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Assetization As A Mode of Techno Economic Governance
Assetization As A Mode of Techno Economic Governance
Kean Birch
To cite this article: Kean Birch (07 Nov 2023): Assetization as a mode of techno-economic
governance: Knowledge, education and personal data in the UN's System of National Accounts,
Economy and Society, DOI: 10.1080/03085147.2023.2264064
Assetization as a mode of
techno-economic
governance: Knowledge,
education and personal data
in the UN’s System of
National Accounts
Kean Birch
Abstract
Kean Birch, Institute for Technoscience & Society, York University, 4700 Keele Street,
Toronto M3J1P3, Ontario, Canada. E-mail: kean@yorku.ca
Introduction
Assetization as governance
Mennicken & Power, 2015; Power, 1992), accounting has this constitutive or
performative character to it, in that it does not simply describe the world.
Rather, it is implicated in the transformation of the world to reflect the assump-
tions of the knowledge claim itself (Callon, 1998). Accounting, moreover, con-
figures value and valuation; by this, I mean the legal and political-economic
operations that create rights to revenues and the recursive governance of
those operations through the enforcement of those rights (Cherizola, 2021).
As Muniesa (2012) argues, how we value something happens simultaneously
with how we construct the thing we are valuing. Hence, how we construct
assets configures the ways we govern societal resources, and the fact we
value things in certain ways (e.g. as future revenues) ends up configuring
how we understand the governance of those societal resources (Muniesa &
Doganova, 2020). Consequently, assetization entails developing a particular
way of ‘seeing’ things as if they are financial investments (in assets) and, con-
sequently, governing them as such – what Muniesa et al. (2017) call the ‘asset
condition’.
Third, assets are defined by the temporal expectations that define them and
define the governance of them (Tellmann, 2020, 2022). Accounting definitions
like the International Accounting Standards (IAS) characterize assets as ‘a
resource controlled by the entity as a result of past events and from which
future economic benefits are to flow to the entity’ (quoted in Birch &
Muniesa, 2020, p. 3). An asset is constructed and governed as an expectation
and entitlement to a flow of future income, often through the deployment of
techno-economic mechanisms to smooth out any lumps or bumps in that mon-
etary flow over time (Leyshon & Thrift, 2007) or to align social actors across
different geographies and temporalities (Miller & Rose, 1990). Governance
through assetization entails an entitlement or claim to future income, which
depends upon the enforcement of that entitlement or claim through time so
it can have value and be valued (Cherizola, 2021): the enforcement of the
claim makes the asset valuable. As Pistor (2019) notes, assets create privileges
for their holders through their ‘durability’; that is, the extension of entitlements
or claims over time. This means that future revenue expectations have to be
made durable as entitlements, which entails a ‘durational’ temporal manage-
ment and governance in Tellmann’s (2020) framing. Assets, then, are claims
on the future that end up defining the governance of societal resources; that
is, controlling or owning an asset is tied into enforcing a political-economic con-
figuration that ensures an asset generates the revenues the asset owner/control-
ler can collect (Adkins et al., 2020). This, necessarily, locks in social actors to
meeting the expectations of owners/controllers, whether the former wish to
be bound by those expectations or not (Dreyfuss & Frankel, 2015).
Finally, assetization does not happen in isolation. Political-economic
knowledge claims (e.g. ‘the value of x is y’) and their performative impli-
cations (e.g. ‘go buy x’) are relational and situated. As an example, value
and valuation are constituted by knowledge claims that reflect a set of collec-
tive expectations, entitlements and organizational processes (Birch, 2017b;
Kean Birch: Assetization as a mode of techno-economic governance 7
Mennicken & Power, 2015; Muniesa et al., 2017; Styhre, 2015). Working out
the value of an asset by doing valuation is relational. As historian Levy (2017)
notes, a rethinking of asset value happened at the end of the nineteenth
century in which social actors debated how to do valuation. Their answer
was that ‘to capitalize the expected pecuniary income streams of the newly
consolidated asset’ required it be ‘discounted against a uniform market inter-
est rate’, which was ‘something historically novel, being made possible by the
recent geographical integration of capital markets’ (Levy, 2017, p. 498). An
asset’s value is always constituted by its relation to other assets and a generally
expected long-running interest rate to which future expected returns on
investments can be discounted (Doganova & Muniesa, 2015; Piketty, 2014).
