in this
project

1. Area
2. Address
3. Building Name
4. Number of Floors
5. Type (commercial, residential, both, Hotel, Hospital)
6. Latitude & Longitude {By using Smart phone app}
7. Number of Home passes
 TABLE OF CONTENT

1. INTRODUCTION

2. OBJECTIVE OF THE STUDY

3. SCOPE

4. COMPANY PROFILE

5. LITERATURE REVIEW

6. RESEARCH METHODOLOGY

7. DATAANALYSIS AND INTERPRETATION

8. FINDINGS

9. LIMITATION

10. CONCLUSION

11. BIBLIOGRAPHY
 INTRODUCTION
After the globalization of India economy in 1991 the telecommunication
sector remained one of the most happening sectors in India. The recent years
witnesses rapid and dramatic changes in the field of telecommunications. In the
last few years more and more companies both foreign, domestic, come into
cellular service, service market and offers large number of services to the
people.

A consumer may be referred to anyone engaged in evaluating, acquiring, using

or disposing of services which he expects will satisfy his wants. If any producer
makes out the marketing programmer ignoring the consumer preferences, he
cannot possibly achieve his ultimate objectives. A manufacturer must plan his
production and distribution to suit the consumer’s convenience rather than his
own. Therefore, a marketer must know more and more about the consumers, so
that the products can be produced in such a fashion to give satisfaction to them.

In the year of 1989, the number of cell phone users in India was
zero. In the year of 1999 the number of cell phone users has gone up by 13 lakhs.
In the year of 2000 the number of cell phone users has risen by one million.
Indian telecom sector added a staggering 227.27 million wireless mobile users
in the 12 months between March 2010 and March 2011, while the overall tele
density has increased to 81.82% as of 30 November 2015, and the total numbers
of telephone phone users (mobile & landline) have reached 1009.46 million as
of May,2015.Now currently telephone subscriber (mobile & landline) is
1058.01 million (May 2016).
 OBJECTIVE OF THE STUDY
1. To study of customer satisfaction level on Reliance JIO products & services.

2. To find the market potential and market penetration of Reliance JIO products
& services offerings in Delhi & NCR.
3. To find out sale percentage share etc.
 SCOPE OF STUDY
This study covers customers about Reliance JIO in the areas of NCR.

The study makes effort to ascertain the satisfaction level of customer of Reliance
JIO. Through survey So that company would be able to come up to the
expectation level of its customer. The company can come up to the expectation
only by finding out the problem that customer are facing during their purchase
of Reliance JIO products.
The subject has been taken for the research as it plays key role in the success of
Telecom sector. No company can think of selling their product without having
satisfied customer. No company can survive in long run without coming up to
the satisfaction level of customer.

In short it is the level of satisfaction that is link between end-user and company.
As long as the company is able to satisfy its customer, customer would remain
in the bracket of loyal customer. Hence it is very essential to understand the
customer satisfaction and to measure the satisfaction level time to time as there
is always scope of improvement.

The research will also be beneficial in analyzing the overall market position of
the company and measures which should be adopted by the Reliance JIO to
increase their market share in the region of NCR.
 COMPANY PROFILE

Jio also known as Reliance Jio and officially as Reliance JioInfoComm Limited
(RJIL),[is an upcoming provider of mobile telephony, broadband services, and
digital services in India..
Reliance JioInfocomm Limited (RJIL), a subsidiary of Reliance Industries
Limited (RIL), India’s largest private sector company, is the first telecom
operator to hold pan India Unified License. Formerly known as Infotel
Broadband Services Limited (IBSL), Jio will provide 4G services on a pan-India
level using LTE technology. The telecom leg of Reliance Industries Limited, it
was incorporated in 2007 and is based in Mumbai, India. It is headquartered in
Navi Mumbai.
RJIL is setting up a pan India telecom network to provide to the highly
underserviced India market, reliable (4th generation) high speed internet
connectivity, rich communication services and various digital services on pan
India basis in key domains such as education, healthcare, security, financial
services, government citizen interfaces and entertainment. RJIL aims to provide
anytime, anywhere access to innovative and empowering digital content,
applications and services, thereby propelling India into global leadership in
digital economy.

RJIL is also deploying an enhanced packet core network to create futuristic high
capacity infrastructure to handle huge demand for data and voice. In addition to
high speed data, the 4G network will provide voice services from / to non-RJIL
network.

RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22
circles) capable of offering fourth generation (4G) wireless services. RJIL plans
to provide seamless 4G services using FDD-LTE on 1800 MHz and TDD-LTE
on 2300 MHz through an integrated ecosystem.

Reliance Jio is part of the “Bay of Bengal Gateway” Cable System, planned to
provide connectivity between South East Asia, South Asia and the Middle East,
and also to Europe, Africa and to the Far East Asia through interconnections
with other existing and newly built cable systems landing in India, the Middle
East and Far East Asia.
RJIL’s subsidiary has been awarded with a Facility Based Operator License
(“FBO License”) in Singapore which will allow it to buy, operate and sell
undersea and/or terrestrial fiber connectivity, setup its internet point of
presence, offer internet transit and peering services as well as data and voice
roaming services in Singapore.

R-Jio is also in the process of installing hundreds of monopoles, unlike the

regular rooftopmounted telecom towers typically used by Telco’s, said the
company executive quoted above. Monopoles, or ground-based masts
(GBMs), are expected to double up as street lights and surveillance systems,
and provide real-time monitoring of traffic and advertising opportunities.

The company, which plans to be rolled out commercial telecom service

operations from January, is currently in the testing phase for most of its offerings
including 4G services, a host of mobile phone applications and delivery of
television content over its fiber optic network.

R-Jio, meanwhile, faces its share of challenges in terms of return on investment

and capturing market share. The company, according to industry analysts, is
expected to spend $8-9 billion for the 4G roll-out. The company will battle for
subscribers with leading Telco’s such as Bharti Airtel Ltd, Vodafone India Pvt
Ltd and Idea Cellular Ltd.

The Dominant Players

BhartiAirtel --- 23% Market Share
Vodafone India --- 18% Market Share
Idea Cellular --- 15% Market Share
 Reliance Communications --- 12% Market Share
BSNL --- 10% Market Share
Aircel --- 8% Market Share
TATA Info COMM --- 7% Market Share
Others --- 7% Market Share

The services were beta launched to Jio's partners and employees on 27

December 2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani,
founder of Reliance Industries.

Mr. Akash Ambani is being launched in business as a chief of strategy in

Reliance JIO, involved in day to day operations in business or Ms. Isha Ambani
is involved in branding and marketing.
And the key people are Sanjay Mashruwalla (Managing Director), Jyotindra
Tacker (Head of IT).
Reliance Industries Chairman Mukesh Ambani committed an investment of Rs.
2,50,000 crores on "Digital India" and said he expected the group's initiatives
under it will create over 5,00,000 direct and indirect jobs.

"Digital India as company has seen empowers them to fulfil their aspirations.
Reliance JIO has invested over Rs. 2,50,000 crores across the Digital India
pillars, “Ambani said, adding: "I estimate Reliance's 'Digital India' investments
will create employment for over 5,00,000 people. "Ambani said the launch of
Digital India initiative was a momentous occasion in an information age where
digitization was changing the way one lives, learns, works and plays. It can
transform the lives of 1.2 billion Indians using the power of digital technology.
And as well as "So 80 percent of the 1.3 billion Indians will have high-speed,
mobile Internet. And by 2017, company would cover 90 percent. And by 2018,
all of India would be covered by this digital infrastructure,"
Reliance Jio third-largest telecom by revenue market share

Reliance Jio Info COMM has become India’s third-largest telecom operator by
revenue market share, dislodging Kumar Birla-led Idea Cellular NSE -0.31 %
and closing in on Vodafone India as its aggressive pricing strategy left rivals
struggling.

