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  • 08 Activity 1 Entrepreneurial Mind

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    Kim Ahn Obuyes
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    Blue ocean strategy aims to create new market spaces with no or few competitors. It rejects the idea that value and cost must trade off against each other. Creating blue oceans can build brands that last for decades by simultaneously pursuing differentiation and low cost. Companies should focus on developing blue oceans rather than competing in crowded red oceans to see greater success, lower risk, and higher profits. Blue ocean strategy is about creating and dominating uncontested market spaces to make existing competition irrelevant.

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    08_Activity_1_Entrepreneurial_Mind

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    Blue ocean strategy aims to create new market spaces with no or few competitors. It rejects the idea that value and cost must trade off against each other. Creating blue oceans can build brands that last for decades by simultaneously pursuing differentiation and low cost. Companies should focus on developing blue oceans rather than competing in crowded red oceans to see greater success, lower risk, and higher profits. Blue ocean strategy is about creating and dominating uncontested market spaces to make existing competition irrelevant.

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    10 views1 page

    08 Activity 1 Entrepreneurial Mind

    Uploaded by

    Kim Ahn Obuyes
    Blue ocean strategy aims to create new market spaces with no or few competitors. It rejects the idea that value and cost must trade off against each other. Creating blue oceans can build brands that last for decades by simultaneously pursuing differentiation and low cost. Companies should focus on developing blue oceans rather than competing in crowded red oceans to see greater success, lower risk, and higher profits. Blue ocean strategy is about creating and dominating uncontested market spaces to make existing competition irrelevant.

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    of 1

    💡IDEA BUILDER

    KEY IDEA FACTS


     Technology innovation is not for the  Creating blue oceans builds brands
    blue ocean strategy  The most important feature of blue
     Blue ocean strategy can create brand ocean strategy is that it rejects the
    that lasts for decades fundamental tenet of conventional
    strategy: that a trade-off exists
    between value and cost

    IMPORTANCE
     The importance of blue ocean strategy is that it can lead companies succeed not by
    battling competition but by systematically creating blue oceans uncontested market
    space or business. Company should develop blue oceans and avoid red oceans because
    the company will be more successful, have fewer risk, and can increased profit.

    WHAT CONFUSES ME
     What confuses me is that why IBM is compared to American institution

    DEFINITION
     Blue oceans strategy is referred to a market for a product where there is no competition
    or very less competition. It is also the simultaneous pursuit of differentiates and low
    cost to open a new market space or business and create new demand. It is about
    creating and capturing uncontested market space, thereby making the competition
    irrelevant.

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