IRINA MARAZZI

FASHION STYLING& CREATIVE DIREC-

TION
INTERDISCIPLINARY PROJECT T1
SECOND YEAR-CLASS 5
 Femininity and Women Empower-
emtn concept Values
ItalianJewelryBrand Ginger Jewels shop focus on values and specif-
ic aspects that are important for the image of
the brand.
Donation
Symbolic names
to each type of These aspects and values are very important.
jewel related to Ginger has always been active in sostaining
the story behind it the diverse initiatives to help other associa-
tions.

Ginger works hard to choose perfect and best

quality products, with minerals, natural stones
and natural skin.

Ginger works hard to develop and form the ar-

tigians that work inside the company. With the
Planet
desire to sostain the happiness of anyone and
the workers inside the shop.

The story of brand started when the Great Granfather Alber-

to Meier opened his laboratory in Via Sant’Eufemia in Mi-
lan. After the Great War, the activity of the family started a
distribution of jewels, making important events around the
country transofmring their laboratory into a real shop.

The main theme of the brand is dreaming. The word

“Reveuse” in french means simiarly to the word “Dream”.
The main keywords that are present in the brand are; hu-
Humanity
manity, dream, and donation.

Each Collection they published

has a specific name and story
behind it.
Colours Collections
Duo
Essenza
Pop Mia

Dadini

Unica

Armonia
Nirvana

Luce

I traforati

Gli incisi Solo Forme Twenty

Ginger Store Values
Ginger Jewels shop focus on values and specific aspects that
The Ginger Jewels store is present in Milan in Via Alfonso Lamarmora
are important for the image of the brand.
22 and Via Solferino Milano (Brera)

They ship internationally through their E-commerce 1. Donation

2. Planet

3. Humanity
Via Solferino Milano Brera
These aspects and values are very important. Ginger has al-
ways been active in sostaining the diverse initiatives to help
other associations.

Ginger works hard to choose perfect and best quality products,

with minerals, natural stones and natural skin.

Ginger works hard to develop and form the artigians that work
inside the company. With the desire to sostain the happiness
of anyone and the workers inside the shop.

Via Alfonso Lamarmora 22

 My
c
As I oncep
t
eve am wo s relat
ry w rkin e
from oma g w s to wo
l i
I fee e I mor rings, n wea th a je men e
e he earr ring w m
i
s r
s a whe nk it
’s rsel ings any el bran power
f in d m
t h ic i to i , neckl type of I beli ent.
s on t top d I th t, st ace j ew e ve
u t. ron s
n n
foc orta it, a out i ger and b el star that
o and ra ti
a
t p o
nt y im se t re ab mor celets ng
r o e co f
I w ve y cl mo
a nfid eels
is l ver lking ent
.
fee ht ta
rig

Collection Examples
“Woman Empowerement” CONCEPT
Gin
g
ch tion er Jew
d ea m- e
the as for ls part
n y
n , a and s hey it, s
ir co
l
any icul
a
ti o e t o I t lection type of rly att
o l lec nam name the
se t hink I , it has jewel racted
c c wo c t m
t he ecifi o the big an ma a mea hey pr y atte
ke a ning ese
in p t top n-
w el s a s ated ics. corr a nt
elat nd sym in
je a i
v e ry ion h ssoc ion
bet bol to
E lec t is a wee
col that
n
l
bo e it.
v
ga
Artist Correlation ARTEMISIA GENTILESCHI

When we talk about Women Empoweremnt, one of the first things that come up to my
mind is art. Art is a very subjective world, full of many concepts that are not right or
wrong. A strong artist that works with Women and feminism is Artemisia Genitleschi.

Artemisia can be considered a proto-feminist for her courage to face with independence
her adventurous life full of difficulties. She was the first woman painter who practiced her
art outside of a family context as it was customary at the time in the few cases of wom-
en artists.
Every Woman has a story to tell. Jewels are a part and specific accessory that
makes a woman special, loved and powerful. The concepts wants to explain that
even with its semplicity, each jewel has its own partciularity and its not the ‘same’
as the rest, just as women. Each woman is different, it has its own shades, and has
a different story behind.
 Moodboard
BEAUTY IN WOMEN:
Simple Women, representing who they are just by showing their semplicity.
Starting from 0, they become friends, with the legacy the jewels and being themeselves makes them
Mood Board Aesthetic Shooting
connect in the best way
 Display Technique

Product Categories- Coordinated display + Rythm

As I chose to use the same type of category(jewelry) but with different objects inside the
Window Display. At the same time, I chose them to position the products in the same
way, creating a rythm and a clear image for who is looking at the display, in order to see
each type of product present inside.
 PROPS

1st Prop Display Techniques

Product Categories-Function Display

2nd Prop Same categories of jewelry; rings and earings

-first ring
-second ring

3rd prop -first earring ring

-second

The idea is to initially present the same category and

type of product, to give a first clear illustration of the
store. I chose to insert three piedistal close to each
other but at the same time giving space to each one
of them.

4th prop The concept is dreaming, and what I chose to put on

the bottom of each jewel is a cloud. To give a sense
of lightness and dream, as if you are dreaming on the
clouds.
 Synergies

E-COMMERCE/WEBSITE
 Tik Tok
For the Tik tok content, I have decided to
create a visual illustration of the products
used of the brand. I wanted it to make it
simple but clear for who was watching it,
but at the same aesthetically pleasing.

https://vm.tiktok.com/ZMYNg8tKN/

SOCIAL MEDIA
INSTAGRAM SOCIAL MEDIA

INSTAGRAM POST INSTAGRAM STORY

INSTAGRAM POSTS OF THE BRAND

 Purpose
Breaking the concept that women ‘cannot stand out’. Each one of
the women out there are unique and should be standing out, with-
out having the fear of being alone.

A very simple aesthetic that represents a natural, but strong,

young woman, feeling sexy and confident at the same time. As
the brand itself, focuses on uniqueness and authenticity, women
should consider themselves the same by wearing ‘The’ brand and
representing their own identity and personality in their own way.

The focus is on a specific woman, young woman, that can relate to

being a woman in a society where often you do not feel comfort-
able living in. Through this project, the authencity and uniqueness
of each woman should stand out in any type of moment and way.