2019 Tech Report English

GLOBAL NGO
TECHNOLOGY
REPORT 2019
S P O N S O R E D BY
FUNRAISE.ORG
P R O D U C E D BY
N P T E C H FO R G O O D . CO M
2
Table of Contents
3 About the Report
N G O T E C H N O LO GY BY R E G I O N N G O T E C H N O LO GY WO R L DW I D E
4 Africa 28 Benchmarks
8 Asia 30 Effectiveness Ratings
12 Australia & New Zealand
16 Europe
20 Latin America
& the Caribbean
24 United States & Canada
31 Partners
3
160
Countries
About the Report 5,721

The Global NGO Technology Report is a biennial research project that NGOs
seeks to gain a better understanding of how non-governmental organizations

(NGOs) worldwide use technology. Sponsored by Funraise and produced
by Nonprofit Tech for Good, the report examines how NGOs use web and email
communications, online fundraising tools, social media, mobile technology, and
productivity software.
Now in its fourth edition, this year’s report provides technology benchmarks for
Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean,
and the United States and Canada. A global average of the benchmark data—as well
as Global NGO Technology Ratings—is also provided.
The Global NGO Technology Report is a sister report to the Global Trends in
Giving Report. The findings from both reports are meant to help NGOs determine if
they are effectively using technology to inspire philanthropy and achieve their mission
and programs.
Methodology
The 2019 Global NGO Technology Report is FUNRAISE.ORG
based upon the survey results of 5,721 NGOs Funraise provides innovative and friendly
worldwide. The survey was promoted online fundraising technology built on a foundation
from March 1, 2019 through May 31, 2019 and of nonprofit experience. Our platform was built
to reach a global audience, the survey was for fundraisers by fundraisers, helping you raise
published in English, French, Portuguese, the funds and the fun.
and Spanish. Due to the methodology used,
it’s important to note that the results only
represent the views of respondents that (1) read
English, French, Portuguese, or Spanish; (2) N P T E C H FO R G O O D . CO M
have access to the Internet; and (3) use email
With nearly 50,000 monthly visitors and more
and/or social media. Each year as more NGOs
than one million followers on social networks,
worldwide participate in the survey, the report
Nonprofit Tech for Good is a leading online
becomes more accurate in its findings and
fundraising and social media blog for nonprofit
useful to the NGO community.
professionals worldwide.
40
Countries
NGO TECHNOLOGY IN
928
AFRICA NGOs
About the Survey Respondents
Top 5 Countries Top 10 Causes Type of Organization

Children & youth 20% Non-governmental
organization (NGO) 44%
5%
Ghana
38%
Nigeria 14%
Community development
Education
15%
12%
Non-profit organization (NPO)
Charity
27%
9%
Kenya Health & wellness 11%
3%
Zambia
Women & girls
Human & civil rights

7%
4%
Civil society organization (CSO)
Religious organization
7%
5%
Membership association 4%
Human & social services 4%
14%
South
Research & public policy
Environment
4%
3%
Institution of higher education
Grantmaking foundation
3%
1%
Africa
Peace & non-violence 3%
Size of Organization*
Top 5 Key Findings 16%

64% of NGOs in Africa accept credit card payments on their Large 46%
Small
1 website, up from 50% in 2018. 28% accept mobile money and 5%
accept cryptocurrency—both are higher rates than any other region.
#GivingTuesday is growing in Africa. 22% of NGOs participated

38%
Medium
2 in #GivingTuesday 2018, up from 17% in 2017. 64% raised more
on #GivingTuesday 2018 than they did on #GivingTuesday 2017.
44% use WhatsApp to communicate with supporters and donors “NGOs should be paying close
3 —16% above the global average. Of those, 81% find WhatsApp
effective, 16% higher than the global average.
attention to advancements in
machine learning and artificial
87% use social media regularly and their strategy is advanced.
intelligence. Both technologies
will continue to transform how
4 68% share Instagram Stories, 54% participate in Tweet Chats,
organizations communicate
48% utilize Messenger bots, and 43% use YouTube Live.
with their beneficiaries and
African NGOs are embracing social advertising. Of those that use funders—and in the process
5 social media, 45% purchase Facebook Ads, 38% LinkedIn Ads, transform the workplace of the
37% Instagram Ads, 36% YouTube Ads, and 27% Twitter Ads. Third Sector."
OYE BISI BABATU NDE O LU SE YI ,
E X E CU TIVE DIRE CTO R
*There is not an international standard of what defines an NGO as small, medium, or large, so NIGE RIA NE TWO RK O F N G O s
survey respondents were asked to self-identify their NGO as small, medium, or large.
5
AFRICA
Web & Email Communications
61% 66% 57%

send email updates also send email
to their supporters. fundraising appeals.
Quarterly 36%
of NGOs in Africa have a website. 8% Twice monthly Monthly 26%
8% Twice weekly Monthly 28% Weekly
W E BS I T E F E AT U R E S 12%
13% Daily
Mobile compatibility 89%
5,298
Quarterly 27% Average number of
SSL certificate 73%
16% Weekly email subscribers**
Privacy policy 72%
Blog 55%
Event registration 50%
33%
Online store 26% use a Customer Relationship Management
Live chat 24% (CRM) software to track donations and manage
Accessible to people communications with supporters and donors.
with disabilities 19%
** 2018 Global NGO Technology Report 33% use encryption technology to protect
their data and communications.**
Fundraising T Y P ES OF PAYME NT S
Credit card 64%

FUNDRAISING TOOLS USED
Recurring/monthly giving 47%
63%
Direct debit 64% Crowdfunding 32%
Paypal 37% Mobile money 28%
Digital wallet 10% Peer-to-peer fundraising 28%
accept online donations Cryptocurrency 5% Tribute giving 17%

on their website. Text-to-give 10%
Mobile card reader 8%
Smart speaker giving 4%

#GivingTuesday Giving through gaming 3%
22% of NGOs in Africa participated in #GivingTuesday 2018.

