PsyFyi

Thing to work on

• Setup Google Analytics

• At least 1 post per day as it can affect algorithm/reach.
• Currently, Instagram is very focused towards reels. Start posting reels as this can help funnel
more people towards checking out our page.
• Reels content can be videos from festivals/parties. Or vintage photos/videos of the Goa psy
scenes.
• We can start reposting our written content posts on Reddit(r/indianents) and cross link them
to our Instagram page to get more followers.
• Psy memes?
• Build a list of accounts for shout-outs and befriending.

Warning

• SMOKING/WEED/DRUGS can cause shadow banning.

Suggestions

• Review section for the apparel would be nice (in website).

• Rather than newsletter through mail, we could send WhatsApp notifs as this would have way
more chance of being opened. Using whatsapp business.
• Poster printing/mandala.
• Better blog topics that are not covered by others.

Some Useful Free Tools

• Pablo – free image templates for Instagram posting

• ClipDrop – free AI image editor (improve lighting, upscale, remove items)
•

Clothing competitors

• https://www.ultratribe.com/
• https://urbanpitara.com/collections/streetwear
• https://swagswami.com/artist/psymamu

Pain Points

• Psy genres
• Identifying Indian artists/record labels

Other useful info from net

• Look at your insights and see what time your followers are highly active and post 40-70
minutes before the peak time.

• “Instagram story views increase and decrease based on “navigation” and “interaction”.
• In Instagram story insights, you will see a metric called “navigation” and below that you will
see Back- means the follower swiped back to see your last story or someone else's story they
 saw before! Forward- means the follower clicked to see your next story Next story- the
follower moved to see someone else's story Exited- means the follower left the stories.
• If your story have more forward and next stories. Then Instagram will push your stories to
more followers as they want users to watch more stories and stay in stories tab.
• Only tip for reels was to maintain the highest quality of video while uploading because while
content distribution through Instagram processors your video might lose some quality.