Assignment Brief Academic Year 2022-23

Module Code Global Strategy Module Leader: Dr Sarika Lal

and Title:

Assignment Individual Report- (3,000 words) Assessment 100%

No. and Type: Weighting:

Submission Monday 15th April 2024 at Target Weekly

Time and Date: 11:59pm Feedback

Assignment Overview

This module aims primarily to ensure that students understand the nature and meaning of corporate strategy and can
assess the strategic position of corporations operating in complex global markets.
The assignment aims to develop student’s understanding of global business strategies, the formulation and
implementation of global strategies.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the
following module learning outcomes:

LO 1 Critically evaluate international and global strategy;

LO 2 Apply strategic models and theories to evaluate global strategy formulation and implementation;

LO 3 Analyse different strategies for international expansion.

Assignment Task

A written individual report (3,000 words)

This assignment is a critical analysis and evaluation of an organisation seeking to expand their business more
internationally in which you need to detail the formulation of a strategy and its implementation plan. Carry out a full
strategic analysis and evaluation of your chosen organisation’s current strategic position in its industry and critically
evaluate the international strategies the company can adopt in international markets and analyse the different modes
of entering international markets.

Use appendices to provide supporting evidence and make sure that you integrate key points from the appendices into
your answers.

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DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO?

1.Introduce the purpose and structure of the report including brief overview of the company you have chosen.

2. Apply strategic management process models/frameworks to your selected company’s strategy formulation.

3.From the analysis in point 2, critically evaluate the global strategies of your company in international markets.

4. Analyse the different entry strategies your company adopts for international expansion.

5. Recommend strategies to increase the company’s competitiveness in international markets.

Notes:

1. You are required to work effectively to determine an appropriate structure and layout for the work.

2. Your report should include and apply key theories, models, and concepts relevant to the requirements of
the assignment task and be based on your chosen global company.

Referencing and Research Requirements

You must reference all information used in the assignment, using the Harvard Referencing Guide.

You can access guidance to Harvard referencing here: https://libguides.uos.ac.uk/academic/referencing/Harvard

How your work will be assessed

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes
for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading

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descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will
also depend upon your use of academic referencing conventions.

This assignment will be marked according to the grading descriptors for Level 6.

Please see the attached grid for the Level 6 grading descriptors.

Submission Details

This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you
during class time).
• Please ensure that your work has been saved in an appropriate file format (Microsoft Word, Excel or
PowerPoint, or PDF are the most widely used; Google Docs is also accepted). Your file must also contain at
least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.

• You can submit your work as many times as you like before the submission date. If you do submit your work
more than once, your earlier submission will be replaced by the most recent version.

• Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be
sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future
reference, along with the original electronic copy of your assignment

• You are reminded of the University’s regulations on academic misconduct, which can be viewed on the
University website: https://www.uos.ac.uk/sites/default/files/Academic-Misconduct-Policy.pdf. In submitting
your assignment, you are acknowledging that you have read and understood these regulations.

• Please note that exceeding the word count will result in a reduction in grade by the same percentage that the
word count is exceeded. The word count excludes the cover page, table of contents, and reference list.

Submission Date and Time

This assignment should be submitted before 23:59pm UK time on Monday 15th April 2024

You should submit all work for summative assessments by the above deadline. Work submitted up to three working
days after the deadline will be accepted and marked, but the mark will be capped at the pass mark (40%) unless there
is a valid reason for the late submission (i.e., having been granted an extension to the deadline or a deferral under the
terms of the Extenuating Circumstances Policy).

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Work submitted more than three working days after the deadline without a valid reason will not be accepted and will
be recorded as 0% RN (refer, no work submitted).

For more information, please refer to: http://studenthandbook.uos.ac.uk/index.php/student-guides/assessment-the-

basics-undergraduate

Feedback and marks for this assignment will be available in three weeks from the submission deadline.

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General Grading Criteria

Level 6

In accordance with the FHEQ, at the end of Level 6 students will be expected to have a sound knowledge of the basic underlying concepts and principles
of a subject, and an ability to evaluate and interpret these within the context of that area of study. They should be able to present, evaluate and interpret
qualitative and quantitative data to develop lines of argument and make sound judgements in accordance with basic theories and concepts of their subject(s)
of study. They will have learned how to take different approaches to solving problems and will be able to communicate the results of their study/work
accurately and reliably, and with structured and coherent arguments.