Of those, 45% participated for the first time. SH ARE & FO LLOW
Are you an expert on how NGOs in Africa
64% raised more on #GivingTuesday 2018 than

they did on #GivingTuesday 2017.
use technology? Please share articles and
blog posts with your analysis of the data for
Africa using #NGOtech19 on social media.
70% of those that participated in #GivingTuesday 2018

plan to participate in #GivingTuesday 2019. Download Africa Data Separately
6
AFRICA
Social Media
72% use Facebook.
Have a Facebook Page
Share Facebook Stories

94%
69%
87% of NGOs in Africa regularly use social media
to engage their supporters and donors.
Have a Facebook Group
Utilize Messenger bots

51%
48%
29% use Instagram. 37% use Twitter.
Purchase Facebook Ads 45% Share Instagram Stories 68% Regularly tweet hashtags 74%
Use Facebook Live 43% Use Instagram Live 42% Participate in Tweet Chats 54%
Use Facebook Purchase Instagram Ads 37% Purchase Twitter Ads 27%
Charitable Giving Tools 24%
Use Twitter Live via Periscope App 27%
8,404 Average number of

Instagram followers**
5,630
Facebook followers** Average number of
Twitter followers**
48% of NGOs in Africa have a written social media strategy.
16% use LinkedIn.

45% utilize an editorial calendar for their social media campaigns.
Have a LinkedIn Page 84%
33% have a system in place to track and report return on

investment (ROI) on social media campaigns.
Encourage staff to use
LinkedIn Profiles
Have a LinkedIn Group

48%
41%
84% say that their board helps, rather than

hinders, their use of social media.
Purchase Linked Ads 38%
93% agree that social media is effective for online brand awareness. 1,261 Average number of
LinkedIn followers**
85% agree that social media is effective for creating social change.
14% use YouTube.

79% agree that social media is effective for online fundraising.
Use YouTube Live 43%
81% agree that social media is effective for recruiting volunteers.

Purchase YouTube Ads
Use YouTube Giving Tools

36%
28%
80% agree that social media is effective for recruiting event attendees.
79% agree that social media is effective for inspiring

people to take political action.
44% use WhatsApp and have an
average of 1,300 contacts.**
7
AFRICA
Productivity & Emerging Technology
54%
HOW W E L L NG O s V ERY SOMEWHAT NOT VE RY NOT
UN D E R STA ND WEL L WE LL WE LL AT ALL
Artificial intelligence 37% 30% 23% 10%

of NGOs in Africa increased
Augmented reality 18% 29% 30% 23% spending on technology in 2019.
13%
Blockchain technology 17% 22% 34% 27%
Cloud computing 32% 29% 26% 13%
Internet of Things 42% 26% 20% 12% decreased spending.
33%
Machine learning 28% 27% 28% 17%
Predictive analytics 20% 28% 30% 22%
made no change in their

Virtual reality 31% 31% 22% 16%
technology budget from 2018.
20%
use an internal communications
Technology Effectiveness Ratings
The top 10 most effective communication and fundraising tools, according to
NGOs in Africa:
tool, such as Slack.

Social media 85%
19%
Website 85%
Case studies 80%
Annual reports 79%

use an online project
management tool, Email updates 79%
such as Asana.
Social media ads 74%
35%
Email fundraising appeals 73%
Messaging apps 73%
purchase Google Ads; Peer-to-peer fundraising 73%

46% have a Google Ad Grant.
Photo slideshows/essays 72%
40
Countries
NGO TECHNOLOGY IN
ASIA 1,734
NGOs

Education 17% Non-governmental
Community development 16%
Non-profit organization (NPO) 26%
67% 6%
Children & youth 15%
Civil society organization (CSO) 7%
Health & wellness 9%
4%
Pakistan
India
Bangladesh Women & girls
Environment & conservation

9%
8%
Charity
5%
4%
4% Human & social services 5%

Institution of higher education
Grantmaking foundation
3%
2%
6%
Philippines Animals & wildlife 4%
Membership organization 2%
Disability rights 3%
Malaysia
Research & public policy 3%

67% of NGOs in Asia send email updates to supporters and donors, Large 45%
Small
1 up from 55% in 2018. At 30%, most send email updates monthly.
56% also regularly send email fundraising appeals, 32% quarterly.
Compared to the global average, NGOs in Asia are leading in the