Asset values are, then, necessarily governed through the management of an
array of social actors enrolled in this wider techno-economic ecosystem
(Miller & Rose, 1990), including analysts, investors, financiers, market-
makers, news media and so on (Horvath & Klinkmüller, 2019). As such, gov-
ernance through assetization entails a societal transformation in the under-
standing of societal resources for them to accrue and retain value, leading
to the entrenchment of particular social interests in the governing of the
economy.
Next, I examine how the SNA defines and conceptualizes assets in order to
analyse assetization as a mode of techno-economic governance, especially in
the treatment of knowledge, education and personal information as resources
governable as assets (i.e. R&D, human capital and digital data).
The SNA has its origins in the post-World War II construction of an inter-
national liberal order, being established in 1947 by the UN’s Statistical Com-
mission to account for national gross domestic product (GDP). Vanoli (2005)
provides a more detailed history of national accounting and the early years of
the SNA. The SNA was developed and promulgated by the UN’s Statistics
Division, forming an ‘internationally agreed standard set of recommendations
on how to compile measures of economic activity’.1 The initial SNA was pro-
duced in 1953 and has subsequently been revised in 1960, 1964, 1968, 1993 and
the latest iteration in 2008. A further revision is planned for 2025. At present,
and at least since the 1993 revision, it is organized and managed by an
ISWGNA representing the UN, IMF, World Bank, OECD and European
Commission. Although the SNA standards are not mandatory, they provide
the basis for many countries and international institutions to coordinate their
8 Economy and Society
And in national accounting terms, an asset is defined by the SNA (2008, p. 42)
as:
… a store of value representing a benefit or series of benefits accruing to the
economic owner by holding or using the entity over a period of time.
The boundary line between those products that are retained in the economy and
are used for consumption and those products that are used for capital formation
is known as the asset boundary. (SNA, 2008, p. 198)
provided that institutional units are exercising effective ownership rights over
them. (SNA, 1993, p. 7)
completely used up in the accounting period or not. If they are, the use of them
is a current transaction recorded as intermediate consumption; if not it is an
accumulation transaction recorded in the capital account.
While the asset boundary was extended to include R&D and creative works
in SNA2008, the same was not done for ‘human capital’ (see Moulton &
Mayerhauser, 2015). Human capital was specifically excluded from the
extension to R&D and creative works (SNA, 2008, p. 206), but it was incor-
porated through so-called ‘Satellite Accounts’ covering issues outside the
general system. Human capital is interesting because of this specific exclu-
sion. SNA2008 noted that, ‘It is difficult to envisage ‘ownership rights’ in
connection with people, and even if this were sidestepped, the question of
valuation is not very tractable’ (p. 43). While knowledge, as a collectively
produced and legitimated process (Fuller, 2002; Tyfield, 2012), was rede-
fined as an asset, the human activities entailed in training and education
were not because they are not deemed ownable, being embodied in individ-
ual persons.
Yet, education and training are still framed as an asset, specifically in terms
of the metaphorical denotation of ‘capital’ to indicate an investment rather than
intermediate spending (Chiapello, 2019).4 Human capital, as theorized by neo-
classical economists like Gary Becker, is premised on the idea that spending on
personal education and training is an ‘investment’ that leads to future returns to
Kean Birch: Assetization as a mode of techno-economic governance 13
its ‘owner’ (Cooper, 2017). The Canberra II Group Issue Paper mentioned
above, and dealing with R&D, stated that:
This paper only deals with the question of whether R&D should be regarded as
investment. The ISWGNA has decided already that there should be no con-
sideration given in the update as to whether human capital should be classified
as an asset in the system, and by implication staff training. (IMF, 2005, p. 3)
Earlier incarnations of the SNA had also addressed whether ‘human capital’
should be treated as an asset. For example, SNA1993 considered whether ‘edu-
cation’ was an investment and therefore asset. While SNA1993 noted that edu-
cation and training increase the ‘productive potential’ of individuals, they are
‘not produced’ but rather ‘acquired through learning’ and therefore cannot
be considered as ‘processes of production’. Specifically ‘embodied’ in individ-
uals, not institutional units, human capital cannot be sold on a market or traded
between units – at least, that is, in most cases (e.g. sports players might be con-
sidered an asset here – see Nappert & Plante, 2023). Even defining the value of
human capital in the SNA was deemed problematic, since using proxies like
remuneration incorporates time and effort, not just a payment for the use of
an asset (Moulton & Mayerhauser, 2015).
