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Geoffrey Moore - Escape Velocity - Presentation Slides
Geoffrey Moore - Escape Velocity - Presentation Slides
of
Powers
Five
types
of
economic
power,
organized
in
descending
order
from
most
general
to
most
specic:
1. 2. 3. 4. 5. Category
power
Company
power
Market
power
Oer
power
ExecuJon
power
Revenue Growth
A
Emerging
Categories
B
Growth
Categories
C
Mature
Categories
D
Declining
Categories
End of Life
Time
Fault Line!
Figure 2.1
Material
Growth 2 1 3 4
Mature
Not Material
Emerging
Declining
Figure 2.2
Not Material
Figure 2.3
Managing a PorSolio
Horizon 3 36 to 72 months
Horizon 2 12 to 36 months
Low Growth
Not Material
Horizon 3
Horizon 2
TIME FRAME
Driving
Goal
Key
Performance
Indicators
Opex
Figure
2.6
Timex
Capex
Compe-tor 1
*
*
YOU
*
Compe-tor
3
An Unmatchable Oer
Compe-tor 2
Gain bargaining power by gedng separaJon from your compeJJve set Failure to separate means lower revenues or prot margins or both
Compe--ve Set
Figure 3.1
EecJveness
Complex Systems
Volume OperaJons
Volume
103 104 105 106 Number of Customers Small Business Figure 3.2
107
108
Enterprise
Consumer
LegiJmate alternaJves
7.
CompeJJon
8.
PosiJoning
DierenJaJon
9.
Next
Target
Figure
4.1
Return
on
Innova-on
Dieren-a-on
Neutraliza-on
Failed AYempts
Op-miza-on
Waste
Figure 5.1
5. 6.
Figure 5.2
CONVENIENCE
PREMIUM
LO
LO
Benet
Sensi-vity
Figure
5.3
HI
OperaJonal Excellence
Customer InJmacy
LO LO
Enabling
Figure 2.1
Deploy
Projects
Products
Invent
Op-mize
Figure 6.1
Deploy
Products
Processes
Invent
Op-mize
Figure 6.2
TransiJon
Program
l
Deploy
TransiJon
Program
l
Invent
Tipping Point
Tipping Point
OpJmize
Figure 6.3
Invention
Visionary Inventor
Deployment
Pragmatic Deployer
Optimization
Conservative Optimizer
Transitions
Pragmatic Orchestrator
Type of Leader
Core Competence
Creativity
Competitiveness
Control
Collaboration
Core Attribute
Spontaneous
Tough-minded
Prepared
Empathetic
Decision Style
Intuition
Experimentation
Deliberation
Consensus
Sales, Engineering
Finance, Operations
Figure 6.4
Get
your
copy
of
Escape
Velocity
www.escapevelocitybymoore.com
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your
Agile
Toolkit
www.rallydev.com
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IteraJon
Planning
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User
Stories
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MulJ-team
Release
Planning
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Managers