40%
Medium
2 use of new fundraising technology. 7% utilize smart speaker
giving, 5% giving through gaming, and 4% cryptocurrency.
57% accept online donations on their website. 72% accept direct “As of 2019, India has 500
3 debit, up from 61% in 2018. 24% accept digital wallet payments,
up from 11% in 2018. 31% accept PayPal, down from 36% in 2018.
million mobile users and the
largest youth population
95% agree that social media is effective, yet all use social media
worldwide. Digital and
demographic trends indicate
4 at rates lower than the global average. 72% use Facebook, 32%
that Indian NGOs will play key
Twitter, 28% Instagram, 26% YouTube, and 25% LinkedIn.
leadership roles in ushering
56% increased their spending on technology in 2019, the highest in the next era of online
5 rate worldwide. NGOs are embracing and investing in the digital engagement, fundraising, and
revolution rapidly spreading throughout the Asian continent. mobile technology.”
BH O MIK SH AH , FO U NDE R & C E O
*There is not an international standard of what defines an NGO as small, medium, or large, so NGO BOX & CSRBOX (IND I A)
9
ASIA
70% 67% 56%

4% Twice weekly Quarterly 32%

of NGOs in Asia have a website. 7% Twice monthly Monthly 27%
14% Weekly Monthly 30% Daily
10,460
16% Daily Quarterly 29% Average number of
Privacy policy 68%
email subscribers**
SSL certificate 58%
Blog 50%
30%
Live chat 20% (CRM) software to track donations and manage
Direct debit 72%

57%
Credit card 65% Crowdfunding 35%
Paypal 31% Peer-to-peer fundraising 28%
Digital wallet 24% Tribute giving 21%
accept online donations Cryptocurrency 4% Text-to-give 13%

on their website. Mobile money 11%
Mobile card reader 9%

19% of NGOs in Asia participated in #GivingTuesday 2018.

Of those, 36% participated for the first time. SH ARE & FO LLOW
Are you an expert on how NGOs in Asia


Asia using #NGOtech19 on social media.

plan to participate in #GivingTuesday 2019.
Download Asia Data Separately
10
ASIA
Social Media
74% use Facebook.

92%
67%
82% of NGOs in Asia regularly use social media
Use Facebook Live

53%
50%
Utilize Messenger bots 49% Share Instagram Stories 68% Regularly tweet hashtags 66%
Purchase Facebook Ads 40% Use Instagram Live 51% Participate in Tweet Chats 44%
Use Facebook Purchase Instagram Ads 32% Use Twitter Live via Periscope App 35%
Purchase Twitter Ads 23%

Facebook followers**
Twitter followers**
46% of NGOs in Asia have a written social media strategy.

25% use LinkedIn.
37% utilize an editorial calendar for their social media campaigns. Have a LinkedIn Page 84%
Have a LinkedIn Group 42%

investment (ROI) on social media campaigns. Encourage staff to use
LinkedIn Profiles 40%

91% agree that social media is effective for online brand awareness.
931 Average number of
80%
26%
agree that social media is effective for creating social change.
use YouTube.
76% agree that social media is effective for online fundraising. Use YouTube Live 55%
Use YouTube Giving Tools 30%
80% agree that social media is effective for recruiting volunteers. Purchase YouTube Ads 28%

average of 1,471 contacts.**
11
ASIA
56%

of NGOs in Asia increased
10%
34%

19%
NGOs in Asia:

Website 87%
20%
Social media 85%
Case studies 83%
Email updates 83%

management tool, Video 81%
such as Asana.
Annual reports 79%
32%
Crowdfunding 75%
purchase Google Ads; Email fundraising appeals 75%

NPO TECHNOLOGY IN 414
NPOs
AUSTRALIA &
NEW ZEALAND
Top 10 Causes Type of Organization
71%
Australia Human & social services 18% Non-profit organization (NPO) 55%
Health & wellness 17% Charity 21%
Children & youth 14% Non-governmental
29%
New Zealand
Education 7%
Membership organization

4%
2%
Hunger & homelessness 4%
Religious organization 2%
Arts & culture 3%
Grantmaking foundation 1%
International development & relief 3%
Institution of higher education 1%
Women & girls 3%

Large 47%
Compared to the global average, NPOs in Australia & New Small
1 Zealand have an exceptionally high adoption of recurring/

monthly giving at 84%, tribute giving at 49%, and peer-to-peer
fundraising at 37%. 39%
Medium
95% have a website. Of those, 25% are accessible to people
2 with disabilities, the highest rate worldwide. The global
average is 18%.
“Nearly all Australian NPOs
NPOs in Australia & New Zealand have the lowest participation rate identify social media as a key
3 in #GivingTuesday worldwide at 7%. Of those, only 20% plan to
participate in 2019 despite raising 50% more in 2018 than in 2017.
tool for communication and
fundraising, yet less than half
have a written strategy. This
The use of messaging apps dropped from 8% in 2018 to 3% in 2019. reinforces the need to upskill
4 This decline reflects a drop in the effectiveness rating for messaging
NPOs in order to harness the
apps by NPOs worldwide from 88% in 2018 to 66% in 2019.
full potential of social media
platforms.”
Australia & New Zealand is the only region where print newsletters
5 and print fundraising appeals make the top 10 list of the most KARE N MAH LAB AM, CE O & FO UN DE R
PRO BO NO AU STRALIA
effective communication and fundraising tools used by NPOs.
*There is not an international standard of what defines an NGO as small, medium, or large, so
13
AUSTRALIA & NEW ZEALAND
95% 77% 43%