Just 19 months since starting services, Mukesh Ambani-controlled Jio’s

revenue market share widened to almost 20% as of March end, according to
financial data put out by the Telecom Regulatory Authority of India (Trai).

Idea’s RMS slumped to 16.5%, while No. 2 Vodafone India’s share increased
to 21%, just a shade above Jio. Sunil Mittal-led Bharti Airtel took its revenue
market share to almost 32%, helped in part by its intra-circle roaming pact
with Tata Teleservices, whose consumer mobility business the market leader is
buying.

Jio’s robust RMS numbers come as Idea and Vodafone India prepare to close
their much-awaited merger this month, creating a Rs 63,000 crore revenue
entity with some 430 million subscribers. Together, Vodafone and Idea will
emerge as the market leader with a 37.5% RMS and the biggest user base,
followed by Airtel and Jio. “Jio is already No. 1or No. 2 in 18 circles and has
over 25% AGR market share in 15 circles,” ICICI Securities said.

Jio, which started operations in September 2016 with a nationwide 4G network,

reported an over
18% sequential jump in adjusted gross revenue (including national long
distance revenue) to Rs 6,300 crore the quarter ended March, while Airtel,
Vodafone India and Idea suffered sequential falls of 5.5%, 4.8% and 8.8% on
this score to Rs 10,100 crore, Rs 6,700 crore and Rs 5,200 crore, respectively,
ICICI Securities said in a note analyzing the data collated by Trai, a copy of
which was seen by ET.

“Given Jio’s strong and sustained RMS growth, it could easily surpass No. 2
carrier Vodafone India (independently) on this metric in the first quarter of
FY19,” said Naveen Kulkarni, a telecom analyst at Phillip Capital.
Sanjesh Jain, a telecom research analyst at ICICI Securities, said Jio’s strong
revenue share gains may have been triggered by “Bharti, Vodafone and Idea
seeing sequential AGR growth in merely six, five and two circles, respectively,
out of the 22 circles in the March quarter.” AGR refers to adjusted gross
revenue, which is derived from licensed services.

He added that Jio may have benefitted as Bharti, Vodafone India and Idea’s
average revenue per user dipped by over 45% on-year in seven, two and eight
circles, respectively, with customers likely switching to Jio to make outgoing
calls, which are free, and using their older carrier connections to receive
incoming calls.

Goldman Sachs said the Trai data showed that “in 16 of the 22 telecom service
areas, Jio is now a top 2 operator” in terms of AGR. Trai data, however,
showed that the overall industry’s AGR shrank 8.2% on-quarter to Rs 31,800
crore.
Goldman Sachs attributed the sequential fall in industry AGR during the
March quarter to price cuts in January, reduction in international long-distance
termination rates and revenue consolidation among large players.

Analysts expect the eroding revenue of Jio’s rivals to stabilize in the first
quarter of FY19, with the tariff environment largely stable over the past few
months and the rapid conversion of subscribers to data.

Goldman Sachs said Airtel has the ability to defend its market share and boost
profit when the tariff environment starts improving, given its strong network
footprint and balance sheet. The recent acquisition of Telenor India, it said, “is
likely to contribute an additional 1percentage point” to Bharti’s revenue
market share in FY19.

The US brokerage predicts “a 300-400 bps slower revenue growth for Idea vs
Bharti over the next couple of years” owing to the former’s lower capital
expenditure and investment in networks. Brokerage UBS said Bharti,
Vodafone, Idea, Jio and the BSNL-MTNL combine collectively accounted for
98.2% of industry AGR and 91.1% of subscriber market share in the March
quarter, implying that the remaining are fringe carriers.
Jio adds a record 11.8 million users in July, sub base up to 227 million;
Trai

Reliance Jio Info COMM added a record number of 11.78 million mobile
subscribers for the month of July, easily outpacing its rivals by a distance, and
in the process, cornering nearly half of the country’s growing broadband
market.

With the latest additions, Reliance Jio touched 227 million subscribers at the
end of July, surpassing Vodafone India and Idea CellularNSE -0.31 %
individually with 223 million and 220 million respectively, at the end of the
month, according to data released by the Telecom Regulatory Authority of
India (Trai) on Tuesday. Bharti AirtelNSE 0.06 % ended the month with nearly
345 million mobile subscribers, adding 313,283 users in July, to Vodafone
Idea’s 609,074 and Idea’s 5489.

The data captured the market figures for July, a month before the merger of the
British telecom giant Vodafone’s India operations with the Aditya Birla group
company Idea Cellular. The combined entity now holds the largest market
share in terms of subscribers as well as revenue.

The data shows that Jio, which launched its services in September 2016, held a
subscriber market share of 19.62% of the 1.16 billion wireless market, racing
ahead of both Vodafone as well as Idea’s 19.30% and 19.07% independent
figures respectively. However, it is still behind Bharti Airtel’s 29.81% share.

Some 99.4% of Airtel’s subscribers were active, while it was 91.3% for Idea,
92.8% for Vodafone India and 82.5% for Jio.

In terms of broadband subscribers, Jio held a 49.33% of the total wireline as

well as the wireless market, followed by Bharti’s 20.7%. Vodafone held a
13.86% share of the market and Idea a 9.46% share.

In terms of urban and rural subscribers, the overall tele-density in the country
increased from
89.72% at the end of June to 90.44% at the end of July. The urban tele-density
increased from 158.16% at the end of June to 159.38% at the end of July, and
rural tele-density also increased from 57.99% at the end of June to 58.45% at
the end of July.

The share of urban and rural subscribers in total number of telephone

subscribers at the end of July was 55.86% and 44.14% respectively.

The number of broadband subscribers increased from 447.12 million at the end
of June to 460.24 million at the end of July recording a monthly growth rate of
2.93%.

Top five service providers constituted 97.75% market share of the total
broadband subscribers in the country at the end of July. Jio had 227 million
subscribers followed by Bharti Airtel’s 95.33 million. Vodafone had 63.79
million for the period while Idea Cellular had 43.52 million customers and
state-run BSNL had 20.18 million subscribers.
NEW DELHI:
Over the next 12 months, Reliance Jio is expected to reach the top position on
both subscriber and service revenue metrics and it expects to surpass Vodafone
Idea service revenues in FY 1920, according to a report by Bernstein.

But the report also warns that the aggressive push to be number one comes at a
heavy cost and some strategies need to be changed to become profitable in the
long run.

"Over the next 12 months, we expect Jio to reach number one on both
subscriber and service revenue metrics. On a service revenue basis, Jio passed
Bharti in Q3. We expect they will also pass Vodafone Idea in FY 19-20," the
report said.

"Jio's reported service revenue totalled Rs. 10,380 crores for the quarter,
beating Bharti
(Rs.10,060 crore) for the first time. Moreover ... they continue to heavily
subsidize Jio Phones...
We expect Jio to take the lead in both service revenue and subscribers in
FY20."
HISTORY

In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel

Broadband Services Limited (IBSL) for Rs 4,800cr. Although unlisted, IBBL
was the only firm to win broadband spectrum in all 22 zones in India in the 4G
auction that took place earlier that year. Later continuing as RIL's telecom
subsidiary, Infotel Broadband Services Limited was renamed as Reliance
JioInfo Comm Limited (RJIL) in January 2013.

