Professional Documents
Culture Documents
MKTG-301 Phase One
MKTG-301 Phase One
Marketing Plan
MKTG-301 Project--Phase One Submission
Seif Elagroudy
Abdelrahman Khalil
Aser Tamer
Doha Mahmoud
Hana Sherif
Salma Hany
Soad Ali
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Introduction
El-Arosa Tea
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El-Arosa Tea
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Just to make sure you get the best cup of tea ever; we have
invented a new method for brewing tea. You can have the best cup
of tea with Al Arosa Kharaz tea, which has the ideal flavour and
colour.
NEW El Arosa New Peach Tea has a smooth, wonderful taste and a
refreshing aroma. Our tea leaves are picked at peak freshness and
blended with peach and mangosteen flavours for the perfect cup.
El-Arosa Tea
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For El-Arosa Tea, a SWOT analysis can help the brand focus on building upon its
strengths and opportunities while addressing its weaknesses as well as threats to
improve its market position.
Strengths
El-Arosa Tea's strengths focus on key aspects of its business, making them more
competitive in the market. Key components of brand strength include intangible
assets such as financial position, experienced employees, product uniqueness,
and brand equity. The strengths of a SWOT analysis are:
1. Rich taste and aroma.
2. Unique packaging.
3. Good Pricing.
4. Unaffected by moisture/storage problems.
Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can
improve to increase its position further. Certain weaknesses can be defined as
attributes which the company is lacking or in which the competitors are better. Here
are the weaknesses in the El-Arousa Tea SWOT Analysis:
1. Bad visibility of advertisements and brands.
2. Uniqueness of the flavour.
Opportunities
The opportunities for any brand can include areas of improvement to increase its
business. A brand's opportunities can lie in geographic expansion, product
improvements, better communication etc. Following are the opportunities in El-
Arousa SWOT Analysis:
1. Corporate tie-ups/ Factories.
2. Cheaper packets for rural areas.
El-Arosa Tea
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Threats
The threats for any business can be factors which can negatively impact its
business. Some factors like increased competitor activity, changing government
policies, alternate products or services etc. can be threats. The threats in the
SWOT Analysis of El-Arousa Tea are as mentioned:
1. Competing for tea brands.
2. Preference for people having coffee or other beverages.
El-Arosa Tea