1% Daily Quarterly 65%

of NPOs in Australia & 2% Twice weekly Quarterly 44% Monthly 23%
New Zealand have a website.
9% Weekly Twice Monthly
Twice monthly 10% 6%
W E BS I T E F E AT U R E S
13,625
Mobile compatibility 84% Average number of
Privacy policy 78% 34% Monthly email subscribers**
SSL certificate 76%
47%
Blog 36%
use a Customer Relationship Management
Online store 21% (CRM) software to track donations and manage
38%
Live chat 8%
use encryption technology to protect

** 2018 Global NGO Technology Report their data and communications.**
Credit card 90%

62%
Direct debit 53% Tribute giving 49%
Paypal 37% Peer-to-peer fundraising 37%
Digital wallet 3% Crowdfunding 23%
accept online donations Cryptocurrency 2% Mobile card reader 13%

Giving through gaming 4%
Mobile money 3%
#GivingTuesday Smart speaker giving 2%
7% of NPOs in Australia & New Zealand participated in

#GivingTuesday 2018. Of those, 74% participated for the first time.
SH ARE & FO LLOW
Are you an expert on how NPOs in Australia

& New Zealand use technology? Please share
articles and blog posts with your analysis

of the data for Australia & New Zealand
using #NGOtech19 on social media.

Download Australia &
New Zealand Data Separately
14
Social Media
92%
93%
of NPOs in Australia & New Zealand
use Facebook.
regularly use social media to engage
Have a Facebook Page 99% their supporters and donors.
Share Facebook Stories 56%
Purchase Facebook Ads

49%
45%
Use Facebook Live 34% Share Instagram Stories 61% Regularly tweet hashtags 74%
Utilize Messenger bots 27% Purchase Instagram Ads 31% Participate in Tweet Chats 23%
Use Facebook Use Instagram Live 27% Use Twitter Live via Periscope App 17%

Facebook followers**
Twitter followers**
49% of NPOs in Australia & New Zealand have
36%
a written social media strategy.
use LinkedIn.
33% utilize an editorial calendar for their social media campaigns. Have a LinkedIn Page 92%

investment (ROI) on social media campaigns. Have a LinkedIn Group

21%
76% say that their board helps, rather than LinkedIn Profiles 20%
94% agree that social media is effective for online brand awareness.
987 Average number of
20% use YouTube.
61% agree that social media is effective for online fundraising. Use YouTube Live 50%
Purchase YouTube Ads 10%
64% agree that social media is effective for recruiting volunteers. Use YouTube Giving Tools 6%

average of 384 contacts.**
15
56%

of NPOs in Australia & New
Augmented reality 20% 33% 29% 18% Zealand increased spending
on technology in 2019.
Cloud computing
Internet of Things
44%
21%
35%
29%
15%
28%
6%
22%
7%
decreased spending.
Predictive analytics
Virtual reality
15%
30%
34%
42%
35%
21%
16%
7%
37%
21%
NPOs in Australia & New Zealand:

Website 83%
22%
Email updates 82%
Social media 78%
Case studies 77%

such as Asana.
Infographics 68%
30%
purchase Google Ads; Print newsletters 58%

Print fundraising appeals 57%
34
Countries
NPO TECHNOLOGY IN
EUROPE 754
NPOs

Children & youth 13% Non-profit organization (NPO) 37%
18% 12%
Ireland England
Health & wellness 13% Non-governmental
Charity 20%
8%
France
Education 9%
Membership organization
7%
5%
Human & civil rights 7%
International development & relief 6%
2%
17%
Spain
20%
Greece
Disability rights
Environment
5%
5%

95% of NPOs in Europe have a website, yet only 56% accept online Large 49%
Small
1 donations on their website—8% below the global average.
Interestingly, 26% have an online store, the highest rate worldwide.
86% have a privacy policy on their website, more than any other
38%
Medium
2 region. 40% use encryption technology to protect their data. These
high rates of data protection likely reflect the impact of GDPR.
European NPOs are embracing email marketing. 80% send email “A decade ago, NPOs in Europe
3 updates to supporters and donors, up from 57% in 2018. Of those,
39% send email updates monthly, 29% quarterly, and 13% weekly.
that had a mobile website
and a Facebook Page were at
the forefront of technology.
23% utilize text-to-give, more than any other region. Of those that
Today, those tools are standard
4 use text-to-give, 55% find the technology effective for fundraising
practice. Early-adopter NPOs
—9% higher than NPOs in other regions that use text-to-give.
are now shifting their focus to
42% of NPOs in Europe purchase Google Ads, the highest rate mastering the tools of the AI
5 worldwide. They also exceed the global average for investing in Revolution—chatbots, voice
advertising on Facebook at 54%, Instagram 38%, and Twitter 18%. commands, and machine
learning.”
ARIS SO U RAS, MANAGE R
survey respondents were asked to self-identify their NGO as small, medium, or large. HIGGS (GRE E CE )
17
EUROPE
95% 80% 49%


of NPOs in Europe have a website. 4% Daily Monthly 27%
12% Twice monthly Monthly 39% Twice Monthly
13% Weekly
Privacy policy
SSL certificate
86%
76%
Quarterly 29% 23,181 Average number of
email subscribers**
Blog 51%
43%
Accessible to people (CRM) software to track donations and manage
with disabilities 22% communications with supporters and donors.
Live chat 7%
Credit card 84%

56%
Paypal 57% Tribute giving 40%
Direct debit 54% Crowdfunding 37%
Digital wallet 6% Peer-to-peer fundraising 34%
accept online donations Cryptocurrency 2% Text-to-give 23%

on their website. Mobile card reader 8%
Mobile money 4%

#GivingTuesday Smart speaker giving 2%
25% of NPOs in Europe participated in #GivingTuesday

2018. Of those, 49% participated for the first time.
SH ARE & FO LLOW
Are you an expert on how NPOs in Europe


Europe using #NGOtech19 on social media.