Acquisition & Subsidiaries:

Acquired Infotel Broadband Services Limited in 2010.
Technology - Rancor Technologies ILD & NLD - Infotel Telecom.

Agreements:
An agreement with Ascend Telecom for their more than 4,500 towers
across India. (June
2014)
An agreement with Tower Vision for their 8,400 towers across India.
(May 2014)
An agreement with ATC India for their 11,000 towers across India. (April
2014)
An agreement with Vyom Networks for their 42,000 telecom towers.
(March 2014)
Agreement with Bharti Airtel for a comprehensive telecom infrastructure
sharing agreement to share infrastructure created by both parties to avoid
duplication of infrastructure wherever possible. (December 2013)
 A key agreement for international data connectivity with Bharti to utilize
dedicated fiber pair of Bharti’s i2i submarine cable that connects India
and Singapore. (April 2013)
Agreements with Reliance Communications Limited for sharing of
RCOM’s extensive inter-city and intra-city optic fiber infrastructure of
nearly 1,20,000 fiber-pair kilometers of optic fiber and 500,000 fiber pair
kilometers respectively (April 2013 / April 2014), and 45,000 towers
(June 2013).

Technology:

Reliance Jio Info COMM is currently laying OFC across the country to
offer Fiber to the home/premises (FTTH). This fiber backbone will also
help them to carry huge amount of data originated from their 4G network
as well as public Wi-Fi network.
Reliance Jio is deploying LTE-TDD technology for 2.3 GHz spectrum
band, acquired in 2010.
Reliance Jio will deploy LTE-FDD for 1.8 GHz spectrum, which will
ultimately be paved to roll out of LTE-A network aggregation of both
technology and both spectrum band.
At present in different cities of India Reliance Jio offers Wi-Fi services.
Most of these cities are in Gujarat, where Reliance Industries also have
one of the largest Petrorefinery.
Once commercially launched, Jio users can have access to Reliance
Communications’ 2G & 3G network.
OPERATIONS

In June 2015, Jio announced that it will start its operations all over the country
by the end of year. However, four months later in October 2015, the company's
spokesmen sent out a press release stating that the launch was postponed to the
first quarter of the financial year 2016-2017.
Later in July, a PIL filed in the Supreme Court by an NGO called the Centre for
Public Interest Litigation, through Prashant Bhushan, challenged the grant of
pan-India license to Jio by the Government of India. The PIL also alleged that
Jio was allowed to provide voice telephony along with its 4G data service, by
paying an additional fees of just 165.8 crore (US$25 million) which was
arbitrary and unreasonable, and contributed to a loss of 2,284.2 crore (US$340
million) to the exchequer.
The Indian Department of Telecom (DoT), however, refuted all of CAG's
claims. In its statement, DoT explained that the rules for 3G and BWA spectrum
didn't restrict BWA winners from providing voice telephony. As a result, the PIL
was revoked, and the accusations were dismissed.

Beta Launch

The 4G services were launched internally to Jio's partners, its staff and their
families on 27 December 2015. Bollywood actor Shah Rukh Khan, who is also
the brand ambassador of Jio, kickstarted the launch event which took place in
Reliance Corporate Park in Navi Mumbai, along with celebrities like musician
A R Rahman, actors Ranbir Kapoor and Javed Jaffrey, and filmmaker Hirani.
The closed event was witnessed by more than 35000 RIL employees some of
whom were virtually connected from around 1000 locations including Dallas in
the US.

PRODUCT & SERVICES

RELIANCE JIO 4G BROADBAND

The company has launched its 4G broadband services throughout India in the
first quarter of 2016 financial year. It was slated to release in December 2015
after some reports said that the company was waiting to receive final permits
from the government. Mukesh Ambani, owner of Reliance Industries Limited
(RIL) whose Reliance Jio is the telecom subsidiary, had unveiled details of Jio's
fourth-generation (4G) services on 12 June 2015 at RIL's 41st annual general
meeting. It will offer data and voice services with peripheral services like instant
messaging, live TV, movies on demand, news, streaming music, and a digital
payments platform.
The company has a network of more than 250,000 km of fiber optic cables in
the country, over which it will be partnering with local cable operators to get
broader connectivity for its broadband services. With its multi-service operator
(MSO) license, Jio will also serve as a TV channel distributor and will offer
television-on-demand on its network.

Pan-India Spectrum

Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles,
respectively, of the total 22 circles in the country, and also owns pan-India
licensed 2,300 MHz spectrum. The spectrum is valid till 2035.Ahead of its
digital services launch, Mukesh Ambani-led Reliance Jio entered into a
spectrum sharing deal with younger brother Anil Ambani-backed Reliance
Communications. The sharing deal is for 800 MHz band across seven circles
other than the 10 circles for which Jio already owns.

Reliance jio’s vision for India is that broadband and digital services will no
longer be a luxury item, Rather convert it into a basic necessity that can be
consumed in abundance by consumers and small businesses. The initiatives are
truly aligned with the Government of India's ‘Digital India’ vision for our
nation.

• Digital Healthcare
• Affordable Devices
• Jio Drive
• Digital Education
• Digital Currency
• Digital Entertainment and social connectivity

LYF SMARTPHONES
In June 2015, Jio tied up with domestic handset maker Intext to supply 4G
handsets enabled with voice over LTE (VoLTE) feature. Through this, it plans
to offer 4G voice calling besides rolling out high-speed Internet services using
a fiber network, in addition to the 4G wireless network. [ However, in October
2015, Jio announced that it would be launching its own mobile handset brand
named LYF.
On 25 January 2016, the company launched its Smartphone series starting with
Water 1, through its chain of electronic retail outlets, Retail. Three more handset
models have been released so far, namely Water series, Earth series, and Flame
series.
FLAME 1

Technical Specifications

MODEL: LYF FLAME 1

CHIP SET: Qualcomm® Snapdragon 210 MSM8909

GENERAL FEATURES: OPERATING SYSTEM: Android lollipop

5.1
SIM SLOT: Dual Sim (4G + 2G)
PROCESSOR (CPU): Quad – core
1.1GHZ
Screen: 4.5 inches

PERFORMANCE: Graphics (GPU): Adreno 304 @ 409 MHZ

RAM: 1 GB
Screen Resolution: FWVGA 480 x 854 pixel

BATTERY: Capacity: 2000 Mah, Lithium Ion Battery

Talk time: Up to 8 hours (4G)
 8 GB up to
32 GB
CAMER
A:
5MP
Auto
focus
Front camera: 2MP fixed focus, flash, rear
LED flash
CONNECTIVITY: 4G yes, 3G yes (LTE)

WIND 1

MODEL: LYF WIND 1

CHIP SET: Qualcomm® Snapdragon 410 MSM8916

GENERAL FEATURES: OPERATING SYSTEM: Android lollipop
5.1
SIM SLOT: Dual Sim (4G + 2G)
PROCESSOR (CPU): Quad – core
1.2GHZ
Screen: 5 inches HD 720 X 1280
PERFORMANCE: Chipset: Qualcomm® Snapdragon s 410
MSM8916
Graphics (GPU): Adreno 306 @ 450MHz
RAM: 1 GB.
Screen size: 5 inch
Screen Resolution: HD 720 X 1280

