A

PROJECT REPORT

ON

CUSTOMER AWARENESS

by

BISLERI

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY, PUNE

SHRI SADGURU GANGAGIRI MAHARAJ SCIENCE,

GAUTAM ARTS AND SANJIVANI COMMERCE

COLLEGE, KOPARGAON-423106

DEPARTMENT OF BBA

Submitted By

Mast. AMOL SHIVNATH TIPAYALE

Under the Guidance of

Prof.MR.WAVHAL V.S

In the academic year

2017-2018

Acknowledgement
I would like to express my deep gratitude towards my project guide Prof.Wavhal
V.S. all faculty and also Dr. Nighot B.B and Principle Dr. K.P.Kakde of the
institute for guiding me in successful completion of this project.

I would like to take this opportunity to express my respect and deep gratitude to
Mr., for his timely help and positive encouragement.

I extend all my sincere thanks to all faculty members of the college and ,
kopargaon for their kind guidance, co-ordination and assistance in completing this
project.

REGARDS

AMOL SHIVNATH TIPAYALE

 Declaration
We undersigned hereby declares that, the project titled “Customer Awareness by

Bisleri“ is executed as per the course requirement of three year full time BBA program of

Savitribai Phule Pune University. This report has not submitted by me or any other

person to any other University or Institution for a degree or diploma course. This is my

own and original work.

Place: Sign
Project on

Represented by :

AMOL SHIVNATH TIPAYALE

INDEX
 INDEX

Chapter
Chapter Name Page No.
No.
1.1Introduction

1 1.2Company
1.3Project Title

2 Objectives of Study
Company Profile
3.1 Company Overview
3.2 History
3
3.3 Vision And Mission
3.4Values and Standards.
3.5Awards and recognitions
Industry Profile
4
4.1 Market Overview and Product Profile
5.1SWOT Analysis

5 5.2Competitors
5.3Limitations

6 Research Methodology

7 Data Analysis and Interpretation

8 Findings

9 Suggestions

10 Conclusion

11 Bibliography

12 Annexure
 1. Introduction

1.1 Introduction
Mineral Water under the name 'Bisleri' was first introduced in Mumbai in glass
bottles in two varieties - bubbly and still in 1965 by Bisleri Ltd, a company of
Italian origin. This company was started by Signor Felice Bisleri who first brought
the idea of selling bottled water in India.

Bisleri International Pvt. Ltd is an Indian beverages company best known for its
eponymous Bisleri brand of bottled water. Bisleri held 40% market share in the
Indian packaged drinking water industry as of 2011

1.2 Company
My company for project is an Mineral water i.e. “BISLERI”.

1.3 Project Title

CUSTOMER AWARENESS by “BISLERI”.

.
2. Objectives
Objectives:

1. To study the customer awareness by Bisleri

2. To know the customer brand preference

3. To know the factor that influence the customer to purchase Mineral water
3. Company Profile
3.1 Company Overview:

Bisleri is a brand of bottled water in India. Bisleri has 36% market share in
packaged drinking water in India.Bisleri was originally an Italian company
created by Signor Felice Bisleri, who first brought the idea of selling bottled
water in India. Bisleri originated in Italy in a place called Nocera Umbra from
a spring called Angelica. In 1965, it was introduced in Mumbai in glass bottles
in two varietes - bubbly & still. In 1969, it was bought over by Parle. Later
Parle switched over to PVC non-returnable bottles & finally advanced to PET
containers.
3.2 History:

Bisleri was originally an Italian company created Felice Bisleri, who first
brought the idea of selling bottled water in India. Bisleri then was introduced
in Mumbai in glass bottles in two varieties - bubbly & still in 1965. Parle
bought over Bisleri (India) Ltd. in 1969 and started bottling water in glass
bottles under the brand name 'Bisleri'. Later Parle switched over to PVC non-
returnable bottles & finally advanced to PET containers. In 1995 Ramesh J.
Chauhan started expanding Bisleri operations. In 2003 Bisleri announced its
venture to Europe. All shares are held by Mr Ramesh J Chauhan and his
family.

The brand name Bisleri is so popular in India that it is used as a generic name
for bottled water.

According to the company's website, Bisleri invests 10 milion litres of rain

water every year. More than just an initiative it's a clear reflection of Bisleri's
outlook to life, whether it's products, people or profitability. As one of the
world's most trusted brands, Bisleri is leading the way in bringin about
positive change in our daily lives. Some initiatives involve small communities,
others involve the entire population, but they are both a part of the
meaningful revolution called the Aqua green revolution.
3.3: Vision and mission

Bisleri mission
Bisleri help people live a healthy life, by nudging the creation of a beneficial habit, and inspiring
them to drink natural mineral water every day.

Bisleri Vision
From a group of individual local producers, Bisleri have grown into a single global company, a
leader and expert in the field of natural mineral water production. They strive to strengthen their
leadership on the markets in which they operate.
3.4: Values and Standard.

