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    Dino Conti

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    mariana.delangel04
    The document proposes creating a new range of exotic fruit ice cream flavors and fruit drinks to attract more consumers and increase sales. It recommends a $2.5 million investment to develop the fruit drinks range and a $500,000 increase to the advertising budget. The advertising strategy includes creating social media pages and hiring influencers. It also suggests offering ice cream flavors for dogs on International Dog Day to appeal to customers and their canine companions. Seasonal fruit flavors would rotate throughout the year to maintain exclusivity.

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    Dino Conti

    Uploaded by

    mariana.delangel04
    28 views10 pages
    The document proposes creating a new range of exotic fruit ice cream flavors and fruit drinks to attract more consumers and increase sales. It recommends a $2.5 million investment to develop the fruit drinks range and a $500,000 increase to the advertising budget. The advertising strategy includes creating social media pages and hiring influencers. It also suggests offering ice cream flavors for dogs on International Dog Day to appeal to customers and their canine companions. Seasonal fruit flavors would rotate throughout the year to maintain exclusivity.

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    DINO CONTI

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    The document proposes creating a new range of exotic fruit ice cream flavors and fruit drinks to attract more consumers and increase sales. It recommends a $2.5 million investment to develop the fruit drinks range and a $500,000 increase to the advertising budget. The advertising strategy includes creating social media pages and hiring influencers. It also suggests offering ice cream flavors for dogs on International Dog Day to appeal to customers and their canine companions. Seasonal fruit flavors would rotate throughout the year to maintain exclusivity.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    28 views10 pages

    Dino Conti

    Uploaded by

    mariana.delangel04
    The document proposes creating a new range of exotic fruit ice cream flavors and fruit drinks to attract more consumers and increase sales. It recommends a $2.5 million investment to develop the fruit drinks range and a $500,000 increase to the advertising budget. The advertising strategy includes creating social media pages and hiring influencers. It also suggests offering ice cream flavors for dogs on International Dog Day to appeal to customers and their canine companions. Seasonal fruit flavors would rotate throughout the year to maintain exclusivity.

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    of 10

    DINO CONTI

    ICE CREAM
    OBJECTIVE
    With the aim of attracting trends to consumers and
    continuing to attract them to the consumption of food and
    beverages, we have created very deep-rooted and traditional
    flavors, but which have been given a different touch to
    remain relevant in the market. Provide the customer with
    new textures and colors to give them a new taste
    experience. Consumers are beginning to look for a superior
    taste experience that they cannot find or obtain as easily at
    home. We always look for the good of the consumer, that is
    why the flavors are completely made from natural fruit, we
    make sure that the client enjoys the new experience of
    trying different flavors always in a healthy way. All this will
    reach the ears of our customers, thanks to advertising
    campaigns, where our new range of fruit flavors will be
    announced.
    STRATEGY AND IMPLEMENTATION
    The Board o Directors has agreed the following investment plan

    1. Create a new range of ice cream and fruit drink flavors that
    increase sales and attract more consumers.
    2. Invest in advertising, whether it is the creation of a page
    on Facebook, Instagram and TikTok, as well as hiring
    current influencers.
    3. We suggest investing in ice cream for pets during
    International Dog Day.
    INVESTMENT PLAN
    OPTION COST (estimaded) BENEFIT

    Develop a range of Move into a new


    $2,500,000.00
    exotic fruit drinks area

    Increase sales/
    Increase its
    $500,000.00 Improve company
    advertising budget
    image
    FRUIT ICE CREAM FLAVORS
    The base flavors that will be handled are those that the company already has,
    mainly chocolate. Our proposal indicates introducing three new exotic flavors
    during the change of each season and thus constantly changing them to
    maintain exclusivity.
    In spring you will find the flavors of:
    Kiwi
    Carrot
    Cherry
    In summer we will add four because that is when there is
    more variety of fruits:
    Watermelon
    Melon
    Mango
    Apple
    In autumn:
    Grape
    Blueberry
    Pear
    And finally, winter:
    Pumpkin
    Tangerine
    Chiribia (which is like carrot but with a nutty flavor)
    In our proposal we not only consider
    our regular customers but also their
    canine companions, that is why every
    July 21 we will have the following
    Flavors for your delight:

    Meat

    Chicken

    Rib
    ADVERTISING

    To increase sales, advertising


    is an extremely important
    factor. Some of our ads are:
    INSTAGRAM

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