HOW TO TEST

YOUR SOCIAL
INFLUENCE
WORKSHEET

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 HOW TO TEST YOUR SOCIAL
INFLUENCE WORKSHEET
This worksheet is designed to help you evaluate your social influence by running a
test promotion. It's important to understand your influence before accepting paid
partnerships that require ROI and conversions.
______________
PHASE 1: PLANNING
1. Choose a social media platform to run a test promotion. What do you think is your
strongest social media account and why? (For example, Instagram, TikTok, YouTube,
Facebook, Twitter, Snapchat, Pinterest, Clubhouse.)

_________

2. How many followers or fans do you have on your social media platform? How did you
acquire these followers or fans? (For example, organically, tricks of the trade, third party
promotions, etc.)
__ DON'T
__
#spon
#collab
#partner
#thankyou
3. What are your average likes per post or video? (We suggest calculating this over a 14
or 30 day average.)

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HOW TO TEST YOUR SOCIAL INFLUENCE WORKSHEET | SIDEWALKER DAILY

4. What are your average engagements per post? Engagements can include comments,
saves, shares etc. (We suggest calculating this over a 14 or 30 day average by adding up all
engagements per post within the timeframe and dividing that # by the total # of posts).

5. What type of content do your audience/community/followers/fans seem to be the

most responsive to? (For example, if your areas of focus are style, what
recommendations/promotions do they seem to like best - sales, hard to find items,
places to shops, fashion trends, new item drops, styling tips etc.)

_________
6. What product/service are you going to use in your test promotion? What is the
brand/company's name and website URL? What is the URL of the specific product or
service? (Make sure the product/service you are going to promote is still available for
purchase online.)

__ DON'T
__
#spon
#collab
#partner
#thankyou
7. How many posts are you going to do for the test promotion and when do you plan to
post them? Jot down the day and time. We suggest at least 2-3 posts at different times to
see which post performs best.

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HOW TO TEST YOUR SOCIAL INFLUENCE WORKSHEET | SIDEWALKER DAILY

8. How are you going to track click-throughs? What is the unique link you are going to
use in your social media account bio or to promote on your posts? If you are working
with a brand/company and they provide you with a unique link, make sure you ask them
to track the sales and click-throughs you generate through your promotional efforts.

PHASE 2: EXECUTION
We suggest tracking the test promotion for a minimum period of one week. You should
keep track of all likes, engagements and click-throughs daily so you will be able to evaluate
how your followers and fans respond and engage with your promotions. This data will be
valuable during the evaluation phase to really understand your social influence.

9. Make sure you track the data (likes, comments, clicks-throughs) of your test
promotion below:
DAY LIKES ENGAGEMENTS CLICK-THROUGHS
_________

__ DON'T
__
#spon
#collab
#partner
#thankyou
10. Write down some notes about what you noticed or observed during the test promotion.
(For example, were your followers enthusiastic about what you were promoting, did they
send you messages, did any specific followers' enthusiasm/support stand out to you?)

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HOW TO TEST YOUR SOCIAL INFLUENCE WORKSHEET | SIDEWALKER DAILY

PHASE 3: EVALUATION
11. What were the average likes for the test promotion? Add up the amount of likes from
each promotional post and divide it by the number of posts. Is the amount more or less
than the average likes per post you determined in Question 3? Are any of these likes from
people that are obligated to like your content?

12. What were the average engagements for the test promotion? Add up the amount of
engagements from each promotional post and divide it by the number of posts. Is the
amount more or less than the average comments per post you determined in Question 4?
Are any of the engagements from people that are obligated to engage with your posts?

_________
13. What was the total amount of click-throughs from the link you used to track the
promotion?

__ DON'T
__
#spon
14. If you collaborated with a brand/company, how many sales were you able to generate
for the product and/or service you promoted? #collab
#partner
#thankyou

15. Did the brand/company have any comments or feedback for you? (For example, how
successful was your promotion in comparison to other influencers or creators they have
worked with in the past?)

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HOW TO TEST YOUR SOCIAL INFLUENCE WORKSHEET | SIDEWALKER DAILY

16. Do you consider the test promotion successful? If no, what are some potential issues
that could have affected the performance of the test promotion? (For example, was the
product/service too expensive, was it something your followers wouldn't use or buy,
were the times/days you posted not ideal for your audience or community?)

17. Jot down some notes and observations about the test promotion while they are still
fresh in your mind. What are some internal things you can improve on for future
promotions? (For example, image or video quality, captions, time of day for posting, etc.)

_________
18. Based on this test promotion, do you think you have enough influence to sell or
promote products or services on your social accounts? If not, what are some things you
can do to improve your relationship with your audience and community?
__ DON'T
__
#spon
#collab
#partner
#thankyou
19. If you have ideas on how to improve your relationship with audience or community,
how do you plan on implementing those ideas now or in the near future?

We hope this worksheet helps you understand the ins and outs of your current social influence.
Questions about this worksheet? Reach out to us at: hello@sidewalkerdaily.com.

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