Pass mark, demonstrating achievement of all associated learning outcomes Marginal fail Fail
Assessment
category 1st: 70% – 100% 2:1: 60% – 69% 2:2: 50% – 59% 3rd: 40% – 49% 35% – 39% 20% – 34% < 20%

Knowledge and High quality work Work of solid Adequate work Simple factual Weak work Unsatisfactory Highly
understanding showing detailed quality showing showing approach showing showing limited, work showing unsatisfactory
of the basic understanding of competent and understanding of limited fragmentary weak and flawed work showing
underlying the basic consistent the basic understanding of understanding of understanding of major gaps in
underlying understanding of underlying the basic the basic the basic understanding of
concepts and concepts and the basic concepts and underlying underlying underlying the basic
principles of principles of the underlying principles of the concepts and concepts and concepts and underlying
the subject(s) subject(s). concepts and subject(s), but principles of the principles of the principles of the concepts and
principles of the lacking depth and subject(s). Narrow subject(s). Work subject(s), for principles of the
subject(s) breadth. or misguided characterised by example through subject(s).
selection of inaccuracies, serious Inclusion of largely
material, with irrelevant material inaccuracies, irrelevant material,
elements missing and/or absence of inclusion of a absence of
or inaccurate. appropriate significant amount appropriate
information. of irrelevant information and
material and/or

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Pass mark, demonstrating achievement of all associated learning outcomes Marginal fail Fail
Assessment
category 1st: 70% – 100% 2:1: 60% – 69% 2:2: 50% – 59% 3rd: 40% – 49% 35% – 39% 20% – 34% < 20%

absence of significant
appropriate inaccuracies.
information.

Cognitive and Excellent Good presentation, Adequate A limited use of Largely descriptive Descriptive work Work is largely
intellectual presentation, interpretation and presentation, concepts or evidence work, with limited with no effort made irrelevant or
skills interpretation and evaluation of interpretation and to support emerging effort made to use to use concepts or inaccurate,
evaluation of concepts or evaluation of judgements or concepts or evidence evidence to develop characterised by
concepts or evidence, facilitating concepts or arguments, although to develop judgements or descriptive text and
evidence, a logical and evidence, facilitating not always logical or judgements or arguments. Views unsubstantiated
facilitating a highly coherent a largely logical and coherent and with arguments. expressed are often generalisations.
logical, coherent development of coherent inaccuracies. Information illogical, invalid or Complete lack of
and balanced judgements or development of accepted irrelevant. Minimal evidence to back up
development of arguments that judgements or uncritically, with or no use of views.
judgements or shows awareness of arguments. An unsubstantiated evidence to back up
arguments. Strong other stances. emerging awareness opinions evident. views.
awareness of other of other stances.
stances.

Application of Excellent Sound application of Consistent and Relevant theoretical Limited Weak Very weak
theory to application of theory to practice, accurate application knowledge and understanding of the understanding of theoretical
practice (for theory to practice, with the student of theory to practice, understanding application of theory the application of knowledge and
courses with a with the student making appropriate, with the student applied in practice, to practice, with the theory to practice, understanding, with
professional making highly well-developed and making appropriate but with students student often not with only occasional no evidence of
practice appropriate, articulated links links between the not always making making appropriate evidence of the appropriate
element) developed and between the two. two. logical links between links between the student making application in
the two. two. practice.

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Pass mark, demonstrating achievement of all associated learning outcomes Marginal fail Fail
Assessment
category 1st: 70% – 100% 2:1: 60% – 69% 2:2: 50% – 59% 3rd: 40% – 49% 35% – 39% 20% – 34% < 20%

articulated links appropriate links

between the two. between the two.

Reading and Critical engagement Engagement with a Engagement with an Evidence of reading, Poor engagement Limited evidence of No evidence of
referencing with a wide range of wide range of appropriate range of largely confined to with essential texts reading and/or reading or
relevant reading, relevant reading. reading beyond essential texts, but and no evidence of reliance on engagement with
including research- Sound application of essential texts. mainly reliant on wider reading. inappropriate taught elements.
informed literature referencing, with no Referencing may taught elements. Heavily reliant on sources. Limited Absent or
where relevant. inaccuracies or show minor Referencing may taught elements. engagement with incoherent
Consistently inconsistencies. inaccuracies or show inaccuracies Inconsistent and taught elements. referencing.
accurate application inconsistencies. and/or weak use of Very poor use of
of referencing. inconsistencies. referencing. referencing.

Presentation, Highly effective Competent Work is structured in Ordered Work is loosely, and Work is poorly Work is extremely
style and presentation of presentation of work a largely coherent presentation in at times presented in a disorganised, with
structure * work that is in terms of structure manner and is for which relevant ideas incoherently, disjointed and much of the content
coherently and clarity of the most part clearly / concepts are structured, with incoherent manner. confusingly
structured and expression. expressed. reasonably information and Information and expressed. Very
clearly expressed expressed. ideas often poorly ideas are very poor English and/or
throughout. expressed. poorly expressed, very inappropriate
with weak English style.
and/or
inappropriate style.
* Work that significantly exceeds the specified word limit may be penalised .

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