BATTERY: Capacity: 2300 Mah, Lithium Ion Battery

Talk time: Up to 6 hours (4G)

8 GB, 16 GB
up to 64
GB
CAMERA:
8MP
Auto focus
Front camera: 5MP, flash, rear
LED flash
CONNECTIVITY: 3G: Yes
4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE (Video & HD
Voice Call)

WIND 5
Technical Specifications

MODEL: LYF WIND 5

CHIP SET: MTK 6735 P

GENERAL FEATURES: OPERATING SYSTEM: Android lollipop

5.1
SIM SLOT: Dual Sim (4G + 2G)
PROCESSOR (CPU): Quad – core
1.0GHZ
Screen: 5 inches HD 720 X 1280
PERFORMANCE: Graphics (GPU): ARM (MaliT720- Mpl) @ 600
MHZ
RAM: 1 GB.
Screen size: 5 inch
Screen Resolution: HD 720 X 1280

BATTERY: Capacity: 2000 Mah, Lithium Ion Battery

Talk time: Up to 6.5 hours (4G)

STORAGE CAPACITY: Internal Memory: 8 GB

 Expandable memory: up to 32 GB

CAMERA: 8MP Auto focus

Front camera: 5MP, flash, rear
LED flash
CONNECTIVITY: 3G: Yes
4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE (Video & HD
Voice Call)

WATER 1

Technical specifications

MODEL: WATER 1

CHIPSET: Qualcomm® Snapdragon 615 MSM8939

GENERAL Operating System: Android Lollipop 5.1.1

FEATURES SIM Slot: Dual SIM (4+2G) , Processor (CPU): Octa-
Core 1.5 GHz

PERFORMANCE: Chipset: Qualcomm® Snapdragon 615 MSM8939

 Graphics (GPU): Adreno 405 @ 550 MHz
RAM: 2GB, Screen resolution: Full HD, 1080x
1920 pixels

BATTERY: Capacity: 2600 MAH, Lithium-ion polymer

Talk time: Up to 10 hours (4G)

STORAGE CAPACITY: Internal Memory: 16 GB

Expandable Memory: Up to 32 GB

CAMERA: Rear Camera: 13 MP

Auto Focus Front
Camera: 5MP Fixed Focus

Flash: Yes - Both Front and Rear

CONNECTIVITY: 3G: Yes

4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE (Video & HD
Voice Call)
WATER 2

Technical specifications

MODEL: WATER 2

CHIPSET: Qualcomm® Snapdragon 615 MSM8939

GENERAL FEATURES: Operating System: Android Lollipop 5.0.2

SIM Slot: SIM 1(4G), SIM 2(2G, Voice calls)
Screen size: 5 Inch, Screen Resolution: HD, 1280 x
720 pixels

PERFORMANCE: Chipset: Qualcomm® Snapdragon 615 MSM8939

Graphics (GPU): Adreno 405 @ 550 MHz
RAM: 2GB, Processor (CPU): Octa-Core
1.5GHz
BATTERY: Capacity: 2400 Mah, Lithium-ion polymer
Talk time: Up to 8 hours (4G)

STORAGE CAPACITY: Internal memory: 16 GB

Expandable memory: 32 GB
CAMERA: Rear Camera: 13 MP Auto Focus
 Front Camera: 5MP Fixed Focus, Flash: Yes -
Rear Camera CONNECTIVITY: 3G: Yes
4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE (Video & HD
Voice Call)

WATER 7

Technical specifications

MODEL: WATER 7

CHIPSET: QUALCOMM Snapdragon 615 MSM8939

GENERAL FEATURES: Operating System: Android Lollipop 5.1

SIM Slot: Dual SIM (4G+2G),
Sensors: Gravity or Finger print sensor

PERFORMANCE: Chipset: Qualcomm ®SnapdragonTM 615

MSM8939
Graphics (GPU): Adreno 405 @ 550 MHz
 RAM: 2GB, Processor (CPU): Octa-core
1.5 GHZ

BATTERY: Capacity: 3000 Mah, Lithium-ion

polymer Talk time: Up to 14 hours
(4G)

STORAGE CAPACITY: Internal memory: 16 GB

Expandable memory: Up to 128 GB

CAMERA: Rear Camera: 13 MP Auto Focus

Front Camera: 5MP, Flash: Rear LED Flash
CONNECTIVITY: 3G: Yes
4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE (Video & HD
Voice Call)

EARTH 2

Technical specifications

MODEL: EARTH 2

CHIPSET: QUALCOMM Snapdragon 615

MSM8939
GENERAL FEATURES: Operating System: Android Lollipop 5.1.1
SIM Slot: Dual SIM (4G+2G)
Octa core 1.5 GHZ, Sensors: Proximity or
Light sensor

PERFORMANCE: Chipset: Qualcomm ®SnapdragonTM 615

MSM8939
Graphics: (GPU): Adreno 405 @ 550
MHz
RAM: 3 GB, Screen Size: 5.5 Inch
Screen Resolution: Full HD

BATTERY Capacity: 3500 Mah, Lithium-ion polymer

Talk time: Up to 14 hours (4G)

STORAGE CAPACITY: Internal memory: 32 GB

Expandable memory: Up to 64 GB
CAMERA: Rear Camera: 15 MP Auto Focus
Front Camera: 5MP, Flash: Rear LED
Flash

CONNECTIVITY: 3G: Yes

4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE (Video &
HD Voice Call

JioPhone
On 21 July 2017, Jio introduced its first affordable 4G feature phone, powered by
KaiOS, named as JioPhone. The price announced for it is ₹0 with a security
deposit of ₹1500 which can be withdrawn back by the user by returning the
JioPhone at Jio stores only after three years. This phone was released for beta
users on 15 August 2017 and pre-booking for regular users started on 24 August
2017.
Reliance Jio smartphone ventured into the Indian gadget market in July 2017. The
smartphone has 2.4 inches of screen with 240 x 320 pixels resolution. Termed as
'India ka intelligent smartphone' by Mukesh Ambani, the phone supports VoLTE
and was launched at the 40th annual general meeting in July 2017.
Reliance Jio smartphone runs on KAI OS v. It is powered by Dual core processer,
clocked at 1
GHz speed and Cortex A7 GPU. This smartphone from the house of Reliance
supports a Nano SIM type and packs a battery capacity of 2000 mah. For photos,
the smartphone has 2MP rear camera with digital zoom feature and gives out
images with 1600 x 1200 pixels of resolution. On the front, users get 0.3 MP selfie
camera.
Reliance Jio mobile comes in variants with 4GB of RAM and 512 MB internal
storage. The internal storage is expandable up to 128 GB. The connectivity options
in the smartphone include FM radio, bluetooth, Wi-Fi, GPS and 2G, 3G and 4G
network type.