While not much changed between SNA1993 and SNA2008 when it came to
defining and conceptualizing human capital, there was some acknowledgement
of dissatisfaction: ‘This treatment of education costs is consistent with the pro-
duction and asset boundaries of the SNA but not all users of the SNA find it
satisfactory in all instances’ (SNA, 2008, p. 8). Alternative conventions for
defining human capital were encouraged in the 2008 revision using ‘satellite
accounts’, which are outlined in Chapter 29 at the end of the overall report
(pp. 523-544). Satellite accounts are meant to provide some flexibility for enact-
ing the SNA accounting standards – reflecting what STS scholars call ongoing
boundary work (Gieryn, 1999). Sector D of this chapter outlines the ‘extension
of the scope of assets’ entailed in deploying satellite accounts:
The SNA discussion here is not about whether human capital should be
treated in a particular way but that it can be treated in different ways – as
already illustrated by the distinction between SNA1993 and SNA2008 with
R&D. In a Guide on measuring human capital, produced by the UN Economic
Commission for Europe at the request of European statistical agencies
(UNECE, 2016), the authors highlight some of the ways to conceptualize
and measure human capital as an asset. This Guide reflects on the definitions
and concepts used in SNA2008, noting that there are several measurement
approaches (and issues) with regards to human capital including: the scope
of estimates, its heterogeneity and its aggregation. It goes on to emphasize
that only returns that accrue to individuals are taken into consideration, and
notes an inconsistency in SNA2008:
… human capital differs from the usual types of capital in that it is fully embo-
died in persons, and as such is an entity that cannot be sold as a separate item on
the market. (UNECE, 2016, p. 12)
Human capital is, in this sense, acquired and embodied, rather than an alienable
good or service (Birch & Muniesa, 2020). As such, it cannot be transferred to
another person. Despite these attempts to think through human capital as an
asset in the SNA, significant conceptual and definitional ambiguities remain
unresolved.
The ISWGNA that revises the SNA – with the assistance of an Advisory
Expert Group on National Accounts (aka AEG) – is currently updating the
SNA for the release of a full revision in 2025. As part of this revision, the
ISWGNA is considering around 35 issues, which were identified in July
2020. Most of these issues focus on three substantive political-economic
areas: digitalization, globalization and well-being and sustainability.5 Of
these, digitalization represents an interesting case because of the growing
importance placed on digital technologies and, especially, digital data by policy-
makers and others. There are frequent metaphorical allusions to digital data,
especially digital personal data, as being the ‘new oil’ underpinning our econ-
omies; for example, in May 2017 The Economist magazine made the following
claim on its frontpage: ‘The world’s most valuable resource is no longer oil,
but data’ (The Economist, 2017). Consequently, a bevy of international
policy organizations are engaging with the question of how to define and
value digital data (e.g. OECD, 2022).
