“A STUDY ON CONSUMER SATISFACTION ON MYNTRA ONLINE

SHOPPING”
A Project Submitted to Hindusthan College of Arts & Science,(Autonomous) Coimbatore

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by

NAME: BADHRINATH K

(Reg. No:21BBA017)

Under the guidance of

Dr.P.N.KATHIRVEL.,MBA(HR).,MBA(FINANCE).,M.PHIL.,PGDCA.,Ph.D
Associate Professor

HINDUSTHAN COLLEGE OF ARTS & SCIENCE

(Autonomous)
DEPARTMENT OF BUSINESS ADMINISTRATION (UG)

(Approved by AICTE New Delhi & Affiliated to Bharathiar University)

Behind Nava India, Coimbatore – 641028

MARCH-2024
 DECLARATION

I, BADHRINATH K hereby declare that the project “A STUDY ON CONSUMER

SATISFACTION ON MYNTRA ONLINE SHOPPING” submitted to the DEPARTMENT OF
BUSINESS ADMINISTRATION (UG), Hindusthan College of Arts & Science (Autonomous), is
a record of original project work done by me during the period 2023-2024 under the guidance
and supervision of Dr.P.N.KATHIRVEL, MBA(HR)., MBA(FINANCE).,M.PHIL.,PGDCA.,
Ph.D Associate professor.Department of Business Administration(UG), Hindusthan College of
Arts and Science (Autonomous), Coimbatore-641028 and it has not formed the basis for the award
of any Degree/ Diploma/ Fellowship or other similar title to any candidate of any University.

Place:

Date:

Signature of the Candidate

 CERTIFICATE

This is to certify that the Project, entitled “A STUDY ON CONSUMER

SATISFACTION ON MYNTRA ONLINE SHOPPING” is a bona fide record of work done
by BADHRINATH K with Reg.No.21BBA017 of DEPARTMENT OF BUSINESS
ADMINISTRATION (UG), Hindusthan College of Arts & Science (Autonomous),
Coimbatore, during the academic year 2023 -2024, under the supervision and guidance of
Dr.P.N.KATHIRVEL,MBA(HR).,MBA(FINANCE).,M.PHIL.,PGDCA.,Ph.D Associate
professor. Department of Business Administration, Hindusthan college of Arts And Science
(Autonomous), Coimbatore.

SIGNATURE OF THE GUIDE HEAD OF THE DEPARTMENT

Viva - Voce Examination held on

Internal Examiner External Examiner

 ACKNOWLEDGEMENT

I take great pleasure in acknowledging some noble hearts for lending their helping

hands in the successful completion of my internship. I also take pleasure to acknowledge all

those who have helped directly and indirectly for the success of this project work.

I would like to express my sincere thanks to Dr.A.PONNUSAMY., MSW., MBA,

DLL.,M.Phil., Ph.D, Principal, Hindusthan College of Arts and Science (Autonomous),
and the Management of the college for permitting me to utilize the various facilities.

I am immensely thankful to Dr.P. SARADHAMANI, M.Com.,MBA., M.Phil.,

Ph.D., Professor & Head, Department of Business Administration, Hindusthan College of

Arts and Science (Autonomous), for suggesting this study and for extending an excellent

guidance throughout the course of this project work.

I take this wonderful opportunity to thank my faculty guide Dr.P.N.KATHIRVEL.,

MBA(HR).,MBA(FINANCE).,M.PHIL.,PGDCA.,Ph.D Associate professor. Department

of Business Administration, Hindusthan College of Arts & Science (Autonomous), for the

support and guidance throughout my study in preparing this report.

Last but not least, I am grateful to my parents and friends for their forbearance,

support and encouragement.

Signature of the student

CONTENTS
 CONTENTS

CHAPTER
PARTICULARS Page No
No.
I
DECLARATION
II
CERTIFICATE
III
ACKNOWLEDGEMENT
2
INTRODUCTION
I 1.1 INTRODUTION 3

1.2 STATEMENT OF THE PROBLEM 5

1.3 OBJECTIVE OF THE STUDY 6

1.4 SCOPE OF STUDY 6

1.5 NEED OF THE STUDY 6

1.6 RESEARCH METHODOLOGY 6

1.7 SAMPLE SIZE 7

1.8 LIMITATION OF THE STUDY 9

II REVIEW OF LITERATURE 10

III OVERVIEW OF THE COMPANY 13

IV DATA ANALYSIS & INTERPRETATION 18

V FINDING, SUGGESSION AND CONCLUSION 55

BIBILOGRAPHY 59

QUESTIONNAIRE 62