MORE FEATURES OF THE RELIANCE JIO SMARTPHONE:

1. Reliance Jio comes with a range of lucrative apps like JioCinema, JioTV,
JioMusic, JioChat that are pre-installed.

2. The device supports voice commands for a number of functions like making
calls, messaging and opening apps.

3. Keeping in mind the culturally diverse population, Jio Phone supports 24 Indian
languages.

4. Moreover, it has an SoS feature, that Reliance said users can trigger by long
pressing on 5. key on the numeric keyboard.
Reliance Jio phone 2

Key Specs & Features of Reliance Jio Phone 3

Operating System Android v8.1 (Oreo)

Display 5 inches (12.7 cm) display

Performance

Quad core Processor

2 GB RAM

64 GB internal storage, expandable up to 128 GB

Camera

5 MP Rear Camera

2 MP Front Camera

Battery 2800 Mah battery

Connectivity Dual SIM with VoLTE support, SIM1: Supports 4G,
3G

Special Features 3.5 mm headphone jack present

Expected price RS 4500

Reliance Jio set – top box

JioTV is said to offer more than 360 channels, at least 50 of which will be in HD.
Reliance Jio is preparing to enter in to the DTH (Direct to Home) service
space, given new leaked images of its set-top box have started to surface
online. The new pictures are quite different from the ones leaked earlier, which
had revealed a round set-top box. Leaked in
February, the images had a Jio-branded remote along with set-top box which had a
circular top. The device, which deviates from the standard rectangular design for
set-top boxes, looks customized for Jio customers.

However, new leaked images suggest Jio might stick with a rectangular design for
its set-top box after all. The pictures show a blue box with Reliance Jio branding
on top as well as new set-top box. The device has a number of ports including a
standard cable connector, HDMI, USB, as well as audio and video output. There’s
also an Ethernet port, which will allow users to connect to a modem to offer
broadband.

JioTV is said to offer more than 360 channels, at least 50 of which will be in HD.
There will be a seven-day ‘catch up’ option to . This content is not saved locally,
but on Jio servers and pulled in as per demand. Users will be able to use a voice
enabled remote to search by channel, show, category or even by the names of
actors.

Just like its data services, Reliance Jio is expected to offer its DTH services at
much lower prices than its rivals. The leaks hint at the fact the services might
launch pretty soon in the coming months, starting with Mumbai. To recall, the
company had said that its Jio fiber service will offer high-speed Internet at up to 1
Gbps speeds. With Jio fiber, users will be able to stream and play high-definition
games with multiple players and buffer 4K videos easily.
Jionet Wi-Fi

Prior to its pan-India launch of 4G data and telephony services, Jio has started
providing free WiFi hotspot services in cities throughout India including
Ahmedabad and Surat in Gujarat, Indore, Jabalpur, Dewas and Ujjain in
Madhya Pradesh, select locations of Mumbai in Maharashtra, Kolkata in West
Bengal, Lucknow in Uttar Pradesh, Bhubaneswar in Odisha, Mussoorie in
Uttarakhand, Collectorate's Office in Meerut, and at MG Road in Vijayawada
among others. Title=Reliance Jio rolls out wi-fi service at IP sigra Mall in
Varanasi among others.
In March 2016, Jio started providing free Wi-Fi internet to spectators at six
cricket stadiums hosting the 2016 ICC World Twenty20 matches. Jionet was
made available in Wankhede Stadium (Mumbai), Punjab Cricket Association
IS Bindra Stadium (Mohali), Himachal Pradesh Cricket Association Stadium
(Dharamshala), Cinna Swamy Stadium (Bengaluru), Feroz Shah Kotla
(Delhi), and Eden Gardens (Kolkata) in India.
Jio apps
In May 2016 ,Jio launched a bundle of multimedia apps on Google Play as
part of its upcoming 4G services. While the apps are available to download
for everyone, a user will require a Jio SIM card to use them. Additionally,
most of the apps are in beta phase. Following is a list of the apps: My Jio -
Manage Jio Account and Digital Services associated with it
Jio Play - A live TV channel service
Jio On Demand - An online HD video library
Jio Chat Messenger - An instant messaging app
Jio Beats - A music player
Jio Join - A VoLTE phone simulator
Jio Mags - E-reader for magazines
Jio Xpress News - A news and magazine aggregator
Jio Security - Security app
Jio Drive - Cloud-based backup too
Jio Money Wallet - An online payments/wallet app.

JIO MIFI WIFI ROUTER

JIO PREVIEW OFFER FOR HP LAPTOPS:

3 Months Free Unlimited 4G Internet (Connected with 31 Devices)

3 Months Free Unlimited Calling (At any network)

3 Months Free Unlimited SMS

Life time Roaming Free (All India)

Registration in E-mail is compulsory

Available in Reliance store and Digital mini express store.

JIO PREVIEW OFFER (JPO)

3 Months Free Unlimited 4G Internet in LYF smartphones and others all

4G smartphone’s (Samsung, Micromax, Karbon, Lava, HTC, Gioni etc.)

3 Months Free Unlimited Calling (At any network)

3 Months Free Unlimited SMS

Life time Roaming Free (All over India)

2 Years Warranty (LYF handsets only)

Branding and Marketing

On December 24, 2015, Bollywood actor Shah Rukh Khan was appointed as
Jio's brand ambassador.
NETWORK
Radio frequency summary

Jio owns spectrum in 850 MHz and 1,800 MHz bands in India's 22 circles, and
also owns pan India licensed 2,300 MHz spectrum. The spectrum is valid until
2035.

FDD-LTE FDD-LTE TDD-LTE

Telecom circle 1800MHz 850MHz 2300MHz
Band 3 Band 5 Band 40

Andhra Pradesh &

Telangana

Assam

Bihar & Jharkhand

Delhi

Uttar Pradesh (East)

Gujarat

Haryana

Himachal Pradesh

Jammu and Kashmir

Karnataka

FDD-LTE FDD-LTE TDD-LTE

Telecom circle 1800MHz 850MHz 2300MHz
Band 3 Band 5 Band 40
Kerala

Kolkata

Madhya Pradesh &

Chhattisgarh

Maharashtra

Goa

North East

Odisha

Punjab

Rajasthan
Tamil Nadu

West Bengal

Uttar Pradesh (West)

Partnerships

Jio shares spectrum with Reliance Communications. The sharing deal is for 800
MHz band across seven circles other than the 10 circles for which Jio already
owns.[26]
In September 2016, Jio signed a pact with BSNL for intra-circle roaming which
would enable users of the operators to use each other's 4G and 2G spectrum in
national roaming mode.[27]
In February 2017, Jio announced a partnership with Samsung to work on LTE -
Advanced Pro and 5G.[

RECEPTION OF JIO PRIME

By July, 12.55 crore Jio customers had opted for Jio Prime. The last date for
registration to Jio Prime membership was 31 March 2017. This was extended
until 15 April 2017 along with an introduction of a new offer, "Jio Summer
Surprise", which gave customers three months of free services. On 6 April 2017,
TRAI advised Jio to withdraw this offer.
CONTROVERSIES
Issue with incumbents
In September 2016, the Telecom Regulatory Authority of India (TRAI)
summoned Jio and the country's existing telecom operators like Airtel,
Vodafone, and Idea Cellular to meet and discuss an issue regarding
interconnection between the operators. This was a result after Jio complained to
TRAI and Department of Telecom (DoT) about other operators not honoring
their commercial agreements to let Jio use their network resources. The
company further added that the operators are trying to sabotage its entry into
the telecom scene. However, DoT dismissed the request and directed TRAI to
help settle the dispute amicably. Moreover, the Cellular Operators Association
of India (COAI) requested TRAI to include all the operators in the discussion
instead of the three.
The incumbent operators had previously approached the country's PMO to
reiterate their stance they "are in no way obliged or in any position to entertain
Jio's requests for interconnection points as they do not have either the network
or the financial resources to terminate the latter's humongous volumes of
potentially asymmetric voice traffic." Responding to this, Mukesh Ambani,
owner of Jio, said, "All operators have publicly said last week that they will
provide this (interconnect and MNP). So, we are waiting. These are all great
companies. They have their own reputations to protect. I am confident they
won't violate the law." Commenting about number portability, he added, "The
number belongs to the consumer. No operator can cause trouble if they want to
change operators."[76] However, on 12 September 2016, Idea Cellular agreed to
allow Jio to use 196 of its interconnection access points.

