Small business

U.S.P. = Unique selling point

Customer loyalty

Corporate/social responsibility

Multicultural business.

Getting immigrants and refugees into the community and businesses.

Café Facts

There are over 14,400 cafes and coffee shops in Australia.

They bring in $8 billion in revenue each year with annual growth of 7%.

Competition has pushed profitability down slightly over the past 5 years.

Refugee cooking.

Not for profit, social enterprise cooking for the refugee people in Australia called the Sorghum
sisters.

School Support

731,000 children under the age of 15 are living below the poverty line.

For every Yoobi item bought, the stationery company will donate one to a child of classroom in need.
Homework:

A list of questions that you could ask a business owner to understand their business.

 What is the lowest, highest, and average price that people spend at your business?
 How did you establish your culture?
 Who are your competitors?
 What problem does your business solve?
 Are you allocating your resources properly?
 Does your business provide a service or sell a product?
 What is the average amount of money you spend on products that you sell?
 Who provides your items?
 Do you import or export your products?

The history of the Australian Car industry.