GLOBALIZATION

OF FIRMS
01
PROS AND CONS OF
GLOBALIZATION
PROS AND CONS
access to recourse and labor
pros
more opportunities
around the world
GLOBALIZATION
higher risks
cons
increased competition
 02
EXAMPLES OF
GLOBALIZATION
Chinese Enterprises
in Africa

● In recent years, China's infrastructure industry

has developed rapidly in Africa, involving
fields like highways, ports, and airports.

• 25 Chinese-funded parks
• 620 enterprises
• $7.35 billion investment
• 42,000 local staff
• $1.48 billion in various taxes and fees
 CRRC
In addition to exporting equipment to African countries, they also set up
factories for localized production. This is important for reducing poverty,
achieving sustainable development and enhancing the position of African
countries in the global economy.

In 2018，CRRC announced that it has opened its South Africa Rail Transit Technology Joint R&D Center in
Johannesburg.
 MIXUE ICE CREAM&TEA

● Its nearly 22,000 franchised stores worldwide,

by early last year, made it the fifth-largest
fast-food chain in the world by outlet, behind
McDonalds, Subway, Starbucks and KFC.

● MIXUE has got a good success in global

market with its low price and attractive
marketing method.
 MIXUE Ice Cream&Tea

MIXUE has opened stores in 11 countries, including Singapore, Thailand, South

Korea, Japan and Australia, with a total of more than 3,100 overseas stores and an
annual turnover of more than 1 billion yuan in 2022 in overseas markets.

MIXUE in South Korean MIXUE in Japan MIXUE in Thailand

 kindle

2018-2020年中国不同数字阅读方式接触率
90.00%
80.00% ⚫ The popular e-reader seemed poised to
70.00% dominate the Chinese market, but mounting
60.00% competition and a decade of questionable
50.00% business decisions ultimately spelled its doom.
40.00%
30.00% ⚫ Grown-ups in China, on average, spent 100.75
20.00% minutes a day on their smartphones and only
10.00% 11.44 minutes on e-readers in 2020.
0.00%
 Tik Tok

⚫ Montana‘s Governor signed Senate Bill 419, making

his state the first in the nation to ban TikTok over
concerns related to its Chinese parent company,
ByteDance.
⚫ "The Chinese Communist Party using TikTok to spy
on Americans, violate their privacy, and collect their
personal, private, and sensitive information is well-
documented," He said in a press release announcing
the ban.
⚫ TikTok seems to face an uncertain future especially
in the U.S. and the European Union. Politics
sometimes play a crucial role.
“CEOs and boards need to revisit
their existing business strategies
and challenge the implicit
geopolitical assumptions that
underpin them.”
 THANKS!
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