The ISWGNA started the revision process with the help of the AEG and is
seeking input from various stakeholders before final publication.6 According to
the ISWGNA, they are consulting widely through various outreach and con-
sultation processes and events, trying to reach statistical experts, academics,
Kean Birch: Assetization as a mode of techno-economic governance 15
Here the SNA2025 discussions define digital data as an asset where it fits the
temporal characteristics of the asset form (e.g. lifespan beyond one year), as well
as fitting within the asset boundary defined by ownership, valuation and dis-
counting (SNA2008). As part of the assetization of digital data (Birch &
Muniesa, 2020), this conceptual definition of digital data – as the digital collec-
tion and storage of ‘observable phenomena’ – is being rolled-out and adopted in
subsequent debates about the valuation of digital data (e.g. OECD, 2022). This
reframing of digital data as an asset is distinct from the same process with R&D
and human capital; in particular, there is a clearer emphasis on the relational
dimensions of data. As scholars have noted, assetization is a collective or rela-
tional process in which an asset, and especially its valuation, are always
16 Economy and Society
As such, ‘data’ are an asset where it entails the collection and recording of mul-
tiple observable phenomena (e.g. user data). Here, data are very much relational
(Viljoen, 2021), or at least its value is defined by its relationality (e.g. data ana-
lytics requiring population data).
The SNA process has sought or is seeking to conceptualize and reframe knowl-
edge production (i.e. R&D), education (i.e. human capital), and personal infor-
mation (i.e. digital data) as an asset. This SNA process has not only contributed
to the transformation of different things into an asset, it also changes the ways
we govern these things (i.e. knowledge, education and personal information).
First, there are implications to using metaphors and narratives to redefine
something like education as an investment, and hence ‘capital’. Both
SNA1993 and SNA2008 emphasize that it is difficult to treat human capital
as an asset for several reasons. As Birch and Muniesa (2020) note, assets are
not the consequence of some inherent or embodied quality. If we want to con-
sider human capital as an asset, then this necessitates a metaphorical or rhetori-
cal move and the deployment of social credibility to define and thereby
constitute something else – e.g. education – as an object of economic govern-
ance (Miller & Rose, 1990; Power, 1992). As a metaphor for education and
training, however, human capital obscures the fact that it is the education
and training providers who should really be considered as asset owners since
they sell access to education and training to individuals (cf. individuals as inves-
tors in themselves as assets – see Feher, 2018). This is evident in the booming
world of education technology, which is transforming a range of educational
practices into assets (Komljenovic, 2021). We may be focusing on the
‘wrong’ social actors (e.g. learners) when it comes to governing educational
accessibility and inclusivity; rather, we need to pay more attention to what is
actually being turned into assets.
Second, how assets are made entails not only a conceptual orientation
towards certain notions of ownership but also a need to restructure governance
to then constitute that expectation: in particular, such restructuring
Kean Birch: Assetization as a mode of techno-economic governance 17
necessitates new means for measuring, comparing, and ranking the asset per-
formance of previously non-economic objects or entities (Mennicken &
Power, 2015). On the one hand, an asset brings ‘economic benefits’ to their
owners/controllers, which is not always measurable with knowledge, education
or personal information. On the other hand, an asset is an ‘economic’ ownership
right (i.e. claim on revenues), which can be separated from the thing under con-
sideration (e.g. knowledge) and its embodiment (e.g. as a collective and
common resource). Hence, the SNA2008 notes that it is not possible to
define human capital as an asset because ‘It is difficult to envisage ‘ownership
rights’ in connection with people’ (SNA, 2008, p. 43). Transforming knowl-
edge or education into intellectual property or human capital respectively,
even metaphorically (Chiapello, 2019; Power, 1992), requires that we contrac-
tually limit a person’s capacity to work; for example, through an exclusive
license like intellectual property (Kang, 2020), or work contract (Nappert &
Plante, 2023). Consequently, governance through assetization further centres
contractual arrangements in political-economic life, reinforcing an increasing
emphasis on transactional relations between social actors to the detriment of
collective political engagement in pursuit of shared goals.
Third, assets are defined by their temporality (Beckert, 2016; Muniesa &
Doganova, 2020; Tellmann, 2020, 2022). An asset is a claim on future revenues
resulting from past actions and valued through temporal discounting (Men-
nicken & Power, 2015). This is why Pistor (2019) notes that the ‘durability’
of claims is a defining feature of assets. The SNA’s conceptualization of
digital data, for example, differentiates between ‘long-lived’ data (an asset)
and ‘short-lived’ data (not an asset) (AEG, 2020). Configuring something as
an asset necessitates the creation of a temporal ‘revenue structure’, which
entails the roll-out of ‘devices of obligation’ according to Tellmann (2022,
p. 2). These devices tie revenues to the claims over a temporal duration and rep-
resent an important shift in the governance of political-economic objects;
specifically, an asset is an investment, meaning it falls under international
investment law rather than trade law. Consequently, assets are governed by
adjudication mechanisms like investor-state dispute settlement panels, which
are focused on protecting investor expectations against direct or indirect
‘expropriations’ (Dreyfuss & Frankel, 2015; Horvath & Klinkmüller, 2019).