Download Europe Data Separately
18
EUROPE
Social Media
92% use Facebook.

99%
54%
95% of NPOs in Europe regularly use social media

41%
39% 51% use Instagram. 68% use Twitter.
Use Facebook Live 34% Share Instagram Stories 70% Regularly tweet hashtags 85%
Use Facebook Use Instagram Live 41% Participate in Tweet Chats 20%
Purchase Instagram Ads 38% Purchase Twitter Ads 18%
Utilize Messenger bots 31%
Use Twitter Live via Periscope App 16%

9,077
Twitter followers**
44% of NPOs in Europe have a written social media strategy.
39% use LinkedIn.


investment (ROI) on social media campaigns.
Have a LinkedIn Group

LinkedIn Profiles
25%
19%

39% use YouTube.

72% agree that social media is effective for recruiting volunteers.

Purchase YouTube Ads
Use YouTube Giving Tools

17%
10%

19
EUROPE
50%

of NPOs in Europe increased
8%
42%

22%
NPOs in Europe:

Website 87%
23%
Social media 85%
Email updates 79%
Case studies 74%

management tool, Infographics 74%
such as Asana.
42%
purchase Google Ads; Peer-to-peer fundraising 61%

Search engine ads 57%
29
Countries
NPO TECHNOLOGY IN
LATIN AMERICA 820

NPOs
& THE CARIBBEAN

32%
Mexico
17%
Dominican
Children & youth
Community development
19%
16%
Non-profit organization (NPO)

34%
33%
Republic
Education 10% Non-governmental
22%
Membership organization 6%
3%
Brazil Charity 4%
Environment 6%
Venezuela Grantmaking foundation 2%
Women & girls 5%
5%
Argentina
Disability rights 4%
Arts & culture 3%

NPOs in Latin America & the Caribbean lag behind other NPOs
Large
51%
1 Small
37%
worldwide in their adoption of emerging fundraising tools. Only
3% utilize digital wallets, 1% cryptocurrency, and 1% smart
speaker giving. Medium
47% use WhatsApp to communicate with supporters and donors,

2 the highest rate worldwide. Of those, 72% find WhatsApp
effective, 16% higher than the global average.
“The mobile revolution occurring
NPOs are advanced in their use of Instagram with 53% regularly throughout Latin America &
3 using Instagram to engage their supporters and donors. Of those,
73% publish Stories, the highest rate worldwide, and 45% go live.
the Caribbean has empowered
NPOs to inspire a new generation
of activists and donors that will
Latin American & Caribbean NPOs embrace online advocacy. 81% transform the business sector
4 agree that social media is effective for inspiring political action and
and government institutions for
68% find online petitions effective, the highest rates worldwide.
generations to come.”
58% send email updates to supporters and donors, up from 45% H E ATH E R MANSFIE LD,
5 in 2018. Of those, 41% send email updates monthly, 33% FO U NDE R & E DITO R-IN-CHI E F
NO NPRO FIT TE CH FO R GO O D
quarterly, and 9% weekly.
21
L AT I N A M E R I C A & T H E C A R I B B E A N
81% 58% 39%


of NPOs in Latin America & 5% Daily Monthly 41% Monthly 32%
the Caribbean have a website.
9% Weekly Twice Monthly
Twice monthly 9% 9%
9,725
Mobile compatibility 88% 33% Quarterly Average number of
SSL certificate 61% email subscribers**
Privacy policy 60%
22%
Blog 38%
Online store 14% (CRM) software to track donations and manage
Live chat 10% communications with supporters and donors.
Accessible to
31%
people with disabilities 7%

Credit card 67%

56%
Paypal 61% Crowdfunding 27%
Direct debit 41% Peer-to-peer fundraising 20%
Digital wallet 3% Tribute giving 20%
accept online donations Cryptocurrency 1% Mobile card reader 6%

on their website. Mobile money 3%
Text-to-give 1%

20% of NPOs in Latin America and the Caribbean participated in

SH ARE & FO LLOW
Are you an expert on how NPOs in

Latin America and the Caribbean use
technology? Please share articles and

blog posts with your analysis of the data
for Latin America and the Caribbean
using #NGOtech19 on social media.

plan to participate in #GivingTuesday 2019. Download Latin America &
the Caribbean Data Separately
22
Social Media
90%
94%
of NPOs in Latin America & the Caribbean
use Facebook.
Use Facebook Live

46%
42% 53% use Instagram. 40% use Twitter.
Have a Facebook Group 39% Share Instagram Stories 73% Regularly tweet hashtags 68%
Utilize Messenger bots 33% Use Instagram Live 45% Participate in Tweet Chats 24%
Use Facebook Purchase Instagram Ads 34% Use Twitter Live via Periscope App 19%

5,593
Twitter followers**
41% of NPOs in Latin America & the Caribbean

have a written social media strategy.
15% use LinkedIn.