Alleged subscriber data breach

On July 10, 2017, Reliance Jio's customer data was allegedly leaked on the
website magicapk.com. The website was suspended shortly after the news of
the breach broke out.
Jio contact no

Every telecom network company provide 24×7 customer care number to

diagnose the problem related to the telecom network operator services. Jio is an
Indian mobile network operator which provides LTE or broadband services in all
states of India. If you are facing any problem related to services, you can dial the
Jio customer care number diagnose any type of problem or help.

How Customer Care help the consumer’s

Customer care is the live support to clients to solve the problem of customers by
phone calls or any other ways.

With the Jio customer care number, we can solve the query related to the
following services: Data Balance, SIM lost, Balance Deduction any type of VAS
service related query, latest best offers or any technical complaint related to Jio
network and its services.

Telecom network companies provide the following ways to solve your problem
via customer care.

1. Telephonic Conversation
All services provider companies provide 24×7 toll-free customer care helpline
number. A user can take help related to that company product and service or you
can complain if any service is not working properly.

2. Live Chat Support

Live support chat is an online support service provided by companies to help
their customers about company product and services. Customers can clear their
doubts through live chat communication with customer care executive. You can
find live support chat option on the company official website, but it is not
mandatory every company provides this facility.

Jio network provides live chat option in MyJio App. You can solve your problem
in a live chat conversation with Jio customer support executive.

Download MyJio App.

Enable Internet data and Sign In My Jio App with SIM.
Now swipe down and select Live chat option.

3. Email Support
Send an email to the company official customer care support address with the
subject matter and your detail.

Jio Customer care number of India

Jio Customer Care Number 1860-893-3333 (Only for Jio users work for all
states)

Jio Requests and Complaints Helpline Number

For any complaints, service activation /deactivation and tariff change requests,
you can call 198 or 199 (toll-free) from your (Jio Number) or email at
care@Jio.com. You can call at 1800-889-9999 from any other network operator
mobile number.
 –

-
 LITERATURE REVIEW
Abhishek Kumar Singh and Malhar Pangrikar (2013) did a study titled “A Study
Report, to Find out Market Potential for 4G Businesses in Pune”. The Report is
all about “Study of market potential for 4G business in pune” and also to know
about the customer perceptions and attitudes towards their current service
provider. Satisfaction level of the customers was also judged. The customer
expectations were analyzed thoroughly. Major factors considered in research
are: what are the needs of the companies based on the data services usage, major
player in internet services, and support to customers. The research was
conducted on companies mainly from Industries like IT, Education,
Manufacturing and others which are located in Pune city. It is clear from the
survey done that Reliance & Tata are Leading Internet service Provider; they
are providing products like Data Card, Broadband etc. to the corporate end
users. Most of the companies are getting internet speed form 1MBPS-4MBPS.
Most of the companies are having good perception about 4 G and are willing to
switch to it from their current service provider. Speed of 4G is around than 30
to 35 MBPS, is going to boom the Market. Because majority of the companies
are facing Speed problem with their current ISP.

4G spectrum is a research item for next-generation wide-area cellular radio,

which focuses on 4G technologies, 4G networks and 4G systems. 4G
technologies shall include three basic areas of connectivity which are personal
area networking (such as Bluetooth), local high-speed access points on the
network such as wireless technologies and cellular connectivity.
At the moment, many companies have established projects for 4G systems
development. 4G can provide services for a wide range of speed facility that
support global roaming and each company will be able to interact with internet-
based information and available in every part of country.

In this literature review. The consumer perceptions about 4G services in Pune.

The objectives of the study were (1) to find the most influencing factor in
selection of service provider, and (2) to measure customer perception and
satisfaction as regards the 4G service provided. The study on a 4G indicated that
some problems exist that deserve the attention of the company. The company
needs to bridge the gap between the services promised and 4G services offered.
And to conclude, “Delivering service without measuring the impact on the
customer is like driving a car without a windshield”
.
At 4G, The Company have always sought to enhance value for you as a customer
by providing you the most relevant and easy to use services through innovation
and by harnessing the latest developments in technology. In line with this
strategy, constantly introduced 4G innovative services to suit customer unique
needs and wants. These 4G trends in the market and among customers generate
a demand for high speed and more rapidly changing services and also
expectation for a different approach to technology development.
As well as imposing requirements in terms of 4G technology development,
trends such as mass individualization call for a responsive answer to a sharply
increasing market demand. Successful growth and diffusion of 4G services is
focusing customer satisfaction on how mobile relates to 4G networks.
Accordingly, it is necessary for company to review current frameworks in those
instances where changes might impede the offering of certain aspects.
Consumer perception about 4G much more volatile, much less predictable and
increasingly concerned with instant gratification. The expectation is that in due
course this trend towards individualization will become a more important factor
in the emerging markets too, particularly in every area. In future, 4G services
over mobile networks and company need to review current regulatory
frameworks to enhance innovation and competition in the market of these
services. Customer satisfaction is a measure of how 4G services supplied by a
company meet customer expectation. In today’s tough economic climate all
companies need to improve efficiency and, even in midsize firms that usually
mean coordinating large quantities of information. However, technology and
thinking has progressed and, many of user nowadays using 4G services.
Customer satisfaction is defined as a customer’s overall evaluation of the
performance of an offering to date. This overall satisfaction has a strong positive
effect on customer loyalty intentions across a wide range of 4G service s.
Many companies have been gaining rising popularity due to the advances in 4G
technologies and the large increase in the number of its users. The companies
that expand beyond services and develop a content distribution platform will
win customers’ expectation. Companies could not follow constant rules to be
successful in potential markets. There is not a list of actions that lead companies
to more profit or more customer satisfaction. Because 4G services are
increasingly spread-out all-over India. And every customer are preferred these
4G services.

This satisfaction has positive influences on retaining customers among different

variety of 4G services. Satisfaction refers to achieving the things we want. If
satisfaction interprets as "not going wrong" the firm should decrease complaint
which by its own is not sufficient. In order to satisfy customers, company should
improve its 4G services. Customers with less expectation are more satisfied,
companies by adding innovative 4G features would easily increase customer
satisfaction. Customer retention is directly influenced by customer satisfaction.
Retention is a major challenge particularly in internet-based services, as
customers can easily switch from one service to another at low cost. Customer
satisfaction is the key factor determining how successful the company will be
in competitive market, therefore it is very important to measure it.

To better manage customer satisfaction, company spend millions on effectively

tracking the methods that guarantee customer satisfaction, because the
quantitative measurement of customer satisfaction is a great help for
comprehensively measuring the effect of 4G on customer satisfaction.

Customer satisfaction, as we discussed before, has the most important effect on

customer perception and in order to narrowing down we focus on 4G service as
one of the customer satisfaction’s factors. The aim of the company is to find the
most important service dimensions that affect customer satisfaction.