Bisleri Standards
1. Corporate unity: five units, one company
2. Preservation and development of natural mineral water springs
3. Quality
4. Efficiency
5. Quick decision-making
6. Implementation discipline
7. Preservation and development of the best people

Bisleri values
1. Honesty
2. Willingness to accept criticism and learn
3.Consistency

.
3.5: Awards and Recognitions:

3.6 Regional Contacts:

4. Industry Profile
4.1 : INDUSTRY PROFILE :

Industry Bisleri

Establishment 1965

Andheri East, Mumbai

Headquarters

All over India

Number of Locations
Ramesh Chauhan
Owner

500-1000 crores
Revenue

1000-5000
No. Of Employees

Products Bisleri 500ml bottle

Bisleri 1 liter bottle

Bisleri 2 liters bottle

Bisleri 5 liters bottle

Bisleri 10 liters bottle

Bisleri 20 liters bottle

Website www.Bisleri.com
4.2: Market Overview

Bisleri is a public limited company founded by an Italian “Signor

Felice”, in the year 1965 and deals in bottled water. Later “Ramesh
Chauhan” of Parle bought this company but he decided to continue
with the brand name of Bisleri so that its unique identity could
continue.

It is one of the largest manufacturers in the market occupying

nearly 36% of the share. Bisleri bottles are easily available in the
Indian Subcontinent, as the brand has made amazing inroads with
thirteen franchisees and eighteen manufacturing plants all over the
country. The company has set up its headquarters in the city
Mumbai. Bisleri faces competition in the market from the following
companies and their brands
4.3: Product Profile:

1. 500ml Bisleri water bottle

4. 1Liters water bottle

3. 2 Liters water bottle

4. 5 Liters water bottle

5. 10 Liters water bottle

6. 20 Liters water bottle
5. Theoretical Background:

5.1 SWOT Analysis:

STRENGTH 1.Quality Standard
2.Trust for brand
3.Innovation in the form of following Packaged
drinking water Pet Bottles Breakaway seal
Hexagonal Bottles Family Pack

WEAKNESS 1. Age old Distribution System

2.Reuse of bottle by local sellers and illegal
manufacturers
3.Faults in production •
4. Not meeting the demand of the customer

OPPORTUNITY 1. Market expansion by acquiring local brands

2. Expansion in Europe
3.Launch of premium pack
4. Change of image
5.Increase in production

THREATS 1. Entering of new player

2.Water filter manufacturers
3. Illegal manufacturers
4. Strong distribution channel of the other
manufacturers
5.New government policy

5.2. Competitors:
There are several competitors of Mineral Water in India

1. KINLEY

2. KINGFISHER

3. AQUAFINA

4. OXYRICH

5. HIMALAYA

6. BAILLEY

7. QUA

5.3: Limitations:
The main limitations of the study are given below.
1. Small Sample Size has been taken, if large sample size is used, the results
may vary.
2. Study is confined to Kopargaon city only.
 6. Research Methodology

RESEARCH METHODOLOGY
Main steps involved in Research
A) Primary Data:- Primary data is gathered specially for the project at
hand, directly i.e through questionnaires and interviews. Primary data
sources include company salesman, middleman, consumers, buyers,
trade association executives and other businessman and competitors.
B) Secondary Data:- Secondary data are generally published sources,
which have been collected originally for some other purpose. Sources
are internal company records, government publications, reports and
publications, reports and journals, trade, professionals and business
association publication and report.
Sampling:- The sample was a non-probability convenience sample, in
which one the chance of choosing a particular element was unknown.
The convenience sample is chosen purely for the sake of convenience
that is items are selected because they are easy to get and cheap to find
measures.
Sample Market:- Probability sampling is more reliable. It is more time
and cost consuming. The total number of consumers surveyed are 100.
The areas covered are the cities like Shirdi and many more.
Methodology:- First the consumers were surveyed with the help of
Questionnaire and interview method in which the perception problem
ans suggestion of consumer and penetration were recorded.
 7. Data Analysis & Interpretation

1. Do you buy packaged drinking water?

 Frequency Percent Valid Percent
Yes 90 90 90
No 10 10 10
Total 100 100 100

Frequency

NO
10%

Yes
90%

Interpretation:-
As per the data collected 90% of people prefer packaged drinking
water and 10% of people do not prefer packaged drinking water.
2. Do you prefer/purchase particular brand of packaged drinking
water?
Frequency Percent Valid Percent
Yes 60 60 60
No 40 40 40
Total 100 100 100

No
40%

Yes
60%

Interpretation:-
60% of people prefer and purchase the particular brand and 40% of
people goes with any brand they get ,they don’t have a particular
choice.

3. How frequently do you buy packaged drinking water?

 Frequency Percent Valid Percent
Regularly 10 10 10
Quiet Often 30 30 30
Occasionally 50 50 50
Never 10 10 10
TOTAl 100 100 100

Frequency
Regularly
10%
Never
10%

Quiet often
30%

Occasionally
50%

Interpretation:-
10% of samples regularly buy Packaged drinking water,30 % of
samples buy it quite often,50% of samples prefer to buy packaged
drinking water on occasions and 10% of samples never buy
packaged drinking water.