18% have a system in place to track and report return on Have a LinkedIn Group 20%

96% agree that social media is effective for online brand awareness. 573 Average number of
25% use YouTube.

84%
agree that social media is effective for recruiting volunteers. Purchase YouTube Ads 14%

23
40%

of NPOs in Latin America & the
Augmented reality 31% 33% 24% 12% Caribbean increased spending
Cloud computing
Internet of Things
47%
33%
30%
31%
16%
22%
7%
14%
14%
decreased spending.
Virtual reality
20%
39%
30%
36%
30%
18%
20%
7%
46%
10%
NPOs in Latin America & the Caribbean:

Social media 87%
13%
Video 86%
Website 85%

management tool, Email updates 79%
such as Asana.
Infographics 79%
24%
Case studies 77%
purchase Google Ads; Crowdfunding 72%

Online Petitions 68%
NPO TECHNOLOGY IN 1,071
NPOs
UNITED STATES
& CANADA
Top 10 Causes Type of Organization
Children & youth 13% Non-profit organization (NPO) 72%
14%
Canada
Human & social services
Education
13%
12%
Charity
Non-governmental
8%
86%
United States Membership organization 3%
Arts & culture 6%
Faith & spirituality 5%
Environment & conservation 4%
Civil Society Organization (CSO) 1%
Women & girls 4%

97% of NPOs in the United States & Canada have a website. Of
Large
59%
Small
1 those, 85% accept online donations on their website, the highest
rate worldwide. However, only 6% offer live chat, the lowest rate 33%
Medium
worldwide.
39% use a peer-to-peer fundraising tool, up from 31% in 2018 and

2 the highest rate worldwide. The adoption of crowdfunding,
however, remains low at 24%—7% below the global average.
“As the 1.6 million US and
The use of mobile card readers is high at 34%, but the adoption of other Canadian NPOs fully embrace
3 emerging fundraising tools, such as cryptocurrency, giving through
gaming, and smart speaker giving is below the global average.
online funding streams—
crowdfunding, peer-to-peer, text-
to-give—the impact of nonprofit
58% participate in #GivingTuesday, the highest rate worldwide. organizations worldwide will
4 Of those, 62% raised more money on #GivingTuesday 2018 than
increase exponentially. It's our
they did in 2017. 70% plan to participate in #GivingTuesday 2019.
responsibility to ensure all NPOs
are included in this wave of future
The understanding of emerging technology by NPO staff is higher
funding."
5 than the global average. 79% say they understand Artificial
Intelligence, 75% cloud computing, and 58% predictive analytics. JUSTIN WHEELER, CEO & CO-FOUNDER
FUNRAISE
25
U N I T E D S TAT E S & C A N A DA
97% 82% 66%

2% Daily Quarterly 67%

of NPOs in the United States 2% Twice weekly Monthly 46% Monthly 20%
& Canada have a website.
11% Weekly Twice Monthly 7%
Twice monthly 13%
21,839
Mobile compatibility 92% 26% Quarterly Average number of
SSL certificate 81% email subscribers**
Privacy policy 66%
64%
Blog 52%
Accessible to (CRM) software to track donations and manage
people with disabilities 21%
communications with supporters and donors.
Online store 21%
46%
Live chat 6%

Credit card 92%

85%
Paypal 50% Tribute giving 68%
Direct debit 32% Peer-to-peer fundraising 39%
Digital wallet 7% Mobile card reader 34%
accept online donations Cryptocurrency 2% Crowdfunding 24%


#GivingTuesday Mobile money 1%
58% of NPOs in the United States & Canada participated in

SH ARE & FO LLOW
Are you an expert on how NPOs in United

States & Canada use technology? Please
share articles and blog posts with your

analysis of the data for United States &
Canada using #NGOtech19 on social media.

Download United States &
Canada Data Separately
26
Social Media
95%
97%
of NPOs in the United States & Canada
use Facebook.
Purchase Facebook Ads 53%
Use Facebook
Charitable Giving Tools 45% 56% use Instagram. 64% use Twitter.
Use Facebook Live 43%
Share Instagram Stories 56% Regularly tweet hashtags 82%
Use Instagram Live 34% Participate in Tweet Chats 23%
Have a Facebook Group 37%
Purchase Instagram Ads 29% Use Twitter Live via Periscope App 13%
Utilize Messenger bots 25%

15,172
Twitter followers**
40% of NPOs in the United States & Canada have

a written social media strategy.
37% use LinkedIn.

29% have a system in place to track and report return on Have a LinkedIn Group 22%

30% use YouTube.