To have a thorough satisfaction firstly the company is needed to bring satisfied

customers which leads to loyal customers and by preparing all this, good
services would be followed which influenced on Customer satisfaction and
make them loyal in future.
INDUSTRY PROFILE

India has a fast-growing mobile services market with excellent potential for the
future. With almost five million subscribers amassed in less than two years of
operation, India's growth tempo has far exceeded that of numerous other
markets, such as China and Thailand, which have taken more than five years to
reach the figures India currently holds. The number of mobile phone subscribers
in the country would exceed 50 million by 2010 and cross 300 million by 2016,
according to Cellular Operators Association of India (COAI).

ccording to recent strategic research by Frost & Sullivan, Indian Cellular

Services Market, such growth rates can be greatly attributed to the drastically
falling price of mobile handsets, with price playing a fundamental role in Indian
subscriber requirements. Subscribers in certain regions can acquire the handset
at almost no cost, thanks to the mass-market stage these technologies have
reached internationally. The Indian consumer can buy a handset for $150 or less.
This should lead to increased subscribership. This market is growing at an
extremely fast pace and so is the competition between the mobile service
providers.
With the presence of a number of mobile telephony services providers including
market leaders like Airtel, Reliance, Idea Cellular, BSNL etc. who are providing
either of the two network technologies such as Global System for Mobile
Communications (GSM) and Code Division Multiple Access (CDMA). In
cellular service there are two main competing network technologies: Global
System for Mobile Communications (GSM) and Code Division Multiple Access
(CDMA). Understanding the difference between GSM and CDMA will allow
the user to choose the preferable network technology for his needs.
Global System for Mobile Communication (GSM) is a new digital technology
developed by the European community to create a common mobile standard
around the world. It helps you achieve higher sell capacity and better speech
quality and one can enjoy crystal clear reception on ones mobile phone. It
automatically solves the problem of eavesdropping on one’s calls. Before
analyzing the telecom licensing framework in India, it is imperative that one
must examine what is a license. License issued by the government is an
authority, given to a person upon certain conditions to do something which
would have been illegal or wrongful otherwise.
For example, a driver’s license issued by the government, gives the authority to
a person to drive a motor vehicle. There are three main types of license fee which
the government charges: (I) initial license fee, which generally is non-
refundable, (ii) annual license fee, and (iii) additional fee for allocation of
spectrum.
Licensing framework has been an integral part of India’s telecommunication
law. Under the Indian Telegraph Act, 1885, section 4 gives power to the
government to grant license to any person to establish, maintain or use a
telegraph.

Code Division Multiple Access (CDMA) describes a communication channel

access principle that employs spread spectrum technology and a special coding
scheme (where each transmitter is assigned a code). It is a spread spectrum
signaling, since the modulated coded signal has a much higher bandwidth than
the data being communicated. CDMA is the current name for mobile technology
and is characterized by high capacity and small cell radius. It has been used in
many communication and navigation systems, including the Global Positioning
System and the Omnitracs satellite system for transportation logistics.
Indian mobile telephony market is increasing day by day and there is more to happen
with technological up gradations occurring nearly every day and the ever-increasing
demand for easier and faster connectivity, the mobile telephony market is expected
to race ahead.

NATIONAL TELECOM POLICY 1994 (NTP 1994):-

The National Telecom Policy was announced in 1994 which aimed at improving
India's competitiveness in the global market and provide a base for a rapid
growth in exports. This policy eventually facilitated the emergence of Internet
services in India on the back of established basic telephony communication
network. This policy also paved way for the entry of the private sector in
telephone services.
The main objectives of the policy were:
• To ensure telecommunication is within the reach of all, that is, to
ensure availability of telephone on demand as early as possible
• To achieve universal service covering all villages, that is, enable all
people to access certain basic telecom services at affordable and
reasonable prices
• To ensure world-class telecom services. Remove consumer
complaints, resolve disputes and encourage public interface and
provide a wide permissible range of services to meet the demand at
reasonable prices
• To ensure that India emerges as a major manufacturing base and major
exporter of telecom equipment
• To protect the defense and security interests of the nation.
RESEARCH METHODOLOGY
RESEARCH DESIGN

The purpose of the methodology is to design the research procedure. This includes
the overall design, the sampling procedure, the data collection method and analysis
procedure.
Marketing research is the systematic gathering recoding and analyzing of data about
problem retaining to the marketing of goods and services.
The essential purpose of marketing research is to provide information, which will
facilitate the identification of an opportunity of problem situation and to assist
manager in arriving at the best possible decisions when such situations are
encountered.
Basically, there are two types of researches, which according to their applicability,
strength, weaknesses, and requirements used before selecting proper type of
research, their suitability must be seen with respect to a specific problem two general
types of researches are exploratory and conclusive.

Sample Size

Sample size refers to the numbers of respondent’s researcher have selected for
the survey.
I have selected 30 sample units from market and individual customers.

Sampling Technique
The sample design provides information on the target information and final sample
sizes. I used conveyed convenient sampling surveyed in research.

Data collection tool

I have used Questionnaire, as the research instrument to conduct the market survey.
The questionnaire consisted closed ended questions designed in such a way that it
should gather maximum information possible.

The questionnaire was a combination of 15 questions. If choices are given it is easier

for the respondent to respond from the choices rather, they think and reply also it
takes lesser time.
Because the keep on responding and one has tick mark the right choice
accordingly.
Data was collected through two sources:
Primary Source: Primary data was collected directly from the customers through a
questionnaire.
Secondary Source: The secondary source was the company website and my
colleagues.

Method of sampling
Convenient sampling is used to do sampling as all the customers in the sites are
Surveyed.

Data Analysis
Data analysis was done mainly from the data collected through the customers.
The data Collected from secondary sources is also used to analyse on one
particular parameter. Qualitative analysis was done on the data collected from
the primary as well as secondary Sources.
 DATA ANALYSIS AND
INTERPRETATION
TABLE
Age group of respondents

A g e % of respondents

2 0 - 2 52 0 %

2 5 - 3 02 6 . 66 %

3 0 - 3 53 0 %

A b ov e 35 2 3 . 33 %

23.33

26.66
INTERPRETATION:
• 20% of the respondents are between the age group 20 – 25.
• 26.66% of the respondents are between the age group 25 – 35.
• 30% of the respondents are between the age group 30 – 35.
• 23.33% of the respondents are above 35 years of age.

TABLE

Occupation of the respondents

Occupation %ofresponde
nts

S t u d e n t s 1 6 . 6 6 %

Businessman 2 6 . 6 6 %

Private employees 3 0 %

Govt.employ 2
ees 6 %
 16.66

Business man

26.66
Govt. employees

INTERPRETATION:
• 16.66% of the respondents are Students.
• 26.66% of the respondents are Businessmen.
• 30% of the respondents are from Private employees.

• 26% of the respondents are Govt.Services

TABLE 1:

1.Do you have a mobile phone?

a)yes
b)No

Mobileusers %ofrespondent
s

Y e s 1 0 0 %
 N o 0 %

100

INTERPRETATION:
• 100% of the respondents are Mobile users.
TABLE 2:

2.Are you aware about Reliance JIO?

a) Yes
b) No

A %Ofrespondent
w a r en e s s s

Y e s 9 3 . 3 3 %

N o 6 . 6 6 %

6.66

93.33
INTERPRETATION:
• 93.33% of respondents are aware about Reliance
JIO.
• 6.66% of respondents are not aware about
Reliance JIO

TABLE 3:
3.which operator’s service do you use?
1.Airtel
2.Reliance JIO
3.Idea
4. Vodafone

Operatoruser %ofresponden
ts

A i r t e l3 0 %

RelianceJIO 2 3 . 3 3 %

I d e a2 0 %

V o d a f o n e2 6 . 6 6 %
 26.66

Vodafone
23.33

INTERPRETATION
• 30% of respondents are Airtel users
• 23.33% of respondents are Reliance JIO
users.
• 20% of respondents are Idea users.