4. Which brand of packaged drinking water do you prefer to buy?

 Frequency Percent Valid Percent
Bisleri 40 40 40
Kinley 20 20 20
Aquafina 10 10 10
Other Brand 30 30 30
TOTAL 100 100 100

Frequency
Other Brand
30% Bisleri
40%

Aquafina
10% Kinley
20%

Interpretation:-
40% of the samples prefer Bisleri packaged water for buying and
drinking 20% of samples prefer Kinley, 10% prefer Aquafina and
30% of samples prefer other brands it includes local brands too.

5. How is the quality of Bisleri?

 Frequency Percent Valid Percent
Excellent 50 50 50
Nice 30 30 30
Good 15 15 15
Poor 5 5 5
TOTAL 100 100 100

Frequency
Poor
5%

Good
15%

Excellent
50%

Nice
30%

Interpretation:-
50% of the sample says Bisleri is excellent packaged drinking water,
30% of sample says Bisleri is Nice,15% of sample says Bisleri is
good and 5 % of samples are not so agreed with other samples.

6. Reason behind referring Bisleri Packaged drinking water?

 Frequency Percent Valid Percent
Easy Availability 10 10 10
Reasonable price 20 20 20
Safe for Health 40 40 40
Good Quality 30 30 30
TOTAL 100 100 100

Frequency
Easy availability
10%

Good Quality
30%
Reasonable Price
20%

Safe for Health

40%

Interpretation:-
10% of samples use Bisleri because it is easily available for them
from nearby stores,20% of sample prefer it because for them price
of Bisleri is reasonable,40% of samples prefer to use Bisleri because
they feel it safe for their health,30% of samples prefer Bisleri
because it has good quality.

7. Would you recommend Bisleri packaged drinking water to

others?
 Frequency Percent Valid Percent
Always 60 60 60
Sometimes 30 30 30
Never 10 10 10
TOTAL 100 100 100

Never
10%

Sometimes
30%
Always
60%

Interpretation:-
60% of samples always recommend others to buy Bisleri packaged
water, 30% of samples sometimes recommend others to buy
Bisleri,10% of samples never recommend others to buy Bisleri.
 8. Findings

Findings:
1.90% of people in of people prefer packaged drinking water, 10%
people does not use packaged drinking water.

2. 60% of people who prefer packaged drinking water have their

particular brand and 40% of people go with any brand they get in
market.

3.10% of people regularly buy packaged drinking water and 30% of

them buy it quiet often.

4.50% of people buy packaged drinking water on a particular

occasion and 10% of them never buy it.

5.40% of people buy and drink Bisleri packaged drinking

water,20% of them prefer Kinley water and 10% of them use
Aquafina.

6. While 30% of people buy and use other brands packaged water
including local brands.

7.50% of people say Bisleri is excellent packaged drinking water

30% of people says it is nice,15% of people say it is just good and
5% of people say Bisleri is not good enough.
8.10% of people use Bisleri water because it is easily available for
them in their market,20% of people think that its price is
reasonable.

9.40% of them prefer Bisleri they said it is good for health and 30%
of them said Bisleri has good quality of packaged water.

10.60% of people always recommend others to prefer Bisleri,30% of

them sometimes does it and 10% of them never recommend others
to do so.
 9. Suggestions

Suggestions:
1. Bisleri packaged drinking water should try to advertise their product in rural

areas.

2. Bisleri packaged drinking water should introduce new packaging of bottle.

3. Bisleri packaged drinking water should introduce new packaging bottles.

 10. Conclusion

Conclusion :
 It is concluded that Bisleri packaged drinking water is
the first priority of most of the people. Bisleri packaged
drinking water has good quality of drinking water.
Bisleri is good and safe for health as it has less chemical
usages in it.
 Many people recommend other to buy Bisleri. Bisleri
packaged drinking water is easily available in market.
Bisleri is one of the very well-known brand of drinking
water to everyone. Bisleri is the one of the biggest and
best brand of India in packaged drinking water.
 11. Bibliography

Websites:
1. http://www.bisleri.com/about-us/history/

2. http://en.wikipedia.org/wiki/Bisleri

3. http://www.bisleri.com/our-products/bisleri

4. http://www.scribd.com>bisleri>doc
 12. Annexure

1. What is your name?

2. Gender
a. Male
b. Female

3. Do you buy packaged drinking water?

a. Yes
b. No

4. Do you purchase/prefer particular brand packaged drinking

water?
a. Yes
b. No

5. How frequently do you buy packaged drinking water?

a. Regularly
b. Quiet often
c. Occasionally
d. Never

6. Which brand of packaged drinking water do you prefer to buy?

a. Bisleri
b. Kinley
c. Aquafina
d. Other brand

7. How is the quality of Bisleri?

a. Excellent
b. Nice
c. Good
d. Poor

8. Reason behind preferring Bisleri packaged drinking water?

a. Easy availability
b. Reasonable price
c. Safe for Health
d. Good Quality

9. Would you recommend Bisleri packaged drinking water to

others?
a. Always
b. Sometimes
c. Never
Bisleri packaged drinking water has scored 80% of positive
response from samples.