65%
agree that social media is effective for recruiting volunteers. Purchase YouTube Ads 9%

27
48%

of NPOs in the United States
Augmented reality 20% 32% 32% 16% & Canada increased spending
Cloud computing
Internet of Things
38%
25%
37%
30%
17%
24%
8%
21%
8%
decreased spending.
Virtual reality
20%
36%
38%
41%
28%
18%
14%
5%
44%
22%
NPOs in the United States & Canada:

Website 87%
29%
Case studies 86%
Email updates 84%
Social media 83%

such as Asana.
33%
Infographics 72%
Print fundraising appeals 67%
purchase Google Ads; Online petitions 65%

160
Global NGO
Countries
5,721
Technology Benchmarks NGOs
Top 5 Countries Size of Organization*
16% 13%
United
States
5%
Mexico 6% 20%
India
Large
49%
Small
Nigeria
5%
Australia
38%
Medium
Fundraising Top 5 Causes
64% of NGOs worldwide accept online donations on their website. Children & youth 16%
Of those, 79% accept credit card payments, 50% direct debit, 46%
PayPal, 10% accept digital wallet payments, and 2% Bitcoin.
40% use a Customer Relationship Management (CRM) software to

track donations and manage communications with supporters
and donors. Of those, 24% are unsatisfied with their current CRM software Education 12%
because it’s difficult to use (29%), legacy and lacking in modern capabilities
(28%), incompatible with many third-party apps (21%), too expensive (12%),
and not cloud-based (10%). Health & wellness 11%
41% use encryption technology to protect their data and

communications.** Human & social services 8%
68% utilize recurring/monthly giving, 34% tribute giving, 31%

crowdfunding, 30% peer-to-peer fundraising, 14% a mobile card
reader, 12% text-to-give, 9% mobile money, 3% smart speaker giving, and 2% 20%
giving through gaming.
27% participated in #GivingTuesday 2018. Of those, 30% participated

for the first time. 59% raised more on #GivingTuesday 2018 than
they did on #GivingTuesday 2017. 60% of those that participated in
* There is not an international standard of what
defines an NGO as small, medium, or large, so
survey respondents were asked to self-identify
their NGO as small, medium, or large.
#GivingTuesday 2018 plan to participate in #GivingTuesday 2019. ** 2018 Global NGO Technology Report
29
Web & Email Communications Social Media
80% of NGOs worldwide have a website. Of those,

88% are mobile compatible, 71% have a privacy
policy, 70% have an SSL certificate, 54% have event
90% of NGOs worldwide regularly use social media to
engage their supporters and donors. 94% agree
that social media is effective for online brand awareness,
registration, 48% have a blog, 23% have an online store, 80% for recruiting event attendees, 78% for creating social
18% are accessible to people with disabilities, and 12% change, 75% for recruiting volunteers and inspiring people
have live chat. to take political action, and 72% for online fundraising.
71% regularly send email updates to supporters

and donors and have an average of 14,021 email
subscribers.** Of those, 35% send monthly, 30% quarterly,
84% use Facebook and have an average of 20,606
followers**. Of those, 97% have a Facebook
Page, 54% share Facebook Stories, 47% purchase
13% weekly, 10% twice monthly, 8% daily, and 4% twice Facebook Ads, 44% have a Facebook Group, 43% use
weekly. 54% also send email fundraising appeals. Of Facebook Live, 36% utilize Messenger bots, and 29% use
those, 48% send quarterly, 25% monthly, 8% weekly and Facebook Charitable Giving Tools.
twice monthly, 7% daily, and 4% twice weekly.
46% use Twitter and have an average of 8,033

followers**. Of those, 76% regularly tweet
hashtags, 30% participate in Tweet Chats, 20% use Twitter
Productivity & Live via Periscope App, and 17% purchase Twitter Ads.
Emerging Technology
19% of NGOs worldwide use an internal

communications tool, such as Slack.
42% use Instagram and have an average of 3,322
followers**. Of those, 66% share Instagram
Stories, 41% use Instagram Live, and 34% purchase
Instagram Ads.
22% use an online project management tool,

such as Asana.
28% use LinkedIn. Of those, 91% have a LinkedIn
Page and have an average of 1,424 followers**,
51% increased spending on technology in 2019.

10% decreased spending. 39% made no change
in their technology budget from 2018.
29% have an organizational policy that encourages staff
to use their personal LinkedIn Profiles during work hours,
and 22% purchase LinkedIn Ads.
33% purchase Google Ads;

28% use WhatsApp and have an average of
909 contacts**.
74% understand artificial intelligence,

70% virtual reality, 69% cloud computing, 69%
Internet of Things, 54% augmented reality, 53% machine
26% use YouTube. Of those, 42% use YouTube
Live, 19% purchase YouTube Ads, and 17%
use YouTube Giving Tools.
learning, 51% predictive analytics, and 34% blockchain
technology.
* There is not an international standard of what defines an NGO
as small, medium, or large, so survey respondents were asked
44% of NGOs worldwide have a written social
media strategy.
to self-identify their NGO as small, medium, or large.
** 2018 Global NGO Technology Report