• 26.66% of respondents are Vodafone users.

TABLE 4:
4.What is your average monthly expenditure on mobile (in
RS)?
a) Rs100-Rs200
B) Rs200-Rs300
c) Rs300-Rs400
d) Above Rs500

Expe ndit ure ( Rs) % of respondents

Rs100-Rs200 3 5 . 7 1 %

Rs200-Rs300 3 2 . 1 4 %
 Rs300-Rs400 2 8 . 5 7 %

AboveRs500 1 0 . 7 1 %

10.71

35.71
28.57

32.14

INTERPRETATION:

• 35.71% of respondents are monthly expenditure on

mobile.
• 32.14% of respondents are monthly expenditure on
mobile.
• 28.57% of respondents are monthly expenditure on
mobile.

• 10.71% of respondents are monthly expenditure on

mobile.
 TABLE 5:
5.From which source you came to know about Reliance JIO?
a) News paper
b) Advertisement
c) Mouth publicity
d) Hoardings

S o u r c e s % of respondents

Newspaper 3 2 . 1 4 %

Advertiseme 2
nt 1 . 4 2 %

Mouthpublic 2
ity 8 . 5 7 %

H o a r d i n g 1 7 . 8 5 %

17.85
32.14

28.57

21.42

INTERPRETATION:
 • 32.14% of respondents are known by Newspaper.
• 21.42% of respondents are known by Advertisement.
• 28.57% of respondents are Mouth publicity.
• 17.85% of respondents are Hoardings.

TABLE 6:
6.Since how long you are using Reliance JIO services?
a) Less than one month
b) 2-3 months
c) 4-5 months
d) Non user

U s e r s %ofresponden
ts

Less than one month 4 2 . 8 5 %

2-3months 3 5 . 7 1 %

4-5months 1 4 . 2 8 %

N o n u s e r s 0 %
 14.28

42.85

35.71

INTERPRETATION:
• 42.85% of respondents are user of
• 35.71% of respondents are user of 2-3 months.
• 14.28% of respondents are user of 4-5 months.
• 0% of respondents are Non user.
TABLE 7:
7. Which feature of Reliance jio convinced you to use this?
a) Connectivity

b) Schemes
c) Advertisements
d) Goodwill

Convincingfac %ofresponden
tor ts

Connectivity 2 1 . 4 2 %

4 %
 S c h e m e5 7 . 1

Advertisement 1 4 . 2 8 % %

G o o d w i l l7 . 1 4 %

21.42
14.28
Scheme

57.14

INTERPRETATION:
• 21.42% of respondents are convinced with
connectivity.
• 57.14% of respondents are convinced with scheme.
• 14.28% of respondents are convinced with
Advertisement.
• 7.14% of respondents are convinced with goodwill.
TABLE 8:

8.Which service do you like most while using the Reliance jio services?
a) Data services
b) Call rate
c) Network coverage
d) Value added services

s e r v i c e s %ofresponden
ts

Dataservices 5 0 %

C a l l r a t e 2 8 . 5 7 %

Networkcover 1 4 . 2 8 %
age

Value added services 7 . 1 4 %

7.14

14.28 Data services

28.57 Value added services

• 14.28% of respondents are in favor of Network coverage.

• 7.14% of respondents are in favor of Value-added services.
 FINDINGS
The following are the findings of the study.

1.While conducting the survey, I found that most of 71.23% respondents

are satisfied with Reliance JIO, and 29.77% of respondents are not
satisfied. Because still they have network problem in deep rural areas.

2.Reliance JIO has wide market captured in NCR.LYF handsets are highly
demanded in the market by its customers.

3.Most of the customers are preferred to buy and utilize the LYF handsets
because its demand is very high in the area of NCR.

4.Customers are satisfied the 4G unlimited services as comparison to

others services.

5.Reliance JIO is the market leader in NCR areas, all the customers are
preferred its products & services.

6.Reliance JIO is enhanced the potential market share in NCR.

7.Highly competition among another mobiles Samsung, Redmi, HTC. But

LYF handsets are more preferred by the customers.

8.Wide network coverage is available in NCR region.

9.LYF handsets are highly selling products in NCR region markets.

Because unlimited 4G schemes are considered by customers.
 LIMITATIONS
1. The first problem I faced is in getting the co-operation of the customers.

Many of the respondents I approached did not agree to the need and utility
of the project and hence did not agree to provide me with information.

2. The behavior of the customer is unpredictable which may result in the

lacking of accuracy in the data.

3. As the sample size of the survey was so small and comprise of only 30

customers, the results may have some prone to errors.

4. Study accuracy totally based upon the respondent’s response.

5. Stipulated short span of time for survey.

 CONCLUSION
Reliance JIO has become a very successful brand in India & providing
customer satisfaction is to be there main motive. It provides unlimited free
calling and data services & SMS on the move as people are more dependent
on it in their daily lives like wide network coverage and good 4G services.
Because 3G services was unable to meet out customer needs and wants. That’s
why 4G has been evolved for Indian customers.

Reliance JIO possesses congestion free & wide network coverage,

attractive 4G schemes & customer services as well as lifetime roaming
free services.

Providing customer satisfaction is the most crucial step of the company as

they are to be satisfied and provides Internet access on the move such as
Wide network coverage and good 4G services as they are important and
technology advanced stuff required by almost everybody in today’s
environment,
Reliance JIO is a home brand company and a very emerging brand in India
and will be successful in overseas market in upcoming years. It possesses
congestion free & wide network, attractive 4G schemes & customer
services to cover one of the widest areas.

From the details it can be concluded that 80% of Reliance JIO users
preferred to remain with Reliance JIO and fully satisfied. Also, good
number of customers who are willing to switch from their respective
subscribers showed interest in Reliance JIO. Reliance JIO is capturing the
wide area of Indian markets increasingly day by day. Hence, these
statistics imply a bright future for the company. It can be said that in near
future, the company will be booming in the telecom industry.
 BIBLIOGRAPHY
Referred Books:

Kothari. C.R (2004): Research Methodology Methods & Techniques‟,

New Age International Publishers, New Delhi, 2nd Edition.

Principles of Marketing –Philip Kotler & Kevin Keller edition 12

Market Research – D.D. Sharma
Research Methodology – C.R. Kothari
Books & magazine on mobile communication-Kamil Sh. Zigangirov.

Articles:
Mukesh Ambani's son Akash Ambani joins Reliance Industries; begins at
telecom arm Reliance
Jio, The Economic Times
Reliance Jio Info COMM launches 4G services for employees, The
Economic Times, December 27, 2015, retrieved December 29, 2015
Reliance Industries buys 95% stake in IBnfotel Broadband for Rs 4,800 cr,
The Economic Times Business Line
Reliance Jio employees to get freebies, discount on 4G service, Gadgets 360
- NDTV, December
25, 2015, retrieved December 29, 2015
Reliance to launch Jio by Dec, set to kick off pricing war, Business Standard

Website www.JIO.com
www.MYLYF.com
www.google.com
www.wikipedia.com