Governance through assetization can entail a temporal lock-in to investor
logics, in which policy and political changes are deemed illegitimate if they
impact expected future revenues. To date, digital data is not considered an
asset or investment (Horvath & Klinkmüller, 2019), but as the SNA2025
process unfolds this could change with potentially problematic consequences
for states’ enforcement of data protection and privacy rights.
Finally, the relational dimension of the asset form further complicates the
relationship between how things are reconfigured and governed as assets. As
noted, things like knowledge, education and personal information are all rela-
tionally constituted: for example, knowledge is collectively produced, consti-
tuted and legitimated (Fuller, 2002); education is relationally organized
18 Economy and Society
Conclusion
I have analysed the extension of the so-called asset boundary in the System of
National Accounts (SNA) as part of the assetization of knowledge, education
and personal information: that is, their transformation into intellectual property
products, human capital and digital data respectively. This transformation is
not uncontested – as illustrated by debates about human capital – and is also
ongoing in the case of digital data. Building on the interdisciplinary literature
examining assetization (e.g. Birch & Muniesa, 2020), I outlined how changes in
accounting standards and frameworks like the SNA represent part of the
techno-economic configuration of new asset classes (Chiapello, 2019). My
aim was to unpack the anomalies, contradictions and societal implications of
assetization, illustrating how the redefinition and reframing of things as
assets can lead to problematic societal outcomes; for example, the importance
of an investor logic replacing other social values in the governance of societal
resources (Muniesa et al., 2017).
Assetization is a dual transformation. First, something is being transformed
into an asset through the reconfiguration of the techno-economic arrangements
that constitute assets, including: the narratives and metaphors that frame things
as political-economic objects; the configuration of devices, practices and
boundaries that constitute revenue streams and claims too them; the temporal
dimensions to the asset form; and the relationality of those assets with broader
economic systems. Second, how we understand, organize and manage that
transformed thing – now an asset – also changes as a result of rethinking
how we should govern societal resources. Although assetization has primarily
Kean Birch: Assetization as a mode of techno-economic governance 19
been deployed conceptually to study how things are turned into assets, it also
provides a useful political-normative approach for understanding the govern-
ance of technoscience and political economy: that is, governance through asse-
tization. Muniesa et al. (2017) call this political dimension of assets and
assetization the ‘asset condition’, which concerns the configuration of the pol-
itical-economic future. An asset has to be ‘delineated’ by their techno-economic
boundary and constituted by legal claims, technologies and materialities, and an
‘attributable scope’ (see also Pistor, 2019). Most importantly, an asset has an
economic value defined by its future revenues and often entailing the capitali-
zation of those future revenues through various discounting practices; as a
result, an investor logic comes to form a new common sense for how to
govern our economic lives.
The specific case of the SNA highlights a number of important governance
and analytical implications. From a governance standpoint, the SNA changes
are not simply conceptual or definitional adjustments in an ongoing statistical
process of tweaking national accounting practices so they become more accurate
over time. Changes to the SNA have real world impacts, although whether they
are performative or not is a question for future research. For example, Haskel
and Westlake (2018) highlight the political-economic impacts these SNA
changes have, especially in terms of increasing national GDP. Whether some-
thing is configured as an asset or not has real import when it comes to governing
the economy (Miller & Rose, 1990). Assets have become central political-econ-
omic objects in many societies (Adkins et al., 2020; Birch, 2015), suggesting
that assetization underpins an emerging political-economic regime. My analysis
provides one illustration of the implications this has for our lives. In particular,
the SNA2008 change in treatment of R&D is transforming how social actors
understand and manage innovation: technoscientific knowledge is treated and
governed as an asset, entailing the insertion of investment logics and calcu-
lations into R&D operations (Birch, 2017b). As I argue elsewhere, this
impacts how R&D is financed and the rationale for R&D, promoting innovation
that reinforces ownership/control rights and the generation of economic rents
(e.g. digital rights management) (Birch & Muniesa, 2020). Extending the asset
boundary to education and training and personal information would have
similar impacts.