42% utilize an editorial calendar for their social
media campaigns.
27% have a system in place to track and report return

on investment (ROI) on social media campaigns.
80% say that their board helps, rather than hinders,

their use of social media.
30
NGO TECHNOLOGY
160
Effectiveness Ratings Countries
Which are the most effective communication and fundraising tools for NGOs?
Survey respondents were asked to rate the tools listed below as either (1) Very
5,721
NGOs
Effective; (2) Somewhat Effective; (3) Not Very Effective; or (4) Ineffective.
Their answers provide valuable insight into which tools NGOs should prioritize
in their communications and fundraising strategy.
SO ME WH AT NOT VE RY
HOW W E L L NG O s U N D ERSTAN D V ERY E FFE CTIVE E FFE CTIVE E FFE CTIVE INEF F E C T I V E
Website 51% 35% 11% 3%
Email updates 41% 41% 14% 4%
Email fundraising appeals 30% 40% 22% 8%
Text messaging 23% 29% 30% 18%
Text-to-give 17% 29% 32% 22%
Peer-to-peer fundraising 30% 37% 21% 12%
Crowdfunding 28% 36% 22% 14%
Social media 47% 37% 13% 3%
Messaging apps 24% 32% 28% 16%
Video 45% 36% 13% 6%
Photo slideshows/essays 30% 40% 21% 9%
Infographics 32% 40% 18% 10%
Podcasts 18% 33% 30% 19%
Online petitions 23% 34% 26% 17%
Search engine ads 26% 34% 26% 14%
Social media ads 33% 38% 18% 11%
Annual reports 34% 36% 21% 9%
Case studies 40% 36% 15% 9%
Print newsletters 23% 35% 26% 16%
Print fundraising appeals 26% 36% 24% 14%

31
Our Partnership Model

Our partnership model is simple and innovative: in exchange for promoting the Global NGO
Technology Survey to organizations in their country, our partners receive the anonymized survey
data for their country. By crowdsourcing our research, we’re able to increase the participation
of NGOs throughout the globe thus providing a more accurate understanding of how NGOs
worldwide use technology.
U N I T E D A R A B E MI RAT ES D OM IN IC AN REPU BLIC SO U TH AFRICA SWAZI L AN D
U NI T E D K I NG D OM IREL AN D BRAZIL ME XI CO
PO RT U G A L N EW ZEAL A ND U .S. FO U NDATIO NS PE R U
GREECE G LOBA L ISRAE L SPAI N
I ND I A M A L AYS IA NICARAGUA NIGE RI A
AFRICA AUST RA L IA KE NYA FRAN C E
Call for Partners

The survey for the 2021 Global NGO Technology Report goes live March 1, 2021. If your organization
is interested in becoming a partner and located outside of the United States or Canada, learn more
about eligibility and apply at funraise.org/techreport-apply.
Build your movement.
POWER UP AT FUNRAISE.ORG
Smart fundraising tech for forward-thinking nonprofits.
RAISE ENGAGE ANALYZE
Donation Forms Text Engagement Donor CRM
Events & Ticketing Automated Emails Donation Management
Peer-to-Peer Fundraising Donation Tasks Wealth Screening
Funraise App Donation Analytics
Recurring Giving Donation Pledges

Thank you to the
5,721 NGOs worldwide
that participated in
the 2019 Global NGO
Technology Survey.
Your contribution is greatly
appreciated.
SAVE THE DATES

The 2021 Global NGO The 2021 Global NGO # N G OT E C H 1 9
F U N R A I S E . O R G / T E C H R E P O RT
Technology Survey will be Technology Report will be
released March 1, 2021. released September 15, 2021.
S P O N S O R E D BY P R O D U C E D BY D E S I G N BY
FUNRAISE.ORG N P T E C H FO R G O O D . CO M B U R E AU FO R G O O D . CO M

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GLOBAL NGO

3 About the Report

8 Asia 30 Effectiveness Ratings

12 Australia & New Zealand

24 United States & Canada

About the Report 5,721

seeks to gain a better understanding of how non-governmental organizations

About the Survey Respondents

Top 5 Countries Top 10 Causes Type of Organization

Human & civil rights

Top 5 Key Findings 16%

#GivingTuesday is growing in Africa. 22% of NGOs participated

Web & Email Communications

61% 66% 57%

Event registration 50%

Credit card 64%

Recurring/monthly giving 47%

Paypal 37% Mobile money 28%

Digital wallet 10% Peer-to-peer fundraising 28%

accept online donations Cryptocurrency 5% Tribute giving 17%

Mobile card reader 8%

Smart speaker giving 4%

22% of NGOs in Africa participated in #GivingTuesday 2018.

Are you an expert on how NGOs in Africa

64% raised more on #GivingTuesday 2018 than

70% of those that participated in #GivingTuesday 2018

72% use Facebook.

Have a Facebook Page

Share Facebook Stories

Have a Facebook Group

Utilize Messenger bots

8,404 Average number of

48% of NGOs in Africa have a written social media strategy.

16% use LinkedIn.

33% have a system in place to track and report return on

Have a LinkedIn Group

84% say that their board helps, rather than

14% use YouTube.

81% agree that social media is effective for recruiting volunteers.

Use YouTube Giving Tools

79% agree that social media is effective for inspiring

Productivity & Emerging Technology

Artificial intelligence 37% 30% 23% 10%

Cloud computing 32% 29% 26% 13%

Internet of Things 42% 26% 20% 12% decreased spending.

Predictive analytics 20% 28% 30% 22%

made no change in their

tool, such as Slack.

Case studies 80%

Annual reports 79%

Messaging apps 73%

purchase Google Ads; Peer-to-peer fundraising 73%

About the Survey Respondents

Top 5 Countries Top 10 Causes Type of Organization

Environment & conservation

4% Human & social services 5%

Top 5 Key Findings 15%

Compared to the global average, NGOs in Asia are leading in the

Web & Email Communications

70% 67% 56%

4% Twice weekly Quarterly 32%

Mobile compatibility 84%

Event registration 53%