Analytically, the SNA raises questions about how we govern societal
resources as assets and how we organize a society of assets. Such questions
help us understand assetization as a new mode of techno-economic governance.
In theorizing assets as claims to future revenues, we examine how those reven-
ues are constituted by the particular techno-economic configuration of organ-
izations, practices, knowledges and devices, which has a temporal duration to it
to ensure those future revenues happen and which is secured by techno-legal
limits on challenges or contestations of those initial claims. I am highlighting
all of this to emphasize that assetization can refer, like governance (Bevir,
2013), to both an analytical approach and an empirical phenomenon, as well
as a political project; that is, as a way to intervene in the highly contingent
20 Economy and Society
practices, claims and devices that constitute the transformation of things into
assets (Langley, 2021). Consequently, there is a growing need to examine asse-
tization as a mode of techno-economic governance for organizing our societies,
requiring, for example, more analyses of the implications underlying the
specific temporal coordination and organization of the economy (i.e. focused
on the future) (see Beckert, 2016; Tellmann, 2022); of the financial framing
of social actions and subjectivities, such as a focus on housing ownership
(Adkins et al., 2020; Birch, 2015) or human capital (Cooper, 2017; Feher,
2018); and of the normative limitations imposed on political and policy
decisions resulting from the dominance of investor logics and interests (Birch
& Muniesa, 2020; Dreyfuss & Frankel, 2015). A final call might be to think
about how we can step back from the asset condition to find ways to manage
our societal resources outside of the asset boundary; this would necessitate a
rethinking of what resources, assets and investments are and what they are for.
Acknowledgements
My thanks to the organizers and participants at the following events: Perspectives on the
Fourth Industrial Revolution Workshop, KAIST, South Korea (2017); European Associ-
ation for the Study of Science and Technology Conference and 6th Changing Political
Economy of Research and Innovation Workshop, both Lancaster, United Kingdom
(2018); Society for Social Studies of Science Conference, Sydney, Australia (2018); Tech-
noscientific Constitutionalism Joint DFG-NSF Workshop, Washington DC, United States
(2019); The Assetization of Work: Varieties of Human Capital Workshop, University of
Sydney, Australia (2019); Geography Seminar Series, University of Newcastle, Australia
(2019); Science and Technology Policy Webinar, University of Athens, Greece (2020); and
Department of Science & Technology Studies Seminar Series, University of Vienna,
Austria (2021). My thanks also to the guest editors (especially Veit Braun), reviewers,
journal editors and journal manager for their comments and suggestions. Usual disclai-
mers apply.
Disclosure statement
Funding
This work was supported by the Social Sciences and Humanities Research Council
(SSHRC) of Canada under Grant [Ref. 435-2018-1136].
Notes
3 This type of extension had happened before as SNA committees debated whether
one thing or another was best conceptualized as an asset or not. Haskel and Westlake
(2018, p. 43), for example, outline how SNA1993 had extended the asset boundary to
include spending on software, which was then subsequently enacted in the EU
(1995), United Kingdom (1998) and elsewhere.
4 A related, but tangential, issue here is the assetization of education through student
loans, although I do not have space to go into in this paper (see Milyaeva & Neyland,
2020).
5 See here: https://unstats.un.org/unsd/nationalaccount/update_Issues.asp
6 See here: https://unstats.un.org/unsd/nationalaccount/uProc.asp
7 See here: https://unstats.un.org/unsd/nationalaccount/aeg/2020/M14.asp
ORCID
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Kean Birch is Director of the Institute for Technoscience & Society and Professor in
the Graduate Program of Science & Technology Studies at York University, Canada.
He has a new book coming out with Palgrave Macmillan called Data enclaves.